Acesur

What Acesur does

Acesur (legal name ACEITES DEL SUR – COOSUR, S.A.) is a Spanish family-owned olive oil producer, packager, and marketer founded in 1840, headquartered in Vilches, Jaén. The company operates a vertically integrated model spanning own oil mills (Jabalquinto at 80,000+ tons/campaign, Mora at 15,000 tons/campaign), refining, packaging, and bottling, with 35% of the extra virgin olive oil it markets produced in-house. It commercializes olive oil across all quality tiers (extra virgin, virgin, refined, pomace) and formats (glass, PET, Bag-in-Box, spray, monodose) under a multi-brand portfolio led by Coosur (Spanish market leader) and La Española (international reference, best-selling Spanish olive oil brand globally, present in 120+ countries).

The company runs a 15+ brand portfolio covering mass-market retail, HORECA, and specialty channels, with own packaging facilities in nine countries including a 40M liter/year plant in Suffolk, Virginia inaugurated in 2022 and five US warehouses. Proprietary technology assets include the Easy Taste electronic nose (GC-MS plus predictive model, 93% accuracy vs. ENAC-accredited human panel), the Triple 3Xtra quality protocol (20% stricter than legal standards), ENAC-accredited in-house tasting panel, and an active R&D pipeline with CSIC, Fraunhofer, University of Turin, EIT Food, and Andalusian universities across projects like PHENOILS, PREDIABOLE, Single-Pack, Olive Pack, and Smart-O-Live.

Acesur generates revenue through one-time product sales across retail, HORECA, and international channels, with no subscription or licensing-based model. Pricing is unit-based at standard retail rates through supermarket chains, with 50-60% of revenue from international markets. Sustainability has become an explicit competitive lever, with a €9M decarbonization plan (targeting 88% emissions reduction by 2028), agrivoltaica and ThermalBox projects co-funded by €5.2M of IDAE grants, and circular-economy initiatives in packaging (recycled PET, paper monodose, cellulose-based bioplastics). The Guillén family controls the company; Gonzalo Guillén Benjumea has served as Director General since 2002.

Name

Acesur

Legal name

ACEITES DEL SUR – COOSUR, S.A.

Website

https://acesur.com

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Acesur is a family-owned Spanish olive oil producer, packager, and marketer (founded 1840) operating a vertically integrated model across 10 production centers and a 15+ brand portfolio led by Coosur and La Española, serving retail, HORECA, and international consumers in 120+ countries with €1.3B+ in 2024 revenue.

Ownership category

akta.pro rank

Product category

Edible Oils (Olive Oil Production & Packaging)

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Mayonnaise & Aioli Manufacturing (AFAKADAB), Edible Oils & Fats Trading/Wholesale (AFAIAKAC), Olive Groves (Olives for Oil & Table) (AFAGACAG)

Keywords

• Olive oil production
• Olive oil bottling
• Edible vegetable oils
• Extra virgin olive oil
• Food packaging manufacturing

Headquarters

HQ city

Dos Hermanas

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Olive Oil Product Sales: Core revenue from production, bottling, and commercialization of olive oil across all quality categories (extra virgin, virgin, refined, pomace) under multiple brands (Coosur, La Española, Guillén, and 15+ others). Sold through retail chains, e-commerce, and HORECA. Domestic market leader (1 in 5 bottles in Spain); international leader via La Española brand. Approximately 50-60% of revenue from international markets, present in 120+ countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Acesur is a Spanish olive oil manufacturer founded in 1840 that produces, packages, and commercializes olive oil across all quality tiers (extra virgin, virgin, refined, pomace) through a portfolio of 15+ brands — primarily Coosur (Spanish market leader) and La Española (best-selling Spanish olive oil brand globally). Operations span ten production centers in Spain and the United States, with 35% of EVOO self-produced through own mills, ENAC-accredited quality control, and proprietary technologies including the Easy Taste electronic nose, OLIVE-COOL mill refrigeration, Triple 3Xtra quality protocol, and ongoing R&D in functional foods, bioplastics, and digital value-chain integration.

