Holistic Performance Group

What Holistic Performance Group does

Holistic Performance Group, LLC is a privately held, Decatur, Alabama-based training and consulting firm founded in 2012 by Dr. Ryan Cate Gibson and Thea Harvey-Barratt. The company delivers neuroscience-based soft-skills training programs to government, corporate, non-profit, and education clients, with a primary focus on the Southeast US and a stated international reach into the Middle East, MENA region, and Europe. Its named customer base spans the US Army Corps of Engineers, Defense Information Technology Center, US Army Engineering & Support Center, Daikin America, Health Connect America, Panini Pete's, the City of Decatur, and Athens City Schools, among others.

The firm's core technology is its proprietary methodology, which combines adult learning principles, experiential education, and Cognitive Behavioral Therapy concepts into a four-stage LEARN-EXPERIENCE-PRACTICE-INTEGRATE framework, reinforced by the Small Powerful Practices toolkit and the Four Rules of Confrontation framework. This methodology is productized across a portfolio of branded programs: Flawless Delivery (customer service), the three-tier C.O.R.E. Leadership Series, Getting on the Same Page (team alignment), Reset: Retrain and Retain (100+ customizable courses), Personal Coaching, Public Speaking, and the Four Rules of Confrontation workbook sold via Amazon through the Holistic Voice Press imprint. Delivery is primarily in-person at client sites, with online coursework available for continued learning, executed by a small core team supplemented by a network of part-time freelance trainers.

HPG generates revenue primarily through professional services fees for training sessions, workshops, and coaching engagements, with pricing quoted on a project basis and billed under multi-year contracts. A secondary revenue stream is one-time workbook sales on Amazon. The company holds SBA WOSB and ADECA certifications that support government contract eligibility. Marketing is conducted through content (blog, YouTube), social channels (Instagram, Facebook, LinkedIn), email, earned media, and community involvement, with a small staff of 1-10 employees and no external institutional funding.

Name

Holistic Performance Group

Legal name

Holistic Performance Group, LLC

Website

https://holisticperformancegroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Holistic Performance Group is a Decatur, Alabama-based private training firm that delivers neuroscience-based soft-skills programs in leadership, communication, and customer service to government, corporate, non-profit, and education clients, primarily in the Southeast US, via branded in-person and online curricula.

Ownership category

akta.pro rank

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Training and Coaching Services: Provides leadership, communication, and customer service training programs delivered in-person or online. Offers over 100 courses as short introductory sessions or full-day programs. Also develops customized curriculum for clients. Revenue generated through service delivery fees for training sessions, workshops, and coaching engagements.
2. Publication Sales: Sells 'The Four Rules of Confrontation' workbook through Amazon, a practical workbook for communication, conflict resolution, and personal growth developed by founders Dr. Ryan Cate Gibson and Thea Harvey-Barratt.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Holistic Performance Group provides neuroscience-based leadership, communication, and customer service training delivered primarily in-person to organizations, with supporting online coursework. The company sells a catalog of 100+ customizable courses, a published workbook (The Four Rules of Confrontation) on Amazon, and one-on-one personal coaching for individual professionals.

Product overview

Holistic Performance Group offers a portfolio of neuroscience-based training programs and coaching services designed to improve workplace performance through soft skills development. The core offerings include Flawless Delivery (customer service training), C.O.R.E. Leadership Series (a three-tiered leadership development program), Getting on the Same Page (team alignment training), Four Rules of Confrontation (conflict resolution workbook and training), Personal Coaching, Reset: Retrain and Retain (customizable course catalog), Public Speaking services, and Small Powerful Practices (mindfulness resources). All programs are grounded in neuroscience-based learning methodology focused on experiential education and behavior change rather than information transfer.

