In Motion O.C.
In Motion O.C. is a private, founder-owned outpatient physical therapy practice operating four Orange County, California clinics, delivering DPT-led musculoskeletal rehabilitation, aquatic therapy, fitness coaching, and massage to individual consumers via insurance and cash pay.
- Company typePrivate
- Founded2003
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What In Motion O.C. does
In Motion O.C. is a private outpatient physical therapy practice founded in 2003 by Jeff and Natalie Thomas and headquartered in Irvine, California, operating four clinic locations across Orange County (Irvine, Fullerton, Huntington Beach, Fountain Valley). The practice delivers evidence-based musculoskeletal rehabilitation staffed entirely by Doctors of Physical Therapy (DPT), with extended hours (7am-7pm at headquarters) and an in-house aquatic therapy program using a 92°F heated indoor pool at the Irvine site and an 85°F pool at Fountain Valley. The service portfolio spans general PT, aquatic therapy, fitness coaching (via the IMOC Fitness sub-brand), massage therapy (25/50/80-minute sessions), and a broad set of specialty programs covering women's health/pelvic floor, vestibular rehabilitation, fall prevention, ACL prevention, runner's analysis, performance therapy, and neck/back pain. The clinical technology stack is intentionally narrow — Prompt EMR for online scheduling, Google Maps for directions, and a content website — with no AI/ML systems or proprietary software disclosed.
Revenue is generated through a hybrid insurance-plus-cash model. The practice is in-network with PPO, EPO, and POS plans plus Medicare, Worker's Comp, and Auto Insurance, while offering a flat $100 cash-pay rate per PT visit and special rates for HMO patients. Cash-pay specialty offerings include the $150 Runner's Analysis and tiered massage pricing. Patient acquisition is multi-channel: physician referrals with faxed progress reports, organic local SEO across four location pages, an educational blog reviewed by clinicians, Yelp and Google reviews (the practice is ranked #1 in the U.S. on Yelp and #3 nationally on Google for PT providers), and athlete testimonials. The company is independently owned by its co-founders with no disclosed institutional investors, parent company, or funding rounds.
In Motion O.C. firmographics
Firmographics- Name
- In Motion O.C.
- Legal name
- In Motion O.C.
- Website
- https://inmotionoc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In Motion O.C. is a private, founder-owned outpatient physical therapy practice operating four Orange County, California clinics, delivering DPT-led musculoskeletal rehabilitation, aquatic therapy, fitness coaching, and massage to individual consumers via insurance and cash pay.
- Ownership category
- akta.pro rank
In Motion O.C. industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where In Motion O.C. is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
In Motion O.C. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physical Therapy Services: Fee-for-service physical therapy billed to insurance (PPO, EPO, POS, Medicare, Worker's Comp, Auto Insurance) or directly to patients at $100 per visit cash rate. HMO patients offered special discounted rates.
- Massage Therapy Services: Private massage therapy sessions offered at 25-minute, 50-minute, and 80-minute durations. Not covered by insurance; self-pay pricing varies by session length.
- Fitness Coaching Memberships: Ongoing fitness coaching memberships including access to fitness coaches, co-designed workouts with Physical Therapists, and free consultations with PTs as needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Physical Therapy - Insurance |
| One time/ perpetual license | Per session | Physical Therapy - Cash Pay |
| Unit Pricing | Per session | Massage Therapy Sessions |
| One time/ perpetual license | One time | Runner's Analysis Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
In Motion O.C. product offering
Product offeringCore offering
In Motion O.C. provides outpatient physical therapy, aquatic rehabilitation, fitness coaching, and massage therapy delivered by Doctors of Physical Therapy across four Orange County clinics. The core offering combines one-on-one evidence-based manual therapy, therapeutic exercise, aquatic therapy in a heated indoor pool, and supplemental specialty programs (Women's Health, Vestibular, Fall Prevention, Back/Neck Health, Hip, ACL Prevention, Runner's Analysis, Performance Therapy). Services are billed per session through insurance (PPO/EPO/POS/Medicare/Worker's Comp/Auto) or directly at $100 cash rate per visit.
