Watch Me Think

What Watch Me Think does

Watch Me Think is a privately held video-ethnography qualitative market research agency founded in 2011 in Brisbane, Australia and now operationally headquartered in Cliddesden, United Kingdom, with trading entities in the UK, the US, and Australia. The company operates a cloud-based platform that recruits consumers ('Thinkers') to record in-the-moment, in-context videos via dedicated Android/iOS mobile applications; the resulting footage is reviewed by human 'Strategy Brains' — analysts sourced from FMCG majors including P&G, Unilever, PepsiCo, Mondelez, Dyson, and L'Oréal — who produce actionable 'If-It-Were-Our-Money' recommendations rather than automated analytics.

The product surface is organised around four core service modules: Watch Me Explore (innovation opportunity identification), Watch Me Develop (concept and prototype testing), Watch Me Use (in-context product testing), and Watch Me Shop (shopper behaviour observation). Layered on top are a syndicated research portal ('Decaffe's Lookout') for subscription access, a content property ('The 100' newsletter), and supporting integrations (HubSpot, Zapier, PayPal, Mandrill). AI/computer-vision tooling (Google/Microsoft APIs plus opt-in generative LLMs such as ChatGPT and Bard) is used to transcribe and briefly annotate video, but the final insight delivery is positioned as human-led.

Commercial activity spans consumer goods, beverages, personal care, media, pharma/healthcare, nutrition, and sustainability clients, with named logos including Unilever, Coca-Cola, Colgate, Lego, Diageo, Sky, General Mills, Reckitt, Molson Coors, Nestle, Mars, Kraft Heinz, Johnson & Johnson, Britvic, Bayer, and Danone. Watch Me Think generates less than AUD$10m in annual revenue with fewer than 30 staff and conducts fieldwork across 65 countries; pricing is quote-based through Proposal/Order Forms, with Thinkers paid AUD$20–200 per brief and client fees undisclosed.

Name

Watch Me Think

Legal name

Watch Me Think Pty Ltd

Website

https://watchmethink.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Watch Me Think is a video-ethnography qualitative market research agency serving enterprise FMCG, beverage, healthcare and consumer goods clients across 65 countries, using human Strategy Brain analysts to deliver 'If-It-Were-Our-Money' recommendations from in-the-moment video captured by recruited Thinker contributors.

Ownership category

akta.pro rank

Product category

Qualitative Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Video ethnography research
• Consumer insights platform
• Qualitative market research
• Shopper behavior analysis
• Product innovation research

Headquarters

HQ city

Cliddesden

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ad-hoc Client Research Projects: Custom video ethnography projects for corporate clients where Watch Me Think recruits Thinkers, manages fieldwork, and delivers analysis and recommendations. Clients sign Proposal/Order Forms with defined fees.
2. Platform Access (Decaffe's Lookout): Access to syndicated content commissioned by Watch Me Think hosted within the 'Decaffe's Lookout' portal on the platform. Provides ongoing access to pre-commissioned research.
3. Thinker Video Content Licensing: Intellectual property in videos created for ad-hoc client projects vests in the Client (once fees paid). Platform hosts and manages content licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Watch Me Think operates a video ethnography platform that recruits consumers ('Thinkers') to record in-the-moment videos of genuine behavior at home, in-store, or online. Human 'Strategy Brains' with category expertise from major FMCG companies then analyze the footage and deliver actionable 'If-It-Were-Our-Money' recommendations to enterprise clients. The company conducts fieldwork globally across 65 countries and structures engagements around four service modules: Watch Me Explore, Develop, Use, and Shop.

