National Council of Teachers of Mathematics

What National Council of Teachers of Mathematics does

The National Council of Teachers of Mathematics (NCTM) is a 501(c)(3) nonprofit professional membership association founded in 1920 and headquartered in Reston, Virginia. It is the world's largest organization dedicated to improving mathematics education from prekindergarten through grade 12, serving individual mathematics teachers, coaches and specialists, mathematics teacher educators, school and district administrators, and parents/families. NCTM operates a membership platform with tiered Essential and Premium annual subscriptions that unlock access to standards-based classroom resources, three peer-reviewed journals (MTLT, JRME, and the joint MTE with AMTE), webinars, and member discounts on the NCTM Store.

NCTM's product portfolio spans digital classroom resources, publications, standards frameworks, and professional development. Digital offerings include Illuminations (700+ lesson plans and interactives), Problems of the Week (1,000+ problems), Notice and Wonder (a teaching-strategy resource with branded mascot characters), Problems to Ponder (integrated into ASSISTments, Google Classroom, Canvas, and Schoology), and Generation Genius K-8 video lessons produced in partnership. Publications include Principles to Actions, Catalyzing Change, High School Mathematics Reimagined (co-developed with ASSM and NCSM), GAISE II, Curriculum Focal Points, and book series such as Essential Understandings and Go-To Guides. NCTM delivers professional development through the Annual Meeting & Exposition, Spring Conferences in Indianapolis and New Orleans, the NCTE-NCTM Joint Conference, institutes, webinars, the Adding It All Up podcast, and the YouTube @NCTMChannel.

NCTM's business model rests on four revenue streams: annual membership dues (tiered subscriptions), conference registration and professional development fees, sales of books and publications through the NCTM Store and Amazon distribution, and institutional subscriptions to journals. An NCTM Bot chatbot and a 2026 position statement on AI in mathematics teaching indicate early investment in AI-driven personalization. Marketing and distribution are executed via nctm.org, email, social media (@NCTM), podcasts, journals, conferences, and LMS/integrator partnerships. The organization has no disclosed parent company, no venture funding, and is governed by an elected Board of Directors.

Name

National Council of Teachers of Mathematics

Legal name

National Council of Teachers of Mathematics

Website

https://nctm.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

NCTM is a 501(c)(3) nonprofit professional membership association founded in 1920 and the world's largest organization dedicated to improving PK-12 mathematics education, serving individual teachers, coaches, teacher educators, school administrators, and parents through standards, journals, conferences, and digital resources.

Ownership category

akta.pro rank

Product category

Professional Membership Association for Mathematics Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Miscellaneous Publishing (2741)

akta.pro primary industry

Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

akta.pro secondary industries

Subject-Specific Standards & Curriculum Councils (EDADAEAB), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Mathematics education
• Professional development
• Educational publications
• Teacher resources
• Membership association

Headquarters

HQ city

Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees with tiered pricing: Essential Members receive 20% discount, Premium Members (including Student, Emeritus, and Life) receive 30% discount on NCTM Store purchases.
2. NCTM Store and Publications: Sales of books, publications, and educational materials through the NCTM Store. Covering PK through Grade 12, NCTM publishes approximately 10 books per year plus three journals.
3. Conference Registration: Revenue from annual meetings, spring conferences, institutes, and professional development events.
4. Institutional Subscriptions: Subscription access to NCTM journals for institutions and libraries through the institutional subscriptions program.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

NCTM is the world's largest nonprofit professional membership association dedicated to improving mathematics education from prekindergarten through grade 12. It sells annual memberships, peer-reviewed journals (MTLT, JRME, MTE), books and standards publications, conference registrations, and provides access to more than 1,000 classroom resources including lesson plans, problems of the week, and digital interactives.

Product overview

The National Council of Teachers of Mathematics (NCTM) operates as a professional membership association offering a comprehensive portfolio of educational products and services. The core offerings include digital platforms (Illuminations, Problems of the Week, Notice and Wonder), three peer-reviewed journals (MTLT, JRME, MTE), standards and position statement publications (Principles to Actions, Catalyzing Change, High School Mathematics Reimagined, GAISE II, Curriculum Focal Points), professional development resources (webinars, Problems to Ponder, NCTM Bot), and a retail store. The Illuminations platform provides over 700 lesson plans and interactives for PreK-12, while Problems of the Week offers an extensive library of math problems. The journal portfolio includes MTLT for practicing teachers, JRME for research, and MTE (joint with AMTE) for teacher educators. Supporting products include Generation Genius video content, themed resource collections, book series (Essential Understandings, Go-To Guides), and the Adding It All Up podcast. Integration partnerships with ASSISTments, Google Classroom, Schoology, and Canvas enable digital assignment of Problems to Ponder content.

