Cascade Living Group
Cascade Living Group is a privately held senior living operator running 30 owned communities across six western US states, offering Independent Living, Assisted Living, Memory Care, and Respite Care on a monthly rental subscription model to seniors and their families.
- Company typePrivate
- Founded2010
- HeadquartersBothell, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cascade Living Group does
Cascade Living Group is a privately held senior living provider headquartered in Bothell, Washington, that owns and operates 30 senior living communities across six western US states — Arizona, California, Nevada, Oregon, Washington, and Wyoming. Founded in 2010 by Bill Shorten (President and CEO) and Dale Zulauf (Co-Founder and Principal, also co-founder of A Place for Mom), the company employs more than 2,000 associates and serves independent seniors, assisted living residents, memory care patients, and short-term respite care guests through four core living options: Independent Living, Assisted Living, Memory Care, and Respite Care.
The operating platform is built around proprietary care programs — notably the Mosaic Memory Care Program, the EverFit wellness program, and the EverWell supportive services program — supported by a centralized Policy & Procedure Management Platform through partnership with Bateau, payment processing via Washington Trust Bank, and medical direction from Envision Medical Group. Each community offers on-site 24-hour staff, licensed nursing, medication management, three meals daily, housekeeping, transportation, and life-enrichment programming, with a no buy-in monthly rental pricing model and six personalized service rate levels for differentiated care. Memory care monthly pricing ranges from $3,625 to $5,775.
Cascade Living Group generates revenue primarily through recurring monthly subscription fees tied to apartment rent, utilities, meals, amenities, and care level, supplemented by one-time community and pet fees and ancillary services such as guest suites and personal care items. Go-to-market is direct-to-consumer through the company website, on-site community tours led by community relations directors, an inside sales contact center, and a referral network of healthcare providers and families. Marketing combines content marketing (the Aging Well Insights blog), SEO, paid digital advertising, and resident and family testimonials. The company is independently owned by its founders with no disclosed private equity or venture capital backing.
Cascade Living Group firmographics
Firmographics- Name
- Cascade Living Group
- Legal name
- Cascade Living Group
- Website
- https://cascadeliving.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cascade Living Group is a privately held senior living operator running 30 owned communities across six western US states, offering Independent Living, Assisted Living, Memory Care, and Respite Care on a monthly rental subscription model to seniors and their families.
- Ownership category
- akta.pro rank
Cascade Living Group industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where Cascade Living Group is headquartered
LocationHeadquarters
- HQ city
- Bothell
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Cascade Living Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Monthly Rental Revenue: All communities operate on a monthly rental model with no buy-in fees. Monthly fees include apartment rent, utilities, meals, amenities, housekeeping services, social activities, scheduled transportation, and more depending on care level. Service rates vary based on level of care required (six personalized service rate levels).
- Memory Care Services: Memory care pricing ranges from $3,625 to $5,775 monthly. Additional fees for personalized care levels, medication management, and specialized programming.
- Community Fees and Pet Fees: One-time nonrefundable community fee at move-in. Additional one-time pet fee for residents with pets.
- Resale and Ancillary Services: Additional revenue from personal care item purchases, guest suites, and other ancillary services within communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Lowest cost tier with no care services |
| Subscription | Monthly | Assisted Living - Moderate cost with care support |
| Subscription | Monthly | Memory Care - Highest cost tier with specialized care |
| Usage-based | Pay-as-you-go | Respite Care - Short-term stay pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cascade Living Group product offering
Product offeringCore offering
Cascade Living Group operates 30 owned senior living and care communities across six western U.S. states (Arizona, California, Nevada, Oregon, Washington, Wyoming), providing Independent Living, Assisted Living, Memory Care, and Respite Care on a monthly rental model with no buy-in fees. Residents receive housing, dining, housekeeping, transportation, wellness programming (EverFit, EverWell), and access to licensed nursing care based on individualized care level (Levels 1-6).
Product overview
Cascade Living Group operates a portfolio of senior living and care communities across six U.S. states (Arizona, California, Nevada, Oregon, Washington, Wyoming). The company offers four core living option products: Independent Living (maintenance-free retirement lifestyle), Assisted Living (personalized care with daily living support), Memory Care (specialized 24-hour dementia care including the Mosaic Memory Care Program), and Respite Care (short-term stays). Supporting these are wellness programs including EverFit and EverWell, life enrichment activities, dining services, and pet-friendly amenities. The company operates approximately 30+ community locations across Western and Southwestern states.
Differentiator
Problem solved
Functional benefit
Brands
- Mosaic Memory Care: A specialized memory care program that creates personalized care using mosaic as a metaphor, recognizing each resident is made up of unique life moments and fragments of experiences
- EverFit Wellness Program
- EverWell Program
Products and services
- Independent Living
Quantifiable outcome
- Residents report high satisfaction with community lifestyle and care
- +2 more outcomes
Companies that use Cascade Living Group
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Cascade Living Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cascade Living Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Local Physicians and Independent LaboratoriesminorStrong partnerships with local physicians and independent laboratories to ensure immediate access to quality care when needed and quick/accurate testing capabilities.
- Real Estate Agents and Home Sale ExpertsminorThrough strategic partnerships, Cascade helps families connect with qualified real estate agents and experts who can help with staging, selling, downsizing, packing, moving and setting up the new home as part of home sale solutions for senior living.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Cascade Living Group competitors and assessment
Company assessmentEmerging players
- Sonida Senior Living: Smaller, publicly held senior living operator with a portfolio of independent living, assisted living, and memory care communities. Similar product set but smaller scale and limited geographic overlap.
Direct peers
- Atria Senior Living: Large private senior living operator offering independent living, assisted living, and memory care across the US. Closely comparable multi-state operating model and service mix to Cascade Living Group.
- Senior Lifestyle: Private senior living operator offering independent living, assisted living, memory care, and skilled nursing across multiple US markets. Comparable multi-state operating model.
- Five Star Senior Living: Senior living operator and management services provider with communities across the US, offering independent living, assisted living, and memory care. Comparable service mix to Cascade Living Group.
- Sunrise Senior Living: National senior living operator with a strong focus on assisted living and memory care, including signature programming similar in spirit to Cascade Living Group's Mosaic Memory Care program.
- Life Care Services: Operator and third-party manager of continuing care retirement communities (CCRCs) and senior living communities nationwide. Overlaps with Cascade Living Group's aging-in-place, multi-care-level model.
- Aegis Living: Private West Coast senior living operator with a similar footprint in the Pacific Northwest and California, offering independent living, assisted living, and memory care. Closely comparable in geography and product mix.
- Merrill Gardens: Private senior living operator with a strong Western US presence offering independent living, assisted living, and memory care. Direct geographic and service overlap with Cascade Living Group.
Others
- A Place for Mom: Largest US senior care referral and advisory platform; not a direct operating peer, but deeply connected to Cascade Living Group through co-founder Dale Zulauf, who co-founded A Place for Mom.
Broad incumbents
- Brookdale Senior Living: Largest US senior living operator with hundreds of communities nationwide, offering independent living, assisted living, memory care, and skilled nursing. Overlaps significantly with Cascade Living Group's product set but at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cascade Living Group social profiles
Digital presenceCascade Living Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cascade Living Group leadership team
Management profileNumber of profiles
Profiles8 records
Cascade Living Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cascade Living Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cascade Living Group
What does Cascade Living Group do?
Cascade Living Group operates 30 owned senior living and care communities across six western U.S. states (Arizona, California, Nevada, Oregon, Washington, Wyoming), providing Independent Living, Assisted Living, Memory Care, and Respite Care on a monthly rental model with no buy-in fees. Residents receive housing, dining, housekeeping, transportation, wellness programming (EverFit, EverWell), and access to licensed nursing care based on individualized care level (Levels 1-6).
Is Cascade Living Group a public or private company?
Cascade Living Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cascade Living Group founded?
Cascade Living Group was founded in 2010. It employs 101 to 250 people.
Where is Cascade Living Group based?
Cascade Living Group is headquartered in Bothell, United States, in the North America region.
How does Cascade Living Group make money?
Four revenue lines are on record. Monthly Rental Revenue is the primary driver. The others are memory Care Services, community Fees and Pet Fees and resale and Ancillary Services.
Who are Cascade Living Group's main competitors?
Sonida Senior Living is listed as an emerging player. Direct peers are Atria Senior Living, Senior Lifestyle, Five Star Senior Living, Sunrise Senior Living, Life Care Services, Aegis Living and Merrill Gardens. A Place for Mom is listed as an others. Brookdale Senior Living is listed as a broad incumbent.
Does Cascade Living Group have an API?
No public API is recorded for Cascade Living Group.
What industry is Cascade Living Group in?
Cascade Living Group's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 6233 and its SIC code is 8050.