Voga Invest

What Voga Invest does

Voga Invest (legal name VOGA INVEST AGENTE AUTONOMO DE INVESTIMENTO, CNPJ 27.945.233/0001-13) is a Brazilian investment advisory firm headquartered in Brasília's Setor de Habitações Individuais Sul that operates as an autonomous investment agent (Agente Autônomo de Investimento) registered with the Comissão de Valores Mobiliários (CVM) under Resolution 178. The firm functions as a preposto (authorized representative) of Banco BTG Pactual — the largest investment bank in Latin America — and is self-described as the largest financial ecosystem in Brazil's Centro-Oeste (Midwest) region, serving more than 3,000 clients across both individuals (pessoa física) and legal entities (pessoa jurídica). Service offerings span investment advisory, banking, foreign exchange, real estate credit, consortium plans, international investments, insurance, M&A advisory, financial planning & analysis (FP&A), wealth management, and crowdfunding (delivered via a Bridgehub partnership), with client intake indicating investment thresholds ranging from R$300 thousand to above R$5 million.

The firm runs a sales-led, advisor-driven distribution model in which certified investment advisors manage client portfolios through BTG Pactual's digital platform (investimentos.btgpactual.com), supported by content marketing (blog, weekly newsletter, social channels on Instagram, LinkedIn, Facebook, YouTube) and an annual flagship VOGA Conference. Revenue is generated primarily through retrocessions and commissions on financial products distributed through the BTG Pactual platform, with client onboarding handled via website forms, WhatsApp, and in-person advisor consultations. The firm does not operate proprietary core technology — its execution infrastructure, custody, and product catalog are supplied by BTG Pactual — and Voga's value-add sits in advisor-led portfolio construction, regional market access in Centro-Oeste, and cross-product bundling under a single advisory relationship.

The leadership team is operator-led and internally developed: Ricardo Marques (Diretor de Alocação, partner since 2023, founded the Fixed Income desk); Felipe Wanderley (Head of International Investments since 2022, originally joined as a trainee); Andressa Martins (Succession Planning Specialist); Juliana Bandeira (Marketing Coordinator); and front-line investment advisors such as Bruno Borges. Voga is privately held with no disclosed equity or venture funding, and operating geographies remain concentrated in Centro-Oeste Brazil rather than nationally scaled.

Name

Voga Invest

Legal name

VOGA INVEST AGENTE AUTONOMO DE INVESTIMENTO

Website

https://voga.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Voga Invest is a Brasília-based Brazilian investment advisory firm (CNPJ 27.945.233/0001-13) registered with CVM under Resolution 178, operating as an authorized agent (preposto) of Banco BTG Pactual and serving 3,000+ HNW individual and corporate clients in Brazil's Centro-Oeste region across investment advisory, banking, wealth, insurance, and corporate finance.

Ownership category

akta.pro rank

Product category

Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)

akta.pro secondary industry

ESG/Sustainable Investment Advisory (FSAEAAAJ)

Keywords

• Investment advisory services
• Wealth management
• Portfolio management
• Corporate finance advisory
• Financial planning

Headquarters

HQ city

Brasilia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Investment Advisory Commissions: VOGA generates revenue as a contracted investment advisor of BTG Pactual, earning commissions on financial products sold and managed client assets. The firm serves as a prepost of Banco BTG Pactual, operating within the bank's distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VOGA Invest operates as an independent investment advisory firm contracted by Banco BTG Pactual, delivering personalized investment advisory, portfolio management, and wealth management services to individuals and corporate clients. The firm offers a comprehensive financial ecosystem spanning investment advisory, banking, foreign exchange, real estate credit, consortium plans, international investments, insurance, M&A advisory, FP&A, and wealth management. Services are delivered through certified advisors who manage client portfolios via BTG Pactual's institutional platform.

