RE/MAX Advantage Plus
RE/MAX Advantage Plus is a privately held RE/MAX franchise brokerage providing residential buyer, seller, leasing, and concierge services across Minnesota, Wisconsin, and Florida, closing 8,000+ home transactions annually with full-time professional agents.
- Company typePrivate
- Founded2002
- HeadquartersSavage, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What RE/MAX Advantage Plus does
RE/MAX Advantage Plus is a privately held, independently owned franchisee of the RE/MAX real estate brand, founded in 2002 and headquartered at 13875 Highway 13 in Savage, Minnesota. The firm delivers residential buyer representation, seller representation, and leasing services to individuals, families, and small property investors across Minnesota, Wisconsin, and Florida, with full-time professional agents operating through a direct agent-to-client sales motion. According to firmographic and source data, agents are described as averaging 3x industry-average production and 4x industry-average years of experience, and the brokerage closes 8,000+ home transactions per year. The product portfolio comprises three core offerings — Buyers Services, Sellers Services, and Leasing Services — plus an optional Concierge Service module that bundles staging, photography, cleaning, and moving coordination into the transaction flow.
The technology foundation is a standard brokerage platform: a property-search website with filters for price, bedrooms, bathrooms, property type, square footage, lot size, year built, and property style, supporting dedicated Just Listed, Waterfront, and Luxury Homes (over $1,000,000) search paths. Customer communications for SMS and phone outreach are routed through third-party vendor InsideRE, LLC. The firm supports multiple marketing and distribution channels including a content blog, social media (Facebook, Instagram, Twitter, YouTube), email/newsletter, and the RE/MAX franchise referral network. No mobile app is published and no proprietary technology IP is disclosed.
Revenue is generated through traditional real estate transaction commissions split between buyer- and seller-side agents, with agent-level commissions representing the majority of gross commission income; the firm also earns ancillary revenue from leasing transactions and concierge add-on services. Pricing is transaction-based and non-publicly disclosed, with commissions generally 5-6% of sale price split between brokerages. The customer base is overwhelmingly long-tail residential consumers and small investors, with the only named reference customer being an individual ("John Smith") in a published testimonial. Eric Malmberg serves as Broker Owner, and the company has no disclosed institutional investors, funding rounds, or parent company.
RE/MAX Advantage Plus firmographics
Firmographics- Name
- RE/MAX Advantage Plus
- Legal name
- RE/MAX Advantage Plus
- Website
- https://advplus.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RE/MAX Advantage Plus is a privately held RE/MAX franchise brokerage providing residential buyer, seller, leasing, and concierge services across Minnesota, Wisconsin, and Florida, closing 8,000+ home transactions annually with full-time professional agents.
- Ownership category
- akta.pro rank
RE/MAX Advantage Plus industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where RE/MAX Advantage Plus is headquartered
LocationHeadquarters
- HQ city
- Savage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Advantage Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commissions: Traditional real estate commission-based revenue model where agents earn commissions on completed buyer and seller transactions. The company operates as a RE/MAX franchise brokerage.
- Concierge and Professional Services: Additional revenue from concierge services including staging, photography, cleaning, and moving coordination for clients.
- Leasing Services: Revenue from rental/lease transactions for clients who prefer not to buy or hold property as investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate services - commission-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RE/MAX Advantage Plus product offering
Product offeringCore offering
RE/MAX Advantage Plus is a residential real estate brokerage that provides buyer representation, seller representation, leasing/rental services, and concierge transaction support (staging, photography, cleaning, moving coordination) across Minnesota, Wisconsin, and Florida markets. Full-time professional agents close more than 8,000 home transactions per year for individual home buyers, sellers, and property investors.
