Sweet Dirt
Sweet Dirt is a Maine-licensed cannabis cultivator and retailer operating three dispensaries (Eliot, Portland, Waterville) and a 32,800 sq ft sustainable greenhouse, distinguished as the first MOFGA Certified Clean Cannabis grower in Maine's recreational market, serving adult-use and medical cannabis consumers.
- Company typePrivate
- Founded2015
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sweet Dirt does
Sweet Dirt, LLC is a privately held, vertically integrated adult-use and medical cannabis operator founded in 2015 in Maine by Hughes Pope. The company operates three dispensary locations in Eliot, Portland, and Waterville, and cultivates in a 32,800 sq ft sustainable greenhouse in Eliot that uses year-round natural sunlight and reports 50% lower energy use than comparable indoor facilities. Sweet Dirt's growing program centers on living soil cultivation without synthetic fertilizers or pesticides, and it holds the distinction of being the first and only MOFGA Certified Clean Cannabis (MC3) grower in Maine's recreational market, with annual third-party audits aligned to USDA NOP standards.
The company's core offering is a curated dispensary assortment spanning flower, pre-rolls, concentrates, edibles (including a 200mg co-developed gummy line), cannabis-infused beverages, topicals, vape cartridges, and tinctures, supplemented by adjacent lines in CBD products, artisan glassware, vaporizer hardware, and gift cards. It works with a network of local Maine growers (Blue Sky Lab, Brilliant Buds, Sea Dog, Shipyard and others) to assemble its menu and labels third-party lab-tested products across the board.
Commercially, Sweet Dirt generates revenue through one-time retail transactions at its three Maine storefronts plus a wholesale distribution arm that supplies Sweet Dirt-branded SKUs to other licensed Maine dispensaries. Pricing is positioned as value-oriented: cash or debit only (no cards due to federal banking restrictions), a loyalty program paying 5¢ per dollar (10¢ for veterans), a 15% Bennabis Health member discount (stackable to 20% for veterans), and online menu browsing for in-store pickup. A 2024 partnership with Bennabis Health extends brand exposure to a 27-location, 7-state-plus-DC network without requiring multi-state operating licenses, leaving Maine-licensed retail and wholesale as the core operating model.
Sweet Dirt firmographics
Firmographics- Name
- Sweet Dirt
- Legal name
- Sweet Dirt, LLC
- Website
- https://sweetdirt.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sweet Dirt is a Maine-licensed cannabis cultivator and retailer operating three dispensaries (Eliot, Portland, Waterville) and a 32,800 sq ft sustainable greenhouse, distinguished as the first MOFGA Certified Clean Cannabis grower in Maine's recreational market, serving adult-use and medical cannabis consumers.
- Ownership category
- akta.pro rank
Sweet Dirt industry classification
Industry- Product category
- Recreational Cannabis Retail
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
- akta.pro secondary industries
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG), Cannabis Storage & Odor Control Accessories (Jars, Humidors, Cases) (CRANAHAI), Medical Cannabis Dispensaries (CRANAFAB)
Keywords
Where Sweet Dirt is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sweet Dirt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Cannabis Sales: Direct retail sales of cannabis products (flower, pre-rolls, edibles, concentrates, beverages, topicals) to adult-use consumers at dispensary locations. Products sourced from local Maine growers and Sweet Dirt's own cultivation.
- Wholesale Cannabis Distribution: Wholesale distribution of Sweet Dirt branded cannabis products (flower, pre-rolls, edibles, beverages, carts, concentrates) to other licensed dispensaries throughout Maine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Loyalty Program - Standard |
| Other | Pay-as-you-go | Loyalty Program - Veterans |
| Other | Annual | Bennabis Health Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sweet Dirt product offering
Product offeringCore offering
Sweet Dirt operates adult-use recreational cannabis dispensaries in Maine, selling a curated mix of in-house cultivated and partner-sourced cannabis products including flower, pre-rolls, concentrates, edibles, beverages, topicals, vapes, and tinctures. The company cultivates its own cannabis using living-soil organic methods inside a 32,800 sq ft sustainable greenhouse and supplements its menu with products from local Maine artisanal growers. Sweet Dirt holds the distinction of being Maine's first and only MOFGA Certified Clean Cannabis grower for the adult-use market.
