In Motion O.C.

What In Motion O.C. does

In Motion O.C. is a private outpatient physical therapy practice founded in 2003 by Jeff and Natalie Thomas and headquartered in Irvine, California, operating four clinic locations across Orange County (Irvine, Fullerton, Huntington Beach, Fountain Valley). The practice delivers evidence-based musculoskeletal rehabilitation staffed entirely by Doctors of Physical Therapy (DPT), with extended hours (7am-7pm at headquarters) and an in-house aquatic therapy program using a 92°F heated indoor pool at the Irvine site and an 85°F pool at Fountain Valley. The service portfolio spans general PT, aquatic therapy, fitness coaching (via the IMOC Fitness sub-brand), massage therapy (25/50/80-minute sessions), and a broad set of specialty programs covering women's health/pelvic floor, vestibular rehabilitation, fall prevention, ACL prevention, runner's analysis, performance therapy, and neck/back pain. The clinical technology stack is intentionally narrow — Prompt EMR for online scheduling, Google Maps for directions, and a content website — with no AI/ML systems or proprietary software disclosed.

Revenue is generated through a hybrid insurance-plus-cash model. The practice is in-network with PPO, EPO, and POS plans plus Medicare, Worker's Comp, and Auto Insurance, while offering a flat $100 cash-pay rate per PT visit and special rates for HMO patients. Cash-pay specialty offerings include the $150 Runner's Analysis and tiered massage pricing. Patient acquisition is multi-channel: physician referrals with faxed progress reports, organic local SEO across four location pages, an educational blog reviewed by clinicians, Yelp and Google reviews (the practice is ranked #1 in the U.S. on Yelp and #3 nationally on Google for PT providers), and athlete testimonials. The company is independently owned by its co-founders with no disclosed institutional investors, parent company, or funding rounds.

Name

In Motion O.C.

Legal name

In Motion O.C.

Website

https://inmotionoc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

In Motion O.C. is a private, founder-owned outpatient physical therapy practice operating four Orange County, California clinics, delivering DPT-led musculoskeletal rehabilitation, aquatic therapy, fitness coaching, and massage to individual consumers via insurance and cash pay.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Physical therapy services
• Aquatic rehabilitation therapy
• Orthopedic injury treatment
• Sports injury rehabilitation
• Manual therapy techniques

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Therapy Services: Fee-for-service physical therapy billed to insurance (PPO, EPO, POS, Medicare, Worker's Comp, Auto Insurance) or directly to patients at $100 per visit cash rate. HMO patients offered special discounted rates.
2. Massage Therapy Services: Private massage therapy sessions offered at 25-minute, 50-minute, and 80-minute durations. Not covered by insurance; self-pay pricing varies by session length.
3. Fitness Coaching Memberships: Ongoing fitness coaching memberships including access to fitness coaches, co-designed workouts with Physical Therapists, and free consultations with PTs as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

In Motion O.C. provides outpatient physical therapy, aquatic rehabilitation, fitness coaching, and massage therapy delivered by Doctors of Physical Therapy across four Orange County clinics. The core offering combines one-on-one evidence-based manual therapy, therapeutic exercise, aquatic therapy in a heated indoor pool, and supplemental specialty programs (Women's Health, Vestibular, Fall Prevention, Back/Neck Health, Hip, ACL Prevention, Runner's Analysis, Performance Therapy). Services are billed per session through insurance (PPO/EPO/POS/Medicare/Worker's Comp/Auto) or directly at $100 cash rate per visit.

Product overview

In Motion O.C. is a physical therapy clinic offering a multi-service healthcare model centered around Physical Therapy, Aquatic Therapy, and Fitness Coaching as core offerings. The company provides specialized rehabilitation programs including Women's Health, Vestibular Rehabilitation, Fall Prevention, ACL Prevention, Runner's Analysis, Performance Therapy, Neck Health, and Back Health programs. Additional services include Massage Therapy. All programs are delivered by Doctors of Physical Therapy and supported by fitness coaches, with services available at four Orange County locations (Irvine, Fullerton, Huntington Beach, Fountain Valley). The company also offers online scheduling through Prompt EMR and accepts most insurance plans including PPO, EPO, POS, Medicare, and Worker's Compensation.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Primary outpatient service offering one-on-one treatment by Doctors of Physical Therapy for musculoskeletal disorders, pain management, and rehabilitation across the body. Includes soft tissue massage, joint mobilization, A.R.T, percussion therapy, ASTYM, Kinesio Taping, electrical stimulation, ultrasound, and therapeutic exercises, billed per session through insurance (PPO/EPO/POS/Medicare/Worker's Comp/Auto) or at $100 cash pay per visit.
• Aquatic Therapy Exercise program conducted in a 92°F heated indoor pool for low-impact rehabilitation. Doctors of Physical Therapy enter the pool with patients and run customized sessions including warm-up, strength training, cardiovascular activities, core training, and cooldown. The pool unloads up to 90% of body weight to reduce joint stress.
• Massage Therapy Therapeutic massage services in private and semi-private settings, delivered by Certified Neuromuscular Massage Therapists trained at institutions such as the National Holistic Institute (1,200+ hours). Options include Swedish, Deep Tissue, and Stretching Massage in 25-, 50-, or 80-minute sessions; not covered by insurance (membership specials available).
• Fitness Coaching (IMOC Fitness) Subscription fitness membership program co-designed by Physical Therapists, Postural Specialists, and Fitness Coaches. Includes top-level fitness coaching, workout programs, and free consultations with Physical Therapists as needed, positioned as a continuation program for patients after discharge from physical therapy.
• Women's Health Program Specialized physical therapy for women experiencing pelvic floor pain, urinary incontinence, and pregnancy or postpartum conditions. Combines therapeutic exercises, hands-on treatments, Pilates reformer-based work, and customized home exercise programs.
• Neck Health Program Specialty program delivering pain relief and improved function for cervical conditions including spinal stenosis, disc herniation, whiplash, osteoarthritis, radiculopathy, and postural strain.
• Back Health Program Specialty program for low back pain featuring one-on-one evaluation, individualized treatment classification, hands-on treatment, education on safe moving patterns, and pain-reducing modalities.
• Vestibular Rehabilitation Program Balance and equilibrium restoration program including comprehensive evaluation, individualized treatment plans, hands-on maneuvers, and self-treatment techniques for vestibular dysfunction.
• Fall Prevention Program Program designed to increase awareness, provide tools to decrease fall risk, and enhance the body's natural balance system through thorough evaluation, education, and personalized intervention.
• Hip Rehabilitation Program Program addressing hip pain and conditions including osteoarthritis, bursitis, labral tears, muscle tendinopathies, and post-operative recovery through mobility and strength improvement.
• ACL Prevention Program Custom tailored program for athletes focusing on strength, flexibility, postural deficits, neuromuscular recruitment patterns, and mechanical movement deficits related to running, jumping, and cutting.
• Runner's Analysis Program Detailed running analysis including video analysis from three angles, cadence analysis, shoes analysis, education, and personalized treatment plans, priced at a flat $150 fee.
• Performance Therapy High-level athletic performance program designed to optimize performance and maintenance, helping athletes push their body to the limit while preventing injury.

