Agnes B

What Agnes B does

Agnès B is a privately held French fashion house founded in 1973 by designer Agnès Troublé, headquartered in Paris, with 1,001–5,000 employees. The company designs, produces, and retails ready-to-wear clothing, footwear, accessories, and fragrances for women, men, and children, organized around signature and thematic collections (e.g., snap cardigan, photoprints, artist t-shirts, workwear, jeans, linen, leather, cashmere, denim) and a charitable Give Love line. Distribution is direct-to-consumer through owned retail boutiques and localized e-commerce storefronts spanning Europe (France, UK), North America (US, Canada), and Asia (Hong Kong, Japan, Singapore, Taiwan), with multi-currency pricing, free shipping above €200, free 14-day returns, and 3x interest-free payment options.

The business model is unit-pricing DTC retail at mid-range luxury price points (e.g., cardigans at €225, dresses at €295, artist t-shirts at €105) supported by seasonal promotions of up to 50% off. Marketing is brand- and culture-led, leveraging artist collaborations (Jonone, Futura, Niki de Saint Phalle, Patrick Pleutin, Rio Gilmer Goncalves), institutional partnerships (Louvre Museum, Tara Océan Foundation, GOTS certification), celebrity dressing at high-profile events such as Cannes, and owned media properties (Radio agnès b., B. Spirit blog, La Fab. workshop, newsletter). The brand also operates a Personal Shopper service as a high-touch engagement layer. There is no proprietary technology platform disclosed; the technology stack consists of standard e-commerce (Salesforce Commerce Cloud / Demandware), content, and radio platforms with no disclosed AI, SDK, API, or data products.

Name

Agnes B

Legal name

agnès b.

Website

https://agnesb.eu

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Agnès B is a privately held French fashion house, founded in 1973, that designs and retails ready-to-wear clothing, accessories, footwear, and fragrances for women, men, and children through owned boutiques and e-commerce across Europe, North America, and Asia.

Ownership category

akta.pro rank

Product category

Designer Ready-to-Wear Fashion

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury Womenswear (CRAAAFAG)

akta.pro secondary industries

Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury & Designer Footwear (CRAAACAI)

Keywords

• French fashion house
• Ready-to-wear apparel
• Designer clothing
• Fashion accessories
• Luxury retail

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Apparel and Accessories: Direct retail sales of ready-to-wear clothing, accessories, footwear, and leather goods through owned boutiques and online e-commerce platform. Products include women's, men's, and children's collections across categories such as cardigans, shirts, dresses, trousers, jackets, bags, and small leather goods.
2. Fragrances and Perfumes: Sale of brand-fragrances including 'Le Parfum' (eau de parfum) and 'L'Eau' (eau de toilette).
3. Artist Collaborations - Artist Series: Limited edition artist-designed t-shirts and clothing featuring collaborations with artists such as Jonone, Futura, Patrick Pleutin, Niki de Saint Phalle, and Rio Gilmer Goncalves. These items feature artist screen-prints and carry premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Agnès B is a French fashion house that designs, produces, and sells ready-to-wear clothing, accessories, footwear, fragrances, and leather goods for men, women, and children through its own boutiques and e-commerce storefronts in Europe, North America, and Asia. Signature offerings include the snap cardigan, artist collaboration t-shirts, photoprints, denim, leather, cashmere, and linen lines, complemented by the Give Love charitable collection.

Product overview

Agnès b. is a French fashion house offering a comprehensive ready-to-wear collection spanning women's (femme), men's (homme), and children's (enfant) clothing. The product portfolio includes core offerings like ready-to-wear clothing, accessories, footwear, and fragrances (Les Parfums, including eau de parfum and eau de toilette). The brand is distinguished by its iconic products: the signature snap cardigan (le cardigan pression), photoprints clothing line, artist t-shirts collection featuring contemporary artists, workwear-inspired pieces, and Agnès b. jeans. Additional offerings include themed collections such as linen, leather, cashmere, and denim lines, plus the charitable Give Love collection. The brand also operates complementary services including a Personal Shopper service, Radio Agnès b., La Fab. creative workshop, and partnerships like the Tara Océan Foundation. Recent collaborations include the Agnès b. x Views capsule collection featuring live events in Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Ready-to-Wear Collection (Femme)

