What Painless Performance Products does

Painless Performance Products is a privately held, Fort Worth, Texas-based manufacturer of automotive electrical systems founded in 1990. The company designs and builds wiring harnesses, fuel injection (EFI) harnesses, switch panels, relay centers, and supporting electrical components for classic vehicles, muscle cars, hot rods, street rods, off-road rigs, and race vehicles. Its core technology centers on high-grade TXL wiring with GM and Ford color codes, custom-printed circuit identification labels every 12 inches, pre-terminated terminals, and full-color installation manuals, with products ranging from $63 ignition coil harnesses to integrated EFI/chassis solutions priced above $1,299.

The product portfolio is organized into three chassis-harness tiers — Direct-Fit (vehicle-platform-specific plug-and-play solutions for Ford Mustang 1965-1970, Ford Bronco 1966-1977, Jeep CJ 1976-1986, and other applications), Pro-Series (semi-universal with GM factory-style connectors and a lifetime guarantee), and Customizable Universal (installer-terminated for unique builds) — alongside an EFI harness line covering LS, Vortec, LT1, TPI, Cummins, and 5.0 engine platforms. Sub-brands include Pro Series, Trail Rocker (weatherproof switch panels and relay centers), PowerBraid, and ClassicBraid wire protection. All products are sold on a one-time purchase basis.

Painless Performance generates revenue through three primary channels: direct e-commerce via painlessperformance.com with phone support (1-800-423-9696), an authorized dealer network, and distribution partnerships with major automotive performance retailers including Summit Racing. The company serves four principal customer segments — hot rod and street rod builders, classic car restorers, racing/competition enthusiasts, and off-road/Jeep owners — and markets through its blog ("The Wire"), YouTube, Facebook, Instagram, email newsletter, and a content partnership with automotive media personality Stacey David.

Name

Painless Performance Products

Legal name

Painless Performance Products

Website

https://painlessperformance.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Painless Performance Products, founded in 1990 in Fort Worth, Texas, manufactures automotive wiring harnesses, EFI harnesses, switch panels, and electrical accessories for hot rod builders, classic car restorers, racers, and off-road enthusiasts, sold via direct e-commerce, dealers, and retailers including Summit Racing.

Ownership category

akta.pro rank

Product category

Automotive Wiring Harnesses

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678)

akta.pro primary industry

Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA)

Keywords

• Automotive wiring harnesses
• Fuel injection harnesses
• Classic car restoration
• Off-road vehicle wiring
• Switch panel controls

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wiring Harnesses: Primary revenue stream from chassis wiring harnesses (10, 21, 22, 23, 25, 28 circuit variants), EFI/fuel injection harnesses, and direct-fit/platform-specific harnesses for Chevrolet, Ford, Jeep, and other vehicle platforms. One-time purchase products sold directly to consumers and through dealer/distributor networks.
2. Accessories & Components: Switches, relays, fan relay kits, wire protection products (PowerBraid, ClassicBraid), connectors, terminals, alternators, ignition components, lighting accessories, and gauge wiring. One-time product sales across various price points.
3. Switch Panels & Power Distribution: Pre-assembled switch panels (Trail Rocker, Pro Street, Race Only series) and power distribution centers for controlling vehicle accessories. Includes weatherproof relay centers supporting up to 8 accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Painless Performance Products manufactures and sells automotive wiring harnesses and electrical components for classic, muscle, hot rod, street rod, race, and off-road vehicles. The catalog centers on chassis wiring harnesses (Direct-Fit, Customizable Universal, and Pro-Series variants), EFI/fuel injection harnesses for engine swaps, and complementary accessories including switch panels, relay centers, wire protection sleeving, and engine management accessories. Products use high-grade TXL wiring with printed circuit labels every 12 inches and follow GM/Ford color codes for installation ease.

Product overview

Painless Performance Products is a manufacturer of automotive wiring harnesses and electrical accessories. The product portfolio centers on three main wiring harness lines: Chassis Wire Harnesses (available in Direct-Fit, Customizable Universal, and Pro-Series variants), EFI Wiring Harnesses for fuel injection conversions, plus a comprehensive Accessories category including Wire Protection (PowerBraid and ClassicBraid), Switch Panels (Trail Rocker series), Relays, and Engine Management accessories. The Direct-Fit harnesses provide plug-and-play solutions for specific vehicle platforms including Ford Mustang (1965-1970), Ford Bronco (1966-1977), Jeep CJ (1976-1986), and Chevrolet/Ford trucks. The Customizable and Pro-Series lines offer universal or semi-universal solutions for hot rods, street rods, and custom builds. All harnesses use high-grade TXL wiring with labels every 12 inches and include full-color installation manuals.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Series: Premium wiring harnesses with factory-style connectors, LED ATC bladed fuses, and lifetime guarantee; designed for pro-touring and custom ride applications
• Trail Rocker
• PowerBraid
• ClassicBraid
• Trail Rocker Relay Center

Products and services

• Chassis Wire Harnesses Complete chassis wiring harnesses for automotive applications, offered in Direct-Fit, Customizable Universal, and Pro-Series variants. Supports vehicles from universal applications to specific platforms including Chevrolet, Ford, Jeep, and Race/Off-Road vehicles. Built with high-grade TXL wiring and labels every 12 inches for installation ease.
• EFI Wiring Harnesses Fuel injection and electronic fuel injection wiring harnesses supporting LS, Vortec, LT1, TPI, Cummins, and 5.0 engine platforms for modern engine swaps and conversions.
• Pro Series Chassis Harnesses Professional-grade wiring harnesses bridging Direct-Fit and Customizable lines. Features LED ATC bladed fuses, 6-gauge charge wire with midi fuse, extra-long wires (up to 20 feet to front, over 25 feet to rear), and includes GM factory-style connectors. Backed by a lifetime guarantee.
• 21 Circuit Pro Street Chassis Harness w/Switch Panel (Part No 50003) 21-circuit chassis harness with integrated roll bar mount 8-switch rocker panel, pre-terminated at fuse block. Includes switch panel with Start, Ignition, Electric Fan, Fuel Pump, Water Pump, Lights, and Accessory controls for pro-street builds.
• 10 Circuit Race Only Chassis Harness/Switch Panel Kit (Part No 50005) Race-only wiring harness with a relay for each fused circuit and a 6-switch contour rocker panel. Features pneumatically terminated wires pre-inserted into fuse block and relay blocks, intended for dedicated race vehicles.
• 21 Circuit Classic Customizable Trunk Mount Chassis Harness (Part No 10120) 21-circuit customizable harness with extra-long wires for remote fuse block mounting in trunk or behind rear seat. Includes 12 fuses with horn relay and maxi fuse, blade and maxi fuse type.
• 28 Circuit Classic-Plus Customizable Chassis Harness (Part No 10202) 28-circuit universal chassis harness for hot rod, street rod, and muscle car builds. Comes with GM engineered fuse block, turn signal connectors, and pre-wired plugs for headlights and dimmer switch.
• 21 Circuit Customizable Ford Chassis Harness 1966-1976 (Part No 10123) 21-circuit wiring harness with covered micro-fuse block for Ford, Lincoln, and Mercury vehicles (1966-1976). Includes auxiliary circuit with 20 amp relay for accessories.
• 28 Circuit Direct Fit Bronco Harness 1966-1977 (Part No 10114) Complete Ford color-code direct fit wiring harness for 1966-1977 Ford Bronco. Features factory-style molded exterior light connectors and weatherproof fuse block.
• 21 Circuit Direct Fit Jeep CJ Harness 1976-1986 (Part No 10150) Direct-fit wiring harness for 1976-1986 Jeep CJ with integrated ground circuit, 6-gauge charge wire with inline 100 amp fuse, and a 140+ page full-color instruction manual.
• Trail Rocker Switch Panels Weatherproof LED On/Off switch panels in 4, 6, or 8 switch options. Available with dash mount, roll bar mount (1-5/8" and 1-3/4"), or flanged under-dash mount configurations, enclosed in powder-coated steel housing for rugged off-road use.
• Trail Rocker Relay Center (Part No 57100) Customizable relay center controlling up to 8 accessories with 8 fuses and 8 relays in weatherproof housing. Winch-ready with dedicated wires for winch control for off-road applications.
• Ford 3G Alternator Harness (Part No 30831) Complete kit for Ford 3G alternator conversion including 7-foot red 6 gauge charge wire, pre-installed connectors, and 150 amp inline fuse.
• PowerBraid Wire Protection Flexible semi-rigid split braided wire sleeving with tough woven texture for wire bundle protection. Continuous temperature rating -94 to 257 degrees F, melting point 482 degrees F.
• ClassicBraid Wire Protection Self-wrapping split braided wiring loom with smooth texture for classic show car appearance and factory-installed look. Continuous temperature rating -94 to 257 degrees F.
• 22 Circuit Direct Fit Mustang Chassis Harness 1967-1968 (Part No 20121) Complete Ford color-coded 22-circuit direct fit harness for 1967-1968 Ford Mustang with pre-installed factory connectors and covered micro-fuse block.
• 22 Circuit Direct Fit Mustang Chassis Harness 1965-1966 (Part No 20120) Complete Ford color-coded 22-circuit direct fit harness for 1965-1966 Ford Mustang with covered micro-fuse block and auxiliary 20 amp relay circuit.
• DuraSpark II Ignition Harness (Part No 30812) Replacement ignition harness for Ford DuraSpark II ignition systems or upgrade from points-style ignition. Fits factory DuraSpark II systems with blue module.
• LS1 Style Ignition Coil Harness (Part No 60140) Replacement ignition coil harness for LS1 ignition coils, compatible with 1997-2004 Corvette or 1998-2002 F-Body LS1 coils.
• LS (Non-LS1) Style Ignition Coil Harness (Part No 60141) LS coil harness for all LS coils except LS1, compatible with Gen 3 and Gen 4 truck engines (4.8, 5.3, 6.0, 6.2), LS2, LS3, and MSD aftermarket coils.

