Beluga
Beluga is a crypto education platform serving retail investors and traders with a free 100,000+ subscriber newsletter, airdrop and token launch research, and paid marketing services for crypto projects seeking user acquisition.
- Company typePrivate
- Founded2023
- HeadquartersCorte Madera, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Beluga does
Beluga is a crypto education and research platform founded in 2023 and headquartered in Corte Madera in the San Francisco Bay Area, operating as a venture-backed startup with 1-10 employees under the legal entity CS Labs 21, Inc. The company aggregates free, expert-written crypto content — articles, airdrop tracking (239+ projects), the Top 50 Token Launches research, staking rewards comparison, product reviews, and a public trading wallet — into a single web platform at heybeluga.com. Its flagship Beluga Brief newsletter is distributed three times weekly to over 100,000 subscribers; supporting sub-products include Beluga Spotlights (founder interviews), Beluga Quizzes (gamified learning with token rewards), and vertical comparison hubs for crypto cards, DEXs, and wallets. The underlying technology is a Web3-aware content platform that integrates third-party data pipelines (OneClick.Fi for airdrops, StakingRewards.com for staking data) and publishes a real-money public trading wallet for educational transparency.
Beluga runs a two-sided go-to-market model. On the consumer side, retail crypto investors and active traders access all content, tools, and the newsletter for free via self-serve product-led growth. On the B2B side, the company sells quote-based "Beluga marketing packages" to crypto projects and protocols, offering articles, Beluga Spotlight interviews, Learn & Earn starter packs, Twitter strategy, and search engine marketing. Additional monetization comes from sponsored content placements and affiliate/referral fees on wallets, DEXs, and cards. Distribution is digital-first and global, with a strategic partnership announced in October 2025 with the Veera super-app extending reach to 6 million users across Asia, the US, and Europe. The company is backed by an angel syndicate of crypto operators and investors including Charlie Lee (Litecoin), Mike Lempres (ex-CRO Coinbase), Tom Lee (Fundstrat), Howard Lindzon (Stocktwits), Brandon Gath (Kraken Ventures), and Akash Garg (ex-CTO MoonPay).
Beluga firmographics
Firmographics- Name
- Beluga
- Legal name
- CS Labs 21, Inc.
- Website
- https://heybeluga.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beluga is a crypto education platform serving retail investors and traders with a free 100,000+ subscriber newsletter, airdrop and token launch research, and paid marketing services for crypto projects seeking user acquisition.
- Ownership category
- akta.pro rank
Beluga industry classification
Industry- Product category
- Crypto Education and Research
- NAICS
- Software Publishers (5132), Direct Mail Advertising (541860)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where Beluga is headquartered
LocationHeadquarters
- HQ city
- Corte Madera
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beluga business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Project Marketing Services: Beluga offers paid marketing packages to crypto projects including articles, content creation, interviews, starter packs, Twitter strategy, and search engine marketing. The company operates a 'Beluga Jumpstart Program' to provide visibility to new projects.
- Affiliate/Referral Revenue: Beluga promotes various crypto products (wallets, DEXs, cards) with affiliate links. The platform drives users to partner platforms in exchange for referral fees or commissions.
- Sponsored Content: Sponsored articles and content placements for crypto projects seeking exposure to Beluga's audience of 100k+ crypto investors and traders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for all users - access to all content, tools, and resources |
| Subscription | Multi-year contract | Custom project marketing packages - quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Beluga product offering
Product offeringCore offering
Beluga operates a free crypto education and research platform featuring expert-written articles, a thrice-weekly newsletter (Beluga Brief) reaching 100,000+ subscribers, an airdrop tracking database covering 239+ projects, staking rewards comparison, token launch research (Top 50), product reviews, and a public trading wallet. The company sells paid marketing packages to crypto projects seeking visibility within its audience, including article creation, founder interviews, Learn & Earn starter packs, Twitter strategy, and search engine marketing.
Product overview
Beluga is a crypto education and portfolio intelligence platform structured as a unified content platform with multiple interconnected modules. The core offering centers on the Beluga Brief newsletter (100k+ subscribers), supported by complementary research tools including Beluga Airdrops (239+ projects), Top 50 Token Launches, Staking Rewards, Product Reviews, and the Public Trading Wallet. These products are cross-linked through the content hub at heybeluga.com, with the Public Trading Wallet demonstrating their research in action. Additional sub-products cover specific verticals (Crypto Cards, DEXs, Wallets Hubs), while Beluga Spotlights provides founder interviews and Beluga Quizzes offers gamified engagement. The platform also offers a Marketing Package service for crypto projects seeking visibility.
Differentiator
Problem solved
Functional benefit
Brands
- Beluga Brief: Weekly crypto newsletter delivering market insights, product reviews, trading commentary, and token launches to over 100,000 subscribers.
- Beluga Spotlights
- Beluga Learn and Earn
Products and services
- Beluga Brief Newsletter A free cryptocurrency newsletter released three times weekly delivering market analysis, trading commentary, product reviews, and token launch alerts to over 100,000 investors, traders, and industry professionals.
- Beluga Airdrops A curated directory of cryptocurrency airdrops featuring status tracking (Claimable, Confirmed, Ended, Points, Tokenless), chain filtering, and funding information for 239+ projects across Ethereum, Solana, Base, Arbitrum, and 30+ other chains.
- Top 50 Token Launches Research-based ranking of projected token launches covering AI, Bitcoin L2, DeFi, Gaming, Infrastructure, Layer 1, Layer 2, NFT, and Wallet sectors with funding data and ecosystem information.
