Agemark Senior Living

What Agemark Senior Living does

Agemark Senior Living is a family-owned operator of senior living communities in the United States, founded in 1985 by Richard Westin and Jesse Pittore. The company owns or manages 28 communities across six states (California, Nebraska, Iowa, North Dakota, Maryland, and Washington) under 12 distinct brand names, including CountryHouse (specialized memory care with 13 locations), Astoria, The Kensington, TreVista, The Evergreen Inn, and Symphony Pointe. Agemark serves older adults through a continuum-of-care model spanning Independent Living, Assisted Living, Memory Care, and Age-in-Place services, with pricing structured as recurring monthly fees that vary by care level and apartment style.

The core service model combines direct ownership and operation of communities with a management-only line of business introduced in 2023. Agemark operates a direct-to-consumer go-to-market built on community tours, family consultations, referrals, and digital marketing, supported by dedicated partnerships with the Alzheimer's Association and recurring earned media via U.S. News & World Report rankings. The company differentiates through a hospitality-driven approach (national culinary program, dining technology including tablet ordering and robot servers), specialized memory care expertise under the CountryHouse brand, and recently deployed AI-powered safety tools via a partnership with Sage Detect for fall detection and wellness monitoring. The company employs more than 1,000 people across corporate offices in Orinda, California and Omaha, Nebraska.

Agemark generates revenue from two primary streams: monthly resident fees for owned and operated communities, a recurring subscription-style model tied to occupancy and care level, and management service fees from partner-owned communities including the Sage properties, The Terraces at Via Verde, Sunol Creek, Serra Sol, and The Landing at Carmichael. Capital structure is anchored by a long-term financing partnership with National Health Investors (NYSE:NHI) covering six memory care communities with 205 units in Nebraska, while family ownership continuity is maintained through Forrest Westin and Michael Pittore (sons of the founders) serving as Co-CEOs following a 2025 leadership transition. The firm has been certified as a Great Place to Work for seven consecutive years and operates a Juniper Square investor portal alongside an employer brand (remarkablecaregivers.com) targeting caregiver recruitment.

Name

Agemark Senior Living

Legal name

Agemark Senior Living

Website

https://agemark.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Agemark Senior Living is a family-owned operator of 28 senior living communities across six U.S. states under 12 brands, offering Independent Living, Assisted Living, Memory Care, and Age-in-Place services to older adults via owned operations and management agreements.

Ownership category

akta.pro rank

Product category

Senior Living

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industry

Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Senior living services
• Memory care
• Assisted living
• Independent living
• Elder care

Headquarters

HQ city

Elkhorn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Services: Monthly fees for senior living services including independent living, assisted living, memory care, and age-in-place support. Revenue is recurring based on occupancy and care level needs. Pricing varies by care level, location, and apartment style.
2. Management Services: Management-only agreements where Agemark manages communities owned by other entities. The company took on management-only agreements starting in 2023 with Sage properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Agemark Senior Living owns and operates 28 senior living communities across six U.S. states under 12 brands, delivering Independent Living, Assisted Living, Memory Care, and Age-in-Place services on a monthly recurring basis to older adults and their families. The company also provides third-party management services to property owners and capital partners, operating additional communities under management-only agreements. Service delivery emphasizes hospitality-driven dining, personalized care plans, and a values-driven EPIC ACTS culture across a continuum of care.

Product overview

Agemark Senior Living is a family-owned senior living company operating a portfolio of 28 communities under 12 distinct brands across six states. The company offers a continuum of care services including Independent Living, Assisted Living, Memory Care, and Age In Place programs. Core brands include CountryHouse (stand-alone Memory Care communities), Astoria, The Kensington, The Evergreen Inn, TreVista, Holland Farms, and Symphony Pointe. Agemark also manages third-party branded communities including Sage Communities, The Terraces at Via Verde, Sunol Creek Memory Care, Serra Sol Memory Care, and The Landing at Carmichael. The company differentiates through hospitality-driven approaches, technology integrations like Sage Detect AI-powered fall detection, and a national culinary program. Communities are located in California, Nebraska, Iowa, North Dakota, Maryland, and Washington.

