Indeemo
- Company typePrivate
- Founded2014
- HeadquartersCork, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Indeemo firmographics
Firmographics- Name
- Indeemo
- Legal name
- Indeemo Limited
- Website
- https://indeemo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Indeemo industry classification
Industry- Product category
- Qualitative Research Software
- NAICS
- Software Publishers (51321), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)
- akta.pro secondary industry
- eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)
Keywords
Where Indeemo is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Indeemo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: SaaS platform subscription model for research teams, agencies, and enterprises. Typically priced per study or per fieldwork window, with volume arrangements for teams running a steady pipeline.
- Study-Based Pricing: Pricing based on per-study or fieldwork window basis. Volume arrangements available for teams with steady research pipelines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise - Custom pricing for large organizations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Indeemo product offering
Product offeringCore offering
Indeemo provides an AI-powered, mobile-first qualitative research platform that enables enterprises and agencies to capture in-the-moment video, photo, screen recording, and text responses from research participants in their real-life environments via iOS and Android apps. The platform supports longitudinal diary studies, mobile ethnography, digital experience research, healthcare journey research, shopper journey research, in-home product testing, concept testing, and usability testing, with AI-driven transcription, translation in 30+ languages, and thematic analysis that links insights back to source evidence. Customers subscribe on a per-study or per-fieldwork-window basis with enterprise volume arrangements and multi-year contracts available.
Product overview
Indeemo is a mobile-first, AI-powered qualitative research platform offering an end-to-end solution for in-the-moment video research. The core product encompasses a unified platform with four integrated modules: Recruit (participant screening and cohort building), Capture (mobile app for video diaries, screen recordings, photos, and text on iOS/Android), Analyse (AI-powered transcription, translation in 30+ languages, and thematic analysis), and Deliver (highlight reels and stakeholder reporting). The platform supports multiple research methodologies including Mobile Ethnography, Diary Studies, Digital & Media Research, In-Home Product Testing, Digital Experience Research, Healthcare Journey Research, Shopper Journey Research, Concept Testing, and Usability Testing. Solutions are organized by both methodology type and team function (Insights & Research, UX & Design, Product & Innovation, Brand & Marketing, and Agencies).
Differentiator
Problem solved
Functional benefit
Products and services
- Indeemo Platform AI-powered, mobile-first qualitative research SaaS platform combining mobile ethnography, diary studies, screen recording, and AI-driven analysis. Built for enterprise research teams, UX/design teams, product and innovation teams, brand and marketing teams, and research agencies running in-the-moment studies across 30+ languages.
- Mobile Ethnography Solution
Quantifiable outcome
- 95% completion rate achieved in Lloyds Bank study (19 of 20 participants completed 3-week study)
- +5 more outcomes
Companies that use Indeemo
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
Indeemo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature7 records
Indeemo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Respondent.iocoreIntegration with Respondent.io providing access to a wider range of participants and making recruitment much easier. The new integration has been a major upgrade for teams using the platform.
Scale indicators10 records
Recent moves5 records
Expansion highlights7 records
Indeemo competitors and assessment
Company assessmentDirect peers
- Discuss.io: Discuss.io is an enterprise qualitative research platform providing video-enabled focus groups, IDIs, and diary studies, overlapping with Indeemo's qualitative research and diary study offerings.
- Dscout: Dscout is a mobile diary-study and in-the-moment research platform directly comparable to Indeemo's mobile ethnography and longitudinal diary offerings, serving enterprise insights and UX teams.
- Voxpopme: Voxpopme is a video-first consumer insights platform for qualitative research, including diary and video feedback, closely matching Indeemo's in-the-moment video research positioning.
Broad incumbents
- UserTesting: UserTesting is a large user-experience research platform owned by Thoma Bravo, offering video-based usability and feedback solutions that overlap with Indeemo's UX/digital experience research methodology.
- Qualtrics: Qualtrics (owned by SAP) is a broad experience-management platform covering surveys, CX, and qualitative research, competing for the same enterprise research budgets as Indeemo at significantly larger scale.
- Forsta: Forsta is an enterprise insights and experience platform offering qualitative and quantitative research tooling, including video feedback, that competes for the same enterprise research buyer as Indeemo.
Others
- Respondent.io: Respondent.io is a participant-recruitment marketplace already integrated with Indeemo; it is adjacent rather than directly competitive, but it is a key partner in the same qualitative-research buyer ecosystem.
Emerging players
- Remesh: Remesh is an AI-enabled qualitative research platform using live and asynchronous AI-moderated conversations, overlapping with Indeemo's AI-assisted analysis positioning for enterprise insights teams.
- Sprig: Sprig is an in-product user-research platform with video feedback and AI analysis, comparable to Indeemo's digital experience research and AI-assisted thematic analysis capabilities.
- Maze: Maze is a user-research platform for rapid concept, usability, and prototype testing, overlapping with Indeemo's UX research, concept testing, and usability testing methodologies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Indeemo social profiles
Digital presenceIndeemo compliance and trust
Trust signalCompliance5 records
Indeemo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indeemo leadership team
Management profileNumber of profiles
Profiles6 records
Indeemo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indeemo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indeemo
What does Indeemo do?
Indeemo provides an AI-powered, mobile-first qualitative research platform that enables enterprises and agencies to capture in-the-moment video, photo, screen recording, and text responses from research participants in their real-life environments via iOS and Android apps. The platform supports longitudinal diary studies, mobile ethnography, digital experience research, healthcare journey research, shopper journey research, in-home product testing, concept testing, and usability testing, with AI-driven transcription, translation in 30+ languages, and thematic analysis that links insights back to source evidence. Customers subscribe on a per-study or per-fieldwork-window basis with enterprise volume arrangements and multi-year contracts available.
Is Indeemo a public or private company?
Indeemo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indeemo founded?
Indeemo was founded in 2014. It employs 11 to 50 people.
Where is Indeemo based?
Indeemo is headquartered in Cork, Ireland, in the Europe region.
How does Indeemo make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are study-Based Pricing.
Who are Indeemo's main competitors?
Direct peers on record are Discuss.io, Dscout and Voxpopme. Broad incumbents are UserTesting, Qualtrics and Forsta. Respondent.io is listed as an others. Emerging players are Remesh, Sprig and Maze.
Does Indeemo have an API?
No public API is recorded for Indeemo.
What industry is Indeemo in?
Indeemo's product category is Qualitative Research Software. Its primary akta.pro industry code is MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography), with a secondary code of HLACAOAB, eCOA/ePRO/eDiary & Patient-Facing Data Collection. Its NAICS code is 51321 and its SIC code is 7372.