Product overview

VOGA Invest is a unified financial investment ecosystem offering comprehensive advisory and brokerage services through multiple product lines. The core offering includes Investment Advisory with personalized portfolio management, Banking services, Foreign Exchange (Câmbio), Real Estate Credits, Consortium plans, International Investments, Insurance, M&A Advisory, FP&A, and Wealth Management. These services are delivered through BTG Pactual partnership, with VOGA acting as an authorized investment agent registered with CVM. The ecosystem also includes educational content via newsletter and blog, plus the annual VOGA Conference event. The company is positioned as the largest financial ecosystem in Brazil's Central-West region, serving over 3,000 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria de Investimentos Investment advisory service where certified advisors assist clients in building and managing investment portfolios aligned with their financial objectives and risk profile.
• Banking Banking services offered through the VOGA ecosystem for comprehensive financial management, delivered via BTG Pactual's banking infrastructure.
• Câmbio (Foreign Exchange) Foreign exchange services for clients requiring currency conversion and international transaction capabilities.
• Créditos Imobiliários Real estate credit solutions for property financing and investment purposes.
• Consórcio Consortium plans offering group-based savings and acquisition programs for various assets.
• Investimentos Internacionais International investment services enabling clients to access foreign markets and assets, led by a specialized international team.
• Seguros (Insurance) Insurance products and coverage options integrated within the financial ecosystem.
• Assessoria em M&A Mergers and acquisitions advisory services for corporate clients seeking strategic transactions.
• FP&A (Financial Planning & Analysis) Financial Planning & Analysis services for businesses requiring strategic financial planning and analysis support.
• Wealth Management (VOGA Wealth) Wealth management services for high-net-worth individuals requiring comprehensive financial planning, estate planning, succession planning, and portfolio management.
• Crowdfunding Crowdfunding investment opportunities offered through strategic partnership with Bridgehub platform.

Quantifiable outcome

• 3,000+ clients served across individuals and legal entities

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Banco BTG PactualcoreChannel Partner/ Reseller/ DistributorVOGA operates as an investment advisory firm contracted by BTG Pactual, the largest investment bank in Latin America. VOGA acts as a prepost (authorized agent) of BTG Pactual, offering the bank's full suite of financial products including investment accounts, banking services, international investments, and insurance to clients in the Centro-Oeste region.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• XP Inc. Brazil's largest independent investment advisory and brokerage platform; offers a comparable multi-product ecosystem (advisory, banking, insurance, investments) through an affiliated advisor (AAI) network, but at national scale and with proprietary trading and product infrastructure.
• BTG Pactual Digital: The direct-to-consumer digital investing product of VOGA's parent/partner bank. Competes with VOGA's advisory offering in the same Centro-Oeste region and shares the same product backbone, representing both an enabler and the primary disintermediation risk.
• Itaú Private Bank: Brazilian private banking arm of Itaú Unibanco targeting ultra-HNW and family-office clients; provides an incumbent benchmark for the upper end of VOGA's wealth management ambitions and competition for HNW wallet share.

Direct peers

• Ágora Investimentos: Independent investment advisor network within XP's ecosystem; serves HNW clients across Brazil with a comparable agent-based distribution model, multi-product shelf, and content-driven GTM, making it the closest direct analog to VOGA's BTG prepost structure.
• Genial Investimentos: Brazilian broker-dealer and AAI platform offering advisory, research, funds, fixed income and wealth management to HNW individuals through an advisor network; directly competitive with VOGA on multi-product advisory distribution.
• Rico Investimentos: National investment platform with both self-directed and advisor-mediated channels, serving HNW clients with a portfolio of advisory, fixed income, funds and equity products; analogous multi-product positioning with stronger national brand presence.
• Modalmais (Banco Modal): Brazilian digital broker and wealth platform offering advisory services plus banking, FX and investment products; overlaps with VOGA's ecosystem positioning through both assisted-advisor and self-directed channels.
• Guide Investimentos: Independent Brazilian broker and AAI network serving HNW clients with advisory, research, fixed income and fund products; a similar mid-sized competitor in the advisor-distribution model.

Emerging players

• Warren Investimentos: Brazilian digital wealth manager competing for HNW and mass-affluent investors with a modern tech-led interface; provides a useful comparison for how content-led and product-led advisory models may evolve and pressure traditional AAI firms like VOGA.

Regional players

• Planner Corretora de Valores: Mid-sized Brazilian broker and AAI network with comparable wealth advisory offering; less national reach than XP/Genial but a relevant benchmark for mid-tier advisor-mediated RIA economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vogainvestimentos
• Facebookfacebook.com/vogainvest
• LinkedInlinkedin.com/company/vogainvest
• Instagraminstagram.com/vogainvestimentos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voga Invest