Medilens Nordic

What Medilens Nordic does

Medilens Nordic AB is a private Swedish medical device distributor headquartered in Helsingborg, founded in 1997, that operates as the self-described largest distributor of qualified ophthalmic products in the Nordic region (Sweden, Denmark, Norway, and Finland). The company sells a catalog of more than 6,000 articles sourced from over 40 international suppliers, spanning cataract surgery, glaucoma, vitreoretinal, oculoplastics, cornea/CXL crosslinking, reception/diagnostics, cleaning/disinfection, and instrument care. Its own consumer brand, EYZ Nordic Eyecare (Plus, Protect, Night, Clean), together with the distributed MediPearl therapeutic eye mask, addresses dry eye and ocular surface conditions through Nordic pharmacy chains.

The company runs a dual GTM model. On the B2B side, a field sales team organized into country-based Key Account Managers (Sweden, Denmark, Norway, Finland) supplies surgical instruments, IOLs, implants, and diagnostic equipment to public and private eye clinics and hospitals, supported by a B2B webshop and DHL Express fulfillment. On the consumer side, EYZ products and MediPearl are sold through major pharmacy chains (Apoteket, Kronans Apotek, Apotea, Doz, Lensway, Care of Eyes, Apotek Hjärtat) and direct-to-consumer via country-specific EYZ websites (eyz.se/dk/no/fi). Revenue is generated through hardware and consumable product sales (invoice terms of 30 days), service and repair of micro-surgical instruments, and consumer retail margins. The company is ISO 9001 and ISO 14001 certified and employs between 11 and 50 staff.

Technically, Medilens is a distributor rather than a manufacturer; its proprietary technology exposure is limited to the EYZ formulations (e.g., EYZ Protect's triple-action ectoin/hyaluronic acid/CMC sustained-release drops) and the MediPearl eye mask, with the remainder of the portfolio consisting of third-party OEM devices such as iCare rebound tonometers, Occuity PM1 non-contact pachymeters, Brill corneal esthesiometers, HOYA preloaded IOLs, Avedro/Glaukos KXL crosslinking systems, and New World Medical glaucoma devices. There is no disclosed AI/ML capability, proprietary data platform, or software product; the company's value proposition rests on breadth of portfolio, supplier relationships, regulatory handling (CE-MDR), and on-the-ground Nordic service.

Name

Medilens Nordic

Legal name

Medilens Nordic AB

Website

https://medilensnordic.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Medilens Nordic is the largest Nordic distributor of ophthalmic medical devices and instruments, supplying 6,000+ products from 40+ suppliers to eye clinics and hospitals across Sweden, Denmark, Norway, and Finland, and selling its own EYZ consumer dry-eye brand and MediPearl masks through pharmacy chains.

Ownership category

akta.pro rank

Product category

Ophthalmic Medical Device Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (423460), Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Oculoplastics & Lacrimal Surgical Devices (Ptosis/Orbital Tools, DCR/Lacrimal Stents, Facial Implants) (HLAHAJAL)

akta.pro secondary industries

Ophthalmology Specialty Pharmaceuticals (HLAIACAK), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Ophthalmic medical devices
• Ophthalmic surgical instruments
• Dry eye care products
• Eye care distribution
• Diagnostic ophthalmic equipment

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Surgical & Diagnostic Product Distribution: Medilens distributes a broad portfolio of 6000+ ophthalmic medical devices and instruments from 40+ suppliers to eye clinics, hospitals, and ophthalmology practices across the Nordic region (Sweden, Denmark, Norway, Finland). Revenue is generated through product sales with invoice payment terms of 30 days. Products include surgical instruments (single-use and reusable), IOLs, diagnostic equipment, disinfection/cleaning products, and specialized implants.
2. Consumer Eye Care Products (EYZ Series): Medilens sells its own branded EYZ consumer eye care product line (EYZ Plus, EYZ Protect, EYZ Night, EYZ Clean) through pharmacy retail partners across the Nordic countries. Also sells MediPearl therapeutic eye masks through pharmacy channels including Apoteket, Kronans Apotek, Apotea, Apotek Hjärtat, and others.
3. Service and Repair: Medilens offers instrument repair and service for micro-surgical instruments. Repairs are provided through their instrument suppliers, with instruments sent to Helsingborg office for processing. Separate service track for iCare devices.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Medilens Nordic distributes a portfolio of 6000+ ophthalmic medical devices, surgical instruments, and diagnostic equipment from over 40 international suppliers to eye clinics, hospitals, and ophthalmology practices across Sweden, Denmark, Norway, and Finland. The company also sells its own branded EYZ consumer dry eye care product line (EYZ Plus, EYZ Protect, EYZ Night, EYZ Clean) and MediPearl therapeutic eye masks through pharmacy retail chains, and provides instrument repair and clinical education services.