Differentiator

Problem solved

Functional benefit

Brands

• Notice and Wonder: A mathematics teaching strategy featuring two characters (Notice the snail and Wonder the owl) that helps students develop curiosity and mathematical thinking by asking 'What do you notice? What do you wonder?'
• Illuminations
• Problems of the Week

Products and services

• Illuminations Standards-based digital collection of more than 700 math lesson plans, interactives, and brain teasers for PreK-12 classrooms.
• Problems of the Week Library of more than 1,000 mathematics problems for PreK-12 with filtering by grade band and subject, including themed collections.
• Notice and Wonder Teaching strategy and digital resource program using 'What do you notice? What do you wonder?' methodology with mascot characters Notice (snail) and Wonder (owl).
• NCTM Problems to Ponder Monthly series of 28 varying classroom-ready mathematics problems for PK-12 delivered through the MTLT journal and assignable digitally via ASSISTments and LMS integrations.
• Mathematics Teacher: Learning and Teaching PK-12 (MTLT) Peer-reviewed NCTM journal with a unique point of view for practicing PK-12 mathematics teachers, including grade-band articles and Problems to Ponder.
• Journal for Research in Mathematics Education (JRME) Premier peer-reviewed research journal in mathematics education, published five times a year in online and print editions.
• Mathematics Teacher Educator (MTE) Joint online peer-reviewed journal with the Association of Mathematics Teacher Educators (AMTE) serving mathematics teacher educators.
• Principles to Actions Landmark NCTM publication connecting research with practice, providing guidance on effective mathematics teaching practices, obstacles, and productive beliefs.
• Catalyzing Change Series Comprehensive K-12 mathematics education framework with separate early childhood, middle school, and high school volumes providing recommendations for positive change.
• High School Mathematics Reimagined, Revitalized, and Relevant Publication reimagining high school mathematics curriculum around student-centered inquiry, co-developed with ASSM and NCSM.
• GAISE II (Pre-K-12 Guidelines for Assessment and Instruction in Statistics Education) Framework for statistics and data science education providing recommendations for school-level statistical literacy in the digital age.
• Curriculum Focal Points Publication identifying the most important mathematical topics for each grade level, forming the foundation for understanding mathematics.
• Essential Understandings Series Best-selling NCTM book series helping teachers master critical school mathematics topics in Developing and Putting into Practice editions.
• Go-To Guides In-classroom quick-reference guides distilling key concepts from the Essential Understandings series.
• Generation Genius Video Lessons K-8 video lessons paired with instructional materials including practice problems, discussion questions, and quizzes, aligned to standards across all 50 U.S. states.
• Figure This! Family-oriented challenging mathematics problem sets for middle school students, free to members and non-members.
• Math in Action Collection of 50 hands-on three-act tasks showing how mathematics is used across 10 different careers, designed for grades 2-6.
• NCTM Store Online retail store selling books, publications, and merchandise with member discounts (Essential 20%, Premium 30%).
• NCTM Annual Meeting & Exposition Major annual conference for mathematics educators with the next edition scheduled in Denver in 2026.
• NCTM Webinars and Classroom Conversations Professional development webinar series including Classroom Conversations and other virtual learning sessions for mathematics educators.
• NCTM Membership (Essential and Premium) Annual tiered membership providing access to journals, more than 1,000 classroom resources, member discounts, and community.
• Institutional Journal Subscriptions Subscription access to MTLT, JRME, and MTE journals for institutions and libraries via pubs.nctm.org.
• NCTM District Solutions (Group Memberships) Group memberships and bundled content access packages sold to schools and districts for campus-wide distribution of NCTM resources.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Technology Student Association (TSA)coreStrategic or Co-development PartnerNCTM partners with TSA to co-sponsor the 2027 Tests of Engineering Aptitude, Mathematics, and Science (TEAMS) competition. Together, NCTM and TSA collaborate to develop rigorous competition challenges and high-quality educational resources designed to engage students, support educators, and promote excellence in STEM learning.
• Brookfield PlaceminorGTM or Marketing PartnerBrookfield Place hosted the inaugural NYC Math Day event organized by RSM, with additional sponsorship support from NCTM and other partners.
• National Museum of MathematicsminorGTM or Marketing PartnerAdditional sponsor for the NYC Math Day event honoring young mathematicians.
• Columbia University's Department of MathematicsminorGTM or Marketing PartnerAdditional sponsor for the NYC Math Day event honoring young mathematicians.
• Mommy PoppinsminorGTM or Marketing PartnerAdditional sponsor for the NYC Math Day event honoring young mathematicians.
• Association of Mathematics Teacher Educators (AMTE)coreStrategic or Co-development PartnerNCTM and AMTE partner on the joint online journal Mathematics Teacher Educator (MTE), a scholarly, peer-reviewed journal for practitioners that contributes to building a professional knowledge base for mathematics teacher educators.
• Association of State Supervisors of Mathematics (ASSM)coreStrategic or Co-development PartnerASSM collaborated with NCTM in the initial conception and development of High School Mathematics Reimagined, Revitalized, and Relevant.
• NCSM: Leadership in Mathematics EducationcoreStrategic or Co-development PartnerNCSM collaborated with NCTM in the initial conception and development of High School Mathematics Reimagined, Revitalized, and Relevant.
• Generation GeniuscoreTechnology or IntegrationNCTM partnered with Generation Genius to provide K-8 video lessons as part of the NCTM video lessons resource. These videos are aligned to standards in all 50 states and are produced in partnership with Generation Genius.
• Council for Exceptional Children (CEC)minorStrategic or Co-development PartnerJoint position statement on Teaching Mathematics to Students with Disabilities, recognizing the important role of educators in ensuring students with disabilities have access to and success with grade/course-level standards.
• Mathematical Association of America (MAA)minorStrategic or Co-development PartnerJoint position statement on Calculus with MAA regarding K-12 mathematics curriculum goals.
• American Statistical AssociationminorStrategic or Co-development PartnerJoint position statement with American Statistical Association on Preparing Pre-K-12 Teachers of Statistics.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ASCD (Association for Supervision and Curriculum Development): Broader K-12 professional association serving administrators and educators across subjects. Comparable membership, conference, and PD model, but covers all subjects rather than specializing in mathematics.
• ISTE (International Society for Technology in Education): Membership-driven education technology association with standards, conferences, and PD programs. Comparable membership/business model but focuses on EdTech rather than a single academic subject.

