Graphic Products

What Graphic Products does

Graphic Products is a privately held U.S. industrial supplies and equipment company, founded in 1970 and headquartered in Beaverton, Oregon, that operates the DuraLabel brand for workplace safety labeling and signage. The company designs, manufactures, and sells thermal transfer industrial label printers (the 2024-launched Toro Max portable system, Kodiak Max multi-color large-format printer, and Bronco Max workhorse, plus legacy Lobo and DL PRO Series), paired with proprietary consumables including Premium Vinyl Tape and Premium Ribbon, a free desktop design application (LabelForge PRO) containing 3,000+ premade templates and 2,000+ symbols, and pre-made or custom signage covering floor marking, safety signs, and pipe markers.

The business model is a hybrid product-led growth and channel-driven motion. LabelForge PRO is provided at no cost to drive adoption of the printer fleet and the captive, model-specific consumables that generate recurring revenue. Distribution runs through a BigCommerce-powered direct e-commerce storefront, U.S./Canada phone sales, and an exclusive international dealer program for markets outside the U.S. and Canada. Customer segments are horizontal and industrial — manufacturing, warehouse and distribution, oil and gas, mining, construction, food and beverage, with secondary exposure to healthcare and military — with the F500 logo wall (Starbucks, GM, DuPont, Amazon, Disney, 3M, Pepsi, NASA, Chevron, AT&T, Toyota, Coca-Cola, UPS, Target) used primarily for brand credibility rather than as evidence of revenue concentration.

Strategic posture as of 2024 centers on a full printer-line refresh, content-driven compliance capture around OSHA, ANSI, GHS, NFPA, arc flash, and HazCom standards, and capital-light international expansion via dealers. The company carries no disclosed funding, no recent M&A, no AI/ML capabilities, and operates as an established, founder-/owner-controlled industrial niche supplier with a 101–250 employee base and no public financials.

Name

Graphic Products

Legal name

Graphic Products

Website

https://graphicproducts.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Graphic Products, founded 1970 and headquartered in Beaverton, Oregon, sells the DuraLabel brand of thermal transfer industrial label printers, proprietary consumables, and free LabelForge PRO design software to manufacturing, warehouse, oil and gas, food and beverage, and other regulated industrial customers across North America and via international dealers.

Ownership category

akta.pro rank

Product category

Industrial Labeling & Safety Signage Equipment

NAICS

Printing and Related Support Activities (3231)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industry

Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

Keywords

• Industrial label printers
• Safety signage solutions
• Pipe marking labels
• Floor marking systems
• Labeling software

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Label Printers: Sale of thermal transfer industrial label printers including Toro Max, Kodiak Max, Bronco Max, and legacy Lobo models.
2. Printing Supplies: Recurring revenue from consumables including Premium Vinyl Tape, Printer Ribbon, and specialized supplies for specific printer models.
3. LabelForge PRO Software: Free labeling design software provided to drive printer and supplies sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Graphic Products operates the DuraLabel brand, designing, manufacturing, and selling thermal transfer industrial label printers (Toro Max, Kodiak Max, Bronco Max) and legacy models (Lobo, DL PRO Series), recurring consumable supplies (Premium Vinyl Tape and Ribbon), and free LabelForge PRO labeling software with compliance modules for Pipe Marking, Arc Flash, and HazCom. The company also provides complementary floor marking, safety sign, pipe marker, custom sign/label fabrication services, and bundled starter kits for industrial safety and compliance projects.

Product overview

Graphic Products offers the DuraLabel brand of industrial labeling and signage solutions. The product portfolio includes a range of industrial label printers (Toro Max, Kodiak Max, Bronco Max, and legacy models Lobo and DL PRO Series), professional labeling software (LabelForge PRO), and comprehensive signage solutions (Floor Marking, Safety Signs, Pipe Markers). The printers work in conjunction with the LabelForge PRO software which provides template libraries and compliance modules. The company also offers premium supplies (vinyl tape, ribbon), custom sign services, and bundled starter kits for various industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• DuraLabel: Industrial label and sign printing solutions including printers, supplies, and software for workplace safety signage
• LabelForge PRO
• Toro Max
• Kodiak Max
• Bronco Max
• Lobo
• PathFinder

