Ágora Investimentos

What Ágora Investimentos does

Ágora Investimentos is a Brazilian investment services firm and brokerage, founded in 1993 and headquartered in São Paulo, operating as the dedicated retail and wealth investment arm of Banco Bradesco (one of the largest financial conglomerates in Latin America). The company ranks 4th in B3's Individual Client Custody Ranking and employs between 251 and 500 staff. It serves a hybrid mix of individual retail investors, advised retail clients, accredited investment advisors (via the AI Ágora network), investment clubs, high-net-worth investors and family offices (via Ágora Wealth Services and BGC – Bradesco Global Clients), and corporate clients (via Ágora Empresas and Corporate Solutions).

The technology backbone is a proprietary multi-platform digital ecosystem comprising the Ágora mobile App (with biometric access), the web-based Home Broker, a five-tier family of advanced trading terminals (Ágora Profit Lite through Ultra, plus CMA Series 4 and Trading News), the Ágora Wealth Services API surface for partner integration, and an AI-driven personalization layer (Ágora Scan). The stack is integrated with Bradesco's banking infrastructure for account settlement and single sign-on, and is regulated by CVM, ANBIMA, and B3. Content assets include Ágora Insights (research covering 170+ Brazilian companies), Ágora Academy (100+ courses), and S&P-validated recommended portfolios.

Revenue is generated through multiple, diversified streams: (i) transaction and distribution fees on variable income, fixed income (600+ products from 130+ issuers), investment funds (260+ from 80+ managers), COE, and public offerings; (ii) recurring monthly subscriptions on advanced trading platforms (R$8.99 to R$399.90 tiers); (iii) per-trade desk brokerage (0.5% + R$25.21) for assisted operations; (iv) B2B Wealth Services subscription and API fees; (v) advisory fees on corporate treasury, hedging, stock option plans, and compliance services; and (vi) a Visa Infinite credit card with 1% investment-linked cashback. Pricing is freemium at the entry point — account opening, custody on stocks/fixed income/COE/gold/Treasury Direct, and variable-income brokerage via App/Home Broker are zero-fee since 18 September 2023 — while advanced terminal usage, desk-mediated orders, and B2B integrations carry explicit charges.

Name

Ágora Investimentos

Legal name

Ágora Investimentos

Website

https://agorainvestimentos.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Ágora Investimentos is the retail and wealth investment arm of Banco Bradesco in Brazil, offering brokerage, advisory, and corporate investment solutions through a proprietary multi-platform digital ecosystem serving individual investors, advisors, family offices, and corporates.

Ownership category

akta.pro rank

Product category

Retail Brokerage & Investment Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Retail brokerage services
• Investment advisory
• Wealth management
• Trading platforms
• Fixed income distribution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Brokerage Fees - Variable Income: Commission-based revenue from equity, options, BDR, ETF, and FII trades executed via Home Broker, app, or operations desk. Zero brokerage for Home Broker/app trades (from 18/09/2023), with 0.5% + R$25.21 fixed fee for desk operations.
2. Platform Subscription Fees: Monthly fees for advanced trading platforms (Profit Lite R$8.99, Profit One R$79.99, Profit Plus R$99.99, Profit Pro R$119.99, Profit Ultra R$399.90, CMA Series 4 R$399.99, Trading News) with waiver conditions based on trading volume or contracts.
3. Investment Fund Distribution: Revenue from distributing investment funds from over 80 asset managers, earning distribution fees and potentially management fee sharing arrangements.
4. Fixed Income Distribution: Revenue from distributing fixed income products including CDB, CRA, CRI, debentures, LC, LCA, LCI, LCD, LF, LIG, and government securities.
5. Corporate Solutions Advisory: Advisory fees and transaction revenue from providing corporate investment solutions including treasury management, hedge strategies, and structured products for businesses.
6. Wealth Services Partnership Fees: Fees from wealth managers and family offices using the Ágora Wealth Services ecosystem, including API access and B2B support services.
7. Corporate Custom Solutions: Fees from Stock Option plan administration, gold award distribution infrastructure, and Compliance partnership services for corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels13 records

Core offering

Ágora Investimentos is a Brazilian retail and institutional brokerage and investment services firm operating as the investment house of Banco Bradesco. It sells trading access to over 1,700 investment products (variable income, fixed income, funds, COE, private pension, public offerings) through proprietary digital platforms (App Ágora, Home Broker, Ágora Profit, CMA Series 4, Trading News), and provides wealth management services for family offices and corporate treasury solutions. Revenue is generated through brokerage commissions, platform subscriptions, advisory fees, fund and fixed income distribution, and B2B partner API access.