Emerging players

• Khan Academy: Free online math instruction platform reaching tens of millions of learners. Increasingly overlapping with NCTM in standards-aligned practice content, but distributed digitally rather than via membership.
• Art of Problem Solving: Math education company combining textbooks, online courses, and a problem-solving community. Comparable content (books + digital problems) and overlapping PK-12 audience, but commercial rather than membership model.

Others

• Scholastic Education: Major publisher of children's and educational materials with teacher-facing content. Adjacent in K-12 publishing and classroom distribution channels comparable to NCTM's publications arm, but commercial and across multiple subjects.

Direct peers

• MATHCOUNTS Foundation: Nonprofit that operates student math competitions and enrichment programs targeting middle-schoolers. Comparable nonprofit model targeting the same math-education ecosystem and partnering with NCTM-adjacent sponsors.
• Association of State Supervisors of Mathematics (ASSM): Association of state-level math supervisors that co-developed High School Mathematics Reimagined with NCTM and NCSM. Direct peer working on math education policy, standards adoption, and PD at the state level.
• National Council of Teachers of English (NCTE): Sister subject-matter teachers' association — co-hosts the NCTE-NCTM Joint Conference. Operates an identical membership, journals, standards, and conference model in English language arts, making it the cleanest structural analog to NCTM.
• NCSM: Leadership in Mathematics Education: National leadership organization for math educators and administrators. Closest comparable peer — co-developed High School Mathematics Reimagined with NCTM and serves an overlapping membership of math supervisors, coaches, and leaders.
• Association of Mathematics Teacher Educators (AMTE): Professional association for those who prepare and support math teachers in higher education. AMTE co-publishes the MTE journal with NCTM and operates in the same standards and PD ecosystem for mathematics educators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nctm
• YouTubeyoutube.com/@NCTMChannel/videos
• Facebookfacebook.com/TeachersofMathematics
• LinkedInlinkedin.com/company/214550

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about National Council of Teachers of Mathematics