Product overview

Acesur ( legally ACEITES DEL SUR – COOSUR, S.A.) is a Spanish olive oil company founded in 1840, producing, packaging, and commercializing olive oil across multiple brands. The company operates a multi-brand portfolio centered on two core brands: Coosur (market leader in Spain for extra virgin and virgin olive oil) and La Española (best-selling Spanish olive oil brand internationally). Additional sub-brands include Guillén, Villa Blanca, Altivo, Andante, Italica, Hacienda Guzmán, La Andaluza, Marisa, Milolivas, Oli Nostrum, Oro y Sol, Suroliva, Al-Amir, Coosol, Azeite Cardeal, and La Española DIY. The portfolio also includes premium offerings like La Española Gourmet by Martín Berasategui and specialty formats such as Spray AOVE, Bag in Box, and octagonal glass bottles. Acesur maintains vertical integration through its Enersur energy subsidiary and operates an agrivoltaic and thermal storage decarbonization program. The company directly produces 35% of the extra virgin olive oil it markets through its own mills, operates in over 120 countries with facilities in nine countries, and leads Spain's olive oil sector with over 40% household penetration according to Kantar Worldpanel.

Differentiator

Problem solved

Functional benefit

Brands

• Coosur: Flagship olive oil brand for the Spanish domestic market, leader in virgin and extra virgin olive oil categories.
• La Española
• Guillén
• La Española DIY
• Altivo
• Andante
• Italica
• Hacienda Guzmán
• La Andaluza
• Marisa
• Milolivas
• Oli Nostrum
• Oro y Sol
• Suroliva
• Villa Blanca
• Al Amir
• Coosol
• Azeite Cardeal
• La Española Brasil

Products and services

• Coosur (Spanish-market olive oil brand) Flagship olive oil brand for the Spanish market, leader in extra virgin and virgin olive oil categories. Known for the iconic octagonal bottle design, the Triple 3Xtra quality protocol (20% above legal standards), and continuous campaign work including 'Un Extra de Sur en tu Vida'. Commercializes across glass bottles, PET, Bag-in-Box, spray, and monodose formats, with formats adapted for HORECA and household use.
• La Española (international olive oil brand) Best-selling Spanish olive oil brand internationally, present in more than 120 countries. Marketed under the iconic "lady with pitcher" identity, with image refreshed in 2023. Includes the La Española Gourmet by Martín Berasategui premium line and La Española DIY sub-brand. Award-winning product portfolio including La Española EVOO Gran Selección.
• Guillén (sub-brand) Olive oil brand within the Acesur portfolio serving specific market segments; brand historically linked to the Guillén family ownership of Acesur.
• Villa Blanca (organic extra virgin olive oil brand) Organic extra virgin olive oil brand under the Acesur portfolio with EU Organic certification. Awarded Gold at JOOP 2024.
• La Española DIY (DIY-focused sub-brand) DIY-focused brand extension of La Española, with dedicated e-commerce presence targeting consumers seeking food, kitchen, and pantry applications.
• La Española Gourmet by Martín Berasategui (premium line) Premium extra virgin olive oil line developed in collaboration with renowned Spanish chef Martín Berasategui, including manzanilla and hojiblanca varietals as part of Acesur's gourmet range.
• Additional Acesur portfolio brands (Altivo, Andante, Italica, Hacienda Guzmán, La Andaluza, Marisa, Milolivas, Oli Nostrum, Oro y Sol, Suroliva, Al-Amir, Coosol, Azeite Cardeal, La Española Brasil) Multi-brand olive oil portfolio covering diverse price tiers, regional preferences, and country-specific markets (e.g., Azeite Cardeal and La Española Brasil for Brazil). Branded olive oil products under the Acesur umbrella sold through retail, HORECA, and international channels.
• Coosur Bag in Box (AOVE format) Extra virgin olive oil in bag-in-box format designed to preserve product properties and facilitate daily kitchen use; combines quality, convenience, and sustainability for retail and HORECA use.
• Coosur Gran Selección 750ml Octagonal Bottle (AOVE) Extra virgin olive oil in 71% recycled-glass iconic octagonal bottle; sensory profile features a hojiblanca and arbequina blend with green notes and almond nuances.
• Coosur Spray AOVE 400ml and Aceite de Oliva Intenso 250ml (new formats) Two new product formats: Coosur Spray AOVE 400ml (extra virgin olive oil in spray format for controlled, waste-free cooking application) and Coosur Aceite de Oliva Intenso 250ml (intense olive oil in the iconic octagonal bottle designed for small households and portability).
• Enersur (energy subsidiary) Acesur-owned energy subsidiary focused on sustainable energy solutions including photovoltaic installations, biomass boilers, thermal storage (ThermalBox with molten salts), and the agrivoltaica project executed by Greening in Vilches (3.5 MW solar, 5,500 elevated panels, 1.5 MW/1 MWh battery storage).