Product overview

Watch Me Think is a video-based qualitative market research company operating as a platform with four core service modules: Watch Me Explore (identifying innovation opportunities), Watch Me Develop (concept and prototype testing), Watch Me Use (in-context product testing), and Watch Me Shop (shopper behavior research). The company also offers syndicated research under 'Decaffe's Lookout,' a weekly newsletter called 'The 100,' and mobile apps for Android and iOS enabling Thinkers to record and upload video responses directly. Research specializations cover Consumer Insights, Shopper Insights, Category Management, Innovation & Product Development, Sensory & Consumer Science, Packaging, and Marketing. The platform is supported by Google/Microsoft APIs for video analysis, and human Strategy Brains deliver final insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Watch Me Explore A video ethnography research module focused on identifying new innovation opportunities for products or services by revealing what motivates and frustrates consumers, letting people show researchers genuine problems through recorded video.
• Watch Me Develop A video ethnography research module for refining concepts and testing prototypes in-situ before scaling up, enabling time and cost savings by validating ideas with real consumer behavior captured on video.
• Watch Me Use A video ethnography research module for testing products in-context, revealing what is working and what needs improvement by observing how people use, talk about, discover, and look for products through video.
• Watch Me Shop A video ethnography research module for identifying shopper-led growth opportunities and understanding the competitive landscape from a shopper perspective by observing authentic in-store and online shopping behavior on video.
• Decaffe's Lookout Global syndicated mobile ethnography research commissioned by Watch Me Think and hosted on the Watch Me Think Platform. Subscribing clients get ongoing access to pre-commissioned research and the ability to display up to five videos from any individual syndicated research piece for external presentations.
• Watch Me Think Mobile Apps (Android/iOS) Dedicated Android and iOS mobile applications enabling Thinkers (contributors) to record and upload video responses to research briefs directly from their smartphones, supporting the video ethnography fieldwork process.

Quantifiable outcome

• We have got more insight from this project than any ethnography project we have done. It's the one methodology that has made the most impact internally
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Market Research SocietycoreStrategic or Co-development PartnerMRS Company Partner status and signatory to the MRS Climate Pledge for Net Zero commitment. Demonstrates industry standing and commitment to professional standards in market research.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: One of the world's largest market research and consumer insights groups, with deep FMCG client overlap (including ex-employees of Watch Me Think's Strategy Brains). Operates qualitative and quantitative offerings at global scale, providing competitive context on enterprise positioning.
• NielsenIQ: Global consumer intelligence firm with adjacent qualitative, shopper, and innovation research capabilities serving the same FMCG buyer cohort. Broad incumbent competing for consumer insights spend.
• Ipsos: Global market research firm with significant qualitative and consumer insights practices serving many of the same FMCG and consumer brand clients as Watch Me Think. Relevant incumbent for benchmarking on enterprise go-to-market.

Direct peers

• Discuss.io: Enterprise video research platform enabling brands to run live and asynchronous qualitative research globally. Closely comparable on the video-first qualitative methodology and global enterprise client base.
• Voxpopme: Video feedback platform specializing in AI-analyzed video surveys and qualitative consumer insights. Directly comparable on the consumer-grade video capture and qualitative insights delivery.
• Dscout: Chicago-based research technology company running a global panel for mobile diary studies and video-based ethnography. Directly comparable to Watch Me Think on the mobile video ethnography / panel model.
• UserTesting (UserZoom): Human insight platform that captures video, audio, and behavioral data from participants to deliver customer experience insights. Direct competitor in video-led qualitative research with enterprise go-to-market.
• Toluna: Global consumer insights platform operating large online panels and providing qualitative and quantitative research services. Comparable panel-based research infrastructure serving FMCG and consumer brands.
• Indeemo: Mobile ethnography platform supporting video diary studies and in-the-moment consumer research. Direct peer in mobile-first video ethnography for enterprise insights teams.

Emerging players

• Remesh: AI-powered qualitative research platform enabling live, large-scale asynchronous conversations and analysis. Emerging AI-native competitor that pressures the manual analysis premium Watch Me Think's Strategy Brains model relies on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/watchmethink
• LinkedInlinkedin.com/company/watch-me-think

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watch Me Think