Product overview
RE/MAX Advantage Plus is a traditional real estate brokerage offering a unified service platform centered on residential buying, selling, and leasing. The core portfolio consists of Buyers Services, Sellers Services, and Leasing Services, supported by an optional Concierge Service add-on that bundles staging, photography, cleaning, and moving assistance into the transaction. The company operates across Minnesota, Wisconsin, and Florida markets with full-time real estate professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyers Services
- Sellers Services
- Leasing Services
- Concierge Service
Quantifiable outcome
- 8,000+ home transactions closed annually
- +2 more outcomes
Companies that use RE/MAX Advantage Plus
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
RE/MAX Advantage Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RE/MAX Advantage Plus partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
RE/MAX Advantage Plus competitors and assessment
Company assessmentDirect peers
- Edina Realty: One of the largest residential brokerages in Minnesota and the Upper Midwest, offering the same buyer/seller representation and concierge-style services that overlap directly with RE/MAX Advantage Plus's core geography and customer segments.
- RE/MAX Results: A large regional RE/MAX franchisee operating across the Midwest; same brand system, same commission model, and overlapping MN/WI/FL territory, making it the closest direct franchise peer.
- Compass: Tech-forward national residential brokerage that competes aggressively for top-producing agents in Minnesota, Wisconsin, and Florida—same target customer and same luxury/brokerage model, but with proprietary technology.
Broad incumbents
- Coldwell Banker Realty: National residential brokerage franchise with deep presence across Minnesota, Wisconsin, and Florida; competes for the same agents and listings under a different national brand.
- Berkshire Hathaway HomeServices: Large national franchise network with significant Minnesota, Wisconsin, and Florida agent rosters; directly comparable residential brokerage model and luxury-segment focus.
- Keller Williams Realty: The largest real estate franchise by agent count globally; comparable agent-centric brokerage economics and a meaningful share of buyers/sellers in the same three states.
- Century 21 Real Estate: Long-established global residential brokerage franchise competing for the same franchisee talent and buyer/seller relationships in the brokerage's three states.
- Better Homes and Gardens Real Estate: Mid-sized national franchise affiliated with Realogy (now Anywhere); comparable residential brokerage offering with active presence in Minnesota and Florida markets.
Emerging players
- eXp Realty: Cloud-based brokerage with an agent-centric revenue-share model that has rapidly signed up agents across the Midwest and Florida; competes for the same productive-agent pool that drives RE/MAX Advantage Plus's volume.
- Realty ONE Group: Fast-growing, technology-driven franchise model with rising agent counts in the Midwest and Florida; competes for the same productive-agent demographic with a more modern brand proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RE/MAX Advantage Plus social profiles
Digital presenceRE/MAX Advantage Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Advantage Plus leadership team
Management profileNumber of profiles
Profiles1 record
RE/MAX Advantage Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Advantage Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Advantage Plus
What does RE/MAX Advantage Plus do?
RE/MAX Advantage Plus is a residential real estate brokerage that provides buyer representation, seller representation, leasing/rental services, and concierge transaction support (staging, photography, cleaning, moving coordination) across Minnesota, Wisconsin, and Florida markets. Full-time professional agents close more than 8,000 home transactions per year for individual home buyers, sellers, and property investors.
Is RE/MAX Advantage Plus a public or private company?
RE/MAX Advantage Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE/MAX Advantage Plus founded?
RE/MAX Advantage Plus was founded in 2002. It employs 251 to 500 people.
Where is RE/MAX Advantage Plus based?
RE/MAX Advantage Plus is headquartered in Savage, United States, in the North America region.
How does RE/MAX Advantage Plus make money?
Three revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are concierge and Professional Services and leasing Services.
Who are RE/MAX Advantage Plus's main competitors?
Direct peers on record are Edina Realty, RE/MAX Results and Compass. Broad incumbents are Coldwell Banker Realty, Berkshire Hathaway HomeServices, Keller Williams Realty, Century 21 Real Estate and Better Homes and Gardens Real Estate. Emerging players are eXp Realty and Realty ONE Group.
Does RE/MAX Advantage Plus have an API?
No public API is recorded for RE/MAX Advantage Plus.
What industry is RE/MAX Advantage Plus in?
RE/MAX Advantage Plus's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.