Product overview
In Motion O.C. is a physical therapy clinic offering a multi-service healthcare model centered around Physical Therapy, Aquatic Therapy, and Fitness Coaching as core offerings. The company provides specialized rehabilitation programs including Women's Health, Vestibular Rehabilitation, Fall Prevention, ACL Prevention, Runner's Analysis, Performance Therapy, Neck Health, and Back Health programs. Additional services include Massage Therapy. All programs are delivered by Doctors of Physical Therapy and supported by fitness coaches, with services available at four Orange County locations (Irvine, Fullerton, Huntington Beach, Fountain Valley). The company also offers online scheduling through Prompt EMR and accepts most insurance plans including PPO, EPO, POS, Medicare, and Worker's Compensation.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Primary outpatient service offering one-on-one treatment by Doctors of Physical Therapy for musculoskeletal disorders, pain management, and rehabilitation across the body. Includes soft tissue massage, joint mobilization, A.R.T, percussion therapy, ASTYM, Kinesio Taping, electrical stimulation, ultrasound, and therapeutic exercises, billed per session through insurance (PPO/EPO/POS/Medicare/Worker's Comp/Auto) or at $100 cash pay per visit.
- Aquatic Therapy Exercise program conducted in a 92°F heated indoor pool for low-impact rehabilitation. Doctors of Physical Therapy enter the pool with patients and run customized sessions including warm-up, strength training, cardiovascular activities, core training, and cooldown. The pool unloads up to 90% of body weight to reduce joint stress.
- Massage Therapy Therapeutic massage services in private and semi-private settings, delivered by Certified Neuromuscular Massage Therapists trained at institutions such as the National Holistic Institute (1,200+ hours). Options include Swedish, Deep Tissue, and Stretching Massage in 25-, 50-, or 80-minute sessions; not covered by insurance (membership specials available).
- Fitness Coaching (IMOC Fitness) Subscription fitness membership program co-designed by Physical Therapists, Postural Specialists, and Fitness Coaches. Includes top-level fitness coaching, workout programs, and free consultations with Physical Therapists as needed, positioned as a continuation program for patients after discharge from physical therapy.
- Women's Health Program Specialized physical therapy for women experiencing pelvic floor pain, urinary incontinence, and pregnancy or postpartum conditions. Combines therapeutic exercises, hands-on treatments, Pilates reformer-based work, and customized home exercise programs.
- Neck Health Program Specialty program delivering pain relief and improved function for cervical conditions including spinal stenosis, disc herniation, whiplash, osteoarthritis, radiculopathy, and postural strain.
- Back Health Program Specialty program for low back pain featuring one-on-one evaluation, individualized treatment classification, hands-on treatment, education on safe moving patterns, and pain-reducing modalities.
- Vestibular Rehabilitation Program Balance and equilibrium restoration program including comprehensive evaluation, individualized treatment plans, hands-on maneuvers, and self-treatment techniques for vestibular dysfunction.
- Fall Prevention Program Program designed to increase awareness, provide tools to decrease fall risk, and enhance the body's natural balance system through thorough evaluation, education, and personalized intervention.
- Hip Rehabilitation Program Program addressing hip pain and conditions including osteoarthritis, bursitis, labral tears, muscle tendinopathies, and post-operative recovery through mobility and strength improvement.
- ACL Prevention Program Custom tailored program for athletes focusing on strength, flexibility, postural deficits, neuromuscular recruitment patterns, and mechanical movement deficits related to running, jumping, and cutting.
- Runner's Analysis Program Detailed running analysis including video analysis from three angles, cadence analysis, shoes analysis, education, and personalized treatment plans, priced at a flat $150 fee.
- Performance Therapy High-level athletic performance program designed to optimize performance and maintenance, helping athletes push their body to the limit while preventing injury.
Quantifiable outcome
- Early Physical Therapy shown to reduce low back pain-related costs by up to 60%
- +1 more outcomes
Companies that use In Motion O.C.
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
In Motion O.C. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
In Motion O.C. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Mercy House of Orange CountyminorCommunity partnership for clothing drive. In Motion O.C. collected jackets and warm weather clothes to donate to people in need during winter months. Community members and patients contributed 17 large bags of clothing.
- Olive CrestminorPartnership with organization caring for abused and neglected children. In Motion O.C. and partnering doctor offices supplied nearly 50 Easter baskets for children served by Olive Crest.
- OC Animal CareminorCommunity partnership with Orange County animal shelter. In Motion O.C. and patients collected supplies during summer months when shelters experience high influx of animals.
- McKinney-Vento Homeless Education ProgramminorBackpack drive for homeless students in Orange County. Collected over 60 filled backpacks and 20+ boxes/bags of school supplies and hygiene items for children experiencing homelessness.
Scale indicators4 records
Recent moves13 records
Expansion highlights5 records
In Motion O.C. competitors and assessment
Company assessmentBroad incumbents
- ATI Physical Therapy: One of the largest U.S. outpatient physical therapy providers with hundreds of clinics nationwide. Directly comparable to In Motion O.C. on core PT, sports medicine, and workers' comp services, but at vastly greater scale and with broader geographic reach.