- Staking Rewards Comparison Comprehensive staking comparison tool displaying reward rates, prices, staking market cap, staking ratio, and net staking flow data for major cryptocurrencies.
- Product Reviews Expert-written reviews of cryptocurrency products including exchanges, wallets, DeFi protocols, and financial tools to help users make informed decisions.
- Public Trading Wallet An educational initiative demonstrating portfolio management with real market positioning; shows holdings, trade commentary, and trading rationale with a public wallet address for transparency.
- Beluga Spotlights Interview series featuring founders and leaders from cryptocurrency projects, providing insights into project vision, roadmap, and industry trends through written interviews and podcast content.
- Beluga Quizzes Gamified knowledge-testing feature where users answer crypto-related questions, earn rankings, and qualify for token rewards during promotional campaigns.
- Marketing Package (B2B) Paid partnership offering for crypto projects including article creation, Beluga Spotlight interviews, Learn and Earn starter packs, Twitter strategy, and search engine marketing services.
- Learn and Earn Starter Packs Starter pack program allowing crypto projects to acquire real customers, drive on-chain activity, and boost engagement; users complete educational modules to qualify for token rewards.
Quantifiable outcome
- 100,000+ subscribers to Beluga Brief newsletter
- +2 more outcomes
Companies that use Beluga
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Beluga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Beluga partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VeeracoreStrategic partnership between Beluga and Veera to power next-generation crypto experiences. The collaboration integrates Beluga's content and research with Veera's super-app platform, expanding access to crypto-native rewards and user incentives globally. The partnership targets mainstream adoption through education, rewards, and discovery, reaching users in Asia, the US, and Europe. Beluga's crypto content is distributed to Veera's 6 million users, enabling access to various token-related benefits.
Scale indicators4 records
Expansion highlights5 records
Beluga competitors and assessment
Company assessmentDirect peers
- Crypto Briefing: Crypto news and research platform offering project analysis, market commentary, and educational content. Comparable on retail-investor focus, project review coverage, and free newsletter monetization model.
- Blockworks: Crypto media and research platform covering DeFi, institutions, and markets with newsletters, podcasts, and paid research. Comparable on newsletter-led distribution, research-driven content, and B2B sponsorship revenue from crypto projects.
- Decrypt: Broad crypto media outlet producing news, features, and educational content for retail crypto audiences. Comparable in editorial scope, target reader, and free-content model with advertising and sponsored distribution as core monetization.
- CoinDesk: Largest crypto media brand, providing news, research, and events across the crypto industry. Directly comparable on editorial breadth (tokens, DeFi, regulation), retail-investor targeting, and event-driven content monetization.
- The Block: Crypto research and media platform producing institutional and retail-focused news, research, and data. Comparable in covering token launches, project analysis, and crypto markets; competes for the same retail-trader attention Beluga targets.
- Cointelegraph: Major crypto news outlet producing articles, market analysis, and educational content for a global retail audience. Comparable in covering token launches, airdrops, and trading with free ad-supported content and similar SEO-driven growth.
- Messari: Crypto research and data platform producing reports, dashboards, and a free annual 'State of Crypto' report. Comparable in serving retail and institutional crypto audiences with research content and project analysis, though Messari leans more paywalled.
- Bankless: Crypto-native newsletter and media brand targeting retail investors with free daily content, similar to Beluga Brief. Closely aligned on audience (retail crypto investors), format (newsletter-led), and monetization via subscriptions and partner sponsorships.
- Bitcoin Magazine: Long-standing crypto media brand focused on Bitcoin and broader crypto markets, producing news, analysis, and educational content. Comparable on retail-investor targeting and educational content model, though with a Bitcoin-centric editorial lens.
Emerging players
- NFT Now: Crypto media outlet focused on NFTs, Web3 culture, and emerging projects, with newsletter and editorial coverage. Comparable on free content model, retail-audience targeting, and project-marketing services for emerging token issuers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Beluga social profiles
Digital presenceBeluga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beluga leadership team
Management profileNumber of profiles
Profiles3 records
Beluga funding detail
Funding detailFunding overview
Funding rounds1 record
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beluga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beluga
What does Beluga do?
Beluga operates a free crypto education and research platform featuring expert-written articles, a thrice-weekly newsletter (Beluga Brief) reaching 100,000+ subscribers, an airdrop tracking database covering 239+ projects, staking rewards comparison, token launch research (Top 50), product reviews, and a public trading wallet. The company sells paid marketing packages to crypto projects seeking visibility within its audience, including article creation, founder interviews, Learn & Earn starter packs, Twitter strategy, and search engine marketing.
Is Beluga a public or private company?
Beluga is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beluga founded?
Beluga was founded in 2023. It employs 11 to 50 people.
Where is Beluga based?
Beluga is headquartered in Corte Madera, United States, in the North America region.
How does Beluga make money?
Three revenue lines are on record. Project Marketing Services are the primary driver. The others are affiliate/Referral Revenue and sponsored Content.
Who are Beluga's main competitors?
Direct peers on record are Crypto Briefing, Blockworks, Decrypt, CoinDesk, The Block, Cointelegraph, Messari, Bankless and Bitcoin Magazine. NFT Now is listed as an emerging player.
Does Beluga have an API?
No public API is recorded for Beluga.
What industry is Beluga in?
Beluga's product category is Crypto Education and Research. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs. Its NAICS code is 5132.