Stoney Creek Hotels

What Stoney Creek Hotels does

Stoney Creek Hotels is a privately held, founder-owned Midwest hotel chain founded in 1994 by Jim Thompson and operated under parent company Embergrove Hospitality. The company owns and operates 11 mid-market hotels across five U.S. states — Iowa, Illinois, Missouri, Oklahoma, and Wisconsin — concentrated in secondary and tertiary markets (e.g., Quincy, Galena, Onalaska, St. Joseph, Sioux City) where it competes against national chains with a distinctive rustic, Northwoods-cabin aesthetic and consistent in-house amenities including on-site bars, complimentary breakfast, pools, and flexible meeting space. Each property supports transient lodging, extended-stay suites, and an integrated meetings & events business that ranges from small breakout rooms to ballrooms of up to 12,000 sq ft, with the largest venue capable of hosting up to 1,320 guests.

The company's core products are (i) overnight accommodations, (ii) meetings & events including weddings, corporate conferences, training, and reunions, (iii) an extended-stay product with kitchenette suites, and (iv) the Compass Rewards loyalty program featuring three tiers (Traveler, Adventurer, Explorer) and point redemption via the Tango gift-card network. Pricing combines rack rates with a broad discount menu — AAA 5%, Midweek 20%, Prepay 15%, Loyalty up to 20%, First Responders/Military 15%, Suite 15% (2+ nights), and Extended Stay 20% (4+ nights) — reflecting a dynamic revenue-management posture oriented to weekday occupancy and length-of-stay mix.

Go-to-market is multi-channel: direct-to-consumer reservations through WindSurfer CRS booking engine and third-party OTAs; sales-led event capture through Tripleseat-powered event booking and dedicated event coordinators with negotiated group rates; and post-sale engagement through Compass Rewards (powered by Maverick CRM). Customer segments span business travelers, families and groups, wedding parties, corporate and association meeting planners, and extended-stay guests (traveling nurses, project-based corporate, relocations). The brand is supported by organic social presence on Facebook and Instagram plus email marketing to loyalty members. No in-house proprietary technology platform, AI/ML capability, app, or partner-facing API is documented; operations depend on third-party CRS, event, and CRM infrastructure.

Name

Stoney Creek Hotels

Legal name

Stoney Creek Hotels

Website

https://stoneycreekhotels.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stoney Creek Hotels is a privately held Midwest hotel chain founded in 1994, operating 11 owned-and-operated mid-market properties across Iowa, Illinois, Missouri, Oklahoma, and Wisconsin. It serves business travelers, families, wedding parties, and corporate meeting planners with lodging, meetings and events, extended-stay suites, and the Compass Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Mid-Market Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Lounge Bars & Hotel Bars (THAFAEAI), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Midwest hotel lodging
• Meeting event venues
• Wedding venue services
• Extended stay accommodations
• Hotel loyalty program

Headquarters

HQ city

Johnston

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Revenue: Primary revenue from guest room bookings across 11 Midwest hotel locations, including standard rooms, suites, and extended stay accommodations.
2. Food & Beverage: Revenue from on-site bars and restaurants at each property, including in-house bars, lounges, and complimentary breakfast offerings.
3. Meeting & Event Space Rental: Revenue from renting flexible meeting rooms, ballrooms, and event spaces for corporate meetings, conferences, weddings, and social gatherings. Includes catering services.
4. Loyalty Program Revenue: Compass Rewards loyalty program that drives repeat bookings and customer retention through points earned per stay.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stoney Creek Hotels operates a portfolio of 11 mid-market hotels across the Midwest offering overnight accommodations in standard rooms, suites, and extended-stay configurations, complemented by on-site bars and restaurants, free hot breakfast, fitness centers, and pools. Integrated service lines include meeting and conference space rental, wedding venue hosting with catering, and the Compass Rewards loyalty program with point redemptions.

Product overview

Stoney Creek Hotels operates a portfolio of 11 mid-market hotels across the Midwest, unified by a rustic lodge-inspired design aesthetic. The core offering is overnight accommodations supplemented by three integrated service lines: Meetings & Events (conference and wedding venue rentals), Extended Stay (longer-term apartment-style suites), and Compass Rewards (loyalty program with point redemptions). All properties share standard amenities including free hot breakfast, fitness centers, indoor/outdoor pools, and on-site bars. The brand was founded in 1994 and is managed under Embergrove Hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Compass Rewards: Loyalty rewards program for Stoney Creek Hotels where guests earn points on qualifying stays that can be redeemed for gift cards or future stays. Features tiered membership levels: Traveler, Adventurer, and Explorer.
• Extended Stay

Products and services

• Stoney Creek Hotels (Core Brand) Mid-market hotel chain offering overnight accommodations across 11 Midwest locations in Illinois, Iowa, Missouri, Oklahoma, and Wisconsin. Properties feature rustic lodge-inspired design, on-site bars and restaurants, free hot breakfast, free WiFi, fitness centers, and indoor or outdoor pools.
• Meetings & Events Meeting and conference space rental service with flexible room configurations, catering options, modern AV equipment, and dedicated event planning support at each property. Event spaces range from small meeting rooms to large ballrooms with capacities up to 1,320 guests (e.g., the 12,000 sq ft ballroom in Broken Arrow).
• Weddings Wedding venue hosting service including ceremony and reception spaces, catering, guest accommodations, and on-site event coordination. Wedding packages include setup, teardown, dancefloor, and honeymoon suite access, with both indoor ballrooms and outdoor spaces available.
• Extended Stay Accommodations Longer-term accommodations featuring fully equipped kitchenettes, expanded living areas, and laundry facilities. Designed for traveling nurses, corporate guests on temporary assignments, families in transition, and project-based workers needing stays of a week or longer at competitive extended-stay rates.
• Compass Rewards Loyalty Program Loyalty program offering points per qualifying stay redeemable for free nights or gift cards through the Tango partnership with retailers and restaurants including REI, Sam's Club, Sierra, Grubhub, and Starbucks. Features three tiers: Traveler (10 pts/$1), Adventurer (13 pts/$1), and Explorer (15 pts/$1) with escalating member perks.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Embergrove HospitalitycoreOthersParent company and management services provider for Stoney Creek Hotels. Founded by Jim Thompson, handles hotel operations, management, and development. Also handles careers, donations, and new hotel development partnerships.
• TangominorGTM or Marketing PartnerGift card partner for Compass Rewards loyalty program. Allows members to redeem points for gift cards to popular retailers and restaurants including REI, Sam's Club, Sierra, Grubhub, and Starbucks.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Country Inn & Suites by Radisson: Country Inn & Suites operates a mid-market brand within the Radisson portfolio targeting secondary and tertiary markets with similar amenities including breakfast, pools, and meeting space. Directly comparable to Stoney Creek's mid-market positioning with similar room and event offerings.
• Cobblestone Hotels: Cobblestone Hotels is a Midwest-headquartered mid-market chain concentrated in smaller secondary markets across IA, WI, IL, and surrounding states. Highly comparable geography and market positioning to Stoney Creek, with similar property count and target customer mix.
• Best Western Plus: Best Western Plus is a mid-market independent-feeling brand with extensive Midwest presence in secondary markets. Comparable mid-market positioning, meetings/event capability, and similar target customer segments of business travelers and families.
• AmericInn by Wyndham: AmericInn operates a Midwest-rooted mid-market hotel franchise with strong presence in smaller cities across IA, MN, WI, and surrounding states. Comparable mid-market positioning, Midwest geographic concentration, and target customer mix of business and leisure travelers.
• Baymont by Wyndham: Baymont by Wyndham is a mid-market chain with strong Midwest presence targeting value-conscious business and leisure travelers. Comparable mid-market positioning, similar amenity mix (breakfast, fitness, meeting space), and overlap with Stoney Creek's customer base.
• Comfort Inn & Suites by Choice Hotels: Comfort Inn & Suites is a mid-market chain with strong Midwest presence in secondary markets, offering similar amenities (breakfast, fitness, meeting space). Directly comparable positioning to Stoney Creek's mid-market hotels targeting business and leisure travelers.
• Holiday Inn Express by IHG: Holiday Inn Express is a limited-service mid-market chain with extensive Midwest presence in secondary markets including Columbia, MO and Quad Cities area. Competes directly with Stoney Creek for business travelers in the same Midwest secondary markets.
• Drury Hotels: Drury Hotels operates a comparable mid-market, family-owned hotel portfolio across the Midwest and South with strong focus on business travelers and group bookings. Closest direct peer given similar regional density, full-service amenities, and value-tier positioning in secondary markets.

Broad incumbents

• Hampton by Hilton: Hampton by Hilton is a larger mid-market chain within the Hilton portfolio with extensive Midwest presence in secondary markets. Competes for the same business travelers in Columbia, MO, Quad Cities, and Peoria markets, with stronger loyalty program (Hilton Honors) as a differentiator.
• Marriott (Bonvoy portfolio): Marriott operates multiple mid-market brands (Fairfield, Courtyard, Residence Inn) with significant Midwest presence in markets where Stoney Creek competes. Larger competitor with stronger loyalty program, broader geographic reach, and deeper meetings/event capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stoneycreekhotelandconferencecenter
• Instagraminstagram.com/stoneycreekhotels
• Xx.com/StayStoneyCreek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoney Creek Hotels