Product overview

Medilens Nordic is the Nordic region's largest distributor of products for qualified ophthalmic healthcare, offering a broad portfolio of surgical instruments and quality products across all areas of eye care. The company operates two main business areas: Surgery & Diagnostics (products for cataract, glaucoma, cornea/CXL, vitreoretinal, oculoplastics, reception/diagnostics, cleaning/disinfection, and instrument care) and Dry Eyes (consumer-facing products for pharmacies and opticians). The product portfolio includes the company's own EYZ product line for dry eyes (EYZ Plus, EYZ Protect, EYZ Night, EYZ Clean) and MediPearl eye masks, alongside an extensive range of partner products including iCare tonometers, Occuity pachymeters, Brill estesiometers, surgical instruments from manufacturers like FCI, Duckworth & Kent, Moria, Medicel, Katalyst, Morcher special implants, Alchimia dyes and gases, HOYA IOLs, New World Medical glaucoma products, Avedro/Glaukos crosslinking systems, and many others. Medilens acts as a distributor bringing products from over 40 leading suppliers to eye clinics, pharmacies, and opticians across the Nordic countries.

Differentiator

Problem solved

Functional benefit

Brands

• EYZ: Nordic eye care product series for dry eyes and eye irritation, marketed in Sweden (EYZ.se), Denmark (EYZ.dk), Norway (EYZ.no), and Finland (EYZ.fi). Products include EYZ Plus (lubricating eye drops), EYZ Protect (sustained release formula with ectoin), EYZ Night (eye ointment with vitamin A), and EYZ Clean (sterile eye wipes).
• MediPearl