Differentiator

Problem solved

Functional benefit

Brands

• Flawless Delivery: Immersive customer service and frontline training program designed to improve communication, empathy, and workplace performance using neuroscience-based learning methods.
• C.O.R.E. Leadership Series
• Getting on the Same Page
• The Four Rules of Confrontation

Products and services

• Flawless Delivery Immersive customer service and frontline training program designed to improve communication, empathy, and workplace performance using neuroscience-based learning methods, including role-playing, gamification, group exercises, and interactive instruction. Delivered to organizations seeking to strengthen customer-facing teams.
• C.O.R.E. Leadership Series Three-level leadership development series covering Communication, Ownership, Resilience, and Emotional Intelligence, progressing from foundational frontline leadership (CORE Roots) through mid-level management (CORE Trunk) to executive leadership (CORE Canopy). Designed for organizations developing leaders at every level.
• Getting on the Same Page Four-part team alignment training series focused on workplace culture, communication, customer service, and team integration, covering Respect & Boundaries, Communication & Conflict Resolution, Customer Service, and Team Integration.
• Four Rules of Confrontation Practical workbook and training program for communication, conflict resolution, and personal growth, based on Honesty, Necessity, Kindness, and First Person perspectives, developed over 30 years by founders Dr. Ryan Cate Gibson and Thea Harvey-Barratt. Workbook sold via Amazon.
• Personal Coaching One-on-one coaching services providing structure, accountability, and support for goal clarification, increased self-awareness, building consistency, strengthening confidence, and creating sustainable change for individual professionals.
• Reset: Retrain and Retain Comprehensive training and coaching program offering over 100 customizable courses in communication, 21st century leadership, resilience and retention, and compliance/professional development. Delivered as short introductory sessions or full-day programs.
• Public Speaking Motivational keynotes and plenary presentations covering personal journeys, avoiding burnout, open-mindedness, adventures, and cross-cultural experiences. Delivered at conferences and organizational events.

Quantifiable outcome

• Retention improvement from 50% to 90% in six months, saving 50 jobs and $1 million
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterUp: Tech-enabled coaching and leadership development platform with a digital-first delivery model. HPG's personal coaching and leadership training overlap with BetterUp's offering, but BetterUp operates via a scalable SaaS/coaching platform.

Direct peers

• Wilson Learning: Direct peer delivering leadership, sales, and interpersonal skills training to enterprises. HPG's communication and customer service programs overlap with Wilson Learning's content catalog.
• FranklinCovey: Direct peer offering leadership, communication, and productivity training to enterprises globally. HPG competes in the same soft-skills/leadership development category with a much larger scale and broader content portfolio.
• Sandler Training: Direct peer providing sales, leadership, and customer service training via a global franchise network. HPG's communication and customer service programs (Flawless Delivery) overlap with Sandler's curriculum.
• The Ken Blanchard Companies: Direct peer in leadership development training (Situational Leadership, SLII). HPG's C.O.R.E. Leadership Series and Reset: Retrain and Retain programs compete with Blanchard's leadership curriculum.
• The Arbinger Institute: Direct peer offering mindset-based leadership and organizational effectiveness training with a methodology angle. HPG's neuroscience-based approach addresses similar behavioral change outcomes as Arbinger's work.
• Crucial Learning (formerly VitalSmarts): Direct peer specializing in communication, confrontation, and influence skills training. HPG's 'Four Rules of Confrontation' methodology directly parallels Crucial Conversations/Dialogue offerings.
• Dale Carnegie Training: Direct peer providing leadership, communication, and customer service training programs to organizations worldwide. HPG's Flawless Delivery and C.O.R.E. Leadership Series overlap directly with Dale Carnegie's curriculum.

Broad incumbents

• DDI (Development Dimensions International): Broader incumbent providing leadership development and workforce training at global enterprise scale. HPG's leadership offerings address the same buyer (L&D leaders) but at a smaller, more specialized footprint.
• Center for Creative Leadership (CCL): Established leadership development organization offering executive education and training programs. HPG's leadership series targets similar outcomes for a more regional/SMB customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@holisticperformancegroup8256
• Facebookfacebook.com/HolisticPerformanceGroup
• LinkedInlinkedin.com/company/3000808/admin/feed/posts
• Instagraminstagram.com/holisticperformancegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Performance Group