Identbase GmbH

What Identbase GmbH does

Identbase GmbH is a privately held German B2B e-commerce distributor founded in 2000 and headquartered in Meppen, Germany, specializing in identification and card printing solutions. The company does not manufacture products but operates as a value-added reseller carrying card printers, RFID and chipcard readers, transponders, ID accessories, access control systems, time attendance terminals, price tagging systems, label printers and mobile computing devices from a broad portfolio of manufacturers including Zebra, HID Fargo, Evolis, Magicard, Matica, Dascom, Entrust/Datacard, Hiti, Nisca, Pridento, Swiftcolor, Authentys, Elatec, Omnikey and Edikio. Its technology layer is a Magento-based online storefront available in German and English, supplemented by a request-a-quote function, Google Ads remarketing, blog content and social channels (Instagram, Facebook, YouTube, LinkedIn).

The business operates on five revenue streams: (1) hardware sales of printers and devices, (2) consumables such as ribbons, cleaning kits and blank cards priced from €0.95 to €159, (3) ID accessories including lanyards, card holders and badge reels, (4) a card printer rental subscription service starting at €16.32 per month, and (5) certified repair services through an authorized service center that typically returns devices within one day. Card printers are listed from €649 (Hiti CS200) to €3,950 (Evolis Agilia), with bundled packages and software add-ons (Cardpresso, ID-All, CardExchange, EasyBadge, PSDCard) available.

Identbase serves exclusively business customers (B2B) per its Terms and Conditions, with use cases spanning corporate ID issuance, access control, employee time tracking and retail price labeling. The company is led by founder and Managing Director/CEO Marcus Brand, employs 101-250 people, has no disclosed funding rounds or parent company, and ships primarily within Germany and the EU with same-day fulfillment capability from its single warehouse.

Name

Identbase GmbH

Legal name

Identbase GmbH

Website

https://identbase.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Identbase GmbH is a German B2B e-commerce distributor, founded in 2000 and based in Meppen, reselling card printers, RFID readers, access control systems, consumables and related identification hardware from 15+ manufacturers to businesses across Germany and the EU.

Ownership category

akta.pro rank

Headquarters

HQ city

Meppen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of card printers, RFID readers, access control systems, label printers, and mobile computing devices from multiple manufacturers including Zebra, HID Fargo, Evolis, Magicard, and others.
2. Consumables Sales: Sale of ribbons, cleaning kits, blank cards, and other consumables for card printers across multiple brands.
3. Accessories Sales: Sale of ID accessories including lanyards, card holders, badge clips, badge reels, and magnetic holders.
4. Card Printer Rental: Rental service for card printers starting from €16.32 per month with attractive terms.
5. Repair Services: Certified repair center for all major card printer manufacturers. Defective devices can typically be returned within one day after repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Identbase GmbH is a B2B e-commerce retailer and value-added distributor of identification and card printing solutions. The company sells card printers, consumables (ribbons, cleaning kits, blank cards), RFID readers and transponders, ID accessories, access control systems, time attendance terminals, price tagging systems, label printers, and mobile computing devices from major manufacturers including Zebra, HID Fargo, Evolis, and Magicard. Identbase also operates a certified repair center for all major card printer brands and offers card printer rental services starting at €16.32 per month.

Product overview

Identbase GmbH operates as a B2B e-commerce retailer specializing in identification and card printing solutions. The portfolio centers on card printers from major manufacturers (Zebra, Evolis, HID Fargo, Magicard, Matica, Nisca, Dascom, Hiti, Authentys, Pridento, Swiftcolor, Swiftpro, Entrust/Datacard) complemented by comprehensive consumables (ribbons, cleaning kits, blank cards), RFID readers and transponders, ID accessories (lanyards, card holders, badge reels), access control systems, time attendance solutions, price tagging systems, label printers, and mobile computing devices. The company also offers card design software (Cardpresso, ID-All, CardExchange, EasyBadge, PSDCard), pre-configured printer bundles, and printer rental services. Products span both German and English language storefronts serving European business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Card Printers (Kartendrucker)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ZebracoreTechnology or IntegrationIdentbase is a direct partner for Zebra card printers, ribbons, and accessories. They offer the full range of Zebra card printing solutions including ZC series, ZXP series, and related consumables.
• HID FargocoreTechnology or IntegrationIdentbase is a direct partner for HID Fargo card printing systems and related consumables.
• EvoliscoreTechnology or IntegrationIdentbase is a direct partner for Evolis card printers including the Zenius 2 and Agilia models, along with consumables and accessories.
• MagicardcoreTechnology or IntegrationIdentbase is a direct partner for Magicard card printers and related consumables, including the Enduro, Rio Pro, and other series.
• HID OmnikeycoreTechnology or IntegrationIdentbase offers HID Omnikey RFID and smartcard solutions. They highlight Omnikey as a reliable partner for RFID and smartcard solutions.
• PriceCardProcoreTechnology or IntegrationIdentbase is highlighted as a partner for PriceCardPro products including price tag printers.
• PayPalminorChannel Partner/ Reseller/ DistributorPayPal is used as a payment processor for online transactions.
• Creditsafe Deutschland GmbHminorOthersCreditsafe is used for creditworthiness checks when Identbase provides goods on account.
• GoogleminorGTM or Marketing PartnerGoogle provides Google Analytics, Google Ads, Google reCAPTCHA, Google Web Fonts, Google Customer Reviews, and YouTube integration services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Entrust: Global identity and card issuance provider (formerly Datacard). Core Identbase partner and a major card printer OEM; comparable as a larger incumbent offering both hardware and software/issuance services overlapping with Identbase's printer-and-software stack.
• Matica Technologies: Germany-headquartered card printer manufacturer with a strong European footprint. Direct Identbase partner and a competing OEM whose products Identbase resells — particularly relevant given shared German/European market exposure.
• Evolis: French designer and manufacturer of card printers (Zenius, Agilia, Primacy). One of Identbase's core brand partners but also a competitor at the manufacturer level — comparable as the dominant European card printer OEM whose products Identbase resells.
• Brady Corporation: US-listed identification and labeling products company offering printers, labels, and safety/identification solutions. Comparable as a broader incumbent operating across labeling and identification categories that overlap with Identbase's label printer and ID accessory lines.
• Zebra Technologies: US-based global manufacturer of card printers (ZC, ZXP series), RFID readers, and mobile computing devices. A core Identbase partner and the dominant card-printer-and-identification-hardware OEM worldwide; competes broadly across Identbase's entire catalog.
• Magicard: UK-based manufacturer of card printers (Enduro, Rio Pro, Ultima). Core Identbase partner and a competing brand in Identbase's multi-OEM catalog; relevant as a specialist mid-tier card printer OEM serving similar B2B customers.
• HID Global: US-based manufacturer of HID Fargo card printers, Omnikey RFID readers, and physical access control solutions. Direct Identbase partner and one of the largest identification hardware manufacturers globally, operating across printers, readers, and access control.

Direct peers

• All ID: UK-based online retailer specializing in ID card printers, consumables, and access control solutions across multiple brands. Direct comparator as a European B2B e-commerce reseller in the same product categories.
• ID Wholesaler: US-based online retailer of card printers, ribbons, and ID accessories from the same major OEMs (Zebra, Fargo, Evolis, Magicard). Operates the same multi-brand e-commerce reseller model as Identbase, making it the closest direct analog across the Atlantic.

Emerging players

• Atlantic Zeiser: Germany-based specialist in industrial digital printing and personalization, including card and security printing systems. Comparable as a German-headquartered player in adjacent identification/personalization technology, with some product overlap in card printing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@identbasegmbh1702/videos
• Facebookfacebook.com/identbase
• LinkedInlinkedin.com/company/identbase-gmbh
• Instagraminstagram.com/identbase

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identbase GmbH