Products and services

• EYZ Plus Lubricating silky-smooth eye drops for dry and irritated eyes containing high molecular weight hyaluronic acid, levocarnitine, and zinc, designed to restore the eye's mucous layer and create a stable tear film. Targeted at consumers with dry eye conditions, sold through Nordic pharmacy chains.
• EYZ Protect Lubricating eye drops with triple-action formula combining ectoin (2%), hyaluronic acid (0.1%), and CMC (0.15%) with sustained release technology, reducing dosing frequency to one drop twice daily. For consumers with dry eye including lipid deficiency, free from preservatives and phosphates.
• EYZ Night Lubricating eye ointment with vitamin A (retinyl palmitate), free from lanolin, containing three different lipids for MGD and watery eyes. Long-lasting overnight relief that melts at body temperature, free from preservatives and phosphates.
• EYZ Clean Sterile eye wipes for daily cleaning of eyes, eyelashes, and eyelids containing eyebright (Euphrasia Officinalis), chamomile, and hyaluronic acid. Sized 17x13 cm and suitable for the whole family including children, free from preservatives and phosphates.
• MediPearl Eye Mask Therapeutic reusable eye mask for cold or heat treatment providing relief for dry eyes, blepharitis, sinus problems, swollen eyes, headaches, allergies, and post-procedural care. Uses water, glycerol, and sodium polyacrylate pearl technology, can be heated in microwave or cooled in freezer.
• Occuity PM1 Pachymeter Handheld optical pachymeter with non-contact technology for corneal thickness measurement. CE-marked under MDR with ±10 micron accuracy, wireless charging, and no anesthesia drops required. For ophthalmologists and optometrists performing corneal assessments.
• iCare ST500 Slit lamp tonometer using patented rebound technology for accurate and fast intraocular pressure (IOP) measurements without anesthesia drops or preparations. Compatible with most common slit lamps with 8mm hole in rotation axis, operated with practical remote control.
• Brill Corneal Estesiometer Portable and non-invasive esthesiometer for diagnosis of corneal nerve function and ocular surface health assessment. Five validated stimulation levels ensure reproducible results, can be used handheld or mounted on a slit lamp, no consumables required.
• Medasil Laserguard Silicone Ocular Shield Single-use silicone elastomer ocular shield for eye protection during periorbital dermatological and cosmetic laser procedures. Latex and phthalate free, available in three colors for different laser wavelengths, tested to EN 207 standards.
• Medicel I/A Handpieces Single-use and reusable coaxial and bimanual irrigation/aspiration handpieces including Soft tip I/A with silicone tip for gentle posterior capsule contact and SWISS Bimanual I/A with textured surface for grip.
• Katalyst Forceps Disposable forceps for posterior segment surgery including Morris Honey Badger Forceps with sharp fine curved tips for retinal access including parafovea ILM, and Awh Forceps with larger grasping platforms for ILM and general membranes. Available in 23ga, 25ga, and 27ga formats.
• Morcher Special Implants Custom-made special implants including Aniridia rings, Aniridia-IOL, Aniridia implants, Pinhole implants, Bean rings, and Diplopia implants. Manufactured as Custom-Made-Device (CMD) without CE marking but with patient traceability.
• Alchimia Retinal Dyes Staining dyes for posterior segment surgery including viewILM for reversible staining of ILM and TWIN for reversible staining of ILM, ERM, and PVR membranes. Both contain patented Blulife dye (C48H3NaOS2) with purity higher than 99%.
• Alchimia Ophthalmic Gases Ophthalmic gases for long-term tamponade in retinal surgery including GOT Multi SF6 (100% sulfur hexafluoride), GOT Multi C2F6 (100% hexafluoroethane), and GOT Multi C3F8 (100% octafluoropropane). Delivered in Multidos containers.
• Minivisc Plus Bio-fermented viscoelastic (OVD) from Swedish manufacturer BOHUS for cataract surgery providing optimal space during capsulorhexis and IOL implantation, also for MIGS, ICL implantation, and Add-On supplementary lenses. High molecular weight and high viscosity for easy aspiration.
• Surgical and Diagnostic Product Distribution Distribution of 6000+ ophthalmic medical devices, surgical instruments, IOLs, implants, diagnostic equipment, and consumables from 40+ suppliers to eye clinics, hospitals, and ophthalmology practices across the Nordic region, accessed through a B2B webshop with invoice payment terms of 30 days.
• Instrument Repair and Service Instrument repair and service for micro-surgical instruments and iCare devices. Repairs are routed through the Helsingborg office to partner suppliers for processing, providing ongoing maintenance support to Nordic eye clinics.

