CORA Physical Therapy
CORA Physical Therapy is a private outpatient physical and occupational therapy provider operating 250+ clinics across 10 U.S. states, serving individual patients, employers (workers' comp), healthcare systems (managed services), and schools via a broad menu of rehabilitation and specialty services.
- Company typePrivate
- Founded1998
- HeadquartersLima, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What CORA Physical Therapy does
CORA Physical Therapy (legal entity CORA Health Services, Inc.) is one of the largest privately held outpatient physical and occupational therapy operators in the United States, founded in 1998 in South Florida and now operating 250+ clinics across 10 states (Florida, Georgia, Illinois, Kentucky, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and Wisconsin). The company delivers physical, occupational, and speech therapy to a mass-market consumer base that self-refers without a physician prescription, supplemented by employer workers' compensation services (WorkTracks), school and youth-sports sports medicine (ActiveTracks), pediatric therapy (CORAkids), and in-home therapy (HouseCalls). CORA recorded 1.8M+ patient visits annually and a 99% patient recommendation rate, with outcomes tracked and benchmarked via the FOTO (Focus On Therapeutic Outcomes) system.
CORA's underlying technology stack is deliberately lean and partnership-driven: the eNotes EMR portal provides HIPAA-compliant, real-time physician access to patient documentation; MedBridge powers the TeleHealth platform; and FOTO supplies clinical outcomes benchmarking. Specialty rehabilitation technology includes AlterG anti-gravity treadmills, aquatic therapy pools (94°F with AquaCiser underwater treadmills), Blood Flow Restriction therapy, IASTM/Graston/Astym, dry needling, LSVT BIG/LOUD for Parkinson's, and vestibular and wound care programs. The company also runs an ABPTRFE-accredited Orthopaedic Physical Therapy Residency Program as a clinical talent pipeline. AI capabilities are limited to ambient clinical documentation tools deployed in 2025.
CORA generates revenue primarily through fee-for-service therapy billed to insurance (including Medicare) and self-pay patients, with incremental streams from Managed Service Agreements with hospital systems and physician-owned clinics, employer workers' compensation contracts (WorkTracks), a month-to-month fitness membership program, and TeleHealth services. Its go-to-market combines direct-to-consumer patient acquisition, a dedicated enterprise field sales motion targeting employers and health systems, and a sustained M&A roll-up strategy — at least 10 add-on acquisitions between 2017 and 2022 — overseen by a Chief Development Officer and supported by an EVP of Sales & Marketing.
CORA Physical Therapy firmographics
Firmographics- Name
- CORA Physical Therapy
- Legal name
- CORA Health Services, Inc.
- Website
- https://coraphysicaltherapy.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CORA Physical Therapy is a private outpatient physical and occupational therapy provider operating 250+ clinics across 10 U.S. states, serving individual patients, employers (workers' comp), healthcare systems (managed services), and schools via a broad menu of rehabilitation and specialty services.
- Ownership category
- akta.pro rank
CORA Physical Therapy industry classification
Industry- Product category
- Outpatient Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161), Offices of Other Health Practitioners (6213)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG), Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH), Skilled Home Health Therapy Services (PT/OT/SLP) (HLADAFAE)
Keywords
Where CORA Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CORA Physical Therapy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Patient Physical Therapy Services: Fee-for-service physical, occupational, and speech therapy services billed to insurance (including Medicare) or self-pay patients. Core revenue stream from 250+ outpatient clinics across 10 states.
- Workers' Compensation Services (WorkTracks): Comprehensive workers' compensation therapy services including injury prevention, treatment, and return-to-work programs for employers. Billed through workers' comp insurance.
- Managed Service Agreements: Management agreements with physicians and hospitals who own PT clinics. CORA provides clinical and administrative staffing, operations, and management in exchange for partnership fees or revenue sharing.
- Fitness Membership Program: Month-to-month fitness membership programs at CORA facilities with therapist supervision. No binding contracts or high enrollment fees.