Product overview

Ágora Investimentos is a comprehensive investment platform and brokerage firm operating as the investment arm of Bradesco. The platform offers a unified ecosystem of trading and advisory solutions organized around: (1) Core Digital Platforms - App Ágora mobile app, Home Broker web trading platform, and advanced trading platforms (Ágora Profit suite with Lite/One/Plus/Pro/Ultra tiers, CMA Series 4, Trading News); (2) Wealth Management - Ágora Wealth Services including Family Office, Ágora Wealth APIs for partner integrations, and Bradesco Global Clients (BGC) for international wealth management; (3) Advisory Services - humanized investment advisory, operations desk, AI Ágora accredited advisor network, and Investment Clubs; (4) Corporate Solutions - Business services, Stock Option Plans, Gold Award Services, and Compliance Partnership; (5) Product Portfolio - over 1,700 investment options including fixed income (600+ products), variable income, COE, investment funds (260+ from 80+ managers), private pension, public offerings, and recommended portfolios validated by S&P; (6) Educational Content - Ágora Academy (100+ courses), Ágora Insights (market analysis), Ágora Play (video), and Ágora Cast (podcast). The platform also offers a Visa Infinite credit card with investment-linked cashback. All services are backed by Bradesco's financial infrastructure and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Ágora Home Broker: Online trading platform allowing investors to schedule orders and invest in stocks, futures markets, fixed income securities, investment funds, COE, public offerings, Treasury Direct, and other products at any time of day.
• Ágora Profit
• CMA Series 4
• Trading News
• Ágora Academy
• Ágora Insights
• Ágora Play
• Ágora Cast
• Ágora Scan
• Ágora Wealth Services
• BGC - Bradesco Global Clients
• AI Ágora
• Ágora Empresas

Products and services

• App Ágora Mobile application for iOS and Android enabling retail investors to manage portfolios, trade assets across all supported product categories, access educational content, and receive market insights; integrated with Bradesco and next banking platforms and supports biometric authentication.
• Ágora Home Broker Web-based trading platform that lets investors schedule orders and invest in stocks, futures, fixed income, investment funds, COE, public offerings, and Treasury Direct with real-time market quotes, portfolio management, statements, alerts, and integrated Bradesco account settlement.
• Ágora Profit Trading Platforms (Lite, One, Plus, Pro, Ultra) Suite of five subscription-based professional trading terminals (Profit Lite R$8.99/mo, Profit One R$79.99/mo, Profit Plus R$99.99/mo, Profit Pro R$119.99/mo, Profit Ultra R$399.90/mo) offering tape reading, charting, replay, SuperDOM, Chart Trading, automated trading systems, and 24h support on Ultra for active traders, scalpers, and day traders.
• CMA Series 4 Professional trading platform enabling direct trading on Bovespa and futures markets with real-time quotes, news, market analysis, Vertical Trader module, order management, Cross & Ranking reports, trading system, and Excel export — sold as a monthly subscription of R$399.99.
• Trading News Real-time market news platform with Broadcast editorial chat, B3 asset quotes, technical analysis, broker ranking, currencies, global indices, macroeconomic indicators, and discussion rooms, offered as a monthly subscription.
• Ágora Wealth Services B2B ecosystem for independent wealth managers and single/multi family offices, providing custody, partner APIs, exclusive platforms, dedicated B2B account management, and preservation/growth/perpetuation services for high-net-worth client portfolios.
• Ágora Wealth Services APIs Robust, secure, high-performance APIs enabling partner wealth managers to access custody data, movements, and positions in real time, with implementation support to accelerate integrations.
• BGC – Bradesco Global Clients Integrated global wealth management service for high-net-worth families with focus on the preservation, growth, and perpetuation of family legacy across generations, drawing on Bradesco's international and domestic capabilities.
• Investment Advisory Services (Para Você) Humanized advisory service for individual investors, pairing each client with a certified professional who provides portfolio monitoring, risk profiling, and personalized recommendations based on investor objectives and market context.
• Operations Desk (Mesa de Operações) Specialist-supported trading desk providing strategic investment alternatives, portfolio construction, derivatives execution, and real-time market analysis based on the Research team's recommendations; charges 0.5% on volume plus R$25.21 fixed per trade.
• AI Ágora – Investment Advisor Network Accredited investment advisor network program offering certified independent advisors access to Ágora's product shelf, proprietary platforms, institutional research, recommended portfolios, an exclusive business portal, and B2B support, with presence in Espírito Santo, Minas Gerais, Paraná, Rio de Janeiro, and São Paulo.
• Investment Clubs (Clube de Investimentos) CVM- and B3-regulated service for groups of 3-50 participants to invest together, pool capital, share costs, target at least 67% equity exposure, and access collaborative investment opportunities through a dedicated structure.
• Corporate Business Solutions (Ágora Empresas / Negócios Corporativos) Specialized investment advisory for corporate clients across all segments, providing treasury and cash flow optimization, fixed income, funds, structured products, and variable income across 1,600+ products, delivered by a dedicated corporate sales team.
• Stock Option Plans Long-term incentive plan administration service for companies that want to offer stock options to executives and employees, providing plan administration, custody, and trading support through Ágora's brokerage infrastructure.
• Corporate Gold Award Services Service enabling companies to award gold (via B3 gold trading) to clients and partners as part of promotional or commercial programs, with Ágora handling account setup and B3 gold trading management.
• Compliance Partnership Compliance platform that helps companies monitor their employees' personal investments, supporting best-practice investment policies and conflict-of-interest oversight.
• Ágora Visa Infinite Credit Card Credit card with 1% cashback on the monthly bill, credited to a conservative fund or to the account, with the first-year annual fee free and waivers for subsequent years tied to investment balance or monthly spending thresholds.
• Ágora Academy Financial education platform offering 100+ courses on finance, investments, and management for beginners and experienced investors, including certifications, specializations, and postgraduate programs with MEC-recognized partner institutions.
• Ágora Insights Institutional-grade research portal delivering company analyses, economic and market reports, recommended portfolios, and daily investment recommendations covering 170+ Brazilian companies.

