Franklyn

Brand Design Servicesfranklyn.co

Franklyn was a Brooklyn-based creative studio founded in 2012 that provided brand marketing and graphic design services. After 14 years of operation, the studio wound down, with co-founders Michael Freimuth and Patrick Richardson transitioning to their own independent ventures.

Company typePrivate
Founded2012
HeadquartersBrooklyn, United States
Headcount11–50
GTM typeB2B
OfferingServices

Franklyn firmographics

Firmographics

Name: Franklyn
Website: https://franklyn.co
Company type: Private
Founded year: 2012
Operating status: Closed
Headcount range: 11–50 employees
Short description: Franklyn was a Brooklyn-based creative studio founded in 2012 that provided brand marketing and graphic design services. After 14 years of operation, the studio wound down, with co-founders Michael Freimuth and Patrick Richardson transitioning to their own independent ventures.
Ownership category
akta.pro rank

Franklyn industry classification

Industry

Product category: Brand Design Services
NAICS: Graphic Design Services (54143), Graphic Design Services (541430)
akta.pro primary industry: Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

Brand design services
Graphic design
Creative studio
Brand identity
Visual identity design

Where Franklyn is headquartered

Location

Headquarters

HQ city: Brooklyn
HQ country: United States
HQ region: North America

Markets served

Franklyn business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations

Franklyn product offering

Product offering

Core offering

Franklyn was a creative studio that provided branding, graphic design, and related creative services to brand clients. The studio focused on thoughtful brand identity and visual identity work over its 14-year operation. After 2024, the studio began winding down and the founders transitioned to separate studios (Rudy and Cardigan).

Differentiator

Problem solved

Functional benefit

Companies that use Franklyn

Customer profile

Ideal customer profiles1 record

Franklyn technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Franklyn competitors and assessment

Company assessment

Direct peers

Giant Ant: Giant Ant is an independent animation and design studio producing brand storytelling and identity work — a peer in the independent creative studio category with comparable size and client base.
Pentagram: Pentagram is the prototypical independent, partner-led brand identity and graphic design studio — directly comparable to Franklyn in service offering (branding, identity, packaging) and boutique creative-studio business model.
Lippincott: Lippincott is a brand strategy and identity firm providing naming, identity design, and brand systems — a direct peer in the brand-identity creative studio category where Franklyn operated.
Landor & Fitch: Landor & Fitch is a global brand consulting and design firm specializing in brand identity and strategic branding — a directly comparable specialty studio serving enterprise clients with the same core offering as Franklyn.
Studio Output: Studio Output is an independent design and branding studio producing brand systems and visual identity work — a directly comparable independent creative studio serving similar brand clients.
Buck: Buck is an independent creative studio producing design, motion, and brand experience work — a closely comparable boutique creative studio with similar size and brand-design orientation.
Moving Brands: Moving Brands is an independent creative company focused on brand identity, design, and experience — a closely matched peer in the boutique brand-identity studio segment.

Broad incumbents

Wieden+Kennedy: Wieden+Kennedy is a large, established independent creative agency with deep brand identity and campaign work — a broader incumbent serving the same kind of clients Franklyn served, but at much larger scale and scope.
IDEO: IDEO is a large, established design and innovation consultancy with a brand identity practice — a broader incumbent in the design space with overlapping brand-design capabilities but a much wider service portfolio.

Emerging players

Rudy (Michael Freimuth successor studio): Rudy is the successor creative studio launched by Franklyn co-founder Michael Freimuth — an emerging player that inherits brand identity work and clients from the original Franklyn studio.

Market position

Customer concentration

Franklyn financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Franklyn leadership team

Management profile

Number of profiles

Franklyn funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Franklyn M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklyn

What does Franklyn do?

Is Franklyn a public or private company?

Franklyn is a private company. It is classified as founder individual operated bootstrapped and is currently closed.

When was Franklyn founded?

Franklyn was founded in 2012. It employs 11 to 50 people.

Where is Franklyn based?

Franklyn is headquartered in Brooklyn, United States, in the North America region.

Who are Franklyn's main competitors?

Direct peers on record are Giant Ant, Pentagram, Lippincott, Landor & Fitch, Studio Output, Buck and Moving Brands. Broad incumbents are Wieden+Kennedy and IDEO. Rudy (Michael Freimuth successor studio) is listed as an emerging player.

Does Franklyn have an API?

No public API is recorded for Franklyn.

What industry is Franklyn in?

Franklyn's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 54143.