- TeleHealth Services: Virtual therapy services via MedBridge platform, covered by hundreds of insurance plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Screening |
| Other | Monthly | Standard Therapy Sessions |
| Subscription | Monthly | Fitness Membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
CORA Physical Therapy product offering
Product offeringCore offering
CORA Health Services, Inc. operates 250+ outpatient physical, occupational, and speech therapy clinics across 10 U.S. states, treating more than 1.8 million patients a year. Service lines include orthopedic, neurological, geriatric, pediatric (CORAkids), pelvic health, hand, aquatic, vestibular, and sports-injury rehabilitation, with workers' compensation (WorkTracks), in-home (HouseCalls), on-site school/athletic (ActiveTracks), and TeleHealth delivery channels layered on top. The clinical offering is supported by a proprietary EMR (eNotes), FOTO outcome benchmarking, AI-assisted documentation, and the AlterG Anti-Gravity Treadmill.
Product overview
CORA Physical Therapy operates as a platform-plus-clinics model offering comprehensive physical and occupational therapy services across 250+ outpatient clinics in 10 U.S. states (Florida, Georgia, Illinois, Kentucky, Missouri, North Carolina, South Carolina, Tennessee, Virginia, Wisconsin). The core offering is Physical Therapy (PT) and Occupational Therapy (OT) services, supplemented by specialized sub-brands including WorkTracks (workers' compensation), ActiveTracks (sports medicine/athletic training), and CORAkids (pediatric therapy). Specialty treatment offerings include aquatic therapy, AlterG anti-gravity treadmill, dry needling, IASTM/Graston/Astym, manual therapy, the McKenzie Method, vestibular rehabilitation, wound care, concussion management, blood flow restriction therapy, lymphedema management, amputation care, and Parkinson's treatment (LSVT BIG/LOUD). Digital health components include TeleHealth (powered by MedBridge) and eNotes (EMR platform for physician access). CORA also operates ancillary programs including prehabilitation, post-operative rehabilitation, pain management, fall prevention, injury prevention screenings, and an in-home therapy service (HouseCalls). The company handles over 1.8M patient visits per year and utilizes the FOTO outcomes management system for measurable patient outcomes tracking.
Differentiator
Problem solved
Functional benefit
Brands
- WorkTracks: Workers' compensation program focused on prevention and return-to-work, integrating treatment to align with employers' return-to-work plans.
- ActiveTracks
- CORAkids
- HouseCalls
- Rapid Referral
- eNotes
Products and services
- Physical Therapy Outpatient physical therapy for pain, injury, and post-surgical recovery across orthopedic, neurological, sports, and general musculoskeletal conditions; the flagship clinical service line.
- Occupational Therapy Outpatient occupational therapy focused on activities of daily living, hand and upper-extremity function, work-related tasks, and post-injury or post-surgical recovery.
- Orthopedic Rehabilitation Specialty program for pre- and post-orthopedic surgery, joint replacement, fractures, and musculoskeletal injuries including total joint arthroplasty protocols.
- Neurological Rehabilitation Therapy for neurological conditions including stroke, Parkinson's disease (with LSVT BIG/LOUD), multiple sclerosis, and amputation/prosthetic training.
- Pelvic Health Specialty therapy for pelvic floor dysfunction, incontinence, pre/post-partum recovery, and related conditions in women, men, and children.
- Hand Therapy Specialty occupational therapy of the hand and upper extremity addressing post-surgical, repetitive strain, arthritis, and post-trauma conditions.
- Geriatric Rehabilitation and Senior Services Therapy tailored to older adults covering balance and fall prevention, osteoporosis management, arthritis, deconditioning, and post-joint-replacement care.
- Aquatic Therapy Pool-based therapy that uses buoyancy and resistance to address arthritis, fibromyalgia, post-surgical limitations, and balance deficits where land-based therapy is difficult.
- Vestibular Rehabilitation Therapy for dizziness, vertigo, and balance disorders, including vestibular dysfunction assessment and exercise-based treatment.
- Concussion Management Evaluation and treatment of concussion symptoms, including return-to-play and return-to-work progressions for athletes and workers.
- Wound Care Specialty therapy for non-healing wounds, including dressing changes, debridement, and modalities that support tissue healing.
- Lymphedema Management Specialty therapy for lymphedema including complete decongestive therapy, manual lymphatic drainage, compression, and home management education.
- Amputation Care and Prosthetic Training Pre-prosthetic and prosthetic training therapy to restore strength, mobility, and gait for patients following limb amputation.
- Total Joint Arthroplasty Program Structured pre- and post-operative therapy protocol for hip and knee joint replacement patients, including joint replacement education classes.
- Pre-Operative and Post-Operative Rehabilitation Conditioning and rehabilitation before and after surgery to accelerate recovery, reduce complications, and restore function.