Quantifiable outcome

• 4th largest brokerage in B3 Individual Client Custody Ranking
• +3 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Standard & Poor's (S&P)coreStrategic or Co-development PartnerS&P independently measures and tracks the performance of Ágora's recommended equity portfolios, providing third-party validation of investment recommendations. This is the first such arrangement in Latin America.
• Grupo EstadominorStrategic or Co-development PartnerExclusive partnership with Grupo Estado, one of Brazil's largest media groups, for content and market information distribution to investors.
• B3coreChannel Partner/ Reseller/ DistributorÁgora operates as a brokerage distributing securities on B3 (Brazilian stock exchange), trading stocks, futures, options, ETFs, FIIs, and other listed products with B3 infrastructure.
• Bradesco Asset Management (Bram)coreChannel Partner/ Reseller/ DistributorExclusive access to investment funds managed by Bradesco Asset Management, the asset management arm of Banco Bradesco, offering award-winning fund products.
• Bradesco Vida e PrevidênciaminorChannel Partner/ Reseller/ DistributorPartnership for private pension (previdência privada) products through Bradesco Vida e Previdência, one of the largest insurance groups in Latin America.
• 80+ Asset ManagerscoreChannel Partner/ Reseller/ DistributorDistribution partnership with over 80 renowned fund managers, providing access to more than 260 investment funds across all categories.
• B3coreChannel Partner/ Reseller/ DistributorCorporate gold award distribution through B3 trading platform, enabling companies to award gold to clients and partners via regulated exchange.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genial Investimentos: Genial is a Brazilian full-service brokerage and wealth manager offering retail trading, advisory, asset management, and private banking through digital channels, comparable in scope and target market to Ágora.
• XP Inc. XP is Brazil's largest independent retail investment platform, offering brokerage, advisory, funds, fixed income, and wealth management through a digital platform directly competing with Ágora's retail and HNW offering.
• BTG Pactual: BTG Pactual is a leading Brazilian investment bank with a large digital retail brokerage (BTG Digital) and wealth management arm, competing head-to-head with Ágora in retail trading, advisory, and high-net-worth wealth services.
• Rico Investimentos: Rico is a major Brazilian digital retail brokerage offering stocks, fixed income, funds, and advisory through a self-serve platform with zero-brokerage offerings, directly competing with Ágora's Home Broker and App.
• Clear Corretora: Clear is a Brazilian discount brokerage specializing in variable-income trading with zero-brokerage products, advanced trading platforms, and aggressive pricing competing directly with Ágora's Profit and CMA platforms.
• Inter Investimentos: Inter & Co's investment arm offers an integrated digital banking plus brokerage platform with zero-brokerage trading, competing directly with Ágora in the retail self-directed segment, similar to how Ágora integrates with Bradesco.
• Guide Investimentos: Guide is a Brazilian investment platform offering brokerage, research, advisory, and wealth management services to retail and institutional clients, comparable in product breadth and target segments to Ágora.

Emerging players

• Warren Investimentos: Warren is a fast-growing Brazilian digital investment platform focused on curated fixed income, funds, and treasury products, competing with Ágora's retail and corporate treasury offerings with a strong digital brand.
• Órama Investimentos: Órama is a Brazilian digital investment platform offering brokerage, funds, fixed income, and advisory to retail investors, with similar zero-brokerage positioning and product mix to Ágora's retail offering.

Broad incumbents

• Itaú Corretora: Itaú Corretora is the brokerage arm of Banco Itaú, one of Brazil's largest banks, offering retail trading, advisory, and wealth management within a larger banking ecosystem, directly comparable to Ágora's position within Bradesco.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agoracorretora
• YouTubeyoutube.com/agorainvestimentos
• Facebookfacebook.com/agorainvestimentos
• LinkedInlinkedin.com/company/agorainvestimentos
• Instagraminstagram.com/agorainvestimentos
• Pinterestbr.pinterest.com/agorainvestimentos
• TikTokm.tiktok.com/h5/share/usr/6807897914108281862.html

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ágora Investimentos