Differentiator

Problem solved

Functional benefit

Brands

• CountryHouse: Stand-alone Memory Care communities providing expert and personalized memory care services. Thirteen CountryHouse communities serve seniors across the country.
• Astoria
• The Kensington
• TreVista
• The Evergreen Inn
• Sage
• The Terraces at Via Verde
• Sunol Creek Memory Care
• Holland Farms
• Symphony Pointe
• Serra Sol Memory Care
• The Landing at Carmichael

Products and services

• Memory Care
• CountryHouse Memory Care
• Assisted Living
• Independent Living
• Age In Place
• Management Services for Senior Living Communities

Quantifiable outcome

• 20 communities recognized by U.S. News & World Report 2025 Best Senior Living
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Sage (Senior Care Technology Platform)coreTechnology or Integration · 9 June 2025Agemark partnered with Sage to implement AI-powered fall detection and wellness monitoring technology (Sage Detect) at CountryHouse in Omaha. Sage Detect uses AI to interpret daily activity data points for real-time fall alerts and wellness trend monitoring. Sage is backed by $59M in funding including IVP, Friends & Family Capital, PLUS Capital, Maveron, Goldcrest Capital, and others.
• Alzheimer's Association (Nebraska Chapter)coreStrategic or Co-development Partner · 26 February 2025Agemark and the Alzheimer's Association partnered to support family caregivers through the Empowered Caregiver Conference. The partnership provides educational events, resources, and support for families caring for individuals with dementia. The 2nd Annual conference held April 14, 2026 in Omaha, NE.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Atria Senior Living: Atria is one of the largest U.S. operators of independent living, assisted living, and memory care communities, with a similar multi-state footprint and emphasis on hospitality-driven service. Directly comparable to Agemark in service mix, target customer, and family-style management ethos.
• MBK Senior Living: MBK is a privately held, family-influenced senior living operator with a comparable size and West Coast/Midwestern footprint. Directly comparable in care continuum (independent, assisted, memory care) and emphasis on hospitality-driven culture.
• Life Care Services (LCS): LCS is a large third-party manager of senior living communities, including continuing care retirement communities (CCRCs). Directly comparable to Agemark's growing management-only services business and to the asset-light fee-based model Agemark is scaling.
• Sunrise Senior Living: Sunrise operates assisted living and memory care communities across the U.S. and was directly involved with Agemark (Agemark acquired Sunrise's Brighton Gardens of Omaha in 2022). Highly comparable in resident profile, care levels, and memory care focus.
• Five Star Senior Living: Five Star operates independent living, assisted living, and memory care communities across the U.S. and is similarly mid-sized in scope. Overlaps with Agemark in care continuum, multi-state footprint, and mid-market positioning.
• Belmont Village Senior Living: Belmont Village is a private, founder-led senior living operator with a strong memory care specialty (Circle of Friends program) and upscale community positioning. Comparable to Agemark in service mix, premium positioning, and founder/family-led operating culture.
• Enlivant: Enlivant operates assisted living and memory care communities across the U.S. with a similar mid-sized footprint. Directly comparable in core service offering and resident acuity profile.
• Frontier Management: Frontier Management is a third-party operator of independent, assisted, and memory care communities. Comparable to Agemark in offering both owned/operated communities and third-party management services.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with ~650 communities spanning independent, assisted living, and memory care. A broad incumbent offering overlapping services across all of Agemark's care levels, but at meaningfully greater scale and with a national rather than regional footprint.

Emerging players

• Silverado Senior Living: Silverado is a memory-care-focused senior living operator with a clinical/specialty reputation. Comparable to Agemark's CountryHouse brand in pure-play memory care focus, though smaller in overall community count.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agemarkseniorliving
• LinkedInlinkedin.com/company/agemark
• Instagraminstagram.com/agemarkseniorliving

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agemark Senior Living