Amplified IT
Amplified IT is an education-focused Google for Education consultancy founded in 2008 in Norfolk, US, helping K-12 schools and districts design, deploy, and manage Google Cloud ecosystems, device fleets, and supporting IT services.
- Company typePublic
- Founded1982
- HeadquartersNorfolk, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amplified IT does
Amplified IT is a private, education-focused Google for Education consultancy founded in 2008 and headquartered in Norfolk, United States, operating with 11-50 employees. The company positions itself around empowering schools and districts through Google for Education implementations, and the input data ties it closely to CDW's "CDW Amplified for Education" service line — a premier Google for Education partnership delivering software, services, proprietary tools, and training to maximize Google Cloud deployments in K-12 environments. The product portfolio described across the input spans Assess-Design-Deploy-Manage lifecycle services, device ecosystem management (Acer Chromebooks, TravelMate laptops), classroom modernization (Smart Board interactive displays, Acer monitors), school safety, and K-12 cybersecurity, with 24/7/365 managed support. Revenue mechanics are services-led (consulting, deployment, ongoing management) combined with hardware/software resale through distribution partnerships spanning 1,000+ brands and 100,000+ products. The customer base is K-12 schools nationwide, with primary focus on public school districts and secondary coverage of charter, private, and small schools. Pricing is not publicly disclosed; enterprise contracts are negotiated through direct field sales and "Connect with an Expert" engagements. Tim Lee serves as President & Founder and Peter Henrie as Vice President & Founder.
Amplified IT firmographics
Firmographics- Name
- Amplified IT
- Legal name
- CDW LLC
- Website
- https://amplifiedit.com
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amplified IT is an education-focused Google for Education consultancy founded in 2008 in Norfolk, US, helping K-12 schools and districts design, deploy, and manage Google Cloud ecosystems, device fleets, and supporting IT services.
- Ownership category
- akta.pro rank
Amplified IT industry classification
Industry- Product category
- K-12 Education Technology Services
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744), Computer & Office Equipment (3570)
- akta.pro primary industry
- Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)
- akta.pro secondary industry
- Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)
Keywords
Where Amplified IT is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Markets served
Amplified IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- IT Hardware and Software Sales: CDW operates as an IT solutions provider offering hardware, software and services to K-12 schools including devices, networking equipment, displays and security solutions
- Education Technology Services: Assess, design, deploy and manage technology solutions for schools with ongoing support services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Amplified IT product offering
Product offeringCore offering
Amplified IT provides Google for Education-focused consulting, deployment, and training services that help K-12 schools and districts maximize their Google Cloud implementations. The firm delivers device ecosystem planning, classroom modernization, school safety, and cybersecurity advisory as part of the CDW Amplified for Education service brand, supported by 24/7/365 managed services.
Product overview
CDW offers a comprehensive portfolio of technology solutions and services for K-12 education and business. The offerings include CDW Amplified for Education (a Google for Education partnership providing software, services, proprietary tools and training), device lifecycle management, classroom modernization, and cybersecurity services. The product portfolio spans interactive displays (Smart Board series with iQ technology), Acer computing devices including Chromebooks and TravelMate business laptops, and Eaton power management solutions including Tripp Lite connectivity products. Services are structured around assess, design, deploy, optimize and manage phases with 24/7/365 support.
Differentiator
Problem solved
Functional benefit
Products and services
- CDW Amplified for Education (Google for Education Consulting) A premiere Google for Education partnership offering a catalog of software, services, proprietary tools, and training that helps K-12 schools and districts maximize their Google Cloud implementations. Includes Assess-Design-Deploy-Optimize-Manage methodology with 24/7/365 support.
- K-12 Device Ecosystem Management Device lifecycle planning and management services that optimize resource and device management while easing the burden on school IT staff and improving student outcomes.
- Classroom Modernization Consulting Consulting and equipment advisory supporting hybrid and remote learning environments that accommodate a wide range of student abilities and learning activities.
- K-12 School Safety Solutions Security measures and advisory to protect students, teachers, and community members in K-12 educational settings.
- K-12 Cybersecurity Solutions Cybersecurity advisory and solutions protecting private information and sensitive data of staff and students against modern education cyberthreats.
- Digital EdTech Advisory for Charter, Private, and Small Schools EdTech advisory support addressing the unique device, network, and security needs of charter, private, and small schools focused on student achievement.
Quantifiable outcome
- 94% of educational organizations host at least one IT solution in the cloud
- +3 more outcomes
Companies that use Amplified IT
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Amplified IT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amplified IT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google for EducationcoreCDW Amplified for Education is a premiere Google for Education partner offering a catalog of software, services, proprietary tools and training to help schools get the most out of Google Cloud implementations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Amplified IT competitors and assessment
Company assessmentDirect peers
- ManagedMethods: K-12 cybersecurity specialist focused on Google Workspace and Microsoft 365 environments; highly comparable given shared Google for Education customer base and cybersecurity go-to-market.
- Trox: Specialist education technology reseller focused on K-12 — one of the closest comparables given its K-12-only GTM and bundled services model.
- Lightspeed Systems: K-12-focused digital safety, filtering, and device management provider; comparable as a specialist vendor addressing device ecosystems and classroom safety in K-12.
- Edlio: K-12-dedicated communications, website, and engagement platform vendor; comparable as a K-12-only technology provider selling into the same district decision-makers.
- PowerSchool: Leading K-12-specific EdTech platform (SIS, learning, operations); relevant peer as a K-12-differentiated technology vendor competing for the same district modernization budgets.
Broad incumbents
- SHI International: Large multi-brand IT solutions provider serving K-12 and higher education with hardware, software, and services — directly comparable distribution and services model across the same customer base.
- Zones: IT solutions provider with education vertical coverage including device, networking, and software deployments — overlapping value proposition for K-12 procurement teams.
- Connection (PC Connection): Enterprise IT solutions provider with a strong public-sector and education vertical; overlaps on hardware procurement, software licensing, and configuration services for schools.
- Presidio: IT services and solutions provider with public-sector education clients; comparable in delivering design, deploy, and managed services around cloud and networking.
- Insight Enterprises: Global IT solutions and services reseller with a dedicated education practice; competes head-to-head on device lifecycle, networking, and cloud deployments for K-12 districts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amplified IT social profiles
Digital presenceAmplified IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplified IT leadership team
Management profileNumber of profiles
Profiles2 records
Amplified IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplified IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplified IT
What does Amplified IT do?
Amplified IT provides Google for Education-focused consulting, deployment, and training services that help K-12 schools and districts maximize their Google Cloud implementations. The firm delivers device ecosystem planning, classroom modernization, school safety, and cybersecurity advisory as part of the CDW Amplified for Education service brand, supported by 24/7/365 managed services.
Is Amplified IT a public or private company?
Amplified IT is a public company. It is classified as corporate owned and is currently operating.
When was Amplified IT founded?
Amplified IT was founded in 1982. It employs 11 to 50 people.
Where is Amplified IT based?
Amplified IT is headquartered in Norfolk, United States, in the North America region.
How does Amplified IT make money?
Two revenue lines are on record. IT Hardware and Software Sales are the primary driver. The others are education Technology Services.
Who are Amplified IT's main competitors?
Direct peers on record are ManagedMethods, Trox, Lightspeed Systems, Edlio and PowerSchool. Broad incumbents are SHI International, Zones, Connection (PC Connection), Presidio and Insight Enterprises.
Does Amplified IT have an API?
No public API is recorded for Amplified IT.
What industry is Amplified IT in?
Amplified IT's product category is K-12 Education Technology Services. Its primary akta.pro industry code is EDAJAMAL, Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging), with a secondary code of EDAJAMAA, Learning Management Systems (LMS) & Digital Classrooms. Its NAICS code is 6111 and its SIC code is 7372.