- Pain Management Therapy Therapy-based pain management addressing chronic pain, fibromyalgia, and related conditions using exercise, manual techniques, and education.
- Balance and Fall Prevention Assessment and exercise-based therapy to reduce fall risk and improve balance, primarily for older adults.
- Sports Performance Programs Strength, conditioning, and performance services for athletes focused on improving athletic capacity and reducing injury risk.
- Injury Prevention Screenings Movement and biomechanical screenings used in schools, athletic programs, and workplaces to identify injury risk before injury occurs.
- Dry Needling Manual therapy technique using thin monofilament needles to address myofascial pain and trigger points as part of a broader PT plan.
- IASTM (Instrument-Assisted Soft Tissue Mobilization) Manual therapy using specialized instruments to mobilize soft tissue and address scar tissue and fascial restrictions.
- Manual Therapy Hands-on joint and soft tissue techniques used within physical therapy to address pain, stiffness, and mobility limitations.
- The McKenzie Method Mechanical Diagnosis and Therapy (MDT) approach used within the physical therapy program to assess and treat spine and extremity problems.
- Blood Flow Restriction Therapy Rehabilitation technique using partial vascular occlusion during low-load exercise to build strength and hypertrophy in post-surgical or load-compromised patients.
- AlterG Anti-Gravity Treadmill Therapy Weight-supported treadmill training enabled by the AlterG Anti-Gravity Treadmill for post-surgical, lower-extremity, and neurological rehab patients.
- Speech Therapy Outpatient speech therapy for adults and children addressing speech, language, voice, cognitive-communication, and swallowing disorders.
- CORAkids Pediatric Therapy Dedicated pediatric therapy for children with developmental, orthopedic, neurological, and sports-related conditions including concussion, sports injury, and post-surgical rehab.
- WorkTracks Workers' Compensation and Industrial Rehabilitation Industrial rehabilitation program including ergonomics, on-site injury prevention, work conditioning, work hardening, functional capacity evaluations, and return-to-work programs sold to workers' compensation payors and employers.
- ActiveTracks Sports Medicine and Athletic Training On-site athletic training, sports performance, and injury prevention services for schools, athletic organizations, and youth-sports programs under the ActiveTracks sub-brand.
- HouseCalls In-Home Therapy In-home physical and occupational therapy delivered to patients who cannot easily travel to a clinic, under the HouseCalls sub-brand.
- TeleHealth Virtual Visits Virtual physical and occupational therapy visits delivered remotely to existing and new patients who prefer or require at-home care.
- Post-COVID Recovery Program Specialty program addressing persistent post-COVID symptoms including fatigue, breathing difficulty, deconditioning, and cognitive issues.
- Free Injury Screening Complimentary 15-20 minute clinician screening at any clinic to evaluate pain or injury and recommend whether therapy is needed.
- Direct Access Self-Referral Therapy Self-referral pathway that allows patients to schedule and begin therapy without a physician prescription in states that permit direct access.
- Fitness and Wellness Membership Continuing fitness and wellness membership available to patients after discharge and to community members at clinic locations.
Quantifiable outcome
- 99% of patients would recommend CORA (NPS score)
- +3 more outcomes
Companies that use CORA Physical Therapy
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
CORA Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
CORA Physical Therapy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FOTO (Focus On Therapeutic Outcomes)coreFOTO is the outcomes management platform used by CORA to capture patient feedback and provide clinical outcomes data. CORA clinicians use FOTO reports to manage patients, track progress, and deliver focused care. FOTO enables CORA to prove its strength above national averages of other providers.
- MedBridgecoreMedBridge powers CORA's TeleHealth platform, providing HIPAA-compliant digital infrastructure for virtual visits, secure messaging, video conferencing, and home exercise program videos. The platform enables continuous patient care beyond scheduled clinic visits.
- Rapid Referral CentercoreCentralized referral hub for workers' compensation and medical provider referrals. HIPAA-compliant system handles scheduling, authorizations, and communication for incoming patient referrals with 48-hour evaluation guarantee.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
CORA Physical Therapy competitors and assessment
Company assessmentDirect peers
- Pivot Physical Therapy: Multi-state outpatient PT provider with similar orthopedic, sports, and industrial/workers' comp service lines. Direct competitor in overlapping Mid-Atlantic and Southeastern geographies.
- U.S. Physical Therapy: Public operator of outpatient PT clinics with a similar partnership/management-clinic model and acquisition-led expansion. Closely comparable in service mix, footprint strategy, and clinic-partnership structure.
- ATI Physical Therapy: One of the largest U.S. outpatient physical therapy chains with a multi-state clinic footprint, direct-to-consumer access model, and similar employer/workers' comp offerings. Directly comparable on business model, patient base, and acquisition-driven growth strategy.
- BenchMark Physical Therapy: Outpatient PT chain operating across the Southeastern U.S. with similar orthopedic, hand, and workers' comp offerings. Comparable clinic-network operator competing in CORA's core Sun Belt footprint.
- Athletico Physical Therapy (now Bayshore): Multi-state outpatient PT chain with comparable orthopedic, sports medicine, and workers' comp services. Direct competitor in overlapping geographies with a similar specialty-treatment positioning.
- Select Medical Holdings (Outpatient Division): Major publicly traded operator of outpatient rehabilitation clinics (Select Physical Therapy) across the U.S. with comparable PT/OT services, multi-state clinic density, and B2B payer/employer contracts. Closest scaled public-market comparable.
- Drayer Physical Therapy Institute: Outpatient PT chain with a comparable footprint and direct-access model; focuses on orthopedic, sports, and workers' comp services. Operates under similar acquisition-driven, multi-state growth approach.
Emerging players
- Sword Health: Digital MSK and virtual PT provider focused on employer and payer contracts. Increasingly competes with brick-and-mortar PT chains for low-acuity and chronic MSK cases, particularly via employer benefits channels.
- Hinge Health: Digital musculoskeletal care platform delivering virtual PT, exercise therapy, and coaching to employers and payers. Emerging competitor addressing the same patient demand and employer-channel budgets that CORA's WorkTracks and direct-access services target.
Broad incumbents
- Encompass Health: Large publicly traded provider of post-acute care including inpatient rehab hospitals and outpatient/home health services. Comparable as a broader rehab-care incumbent that overlaps with CORA's outpatient and home-health services but operates at much larger scale across a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CORA Physical Therapy social profiles
Digital presenceCORA Physical Therapy compliance and trust
Trust signalCompliance2 records
CORA Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
CORA Physical Therapy leadership team
Management profileNumber of profiles
Profiles6 records
CORA Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CORA Physical Therapy M&A and investment
M&A and investmentM&A10 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CORA Physical Therapy
What does CORA Physical Therapy do?
CORA Health Services, Inc. operates 250+ outpatient physical, occupational, and speech therapy clinics across 10 U.S. states, treating more than 1.8 million patients a year. Service lines include orthopedic, neurological, geriatric, pediatric (CORAkids), pelvic health, hand, aquatic, vestibular, and sports-injury rehabilitation, with workers' compensation (WorkTracks), in-home (HouseCalls), on-site school/athletic (ActiveTracks), and TeleHealth delivery channels layered on top. The clinical offering is supported by a proprietary EMR (eNotes), FOTO outcome benchmarking, AI-assisted documentation, and the AlterG Anti-Gravity Treadmill.
Is CORA Physical Therapy a public or private company?
CORA Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CORA Physical Therapy founded?
CORA Physical Therapy was founded in 1998. It employs 1,001 to 5,000 people.
Where is CORA Physical Therapy based?
CORA Physical Therapy is headquartered in Lima, United States, in the North America region.
How does CORA Physical Therapy make money?
Five revenue lines are on record. Patient Physical Therapy Services are the primary driver. The others are workers' Compensation Services (WorkTracks), managed Service Agreements, fitness Membership Program and teleHealth Services.
Who are CORA Physical Therapy's main competitors?
Direct peers on record are Pivot Physical Therapy, U.S. Physical Therapy, ATI Physical Therapy, BenchMark Physical Therapy, Athletico Physical Therapy (now Bayshore), Select Medical Holdings (Outpatient Division) and Drayer Physical Therapy Institute. Emerging players are Sword Health and Hinge Health. Encompass Health is listed as a broad incumbent.
Does CORA Physical Therapy have an API?
No public API is recorded for CORA Physical Therapy.
What industry is CORA Physical Therapy in?
CORA Physical Therapy's product category is Outpatient Rehabilitation Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HLAFADAG, Occupational Medicine & Work Injury Urgent Care Clinics. Its NAICS code is 621340 and its SIC code is 8093.