What Baymont by Wyndham does

Baymont by Wyndham is a midscale hotel franchise brand founded in 1973 as Baymont Inn and integrated into Wyndham Hotels & Resorts in 2018. The brand operates 558 franchised hotels across the United States, Canada, and Mexico, targeting small-town and suburban markets underserved by global hotel brands. Baymont's core product is consistent, comfortable midscale lodging for leisure and business travelers, featuring free high-speed wireless internet and a breakfast corner with waffles as signature amenities. The legal entity, Baymont Franchise Systems, Inc., is a wholly owned subsidiary of Wyndham Hotels & Resorts, Inc. (NYSE: WH), the world's largest hotel franchisor with approximately 8,400 hotels across roughly 100 countries and 25 brands.

Baymont's go-to-market is exclusively franchise-based, offering both new construction and conversion opportunities for independent hotel owners and developers. Franchisees gain access to Wyndham's central reservation system, the Wyndham Rewards loyalty program (126M+ members globally), and standardized prototype layouts that streamline development. The brand reports an 84% total central contribution rate, a $92 average daily rate (ADR), and 57% of stays generated by Wyndham Rewards members, with 60% of franchisees meeting or exceeding central contribution benchmarks.

Revenue is generated through franchise fees, royalties, and marketing/program contributions paid by independent hotel operators who license the Baymont brand. Brand-level revenue is not separately disclosed, as results are reported within Wyndham Hotels & Resorts' consolidated financials. The competitive position rests on Wyndham's distribution scale, brand network effects, and long-term franchisee relationships rather than proprietary technology, with no disclosed AI/ML capabilities, patents, or unique technology assets.

Name

Baymont by Wyndham

Legal name

Baymont Franchise Systems, Inc.

Website

https://development.wyndhamhotels.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Baymont by Wyndham is a midscale hotel franchise brand under Wyndham Hotels & Resorts, operating 558 franchised hotels in the US, Canada, and Mexico. It serves leisure and business travelers in small-town and suburban markets via franchise owners licensed to use the Baymont brand and Wyndham Rewards network.

Ownership category

akta.pro rank

Headquarters

HQ city

Parsippany, New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Franchise Fees: Baymont generates revenue through franchise fees from hotel owners who license the Baymont brand. Franchisees benefit from the Wyndham brand network, central reservation systems, Wyndham Rewards loyalty program, and marketing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Baymont by Wyndham licenses its midscale hotel brand to independent hotel owners through franchise agreements covering the U.S., Canada, and Mexico. Franchisees receive the Baymont brand, standardized prototype layouts, brand-level amenities such as free Wi-Fi and breakfast with waffles, and access to Wyndham's central reservation system and Wyndham Rewards loyalty program. Revenue is generated through recurring franchise fees and royalties rather than through direct hotel ownership by Baymont.

Product overview

Baymont by Wyndham is a midscale hotel franchise brand operating under Wyndham Hotels & Resorts, the world's largest hotel franchisor. The brand offers warm, welcoming service with hometown hospitality and provides free high-speed wireless internet and breakfast with waffles. Baymont operates 558 hotels across North America and Latin America in small town and suburban locations. Franchisees benefit from Wyndham's global scale, the Wyndham Rewards loyalty program (which drives nearly half of all check-ins), standardized prototype designs, and the OwnerFirst approach to support. The brand is positioned as 'The Hotel Next Door' targeting leisure and business travelers seeking familiar, comfortable accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Baymont by Wyndham Hotel Franchise Midscale hotel franchise brand license for independent hotel owners and developers across North America and Latin America, including brand standards, signature hometown hospitality amenities, free high-speed wireless internet, and breakfast with waffles. Targets leisure and business travelers in small-town and suburban markets.

Quantifiable outcome

• 84% total central contribution rate
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hampton by Hilton: Hilton's flagship midscale franchise brand with a strong loyalty backbone (Hilton Honors). Targets the same midscale business and leisure traveler profile and competes directly with Baymont for franchisee capital in suburban and highway-adjacent markets.
• Comfort Inn (Choice Hotels): Choice Hotels' flagship midscale brand offering consistent, value-oriented accommodations for both business and leisure travelers. Direct competitor in the same midscale price tier, targeting similar small-town and suburban markets across North America with a comparable franchise model.
• Best Western Plus: Best Western's upscale-midscale franchise brand, operating as a membership-based referral system. Competes with Baymont for value-conscious travelers in small-town and suburban markets across North America.
• Holiday Inn Express (IHG): One of the largest midscale hotel franchises globally, operated by InterContinental Hotels Group. Competes with Baymont for the same midscale leisure and business traveler segment with a similar free-breakfast and limited-service value proposition.
• AmericInn by Wyndham: Wyndham's midscale brand focused on small-town markets, very closely aligned with Baymont's positioning. Internal Wyndham competitor for both franchisee capital and guest mind-share in secondary markets.
• Fairfield by Marriott: Marriott's value-tier midscale franchise brand focused on consistent, dependable accommodations. Direct competitor in the same midscale tier with similar amenities including free breakfast and a strong Marriott Bonvoy loyalty program.
• La Quinta by Wyndham: Baymont's sister brand under Wyndham, also positioned in the midscale segment. Internal Wyndham competitor that targets an overlapping guest profile and competes for franchisee development capital within the same parent portfolio.
• Wingate by Wyndham: Another Wyndham midscale sister brand with a similar franchise model and small-town focus. Internal portfolio competitor with overlapping guest demographics and franchisee targets.

Broad incumbents

• Choice Hotels International: Parent of Comfort Inn, Quality Inn, Sleep Inn, and other midscale brands. A larger hotel franchisor that competes with Wyndham's midscale portfolio (including Baymont) across multiple price tiers and geographies.
• Wyndham Hotels & Resorts: Baymont's publicly-traded parent company (NYSE: WH) and the world's largest hotel franchisor with ~8,400 hotels across 25 brands. The parent entity that owns and operates the broader portfolio in which Baymont sits as a midscale franchise brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baymont

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baymont by Wyndham