The Kooples
The Kooples is a privately held French fashion brand founded in 2008 in Paris, designing and selling ready-to-wear apparel, signature leather bags, footwear, and accessories for men and women through 20 owned boutiques in France, department stores, outlets, and international e-commerce.
- Company typePrivate
- Founded2026
- HeadquartersParis, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The Kooples does
The Kooples is a privately held French fashion brand headquartered in Paris, founded in 2008 by siblings Alexandre, Laurent, and Raphael Elicha. The company designs and sells ready-to-wear apparel, leather goods, footwear, and accessories for men and women under a brand identity that fuses Parisian elegance with rock-inspired aesthetics. Core product lines include women's and men's prêt-à-porter (dresses, tailoring, outerwear, knitwear, denim), five signature bag collections (Sacs Taylor, Amelia, Emily, Héritage, Ming), footwear, watches with 24-month warranty, belts, and jewelry. The brand also operates Collection Cérémonie for formal/occasion wear and a Collection Archives discounted line.
The Kooples distributes through a vertically integrated omnichannel model comprising 20 owned boutiques across major French cities (Paris flagship locations on boulevard Haussmann, rue Etienne Marcel, rue des Archives, and avenue des Ternes, plus Lyon, Marseille, Nice, Cannes, Bordeaux, Toulouse, Lille, Montpellier, Aix-en-Provence, and Puteaux-La Défense), department store corners, outlet locations (including La Vallée Village), and a direct-to-consumer e-commerce platform with country-specific storefronts enabled by Global-e. Underlying technology is standard e-commerce infrastructure with integrated inventory, order tracking, and customer account systems. Payment flexibility is supported through PayPal 4x and Klarna 3x installment options; logistics run on Colissimo (home delivery) and Mondial Relay (point relay). Delivery is free on all orders with no minimum purchase, and Reserve-in-Boutique functionality connects online browsing with physical retail inventory.
The business model is standard direct-to-consumer fashion retail with unit pricing across categories (ready-to-wear €70-€500+, accessories €35-€200+). Revenue derives from one-time purchase transactions across physical retail, e-commerce, department store concessions, and outlet channels. The company targets fashion-conscious men and women seeking French-designed contemporary clothing that balances sophistication with edgier styling. Certifications including LWG Gold (leather), ACT (sustainable materials), and Fairly Made support an ethical-production positioning, and the no-fur policy is a stated brand commitment. International e-commerce serves European and broader markets, and an APAC operations role signals geographic expansion beyond the core French retail base.
The Kooples firmographics
Firmographics- Name
- The Kooples
- Legal name
- The Kooples
- Website
- https://thekooples.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Kooples is a privately held French fashion brand founded in 2008 in Paris, designing and selling ready-to-wear apparel, signature leather bags, footwear, and accessories for men and women through 20 owned boutiques in France, department stores, outlets, and international e-commerce.
- Ownership category
- akta.pro rank
The Kooples industry classification
Industry- Product category
- Contemporary fashion apparel and accessories
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Handbags & Purses (CRAAAJAA), Men’s Apparel Retail (CRAAABAC), Leather Handbags & Totes (CRAKAEAA)
Keywords
Where The Kooples is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices13 records
Markets served
The Kooples business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through thekooples.com with home delivery (Colissimo) and point relay delivery (Mondial Relay). Free shipping on all orders with no minimum purchase.
- Retail Boutique Sales: Physical store sales through owned boutiques across France. Free return in boutique within 30 days of purchase.
- Department Store/Multi-brand Sales: Sales through corner spaces in department stores and outlet locations with specific return policies per retail format.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear women's collection |
| Unit Pricing | Pay-as-you-go | Accessories and leather goods |
| Unit Pricing | Pay-as-you-go | Sale/Archives pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Kooples product offering
Product offeringCore offering
The Kooples designs, produces, and sells ready-to-wear apparel, leather goods (including signature bag collections Taylor, Amelia, Emily, Héritage, and Ming), footwear, watches, belts, and jewelry for men and women under a Parisian-elegance-meets-rock-influenced brand identity. Products are sold directly to consumers through owned boutiques in France, department store corners, outlet locations, and the brand's e-commerce site, with a Cérémonie formal collection and an Archives sale line as secondary ranges.