Quantifiable outcome

• EYZ Protect sustained release formula reduces dosing frequency to one drop twice daily
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• DHL Express (GoGreen Plus)coreGTM or Marketing PartnerMedilens uses DHL Express for all B2B shipping with GoGreen Plus sustainable aviation fuel (SAF) to reduce CO2e emissions from deliveries. DHL GoGreen also used for standard shipments with carbon offset through certified climate projects.
• Avedro / GlaukoscoreTechnology or IntegrationAvedro, part of Glaukos Corporation, supplies the KXL 1B crosslinking system and VibeX/MedioCROSS riboflavin products for corneal collagen cross-linking. Medilens distributes these in the Nordic market.
• FCI (Fischer Ophthalmics)coreTechnology or IntegrationFCI has developed ophthalmic products since 1984 for dry eye, lacrimal surgery, eyelid and orbital surgery. Products include perforated plugs, Lacrijet, nasolacrimal intubation systems, eyelid weights, corneal shields, orbital implants, ptosis probers, and symblepharon rings.
• HOYA Surgical OpticscoreTechnology or IntegrationHOYA supplies preloaded intraocular lenses (IOL) in single-use injectors for cataract surgery, distributed by Medilens in the Nordic market.
• iCare (Revenio Group)coreTechnology or IntegrationiCare supplies handheld rebound tonometers and the ST500 slit lamp tonometer using patented rebound technology for IOP measurement. Medilens distributes iCare products across Nordic countries and handles repair services.
• Tristel SolutionscoreTechnology or IntegrationTristel supplies Tristel Duo OPH high-level disinfection products for ophthalmic and optical medical devices. Distributed by Medilens across all Nordic markets.
• Bovie MedicalmajorTechnology or IntegrationBovie Medical supplies battery-powered disposable diathermy units for ophthalmic surgery. Distributed by Medilens in Nordic markets.
• AlchimiamajorTechnology or IntegrationAlchimia supplies ophthalmic gases (SF6, C2F6, C3F8) for long-term tamponade in retinal surgery, and retinal dyes (TWIN, viewILM) for staining ILM, ERM, and PVR membranes during posterior segment surgery.
• MorchermajorTechnology or IntegrationMorcher supplies custom-made special implants including Aniridia rings, Aniridia-IOL, Aniridia implants, Pinhole implants, Bean rings, and Diplopia implants as Custom-Made Devices (CMD).
• MedicelmajorTechnology or IntegrationMedicel (Swiss) supplies coaxial single-use and reusable I/A (irrigation/aspiration) handpieces including the Soft Tip I/A with silicone tip for gentle posterior capsule contact. Also offers bimanual I/A handpieces.
• Duckworth & KentmajorTechnology or IntegrationDuckworth & Kent supplies titanium surgical instruments for ophthalmic surgery, distributed by Medilens.
• Moria SurgicalmajorTechnology or IntegrationMoria supplies surgical instruments for ophthalmic surgery including single-use and reusable instruments, punches, and trephines for corneal surgery.
• OccuitymajorTechnology or IntegrationOccuity supplies the PM1 handheld non-contact optical pachymeter, the world's only handheld optical pachymeter with CE marking under MDR. Medilens launched the product in Denmark, Norway, and Sweden.
• New World MedicalmajorTechnology or IntegrationNew World Medical supplies pressure-regulating products including Ahmed Glaucoma Valve, Ahmed ClearPath, and Kahook Dual Blade Glide for goniotomy. Distributed by Medilens in the Nordic market.
• Mani (Mani Inc.)majorTechnology or IntegrationJapanese manufacturer Mani supplies surgical knives for ophthalmic surgery including single-use knives, MVR knives and trocars for vitreoretinal surgery, and skin sutures.
• ProCornea (Norway)minorChannel Partner/ Reseller/ DistributorProCornea is the Norwegian pharmacy/retail partner for MediPearl eye mask distribution in Norway, alongside Medilens' own distribution.

Scale indicators6 records

Recent moves1 record

Direct peers

• Geuder AG: German manufacturer and distributor of ophthalmic surgical instruments and devices for cataract, vitreoretinal, and glaucoma surgery. Comparable as a long-established European ophthalmic device specialist with a similar surgical-product focus.
• Asico: US manufacturer of ophthalmic surgical instruments including single-use and reusable I/A handpieces, knives, and specialty instruments. Comparable overlap with Medilens' cataract and vitreoretinal surgical categories.
• Rumex International: US-headquartered manufacturer and distributor of ophthalmic surgical instruments serving global markets. Comparable as a single-source supplier of micro-surgical ophthalmic instruments to clinics, with overlapping product categories.
• OneMed Group: Nordic medical device and supplies distributor operating across Sweden, Norway, Denmark, and Finland. Comparable as a regional multi-specialty medical distributor serving the same Nordic healthcare customer base.
• D.O.R.C. International: Dutch ophthalmic surgical device company specializing in vitreoretinal, cataract, and corneal surgery instrumentation. Directly comparable product overlap, particularly in vitreoretinal instruments and consumables.
• Altomed: UK-based distributor and manufacturer of ophthalmic surgical instruments, single-use devices, and IOLs. Closely comparable as a specialist ophthalmic distributor serving clinics and hospitals with a multi-brand portfolio.

Broad incumbents

• Carl Zeiss Meditec: German-headquartered global leader in ophthalmic diagnostic and surgical devices (IOLs, OCT, surgical microscopes). Overlaps with Medilens' cataract, glaucoma, and diagnostic portfolio but at vastly greater scale and vertical integration.
• Bausch + Lomb: Global ophthalmic pharmaceutical and device company with surgical IOLs, instruments, and OTC dry-eye products (Artelac, Blink). Directly competitive with Medilens' EYZ consumer line and overlapping with its surgical distribution.
• Haag-Streit: Swiss manufacturer of ophthalmic examination and surgical equipment (slit lamps, tonometers, perimeters). Overlaps with Medilens' diagnostic portfolio and serves similar ophthalmic clinic customers globally.
• Alcon: Swiss global ophthalmic major covering surgical (IOLs, vitreoretinal) and consumer vision care (dry eye drops such as Systane). Competes with Medilens both as a potential supplier and as a competing OTC brand in dry eye.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medilens-nordic-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medilens Nordic