Name

Wave Digital App Development

Legal name

Wave Digital App Development

Website

https://wavedigital.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom App Development: Project-based custom mobile and web app development services for iPhone, Android and web platforms. Pricing typically ranges from $50K to $250K+ depending on complexity, platforms, and features.
2. App Strategy & Consulting: Strategy services including product strategy, proof of concept, prototype development, and UX/UI design services
3. App Support & Maintenance: Ongoing app maintenance services and hosting support providing peace of mind that apps remain secure and functional

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wave Digital is a Melbourne-based custom app development agency that designs, builds and supports native iPhone, Android, and web applications. They deliver end-to-end services covering app strategy, UX/UI design, prototyping, native and cross-platform development, API integrations, cloud infrastructure on AWS, and ongoing app support and maintenance for clients in healthcare, government, education, and startups.

Product overview

Wave Digital App Development is a Melbourne-based custom app development company offering a comprehensive suite of services across the entire app lifecycle: strategy, UX/UI design, prototyping, development (iPhone, Android, web), infrastructure, support, and maintenance. Their core offerings include native iOS and Android app development using technologies like React Native and AngularJS, cloud infrastructure on AWS, and specialized AR development using Apple ARKit. They serve industry verticals including Healthcare (with TGA compliance guidance), Government, Education, and Startups. Their portfolio spans healthcare apps (Diabeasy, ANMF Diary, Guideline Host), government apps (VicTraffic for VicRoads), consumer apps (The Push Up Challenge, The Happy Habit), and enterprise apps (Telemedhub, Propertyplus). The company was founded in 2000, launched their first iPhone app in 2009, and maintains offices in Melbourne and Sydney.

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone App Development Native iOS app development services for iPhone and iPad, including React Native cross-platform and hybrid approaches. Targeted at businesses, startups and government clients seeking quality iOS apps; delivered by an Apple Consultants Network participant.
• Android App Development Native Android app development for mobile and tablet devices using native technology, React Native cross-platform framework, or hybrid approaches. Delivered as a Samsung Enterprise Alliance Program partner.
• Web App Development Custom web app development including frontend and backend development, responsive web design, and AngularJS web applications, often with Ruby on Rails backends hosted on AWS.
• UX & UI Design for Mobile Apps User experience and user interface design services for mobile apps, including user research, persona development, wireframes, prototyping, and visual design following iOS and Android design guidelines.
• App Strategy Product strategy services including market research, product roadmapping, MVP development, business case building, and commercial advice on app business models.
• App Support & Maintenance Ongoing app maintenance, hosting support, and updates handled by Melbourne developers to keep apps secure, functional, and current with platform changes.
• App Prototypes Interactive design prototype creation using prototyping software to bring app ideas to life before full development investment, enabling testing, exploration, and iteration.
• Cloud & App Infrastructure Cloud infrastructure planning and management on Amazon Web Services (AWS), including setup, configuration, performance optimisation, security, redundancy, and disaster recovery planning.
• API Integrations Custom API integration services connecting apps with enterprise systems, third-party services, and data sources including complex integrations with government and healthcare systems.
• Augmented Reality (AR) Development AR app development using Apple ARKit for iOS devices, including world tracking, scene understanding, horizontal plane detection, and integration with location-based technologies like GPS, Bluetooth beacons, and QR codes.
• Healthcare App Development Specialised healthcare app development including TGA compliance guidance, SaMD (Software as a Medical Device) navigation, and HIPAA-aligned practices for health-tech applications.
• Startup App Development Startup-focused app development services including product strategy, MVP development, investor-ready prototyping, and long-term product roadmap planning for early-stage companies.

Quantifiable outcome

• The Push-Up Challenge app raised $12.3M for mental health and suicide prevention in 2024
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• STC Australia (MedTech's Got Talent)coreStrategic or Co-development Partner · 1 January 2017Wave Digital served as technology partner for the 2017 MedTech's Got Talent accelerator program, helping early-stage MedTech entrepreneurs validate and bring their ideas to life through digital product strategy, design and development.
• Apple Consultants NetworkcoreTechnology or IntegrationWave Digital are proud participants in the Apple Consultants Network community, a testament to their app design and development capability for iOS devices. This partnership demonstrates their expertise in Apple ecosystem development.
• Amazon Web Services (AWS)coreTechnology or IntegrationWave Digital has been a member of the Amazon Web Services Partner Network for over 15 years. AWS provides cloud infrastructure for Wave Digital's app hosting and backend services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Willow: Australian digital innovation consultancy building custom software, mobile apps and platforms for government, healthcare and enterprise clients. Comparable in boutique size, vertical depth (healthcare/government), and full-lifecycle development model.
• Hatchly: Australian digital product studio specialising in custom mobile apps, web platforms and integrations for startups and enterprise. Closely comparable boutique development agency with similar size, technology stack (React Native, native iOS/Android) and target client mix.
• Bilue: Australian digital experience agency offering mobile app development, design and cloud services for enterprise and government clients across Sydney and Melbourne. Closely comparable to Wave Digital in geographic focus, client mix (enterprise + government), and full-lifecycle app development offering.
• DreamWalk: Melbourne-based custom mobile and web app development studio building iOS, Android and React Native apps for startups and enterprise. Comparable boutique Australian dev shop with similar services, size band, and client verticals to Wave Digital.
• Luminary: Australian digital agency with offices in Melbourne, Sydney and Brisbane delivering web development, mobile apps and content platforms for enterprise and government. Direct peer in geographic footprint and enterprise/government client focus, with a broader service portfolio.

Broad incumbents

• Deloitte Digital: Digital consulting arm of Deloitte, offering custom mobile/web app development, design and platform engineering for enterprise and government clients. Direct competitor for large regulated-sector (healthcare, government) app builds, but as part of a much broader global consulting practice.
• Thoughtworks: Global digital engineering consultancy delivering custom software, mobile apps and platform modernisation for enterprise clients across industries. Comparable in delivering custom digital products, but operates at much larger scale and as a broad incumbent rather than a boutique Australian specialist.
• Accenture: Global professional services firm with a large digital, mobile and platform engineering practice serving enterprise and government clients worldwide. Overlaps with Wave Digital's app development offering as part of a much broader consulting portfolio, competing primarily for large enterprise/government RFPs.
• EPAM Systems: Global digital engineering services company delivering custom software, mobile applications and platform development for enterprise clients. Comparable in core mobile/web app development capability but operates at significantly larger scale and with global delivery centers.

Regional players

• Atimi Software: Canadian boutique mobile and web app development firm serving enterprise and startup clients across North America. Comparable boutique size and technology stack (native iOS, Android, React Native), but operates in a different primary geography from Wave Digital's Australian base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wavedigitalaus
• LinkedInlinkedin.com/company/wave-digital-pty-ltd-
• Instagraminstagram.com/wave.digital.apps
• Xx.com/wavedigitalaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave Digital App Development