March Performance
March Performance designs and manufactures CNC-machined 6061-T6 aluminum serpentine belt drive systems, pulley and bracket kits, and supporting engine accessories for classic muscle cars, hot rods, and restomod builds, selling direct-to-consumer via its e-commerce site and phone orders to automotive enthusiasts and professional builders across 20+ engine families.
- Company typePrivate
- Founded1989
- HeadquartersNaples, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What March Performance does
March Performance (legal entity March Performance Motorsports, Inc.) designs and manufactures precision-engineered serpentine belt drive systems, pulley and bracket kits, and supporting engine accessories for the automotive aftermarket, with a primary focus on classic muscle cars, hot rods, and restomod builds. All components are CNC machined from 6061-T6 aircraft-grade aluminum to tight tolerances, with brackets engineered to be 100% thicker than comparable cast alternatives and power-steering pulleys hard-coated to 65 Rockwell C. The integrated system approach — brackets, pulleys, tensioners, and accessories designed as a single unit — covers more than 20 engine families across Chevrolet (Small Block, Big Block, LS, LT-1, 348–409, Corvette), Ford (Small Block 289/302/351W, Cleveland/351M/400M, Big Block, FE, Coyote 5.0L, Flathead), Chrysler (Small Block 318–360, Big Block 383/440/426 HEMI, 5.7–6.4 HEMI, 392 HEMI, Magnum, Viper), Pontiac, Oldsmobile, Cadillac, Buick, AMC/Jeep, and Subaru.
The product portfolio is organized into three core lines — All-Inclusive Serpentine Systems and Pulley & Bracket Kits, the Ultra Series of alternators/power-steering pumps/AC compressors/water pumps, and March Ultra hood and trunk hinges — supplemented by billet air cleaners, thermostat housings, water pumps, interior accessories (door handles, sill plates, shift levers) and exterior accessories. Premium Evolution Series systems carry pricing from $2,595 to $5,264 depending on engine family and finish (Clear, Black, Chrome, Black Onyx), while accessories such as thermostat housings are priced in the $125–$147 range. The 2024 introduction of an industry-leading lifetime warranty on March Performance designed and manufactured products is a material commercial upgrade.
The business is a veteran-owned, privately held direct-to-consumer manufacturer headquartered in Naples, FL (16160 Performance Way), with operations and returns processed out of New Prague, MN. Revenue is generated entirely through one-time product purchases via the marchperformance.com e-commerce storefront and phone orders (1.888.729.9070), with domestic shipping via UPS/FedEx/USPS and international shipping via DHL/USPS. Customer acquisition is supported by a technical blog, Facebook, Instagram, and YouTube channels aimed at automotive enthusiasts and, secondarily, professional performance shops and engine builders; no wholesale, OEM, or dealer-channel revenue is disclosed.
March Performance firmographics
Firmographics- Name
- March Performance
- Legal name
- March Performance Motorsports, Inc.
- Website
- https://marchperformance.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- March Performance designs and manufactures CNC-machined 6061-T6 aluminum serpentine belt drive systems, pulley and bracket kits, and supporting engine accessories for classic muscle cars, hot rods, and restomod builds, selling direct-to-consumer via its e-commerce site and phone orders to automotive enthusiasts and professional builders across 20+ engine families.
- Ownership category
- akta.pro rank
Where March Performance is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
March Performance business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of serpentine drive systems, pulley and bracket kits, engine accessories, hood/trunk hinges, and interior/exterior accessories to automotive enthusiasts, car builders, and restomod shops. Revenue is generated through one-time product purchases via e-commerce and phone orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Evolution Series All-Inclusive Serpentine Systems |
| Unit Pricing | Pay-as-you-go | Style Track All-Inclusive Serpentine Systems |
| Unit Pricing | Pay-as-you-go | Thermostat Housings |
| Other | Pay-as-you-go | Shipping Policy |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
March Performance product offering
Product offeringCore offering
March Performance designs and manufactures precision CNC-machined aluminum serpentine belt drive systems, pulley and bracket kits, engine accessories (alternators, power steering pumps, AC compressors, water pumps), and hood/trunk hinges for classic and modern automotive engines. All components are machined from 6061-T6 aircraft-grade aluminum and sold as integrated kits targeted at hot rodders, restomod builders, and performance shops.
Product overview
March Performance is an automotive performance parts manufacturer specializing in precision-engineered serpentine belt drive systems and accessories for classic muscle cars, hot rods, and restomod builds. The product portfolio centers on three main product lines: (1) All-Inclusive Serpentine Systems and Pulley & Bracket Kits for engine accessory drive across multiple engine families (Chevy Small Block/Big Block/LS/LT1, Ford Small Block/Big Block/FE/Coyote, Chrysler HEMI, Pontiac, Oldsmobile, Buick, Cadillac, AMC/Jeep, Subaru); (2) Ultra Series Accessories including alternators, power steering pumps, AC compressors, and water pumps; and (3) Hood & Trunk Hinges with proprietary easy-install design. The company also offers supporting products including billet air cleaners, thermostat housings, interior accessories (door handles, sill plates), exterior accessories, and engine dress accessories. All products are CNC machined from 6061-T6 aircraft-grade aluminum with multiple finish options (clear powdercoat, black, chrome, onyx). The Evolution Series represents their latest product line featuring premium styling and modern functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Evolution Series Serpentine Systems
Quantifiable outcome
- Underdrive pulley systems can recover 8-15 horsepower at rear wheels on typical naturally aspirated V8 engines
- +2 more outcomes
Companies that use March Performance
Customer profileSegments2 records
Ideal customer profiles2 records
March Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
March Performance partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
March Performance competitors and assessment
Company assessmentDirect peers
- Billet Specialties: Manufacturer of billet aluminum wheels, valve covers, and engine dress-up accessories. Comparable as a billet-machined specialty performance brand serving the restomod enthusiast base.
- Powermaster Performance: Specialty manufacturer of high-output alternators, starters, and charging system components. Directly comparable to March Performance's Ultra Series Alternator product line.
- Meziere Enterprises: Manufacturer of precision-machined pulleys, drive systems, and serpentine kits for performance and racing applications. Closest direct competitor to March Performance's core pulley/bracket product line.
- Vintage Air: Manufacturer of aftermarket air conditioning systems specifically engineered for classic cars and hot rods. Adjacent competitor serving the same classic-car restomod customer with complementary engine-bay accessories.
- MSD Performance: Manufacturer of ignition systems, distributors, and electronic performance components. Comparable specialty performance brand serving the hot rod and muscle car enthusiast segment with engine electrical products.
- Weiand: Heritage brand producing intake manifolds, superchargers, and engine accessories for hot rod and muscle car applications. Comparable classic-car performance parts manufacturer with overlapping customer demographics.
- Concept One Pulley Systems: Specialist in billet aluminum pulley kits and serpentine drive systems for street rods and performance applications. Directly competes with March Performance in the pulley/bracket category.
Regional players
- Painless Performance Products: Manufacturer of wiring harnesses and electrical components for hot rods, muscle cars, and street rods. Comparable specialty brand serving the same restomod market with adjacent engine-bay electrical products.
Broad incumbents
- Holley Performance Products: Large publicly-traded (until 2023) aftermarket performance parts company offering carburetors, intakes, fuel systems, and engine accessories. Comparable as a broad incumbent serving similar automotive enthusiasts and restomod builders.
- Edelbrock: Long-established manufacturer of intake manifolds, carburetors, and engine dress-up accessories for classic and performance V8s. Overlapping customer base with March Performance in the restomod and hot-rod segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
March Performance social profiles
Digital presenceMarch Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
March Performance leadership team
Management profileNumber of profiles
Profiles1 record
March Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
March Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about March Performance
What does March Performance do?
March Performance designs and manufactures precision CNC-machined aluminum serpentine belt drive systems, pulley and bracket kits, engine accessories (alternators, power steering pumps, AC compressors, water pumps), and hood/trunk hinges for classic and modern automotive engines. All components are machined from 6061-T6 aircraft-grade aluminum and sold as integrated kits targeted at hot rodders, restomod builders, and performance shops.
Is March Performance a public or private company?
March Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was March Performance founded?
March Performance was founded in 1989. It employs 11 to 50 people.
Where is March Performance based?
March Performance is headquartered in Naples, United States, in the North America region.
How does March Performance make money?
One revenue line is on record: product Sales.
Who are March Performance's main competitors?
Direct peers on record are Billet Specialties, Powermaster Performance, Meziere Enterprises, Vintage Air, MSD Performance, Weiand and Concept One Pulley Systems. Painless Performance Products is listed as a regional player. Broad incumbents are Holley Performance Products and Edelbrock.
Does March Performance have an API?
No public API is recorded for March Performance.