Products and services

• LabelForge PRO Software Professional labeling software that lets industrial users design safety signs, pipe markers, arc flash labels, and HazCom labels from a built-in template and symbol library; free for users with no license or subscription.
• Toro Max Industrial Label Printer Portable all-in-one industrial label and sign print system for creating durable labels in seconds, with pre-installed label design software.
• Kodiak Max Industrial Label Printer Multi-color, large format industrial sign and label printer with a dual-color cartridge system for efficient production of multi-color labels and signs.
• Bronco Max Industrial Label Printer Workhorse industrial label printer designed for high-volume labeling operations and streamlined production of facility visual communication.
• Lobo Industrial Label Printer Legacy DuraLabel industrial label printer with available supplies and support for existing installed-base customers.
• DL PRO Series Printer Supplies Legacy DuraLabel DL PRO Series printer with available supplies and support for installed-base customers.
• Premium Vinyl Tape Durable vinyl tape supplies engineered for tough industrial labeling applications using DuraLabel print systems.
• Premium Ribbon Thermal transfer ribbons used as consumables with DuraLabel industrial label printers.
• Floor Marking Products Complete floor marking solutions including floor tapes (heavy duty, general purpose, anti-slip, high visibility), floor signs, LED projectors for wayfinding, and floor marking shapes and laminate.
• Safety Signs and Labels Compliant safety signs and labels covering categories such as Admittance & Restricted, Electrical, Health & Hygiene, Construction, Facility, Machine & Equipment, Chemical, Fire & Emergency, PPE, Forklift & Traffic, and Smoking.
• Pipe Markers and Pipe Labels Pipe marking labels and supplies including ANSI Pipe Markers, IIAR Ammonia Pipe Markers, Medical Pipe Markers, Marine Pipe Markers, arrow banding tape, and valve tags.
• DuraLabel Max Line Printer Bundles & Starter Kits Affordable bundled printer packages and starter kits designed to help customers tackle compliance, safety, and organization projects.
• DuraLabel Custom Sign & Label Service Custom-made signs and labels built to exact specifications covering pipe markers, arc flash labels, GHS, HazCom, OSHA, and other custom facility needs.

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Panduit: Industrial identification and labeling specialist with printers, label printers, software, and pipe/cable marking solutions that overlap with DuraLabel's safety-signage and pipe-marker offerings in manufacturing and electrical environments.
• Zebra Technologies: Major supplier of industrial thermal printers, labels, and ribbons used for compliance, asset tracking, and warehouse marking — directly competing with DuraLabel's printer-and-supplies stack in industrial and logistics environments.
• Brady Corporation: Direct competitor offering industrial identification, label printers (e.g., BMP series), and a broad catalog of safety and compliance labels overlapping DuraLabel's hardware-and-supplies model across similar end markets.
• HellermannTyton: Manufacturer of identification solutions including printable markers, pipe labels, and industrial label printers — a close comparable to DuraLabel's pipe marking, cable, and compliance label business.
• Cembre: Industrial marking specialist offering marking systems, labels, and printers for cable, pipe, and component identification in electrical, rail, and industrial markets — highly comparable to DuraLabel's on-site industrial label printing use cases.

Broad incumbents

• Honeywell Safety: Industrial-safety provider offering PPE, signage, gas detection, and connected-worker solutions — overlaps with DuraLabel's safety-compliance and visual-communication offerings within a much broader safety portfolio.
• Brother Industrial: Industrial printing arm of Brother producing thermal label printers, ribbons, and labeling software for warehouse, manufacturing, and electrical applications — comparable to DuraLabel's printer-and-software offering as part of a much larger printer manufacturer.
• 3M: Diversified conglomerate with a broad safety-and-industrial portfolio including pre-printed labels, signs, and reflective materials — competing with DuraLabel across safety signage and compliance labeling but within a much wider product mix.
• Avery Dennison: Large label materials and printing solutions provider with industrial labels, RFID, and printer offerings — addresses the same compliance, asset, and identification use cases DuraLabel serves, but as part of a much broader labeling empire.
• Epson (industrial printing): Major industrial printer manufacturer offering color label printers and supplies used in manufacturing and warehouse labeling — adjacent to DuraLabel's industrial printing category as a broader-incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/duralabel
• YouTubeyoutube.com/user/duralabel
• LinkedInlinkedin.com/company/graphic-products
• Instagraminstagram.com/duralabel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic Products