Quantifiable outcome

• Early Physical Therapy shown to reduce low back pain-related costs by up to 60%
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Mercy House of Orange CountyminorOthersCommunity partnership for clothing drive. In Motion O.C. collected jackets and warm weather clothes to donate to people in need during winter months. Community members and patients contributed 17 large bags of clothing.
• Olive CrestminorOthersPartnership with organization caring for abused and neglected children. In Motion O.C. and partnering doctor offices supplied nearly 50 Easter baskets for children served by Olive Crest.
• OC Animal CareminorOthersCommunity partnership with Orange County animal shelter. In Motion O.C. and patients collected supplies during summer months when shelters experience high influx of animals.
• McKinney-Vento Homeless Education ProgramminorOthersBackpack drive for homeless students in Orange County. Collected over 60 filled backpacks and 20+ boxes/bags of school supplies and hygiene items for children experiencing homelessness.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: One of the largest U.S. outpatient physical therapy providers with hundreds of clinics nationwide. Directly comparable to In Motion O.C. on core PT, sports medicine, and workers' comp services, but at vastly greater scale and with broader geographic reach.
• Athletico Physical Therapy: National outpatient PT chain specializing in orthopedic, sports, and occupational therapy. Overlaps with In Motion O.C. on specialty programs (sports, occupational/hand therapy) and athletic-patient focus, but operates as a much larger multi-state platform.
• Select Physical Therapy (Select Medical): Outpatient rehabilitation division of Select Medical, one of the largest U.S. providers of post-acute and outpatient rehab. Competes with In Motion O.C. on standard PT, hand therapy, vestibular, and workers' comp services across a national footprint.
• U.S. Physical Therapy: Public outpatient PT holding company operating 600+ clinics through a partnership model. A direct comp on the multi-clinic PT-clinic operating model, with comparable focus on sports medicine, orthopedics, and industrial/workers' comp.

Direct peers

• FYZICAL Therapy & Balance Centers: Franchise-based PT network with strong specialization in vestibular, balance, and fall-prevention programs. Closely comparable to In Motion O.C.'s vestibular and fall-prevention specialty lines and similarly differentiated beyond generalist PT.
• CORA Physical Therapy: Multi-state outpatient PT provider offering orthopedic, sports, hand, and workers' comp services. Comparable to In Motion O.C. on specialty programming and insurance-based billing, though concentrated in the Southeast.
• Ivy Rehab Network: Growing outpatient PT platform with pediatric, orthopedic, sports, and vestibular specialties. Comparable to In Motion O.C.'s diversified service lines (including women's health and specialty programs) and rapid multi-site expansion model.
• Benchmark Physical Therapy: Multi-state outpatient PT chain with specialty programs in hand therapy, sports, and workers' comp. Comparable in service mix to In Motion O.C., with a similar specialty-program-driven differentiation strategy.

Regional players

• Spear Physical Therapy: Multi-clinic outpatient PT provider concentrated in the New York metro area, with a strong reputation-driven brand. Directly comparable to In Motion O.C.'s premium, DPT-staffed, multi-specialty model, but in a different geography.

Emerging players

• Luna Physical Therapy: Tech-enabled in-home and outpatient PT provider that partners with clinics for billing. Comparable to In Motion O.C. on the clinical PT service line, but differentiated by an in-home delivery model and tech platform that could pressure traditional clinic-based providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InMotionOC
• Facebookfacebook.com/InMotionOcFitness
• LinkedInlinkedin.com/company/in-motion-oc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Motion O.C.