Product overview
The Kooples is a French fashion brand offering a unified portfolio of men's and women's ready-to-wear apparel and accessories. The core product line includes Prêt-à-Porter collections for women and men featuring dresses, blouses, tops, blazers, suits, pants, jeans, skirts, outerwear, and knitwear. The brand's signature leather goods division encompasses multiple bag collections including Sacs Taylor (recycled leather), Sacs Amelia (LWG Gold certified), Sacs Emily (structured with signature lock), Sacs Héritage (cracked leather pouches), and Sacs Ming (grained leather). Footwear offerings include sandals, ballerines, and pumps for women. Accessories include belts, watches (with 24-month warranty), and jewelry. The brand also features a Cérémonie formal collection and an Archives sale line.
Differentiator
Problem solved
Functional benefit
Products and services
- Prêt-à-Porter Femme (Women's Ready-to-Wear) Women's ready-to-wear collection including dresses, blouses, tops, t-shirts, blazers, suits, pants, jeans, skirts, shorts, outerwear, and knitwear, designed for everyday wear through special occasions with a Parisian-elegance-meets-rock aesthetic. Prices range approximately from €73 (Archives) to €345 (full price) for dresses, €88-€165 for tops, and €113-€298 for tailoring.
- Prêt-à-Porter Homme (Men's Ready-to-Wear) Men's ready-to-wear collection including t-shirts, polos, shirts, suits, pants, jeans, outerwear, and knitwear, combining Parisian sophistication with rock-inspired style for both professional and casual wear.
- Sacs Taylor (Taylor Bags) Leather bag collection featuring shoulder chain, removable strap, interior pocket, magnetic closure, and drawstring detail, made from recycled leather materials, marketed as a sustainable signature line.
- Sacs Amelia (Amelia Bags) Signature bag line crafted from LWG Gold certified grain leather with gold-tone hardware, adjustable detachable strap, and zip closure with exterior flap pockets.
- Sacs Emily (Emily Bags) Structured bag collection with signature lock closure, dual interior compartments, rear exterior pocket, and stud embellishments.
- Sacs Héritage (Héritage Bags) Small pouch and wallet collection in cracked leather finish with gunmetal hardware, zip closure, and interior zip pocket.
- Sacs Ming (Ming Bags) Bag collection featuring grained leather with sophisticated metal hardware details.
- Maroquinerie (Bags & Leather Goods) Leather goods including handbags, shoulder bags, crossbody bags, mini bags, tote bags, clutches, wallets, and card holders, priced €137 (Archives) to €445.
- Chaussures Femme (Women's Footwear) Women's footwear including sandals, ballerines, flats, pumps, boots, and heels.
- Chaussures Homme (Men's Footwear) Men's footwear including shoes and related accessories.
- Accessoires Femme (Women's Accessories) Women's accessories including belts, watches, jewelry, bag charms, caps, and hats.
- Accessoires Homme (Men's Accessories) Men's accessories including belts, watches, jewelry, and caps.
- Montres (Watches) Watch collection including timepieces with quartz movement, leather straps, stainless steel cases, and water resistance up to 5 ATM, backed by a 24-month warranty, priced €60-€795.
- Ceintures (Belts) Belt collection including fine belts, wide belts, western buckle belts, corset belts, and chain belts in various leather finishes, priced €57-€135.
- Bijoux & Montres (Jewelry & Watches) Jewelry and watch collection including necklaces, pendants, bracelets, bag charms, earrings, and cuff accessories, priced €35-€55 for jewelry.
- Collection Cérémonie (Ceremony Collection) Formal and ceremony wear collection for women and men featuring elegant dresses, suits, and sophisticated accessories for weddings and black-tie events.
- Collection Archives (Archive Sale Collection) Archive sale collection featuring past season items at discounted prices up to 60% off across women's and men's ready-to-wear.