Quantifiable outcome

• Acesur commercializes 1 in 5 bottles of olive oil consumed in Spain
• +8 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

19 partnerships are on record, tiered core and minor.

• IntarconcoreStrategic or Co-development Partner · 1 January 2024Acesur partnered with Intarcon, an Andalusian capital company and leading manufacturer of industrial refrigeration equipment, to develop OLIVE-COOL — a new refrigeration technology specifically designed for olive oil mills to guarantee superior quality extra virgin olive oil extraction. The project addresses the technological gap caused by earlier olive harvesting driven by climate change.
• GreeningcoreImplementation/ SI/ Consulting Partner · 1 January 2024Greening is executing Acesur's agrivoltaica project in Vilches (Jaén), one of Spain's largest agrivoltaica initiatives. The project integrates solar energy autoconsumption over active olive groves, with 3.5 MW solar installation on 5,500 elevated panels, plus 1.5 MW/1 MWh battery storage, generating over 95% of the plant's annual electricity consumption without reducing cultivable surface.
• SputnikminorOthers · 1 January 2023Acesur participates in the Sputnik project for multiple years, an initiative driving innovation and young talent in Seville. Employees attend sessions alongside inspiring speakers (e.g., Eduardo Strauch), contributing to the development of an entrepreneurial and technological ecosystem.
• EIT FoodcoreStrategic or Co-development Partner · 1 October 2022Acesur collaborates with EIT Food (European Institute of Innovation and Technology / European Food Innovation Community) on multiple R&D projects including El Olivar – Educando en la alimentación del futuro (educational program for Andalusian schoolchildren), PHENOILS (innovative extraction technologies), and PREDIABOLE (functional olive oil for diabetes prevention). EIT Food is the world's largest and most dynamic food innovation community, co-funding these initiatives to build a healthy and sustainable food system.
• AINIAcoreStrategic or Co-development Partner · 1 January 2022Acesur leads the Single-Pack project in collaboration with AINIA (technological center for agro-food sector), co-funded by CDTI and FEDER, to develop 100% paper monodose packaging for olive oil and sauces — completely biodegradable and plastic-free with innovative coatings providing grease resistance and oxygen barrier properties.
• CITOLIVA FoundationcoreStrategic or Co-development Partner · 1 January 2022CITOLIVA Foundation (Foundation for Research and Development of Olive Oil Technology) provides scientific-technical excellence in the Smart-O-Live project, contributing to the digitalization and modeling of Acesur's mill processes.
• University of JaéncoreStrategic or Co-development Partner · 1 January 2022Research groups BIO-349 (Biological Technologies) and ICT-207 (Intelligent Systems and Data Mining / SIMIDAT) from the University of Jaén contribute to the Smart-O-Live project on sensors, biotechnology, and AI/machine learning applications for the olive sector.
• University of CórdobacoreStrategic or Co-development Partner · 1 January 2022TIC-240 research group from University of Córdoba's Department of Instrumentation and Industrial Electronics contributes to the Smart-O-Live project on digital technologies and data acquisition for olive oil production optimization.
• Fundación Juan Ramón GuilléncoreOthers · 1 January 2022Fundación Juan Ramón Guillén (based at Hacienda Guzmán, La Rinconada) collaborates on the El Olivar educational program, hosting events and activities. Acesur also sponsors the Fundación's annual awards recognizing rural innovation and sustainability in the olive sector. Hacienda Guzmán serves as the Foundation's seat with over 500 years of olive oil tradition.
• Campden BRI (UK)coreStrategic or Co-development Partner · 1 January 2022Campden BRI technology center (UK) collaborates on the PREDIABOLE project for developing functional olive oil enriched with oleanolic acid for diabetes prevention, contributing food science and clinical trial expertise alongside the University of Warsaw.
• Port of Virginia / ExtendaminorChannel Partner/ Reseller/ Distributor · 1 January 2022Port of Norfolk and Extenda (Andalusia's export promotion agency) in the US facilitated Acesur's establishment in Virginia and the inauguration of the Suffolk plant in May 2022. Three Virginia ports provide access to Northeast and Southeast US corridors.
• EcoembesminorOthers · 1 January 2021Acesur adheres to Ecoembes' 'Plan Empresarial de Prevención 2021-2023' for packaging waste prevention and recycling, ensuring effective compliance with Spanish Packaging and Packaging Waste Law and minimizing environmental impact of its products.