Quantifiable outcome

• Renewed market interest with growth among Gen Z consumers discovering the brand's signature snap cardigan

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• ViewsflagshipStrategic or Co-development Partner · 1 January 2026Agnès B × Views collaboration launched as a capsule collection featuring archive pieces and special co-created designs. The partnership included a one-day pop-up event in Paris with archives, creative workshops, and live music performances, representing a significant artistic and commercial collaboration.
• Tara Océan FoundationcoreStrategic or Co-development PartnerLong-standing partnership supporting ocean exploration and conservation. Agnès B supports the Tara Océan Foundation through various initiatives including donations and environmental commitments. The brand features the foundation in its commitments section alongside messaging of 'less plastic, more ocean.'
• GOTS (Global Organic Textile Standard)coreStrategic or Co-development PartnerAgnès B maintains GOTS certification for organic textiles, demonstrating commitment to sustainable and ethical production standards. The brand's GOTS collection is featured as part of its 'Essentials' product line.
• Louvre MuseumminorStrategic or Co-development PartnerAgnès b. inspirée par le Louvre is a collaboration inspired by the Louvre Museum, creating limited edition pieces that blend fashion with art and cultural heritage.
• Give Love Charitable PartnerscoreGTM or Marketing PartnerThe Give Love line is Agnès B's charitable initiative carrying a message of sharing. The brand hosts fundraising events and accepts donations supporting various humanitarian causes. An exhibition opening for Lisa Roze raised funds with contributions from Amélie Nothomb and Matthieu Chedid.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comptoir des Cotonniers: Comptoir des Cotonniers is a French women's contemporary fashion brand offering ready-to-wear at mid-market price points. Both brands operate multi-channel DTC models with French heritage and international boutique footprints.
• Ba&sh: Ba&sh is a French contemporary fashion brand offering women's ready-to-wear and accessories with a bohemian-luxe aesthetic. Both brands target similar accessible-luxury customers with comparable price points and international DTC presence.
• Maje: Maje is a French women's fashion brand under the SMCP group, positioned similarly to Agnès B in accessible luxury with comparable price points and product categories. Both target style-conscious consumers seeking Parisian design aesthetics.
• Vanessa Bruno: Vanessa Bruno is a French designer fashion brand offering women's ready-to-wear and accessories. Both share a Parisian independent heritage, mid-luxury positioning, and DTC-led distribution strategy.
• Isabel Marant: Isabel Marant is a French luxury designer fashion brand offering women's and men's ready-to-wear, accessories, and footwear at accessible-luxury price points. Both share a Parisian heritage, signature product identity, and global DTC retail presence.
• The Kooples: The Kooples is a French fashion house specializing in women's, men's, and accessories with a rock-chic aesthetic at comparable mid-luxury price points. Both brands operate multi-channel DTC models with international boutique footprints.
• Sandro: Sandro is a French contemporary luxury fashion house offering women's and men's ready-to-wear and accessories at similar mid-luxury price points. Both brands target the same French-inspired, accessible-luxury customer with comparable boutique and e-commerce distribution.
• Zadig & Voltaire: Zadig & Voltaire is a French luxury contemporary brand offering ready-to-wear, accessories, and footwear for women, men, and children at premium price points. Both brands emphasize Parisian heritage with global DTC distribution.
• APC: APC (Atelier de Production et de Création) is a French contemporary fashion brand offering minimalist ready-to-wear, denim, and accessories. Both brands emphasize timeless design over fast-fashion trends at comparable price points.

Emerging players

• Sézane: Sézane is a French digitally-native fashion brand offering women's apparel and accessories with strong DTC e-commerce focus. It represents a newer, digitally-led French fashion brand that is reshaping the same accessible-luxury segment where Agnès B competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agnesbofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agnes B