Quantifiable outcome
- 100% silk satin used in premium tops and lingerie-inspired pieces for luxury quality
- +2 more outcomes
Companies that use The Kooples
Customer profileSegments3 records
Ideal customer profiles1 record
The Kooples technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
The Kooples partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Kooples competitors and assessment
Company assessmentDirect peers
- Sandro: Sandro (part of SMCP group) is a French accessible-luxury ready-to-wear brand offering contemporary Parisian women's and men's apparel with similar price points (€100-€500 RTW). Closest direct competitor given shared customer demographic, Parisian design DNA, and mid-luxury positioning.
- Maje: Maje (also SMCP group) is a French contemporary womenswear label sharing the same Parisian-boutique accessible-luxury niche, similar price band, and comparable global retail footprint model as The Kooples.
- Claudie Pierlot: Claudie Pierlot (SMCP group) operates in the same French accessible-luxury RTW space, with comparable price points and a primarily European boutique footprint, directly competing for similar customers and retail real estate in France.
- Ba&sh: Ba&sh is a French accessible-luxury contemporary womenswear brand sold through similar boutique and department-store channels, with overlapping price band and Parisian-bohemian positioning targeting the same female customer.
- Zadig & Voltaire: Zadig & Voltaire is a French contemporary fashion maison offering rock-chic RTW and accessories for men and women with nearly identical brand aesthetic, customer target, and price positioning to The Kooples.
- IRO (now under Elliot Carlyle): IRO is a French contemporary fashion label with rock-influenced Paris aesthetic, comparable ready-to-wear and leather goods assortment, and overlapping accessible-luxury price points targeting similar female customers.
Broad incumbents
- Massimo Dutti: Massimo Dutti (Inditex group) operates in the accessible-premium contemporary fashion space across menswear and womenswear with global store rollout, competing for the same mid-market customer but with vastly larger scale.
- COS: COS (H&M group) offers contemporary minimalist apparel at a slightly lower price point but competes for the same modern-professional customer shopping French accessible-luxury brands, providing a price-anchored substitute.
Emerging players
- Sézane: Sézane is a digitally-native French contemporary fashion brand targeting a similar Parisian-accessible-luxury customer; it competes through DTC-led commerce without The Kooples' owned boutique footprint but with growing bag/accessories category.
- Polène: Polène is a French accessible-luxury leather goods brand with signature bag collections priced in a similar €200-€500 band, competing head-on with The Kooples' Sacs Amelia/Taylor/Emily/Ming franchise but without a full ready-to-wear business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Kooples social profiles
Digital presenceThe Kooples compliance and trust
Trust signalCompliance3 records
The Kooples financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kooples leadership team
Management profileNumber of profiles
Profiles1 record
The Kooples funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kooples M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kooples
What does The Kooples do?
The Kooples designs, produces, and sells ready-to-wear apparel, leather goods (including signature bag collections Taylor, Amelia, Emily, Héritage, and Ming), footwear, watches, belts, and jewelry for men and women under a Parisian-elegance-meets-rock-influenced brand identity. Products are sold directly to consumers through owned boutiques in France, department store corners, outlet locations, and the brand's e-commerce site, with a Cérémonie formal collection and an Archives sale line as secondary ranges.
Is The Kooples a public or private company?
The Kooples is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Kooples founded?
The Kooples was founded in 2026. It employs 1,001 to 5,000 people.
Where is The Kooples based?
The Kooples is headquartered in Paris, France, in the Europe region.
How does The Kooples make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Boutique Sales and department Store/Multi-brand Sales.
Who are The Kooples's main competitors?
Direct peers on record are Sandro, Maje, Claudie Pierlot, Ba&sh, Zadig & Voltaire and IRO (now under Elliot Carlyle). Broad incumbents are Massimo Dutti and COS. Emerging players are Sézane and Polène.
Does The Kooples have an API?
No public API is recorded for The Kooples.
What industry is The Kooples in?
The Kooples's product category is Contemporary fashion apparel and accessories. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAAAJAA, Handbags & Purses. Its NAICS code is 458110 and its SIC code is 5600.