- Athletico Physical Therapy: National outpatient PT chain specializing in orthopedic, sports, and occupational therapy. Overlaps with In Motion O.C. on specialty programs (sports, occupational/hand therapy) and athletic-patient focus, but operates as a much larger multi-state platform.
- Select Physical Therapy (Select Medical): Outpatient rehabilitation division of Select Medical, one of the largest U.S. providers of post-acute and outpatient rehab. Competes with In Motion O.C. on standard PT, hand therapy, vestibular, and workers' comp services across a national footprint.
- U.S. Physical Therapy: Public outpatient PT holding company operating 600+ clinics through a partnership model. A direct comp on the multi-clinic PT-clinic operating model, with comparable focus on sports medicine, orthopedics, and industrial/workers' comp.
Direct peers
- FYZICAL Therapy & Balance Centers: Franchise-based PT network with strong specialization in vestibular, balance, and fall-prevention programs. Closely comparable to In Motion O.C.'s vestibular and fall-prevention specialty lines and similarly differentiated beyond generalist PT.
- CORA Physical Therapy: Multi-state outpatient PT provider offering orthopedic, sports, hand, and workers' comp services. Comparable to In Motion O.C. on specialty programming and insurance-based billing, though concentrated in the Southeast.
- Ivy Rehab Network: Growing outpatient PT platform with pediatric, orthopedic, sports, and vestibular specialties. Comparable to In Motion O.C.'s diversified service lines (including women's health and specialty programs) and rapid multi-site expansion model.
- Benchmark Physical Therapy: Multi-state outpatient PT chain with specialty programs in hand therapy, sports, and workers' comp. Comparable in service mix to In Motion O.C., with a similar specialty-program-driven differentiation strategy.
Regional players
- Spear Physical Therapy: Multi-clinic outpatient PT provider concentrated in the New York metro area, with a strong reputation-driven brand. Directly comparable to In Motion O.C.'s premium, DPT-staffed, multi-specialty model, but in a different geography.
Emerging players
- Luna Physical Therapy: Tech-enabled in-home and outpatient PT provider that partners with clinics for billing. Comparable to In Motion O.C. on the clinical PT service line, but differentiated by an in-home delivery model and tech platform that could pressure traditional clinic-based providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
In Motion O.C. social profiles
Digital presenceIn Motion O.C. financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Motion O.C. leadership team
Management profileNumber of profiles
Profiles7 records
In Motion O.C. subsidiaries and ownership
Company hierarchySubsidiaries2 records
In Motion O.C. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Motion O.C. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Motion O.C.
What does In Motion O.C. do?
In Motion O.C. provides outpatient physical therapy, aquatic rehabilitation, fitness coaching, and massage therapy delivered by Doctors of Physical Therapy across four Orange County clinics. The core offering combines one-on-one evidence-based manual therapy, therapeutic exercise, aquatic therapy in a heated indoor pool, and supplemental specialty programs (Women's Health, Vestibular, Fall Prevention, Back/Neck Health, Hip, ACL Prevention, Runner's Analysis, Performance Therapy). Services are billed per session through insurance (PPO/EPO/POS/Medicare/Worker's Comp/Auto) or directly at $100 cash rate per visit.
Is In Motion O.C. a public or private company?
In Motion O.C. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Motion O.C. founded?
In Motion O.C. was founded in 2003. It employs 11 to 50 people.
Where is In Motion O.C. based?
In Motion O.C. is headquartered in Irvine, United States, in the North America region.
How does In Motion O.C. make money?
Three revenue lines are on record. Physical Therapy Services are the primary driver. The others are massage Therapy Services and fitness Coaching Memberships.
Who are In Motion O.C.'s main competitors?
Broad incumbents on record are ATI Physical Therapy, Athletico Physical Therapy, Select Physical Therapy (Select Medical) and U.S. Physical Therapy. Direct peers are FYZICAL Therapy & Balance Centers, CORA Physical Therapy, Ivy Rehab Network and Benchmark Physical Therapy. Spear Physical Therapy is listed as a regional player. Luna Physical Therapy is listed as an emerging player.
Does In Motion O.C. have an API?
No public API is recorded for In Motion O.C..
What industry is In Motion O.C. in?
In Motion O.C.'s product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HSADAAAK, Rehabilitation Return-to-Exercise Training (Non-Clinical). Its NAICS code is 62134 and its SIC code is 8090.