• Instituto de la Grasa – CSICcoreStrategic or Co-development Partner · 1 January 2019Acesur collaborates with the Instituto de la Grasa (Higher Council for Scientific Research, CSIC) on multiple R&D projects including PHENOILS (extraction technologies), PREDIABOLE (functional foods), Easy Taste (electronic nose validation), and Smart-O-Live. CSIC is a key scientific partner providing research excellence in food science and olive oil chemistry.
• Fraunhofer Technology Center (Germany)coreStrategic or Co-development Partner · 1 January 2019Part of the PHENOILS project consortium, the German Fraunhofer Technology Center contributes scientific and technical expertise to the development of innovative olive oil extraction technologies (ultrasounds and electromagnetic pulses) at industrial scale.
• University of Turin (Italy)coreStrategic or Co-development Partner · 1 January 2019University of Turin participates in the PHENOILS consortium contributing scientific research to test extraction technologies (Cobrançosa variety) at industrial scale in Italy, alongside conducting workshops and publishing results across RIS countries.
• Energy Pulses Systems (Portugal)coreStrategic or Co-development Partner · 1 January 2019Portuguese company Energy Pulses Systems contributes pulse technology expertise to the PHENOILS project, testing electromagnetic pulse extraction technologies at the Lagar do Faro mill in Portugal with the Cobrançosa olive variety.
• INDLABcoreStrategic or Co-development Partner · 1 January 2019INDLAB's ENAC-accredited olive oil tasting panel collaborated with Acesur's R&D team to develop and validate the Easy Taste electronic nose method. The tasting panel data was crucial for training and calibrating the predictive mathematical model.
• University of Córdoba – SCAIcoreStrategic or Co-development Partner · 1 January 2019The Central Research Support Services (SCAI) of the University of Córdoba collaborated with Acesur and INDLAB on the Easy Taste project, providing scientific instrumentation and methodological expertise for the electronic nose development.
• Fundación La Caixa / Gavi – Child Vaccination AllianceminorOthers · 1 January 2012Since 2012, Acesur has contributed to the Child Vaccination Alliance (led by Fundación La Caixa and Gavi, the Vaccine Alliance) to fight child mortality in Africa. Over 8,200 children have been vaccinated against pneumonia through this initiative.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sovena: Sovena is a major Portuguese vertically integrated olive oil producer-bottler competing in Iberia, the US (Andorinha, Terra Creta) and Latin America, with similar field-to-bottle integration.
• Hojiblanca (Dcoop): Hojiblanca (now part of Dcoop) is Spain's largest olive oil cooperative, producing EVOO from Andalusian mills and supplying private-label and branded product internationally.
• Ybarra: Ybarra is a historic Spanish olive oil and sauce manufacturer with strong domestic retail presence and international reach, directly comparable in scale and product mix.
• Borges International Group: Borges is a Spanish family-owned olive oil, vinegar and nut producer with its own industrial facilities and a multi-country retail footprint, addressing overlapping customers and channels as Acesur.
• Salov (Filippo Berio): Salov owns the Filippo Berio brand, a global Italian olive oil leader with broad international retail reach comparable to La Española.
• Deoleo: Deoleo is the world's largest bottled olive oil company (Bertolli, Carapelli, Carbonell brands), headquartered in Spain, and the most direct competitor to Acesur's Coosur/La Española franchise across retail and international markets.
• Carbonell (Deoleo brand): Carbonell is a historic Spanish olive oil brand owned by Deoleo, directly competing with Coosur in Spanish retail and HORECA.

Broad incumbents

• Cargill (Agro-Food Ingredients): Cargill is a global agribusiness major trading and bottling olive oil and other edible oils through its food-ingredients platform, competing on scale and supply breadth rather than brand heritage.

Regional players

• Pompeian: Pompeian is the largest US olive oil brand, focused on the American retail market; competes with Acesur's La Española US business but does not operate in Spain/Europe.

Emerging players

• California Olive Ranch: California Olive Ranch is the leading California-grown olive oil producer with US-supply vertical integration, partially overlapping Acesur's US presence as well as the broader EVOO premiumization trend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AcesurGrupo
• YouTubeyoutube.com/user/acesurgrupo
• LinkedInlinkedin.com/company/acesur

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acesur