Product overview
Sweet Dirt operates as a multi-location adult-use (recreational) cannabis dispensary in Maine, offering a curated selection of products from local Maine growers and partner brands. The core dispensary offering includes cannabis Flower, Pre-Rolls, Concentrates, Edibles, Cannabis-Infused Beverages, Topicals, Vape Cartridges, and Tinctures. The company positions itself as Maine's first and only MOFGA Certified Clean Cannabis producer, emphasizing organic growing practices and soil-based cultivation. Adjacent product lines include CBD products (edibles, oils, topicals), glass smoking accessories, vaporizer hardware, and gift cards. The company operates three dispensary locations in Eliot, Portland, and Waterville, Maine, with a focus on sustainable packaging and community partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Premium cannabis flower from local Maine growers, featuring unique strains with diverse terpene profiles (Alaskan Orange Tree, Dream Star, Nor'easter, among others).
- Pre-Rolls Ready-to-smoke pre-rolled cannabis joints available in various sizes including 1g pre-rolls, with kief-coated varieties.
- Concentrates High-potency cannabis extracts including badder, shatter, sugar, crumble, and sauce forms, plus dabbing products and live resin options (e.g., Alaskan Orange Tree Shatter, Malibu Twist Shatter).
- Edibles Hand-crafted cannabis-infused food products including gummies (5–10mg THC, sold in tins of ten), chocolate bars (50mg THC), caramels, brownies, lollipops, and peanut butter bars from partner brands All Kind, Green Alien, High Brow, Keef Cola, River Driver, Sea Dog, and Shipyard.
- Cannabis-Infused Beverages THC-infused drinks including sodas, lemonade, near-beer, and elixirs, produced by partners such as Sea Dog and Shipyard.
- Topicals Cannabis-infused lotions, balms, bath soaks, and massage oils applied to the skin for localized pain relief, sourced from Schoppee Farms and Maine Coast Hemp.
- Vape Cartridges Cannabis vape cartridges and pens including DreamStar, Liquid Diamonds (processed by Blue Sky), and concentrate vape options compatible with standard 510-thread batteries.
- Tinctures Cannabis oils dissolved in carrier oil for sublingual use, providing fast-acting concentrated effects, available from brands including Maine Coast Hemp.
- Glass Pipes, Bongs, and Bubblers Smoking devices and glass art including hand pipes, bongs, bubblers, and dab rigs from Maine artisans like Danny Camp, Beak Glass, Sugar Mattys, Witch Drx, and Justin Barr Glass, ranging from $20 to $800.
- CBD Products Non-psychoactive CBD products including edibles (gummies, honeys, jams, spreads), smokable hemp flower, pre-rolls, full-spectrum oils, topicals, salves, and pet treats from brands including High Peak, Schoppee Farms, and Maine Coast Hemp.
- Storage Accessories Smell-proof, child-resistant storage including lockable hemp stash bags and silicone-coated mason jars from RE:STASH for storing flower and edibles.
- Vaporizer Hardware Electronic vaporizers and batteries including Puffco Peak Pro, Puffco Plus, Yocan Evolve and Vane, PAX 3, and spin vape batteries (exclusive to Sweet Dirt).
- Sweet Dirt Gift Cards Gift cards available in any denomination, valid at all Sweet Dirt recreational stores in Maine, never expiring.
- MOFGA Certified Clean Cannabis Sweet Dirt's proprietary certified clean cannabis designation covering products organically grown, free of pesticides, fungicides, and harmful pathogens, with third-party verification by Maine Organic Farmers and Gardeners Association (MOFGA).
Quantifiable outcome
- 100% of products lab tested as mandated by Maine state for adult-use cannabis
Companies that use Sweet Dirt
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Sweet Dirt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sweet Dirt partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bennabis HealthcoreBennabis Health partnered with Sweet Dirt and Brilliant Buds to provide premium, lab-tested cannabis products at unbeatable value. Bennabis members unlock exclusive 15% discounts (up to 20% for veterans) and access to high-quality medical and recreational cannabis. The partnership extends across 27 dispensary locations in 7 states plus DC.
- Brilliant BudscorePartnership with Brilliant Buds for co-developed cannabis products including the new 200mg gummy line with three exciting flavors. Brilliant Buds is part of the Bennabis Health network offering premium products.
- Local Maine GrowerscoreCurated partnerships with artisanal Maine cannabis cultivators providing handpicked selection of premium products. Working directly with Maine cannabis companies allows curation of superior flower, pre-rolls, edibles, and more.
- Blue Sky LabminorCollaborative effort with Blue Sky Lab on concentrate products including Alaskan Orange Tree Shatter and Malibu Twist Shatter, plus 'Liquid Diamonds' cartridges.
- Edibles Partners (All Kind, Green Alien, High Brow, Keef Cola, River Driver, Sea Dog, Shipyard)minorLocal Maine edibles partners providing hand-crafted cannabis-infused products including gummies, chocolates, caramels, beverages, and more.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sweet Dirt competitors and assessment
Company assessmentOthers
- Dutchie: Leading cannabis e-commerce and POS platform powering online menus, pickup, and delivery for dispensaries. Comparable as a technology and ecosystem enabler that Sweet Dirt's online ordering and omnichannel retail strategy depends on.
Broad incumbents
- Curaleaf: One of the largest U.S. multi-state cannabis operators with retail, cultivation, and wholesale across 17+ states. Comparable as a competitor for wholesale accounts, retail talent, and shelf space in the broader U.S. cannabis retail category Sweet Dirt competes in.
- Trulieve: Vertically integrated multi-state cannabis operator with significant retail and cultivation footprint, including Northeast presence. Comparable as a scaled incumbent that pressures regional players like Sweet Dirt on price, selection, and operational sophistication.
- Cresco Labs: Multi-state cannabis operator with branded retail (Sunnyside), cultivation, and wholesale. Comparable as a scaled player competing in similar product categories (flower, concentrates, vapes) and targeting similar retail and wholesale channels.
- Green Thumb Industries: Multi-state cannabis operator with retail (Rise), cultivation, and consumer brands across the U.S. Comparable as a broad incumbent with branded retail formats and a wholesale network that competes for the same dispensary accounts Sweet Dirt targets.
- TerrAscend: Multi-state cannabis operator with retail, cultivation, and wholesale across the U.S. including Northeast exposure. Comparable as a vertically integrated incumbent that competes for wholesale distribution accounts and retail market share.
Direct peers
- Lowell Farms: California-based cannabis cultivator and retailer with a sun-grown, organic-focused brand identity. Comparable to Sweet Dirt in emphasizing natural cultivation methods and a differentiated clean-cannabis narrative over mass-market indoor flower.
- Flow Cannabis Co. California-based sun-grown organic cannabis cultivator and brand with a clean-cannabis, sustainability-led value proposition. Directly comparable to Sweet Dirt's living-soil, MOFGA-certified organic positioning and greenhouse cultivation approach.
- Cookies: California-founded cannabis brand and retail operator with a flagship retail experience model now expanding across multiple U.S. states. Comparable as a brand-forward cannabis retailer emphasizing curated assortments and lifestyle positioning, similar to Sweet Dirt's curated Maine grower strategy.
- Theory Wellness: Theory Wellness operates dispensaries and cultivation in Maine and Massachusetts with a similar craft/clean-cannabis positioning. Directly comparable as a Northeast regional multi-store operator serving adult-use and medical consumers in overlapping geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sweet Dirt social profiles
Digital presenceSweet Dirt compliance and trust
Trust signalCompliance1 record
Sweet Dirt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Dirt leadership team
Management profileNumber of profiles
Profiles1 record
Sweet Dirt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Dirt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Dirt
What does Sweet Dirt do?
Sweet Dirt operates adult-use recreational cannabis dispensaries in Maine, selling a curated mix of in-house cultivated and partner-sourced cannabis products including flower, pre-rolls, concentrates, edibles, beverages, topicals, vapes, and tinctures. The company cultivates its own cannabis using living-soil organic methods inside a 32,800 sq ft sustainable greenhouse and supplements its menu with products from local Maine artisanal growers. Sweet Dirt holds the distinction of being Maine's first and only MOFGA Certified Clean Cannabis grower for the adult-use market.
Is Sweet Dirt a public or private company?
Sweet Dirt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweet Dirt founded?
Sweet Dirt was founded in 2015. It employs 101 to 250 people.
Where is Sweet Dirt based?
Sweet Dirt is headquartered in Portland, United States, in the North America region.
How does Sweet Dirt make money?
Two revenue lines are on record. Retail Cannabis Sales are the primary driver. The others are wholesale Cannabis Distribution.
Who are Sweet Dirt's main competitors?
Dutchie is listed as an others. Broad incumbents are Curaleaf, Trulieve, Cresco Labs, Green Thumb Industries and TerrAscend. Direct peers are Lowell Farms, Flow Cannabis Co., Cookies and Theory Wellness.
Does Sweet Dirt have an API?
No public API is recorded for Sweet Dirt.
What industry is Sweet Dirt in?
Sweet Dirt's product category is Recreational Cannabis Retail. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail).