ACESGroup

What ACESGroup does

ACESGroup (legal entity Australian Concert and Entertainment Security Pty Limited) is an Australian privately held specialist security and services group founded in 1981, headquartered in Melbourne with offices in Sydney, Gold Coast, and operations across New South Wales, Victoria, Queensland, and Western Australia. It directly employs over 1,500 staff delivering managed security personnel services, planning and advisory services, vocational training, and a portfolio of proprietary technology platforms. The company serves government agencies, education providers, aviation operators, transport authorities, entertainment venues, sporting venues, and public precincts, with signature engagements including Sydney New Year's Eve security since 2001 and recurring contracts at major venues such as Allianz Stadium, Accor Stadium, and Qudos Bank Arena.

ACESGroup operates through seven wholly-owned sub-brands: ACES (security and crowd management), Event Force (event staffing), Affirm Training (Registered Training Organisation), Avert Risk Management and Assure Event Safety Services (risk and WHS consulting), Alleviate (event management), and the iSynQ technology arm. The proprietary technology stack combines iSynQ (end-to-end job management and BI dashboards), SIMPL (live tracking, predictive exception detection, and API integration), DCM (computer-vision-based crowd density, flow, and mood analytics), Ahvva (hostile vehicle threat vector analysis), and Tera (terrorism risk and vulnerability scoring aligned to ANZCTC standards).

ACESGroup's revenue is generated through long-term managed services contracts, professional services engagements, training fees, and technology licensing, with pricing on a quote-based, custom-engagement model. GTM is enterprise field sales: direct engagement with government and corporate clients across ten core verticals, secured through competitive tenders, panel appointments, and event-driven deployments. The group holds the SAI Global FiveTicks StandardsMark certification and is an ASIAL member. The company is founder-controlled (Andrew Tatrai as founding Director), with management led by CEO Leni Ison and Managing Director Travis Semmens.

Name

ACESGroup

Legal name

Australian Concert and Entertainment Security Pty Limited

Website

https://acesecurity.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

ACESGroup is an Australian privately held security and services company founded in 1981 that directly employs over 1,500 staff delivering integrated managed security, planning, training, and proprietary technology solutions to government, education, aviation, transport, entertainment, and public-sector clients across Australia.

Ownership category

akta.pro rank

Product category

Integrated Security Services

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Protection & VIP Close Protection (THAHALAE)

akta.pro secondary industries

Executive/Board Security Advisory & Risk Briefings (BPAKADAK), Security Assistance & Executive Protection (THACANAF), Incident Command System (ICS) & Emergency Management Training/Exercises (Tabletop/Drills) (EUAHALAE)

Keywords

• Security personnel services
• Event security services
• Crowd management solutions
• Security training programs
• Risk advisory services

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Security Personnel Services: Provision of skilled security personnel for public interface and safety roles, including security officers, facilities and event personnel, and risk and safety personnel. Catering for small security placements, long term contracts and large scale operations.
2. Planning and Advisory Services: Risk, safety, emergency, traffic and security strategies and services including Work Health and Safety, Risk Management, Emergency Management, and Traffic Management planning.
3. Training Services: Nationally Recognised Training and business-specific courses through Affirm Training RTO, covering aviation, work health safety, health, security, hospitality, and traffic sectors.
4. Technology Solutions: Advanced technology security solutions including intelligent analysis, surveillance, detection, tracking and reporting technologies through proprietary platforms like DCM, Ahvva, Tera, and iSynQ.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ACESGroup provides integrated security, operations, training, planning and advisory services for government, education, aviation, health, transport, entertainment and event clients across Australia. The company combines directly employed skilled security personnel with proprietary technology platforms (iSynQ, SIMPL, DCM, Ahvva, Tera) to deliver managed security services, crowd management, terrorism and hostile vehicle risk assessment, and nationally recognised vocational training via Affirm Training.

Product overview

ACESGroup is a security and services company operating a portfolio of integrated technology products and service brands. The core technology platform includes iSynQ for service delivery management, SIMPL for security operations intelligence, DCM for crowd measurement, Ahvva for vehicle threat analysis, and Tera for terrorism risk assessment. Supporting these are service sub-brands: ACES (security services), Affirm Training (vocational education), Event Force (event staffing), Avert Risk Management and Assure Event Safety Services (risk and safety consulting), and Alleviate (event management). The integrated offering combines personnel services with intelligent technology solutions to deliver security, safety, training, and event management across government, education, aviation, health, transport, entertainment, and public sector clients.

Differentiator

Problem solved

Functional benefit

Brands

• DCM (Dynamic Crowd Measurement): Privacy protected crowd data on visitor experience and mood to support better crowd management using existing CCTV to automatically assess crowd characteristics such as density, flow and mood.
• Ahvva (Automated Hostile Vehicle Vector Analysis)
• Tera (Terrorism Risk Assessor)
• iSynQ

Products and services

• Personnel Services (Security Officers, Event and Facilities Personnel) Provision of skilled security personnel for public interface and safety roles, including security officers, facilities and event personnel, and risk and safety personnel. Caters for small placements, long-term contracts and large-scale operations across government, education, aviation, health, transport, entertainment and events.
• Planning and Advisory Services Risk, safety, emergency, traffic and security strategies and advisory, including Work Health and Safety (WHS), Risk Management, Emergency Management and Traffic Management planning for councils, land owners, venues, promoters and producers.
• Affirm Training (RTO Services) Nationally Recognised Training and business-specific courses through Affirm Training RTO, covering aviation, work health and safety, health, security, hospitality and traffic sectors. Includes consultation for workplace training requirements and regulatory training compliance.
• Event Force (Event Staffing) Event staffing solutions specialising in event staff and venue staff for public interface roles, including individual, high volume, long term or short term staffing controlled via robust systems.
• Avert Risk Management Expert risk management services including operational analysis, policy development, advisory documentation, Work Health & Safety (WHS) management, and safety staff deployment for councils, land owners, venues, promoters and producers.
• Assure Event Safety Services Event safety management services providing expert WHS management and safety personnel deployment, working alongside Avert Risk Management to ensure safety of clients, customers, workforce and the general public.
• Alleviate (Event Management) Event management and event planning services renowned in the entertainment sector for managing major international touring events in Australia's largest venues and stadiums, with strategic planning, logistical support, promotion and staging underpinned by safety and quality.
• iSynQ (Service Delivery Platform) Suite of tools connecting key systems, synchronising critical data and using intelligent assessment to automate processes, optimise resource allocation and improve efficiency. Includes end-to-end job management from ordering and quoting through rostering, invoicing and reconciliation, with BI dashboards, automated reporting and predictive analytics.
• DCM (Dynamic Crowd Measurement) Privacy-protected crowd data platform using existing CCTV to automatically assess crowd characteristics including density, flow and mood, providing real-time analytics for decision-makers across transport hubs, public places, stadiums, events and venues.
• SIMPL (Security Insights Management & Predictive Logic) Custom-built web-based application providing critical insights on security operations, including live mobile tracking visualisation, patrol point capture, shift reporting, predictive exception detection and ad-hoc task allocation, with data export to CSV/PDF and a direct API for integration with client systems.
• Ahvva (Automated Hostile Vehicle Vector Analysis) Innovative smart technology using geographical data, information and imagery to perform vehicle threat and vector analysis for any area globally, modelling vehicle behaviour such as velocity and momentum and providing risk ratings via an interactive web app or printable report.
• Tera (Terrorism Risk Assessor) Risk assessment tool using real-time and historical data to assess the exposure and vulnerability of any address, asset or geographical location to terrorism globally, generating detailed reports with threat and vulnerability scores and recommended actions, aligned with the ANZCTC Crowded Places Security Audit and the National Strategy for Protecting Crowded Places from Terrorism.

Quantifiable outcome

• Successfully delivered Sydney New Year's Eve security for over 20 consecutive years
• +3 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• VardogyircoreTechnology or IntegrationInnovation partnership for development of Automated Hostile Vehicle Vector Analysis (Ahvva) software. Andrew Tatrai and Aaron Tran participated in Terrorism Risk Assessment, Modelling and Mitigation Seminar Series in partnership with Cranfield University.
• Cranfield UniversitycoreStrategic or Co-development PartnerResearch partnership for development of Ahvva technology. ACESGroup innovation partner Vardogyir announced working partnership with Cranfield University for automated hostile vehicle vector analysis software development.
• DCM (Dynamic Crowd Measurement)coreTechnology or IntegrationInnovation partner providing privacy protected crowd data on visitor experience and mood to support better crowd management. DCM provides data driven intelligence for crowd management across transport hubs, public places, stadiums, events and venues.
• Avert Risk ManagementcoreStrategic or Co-development PartnerPart of ACESGroup companies offering expert risk management and WHS management services. Works with councils, land owners, venues, promoters and producers using operational analysis, policy development, and advisory documentation.
• Assure Event Safety ServicescoreStrategic or Co-development PartnerPart of ACESGroup companies offering expert event safety management services. Provides safety management personnel and risk treatment strategies for ensuring safety of clients, customers, workforce, and general public.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilson Security: Large Australian security services firm providing manned guarding, mobile patrols, event security and aviation security. Direct competitor for ACESGroup's enterprise, event and aviation contracts in Australia.
• SNP Security: Australian security and concierge services provider with strong presence in corporate, government, retail and event segments. Closely comparable to ACESGroup in customer mix and concierge/event staffing capabilities.
• Securecorp: Australian integrated security and facility services provider offering security personnel, event security, and training across NSW, VIC and QLD. Comparable to ACESGroup in combining security guarding with venue/event coverage and government contracts.
• MSS Security: Australia's largest privately owned security services firm providing guarding, patrols and integrated security solutions across multiple sectors. Most directly comparable Australian peer to ACESGroup in scale, service mix and enterprise/government customer base.

Broad incumbents

• GardaWorld: One of the world's largest privately held security services companies offering physical security, cash services, event security and risk consulting globally. Comparable to ACESGroup's integrated guarding + risk advisory model, but operating at global scale.
• ISS A/S (Australia): Global facility services and security provider with Australian operations delivering integrated security, cleaning and workplace services. Overlaps with ACESGroup's security personnel and integrated services contracts but covers a broader facility services scope.
• Allied Universal (formerly G4S Australia): Global security and facility services company with substantial Australian operations providing guarding, event security, risk advisory and integrated technology solutions. Comparable to ACESGroup across nearly every service line, but at significantly larger scale.
• Securitas Australia: Australian arm of global security services giant Securitas AB, offering guarding, mobile, electronic security and risk consulting across the country. Comparable as a broad incumbent competing for the same enterprise and government contracts as ACESGroup, but with global resources.

Emerging players

• Control Risks: Global specialist risk consultancy offering security advisory, crisis management and political risk services. Comparable to ACESGroup's Avert Risk Management, Assure and Tera advisory offerings at the consulting/technology end of the stack.
• Pinkerton (part of Securitas): Corporate investigations, protective services and risk management firm with consulting and threat intelligence capabilities. Comparable to ACESGroup's terrorism/vehicle threat assessment (Tera, Ahvva) and broader risk advisory work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ACESGroupAU
• LinkedInlinkedin.com/company/australian-concert-and-entertainment-security
• Instagraminstagram.com/acesgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACESGroup