Saigon Broadcasting Television Network (SBTN)

What Saigon Broadcasting Television Network (SBTN) does

Saigon Broadcasting Television Network (SBTN) is a privately-held, 24-hour Vietnamese-language television channel headquartered in Garden Grove, California, founded in 2002. SBTN targets Vietnamese diaspora audiences living outside of Vietnam, primarily in the United States, with distribution also extending to Canada and Australia. The network produces and aggregates news, political commentary, documentaries, entertainment programming, and community-focused content in Vietnamese, with named franchises including SBTN Morning, Kim Nhung Show, Hollywood First Look, and Thế Giới Trong Tuần.

The company's product surface consists of three core assets: (1) the linear SBTN television channel, distributed via DirecTV and local cable providers across North America and Australia; (2) SBTN GO, a proprietary subscription-based OTT streaming service priced at $9.99/month or $99.99/year; and (3) SBTN GO applications deployed across iPhone, iPad, Android, Apple TV, Android TV, Amazon Fire TV, Roku TV, Chromecast, and Xbox One. Supporting channels include a YouTube channel, Facebook page, and email newsletter for audience engagement.

Revenue is generated through a combination of subscription recurring revenue from SBTN GO, likely carriage and affiliate fees from DirecTV and cable distributors, and ancillary commerce (the website exposes Shop, Cart, Checkout, and My Account flows). The go-to-market is consumer-direct and recurring in nature, with marketing driven primarily through organic social channels (YouTube, Facebook) and email. The company employs 51–100 people and operates without disclosed institutional investors, parent entities, or funding rounds.

Name

Saigon Broadcasting Television Network (SBTN)

Legal name

Saigon Broadcasting Television Network

Website

https://sbtn.tv

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

SBTN is a privately held, 24-hour Vietnamese-language television channel headquartered in Garden Grove, California, serving the overseas Vietnamese diaspora in the U.S., Canada, and Australia via DirecTV, cable, and its proprietary SBTN GO streaming platform.

Ownership category

akta.pro rank

Product category

Ethnic Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

akta.pro secondary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Vietnamese television broadcasting
• Vietnamese-language programming
• Ethnic media streaming
• Cable television network
• Diaspora entertainment content

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SBTN GO Streaming Subscription: Monthly or annual subscription for streaming access to SBTN content via the SBTN GO platform, available on mobile devices and connected TV platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Saigon Broadcasting Television Network (SBTN) is a 24-hour Vietnamese-language television channel that produces and broadcasts news, entertainment, cultural, and community programming aimed at Vietnamese-speaking audiences. It distributes its content via cable, satellite (DirecTV), and its own streaming service SBTN GO.

Product overview

SBTN (Saigon Broadcasting Television Network) operates as a 24-hour Vietnamese-language television channel based in Garden Grove, California, targeting Vietnamese diaspora audiences. The network offers its core broadcast programming through traditional cable and satellite providers (including Directv at 1-866-687-7109), as well as a proprietary streaming platform called SBTN GO. SBTN GO provides on-demand and live streaming access via dedicated apps across mobile devices (iPhone, iPad, Android), smart TV platforms (Apple TV, Android TV, Amazon Fire TV, Roku TV), gaming consoles (Xbox One), and casting devices (Chromecast). The network also maintains social media presence on YouTube and Facebook.

Differentiator

Problem solved

Functional benefit

Brands

• SBTN GO: Streaming service allowing viewers to watch SBTN content online; available at $9.99/month or $99.99/year

Products and services

• SBTN Television Channel 24-hour Vietnamese-language television channel providing news, entertainment, cultural, and community programming to Vietnamese-speaking audiences, distributed via cable and satellite (DirecTV).
• SBTN GO Subscription-based streaming service for SBTN's Vietnamese-language programming, available via web browsers and mobile applications (iOS and Android). Priced at $9.99 per month or $99.99 per year.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• FPT Play: FPT Play is a Vietnamese OTT streaming service offering Vietnamese-language TV, movies and sports content across Southeast Asia; its cross-border expansion positions it as an emerging competitor to diaspora-focused channels like SBTN.
• VTV Go: VTV Go is the OTT streaming platform of Vietnam Television, offering live and on-demand Vietnamese-language programming; it represents an emerging digital competitor to SBTN GO for Vietnamese-speaking viewers globally.

Broad incumbents

• VTV (Vietnam Television): VTV is Vietnam's national public broadcaster producing Vietnamese-language news and entertainment across multiple channels; it serves as the incumbent reference point for Vietnamese-language content production and competes in the same linguistic category.
• MyTV (Vietnam): MyTV is a Vietnamese pay-TV and OTT platform operated by Vietnam Posts and Telecommunications, distributing Vietnamese-language channels and on-demand content; it is a broader incumbent in the same Vietnamese-content distribution category.
• VTC (Vietnam Television Corporation): VTC is a Vietnamese state-owned broadcaster producing multiple Vietnamese-language channels across digital and terrestrial platforms, comparable to SBTN in language and content category though operating at significantly larger scale within Vietnam.

Direct peers

• VietFace TV: VietFace TV is a U.S.-based Vietnamese-language television channel targeting the Vietnamese diaspora with news, entertainment and community programming, directly competing with SBTN for the same audience and cable/OTT distribution slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/sbtnofficial
• Facebookfacebook.com/SBTNOfficial
• Xx.com/sbtnofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saigon Broadcasting Television Network (SBTN)