Quantifiable outcome

• Complete rewiring solutions available for vehicles from 1901 to present, covering the vast majority of classic and modern vehicles.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Stacey DavidcoreGTM or Marketing PartnerPartnership with automotive media personality Stacey David for content creation, brand promotion, and community engagement. Stacey David creates video content featuring Painless Performance products in automotive builds.
• Summit Racing EquipmentmajorChannel Partner/ Reseller/ DistributorMajor distribution partnership with Summit Racing for retail sales of Painless Performance wiring harnesses, switches, and accessories through their retail and online channels.
• Red Goat MarketingminorOthersMarketing services provider responsible for website management, digital marketing, and promotional content for Painless Performance Products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Year One: Restoration parts specialist for muscle cars including Mopar, GM, and Ford applications. Offers reproduction and upgraded wiring harnesses that overlap with Painless's Direct-Fit product line for classic American muscle cars.
• Holley Performance Products: Large multi-brand aftermarket performance automotive manufacturer (Holley, MSD, ACCEL, Hooker, etc.) covering EFI systems, ignition, fuel delivery, and supporting wiring. A broader incumbent that competes indirectly with Painless's EFI harness line as part of a much larger product portfolio.
• MSD Performance: Established ignition, fuel injection, and electronics manufacturer whose LS-style ignition coil harnesses (for which Painless makes replacement harnesses) overlap with Painless's accessory product line. Operates as part of the broader Holley portfolio of aftermarket brands.
• Classic Industries: Large distributor and installer of restoration parts for classic GM, Ford, and Mopar vehicles. While primarily a parts retailer, they also sell wiring harness kits that overlap with Painless's Direct-Fit Mustang/Camaro/Chevelle product line, and compete for the same restoration customer budget.

Direct peers

• American Autowire: Direct competitor manufacturing wiring harnesses and accessories for classic muscle cars, hot rods, and street rods with overlapping SKU coverage across Ford, GM, and Mopar platforms. Both companies compete for the same installer and DIY restoration customer base.
• Speedway Motors: Major retailer and manufacturer of hot rod, street rod, and muscle car parts including its own wiring harness lines. Overlaps with Painless across both product offering (chassis harnesses, EFI harnesses) and channel (direct-to-consumer, enthusiast catalogs).
• Ron Francis Wiring: Specialty manufacturer of custom and chassis wiring harnesses for street rods, hot rods, and muscle cars. Competes head-to-head with Painless in the customizable universal harness category with similar installer-targeted value propositions.
• EZ Wiring: Manufacturer of pre-wired, color-coded wiring harnesses aimed at the same hot rod and classic car restoration market. Competes on ease of installation and color-coding documentation similar to Painless's differentiation strategy.

Emerging players

• Rebel Wire: Smaller specialty manufacturer of wiring harnesses for hot rods, street rods, and pro-touring builds. Focuses on similar installer needs as Painless with a narrower SKU footprint, serving as an emerging alternative in the customizable harness segment.

Regional players

• LMC Truck: Specialty retailer of restoration and replacement parts for classic Chevy/GMC trucks with private-label and sourced wiring harness offerings. Competes with Painless's Chevrolet truck harness SKUs in the US pickup restoration segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@painlessperformance
• Facebookfacebook.com/PainlessPerformance
• Instagraminstagram.com/painlesswiring
• LinkedInlinkedin.com/company/painless-performance-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Painless Performance Products