RTi Research
- Company typePrivate
- Founded1979
- HeadquartersNorwalk, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
RTi Research firmographics
Firmographics- Name
- RTi Research
- Legal name
- RTi Research, Inc.
- Website
- https://rtiresearch.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
RTi Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)
- akta.pro secondary industries
- Market Research & Consumer Insights (BPAHALAA), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where RTi Research is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RTi Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Market Research Services: RTi Research provides custom market research services tailored to specific client business objectives, including study design, data collection, analysis, and reporting. The company approaches every project by understanding client business goals such as growing revenue, profit, share, or customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom research engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
RTi Research product offering
Product offeringCore offering
RTi Research provides custom, project-based market research services to enterprise clients, organized around four pillars: End-State Thinking (objective-led study design), Advanced Analytics (choice-based methods, Bayesian Network analysis, end-user simulators, and segmentation modeling), Flawless Execution (data quality assurance across 200+ validation points with mobile-first survey design), and Idea-Driven Storytelling (research reporting through Meaning Movies, Memos, Minutes, and e-books). Deliverables translate consumer and market data into actionable insights for revenue, share, and customer-base growth.
Product overview
RTi Research is a market research firm offering a portfolio of research services organized around four core pillars: End-State Thinking (strategic research planning), Advanced Analytics (choice-based methods, Bayesian Network analysis, and segmentation), Flawless Execution (data quality assurance and respondent engagement), and Idea-Driven Storytelling (communication of findings). Their storytelling products include Meaning Movies (video reports), Meaning Memos (one-pagers), Meaning Minutes (podcasts), and Meaningful E-books. They also offer a Data to Meaning Online Course and publish seven distinct e-books covering topics like Design Thinking, Storytelling, Innovation, Choice-Based Research, and Ad Claim Substantiation. Founded in 1979 and headquartered in Norwalk, CT, the company positions itself as a true business partner for actionable consumer insights.
Differentiator
Problem solved
Functional benefit
Products and services
- End-State Thinking Research Services Custom market research engagements that begin with defining the client's ideal end state and business challenge, then design study methodology, techniques, and reporting to deliver against objectives such as revenue growth, profit growth, market share, or customer base expansion. Targeted at enterprise clients whose research decisions are tied to measurable business outcomes.
- Advanced Analytics Research Custom research engagements applying multivariate and choice-based methods including Experiential Conjoint (Anchored vs. Unanchored, Sparse Design, Separated Dual Choice None, Shapley Value), end-user simulators, Bayesian Network analysis, next-generation TURF analysis, and prime-prospect segmentation modeling to uncover tradeoffs, reveal hidden behavioral drivers, and provide predictive insights. Targeted at enterprise clients needing deeper, predictive analysis beyond cross-tabular research.
- Flawless Execution Research Services Research execution services built around multi-layer data quality assurance that validates respondents on 200+ data points, including automatic checks for bots, speeders, straightliners, open-ended response inspection, respondent engagement measures, and real-time rational response checks. Includes mobile-first survey design with gamification and engagement features. Targeted at enterprise clients requiring high-integrity primary research data.
- Idea-Driven Storytelling Deliverables Suite of research reporting and communication deliverables, including Meaning Movies (video-based research reports), Meaning Memos (one-page research summaries), Meaning Minutes (provocative podcasts on research and culture), and Meaningful E-books (deep-dive publications on industry issues). Targeted at enterprise insights and marketing teams who need findings translated into compelling, action-driving stories.
- Data to Meaning Online Course Standalone in-depth storytelling training course for insights professionals, teaching how to turn research data into meaningful, action-driving stories. Targeted at market research and consumer insights practitioners seeking professional development.
Quantifiable outcome
- Client testimonial reports speed and depth of analysis impacted pricing, package design, and go-to-market strategies
- +1 more outcomes
Companies that use RTi Research
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
RTi Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
RTi Research partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
RTi Research competitors and assessment
Company assessmentDirect peers
- Prodege (Schlesinger Group): Data collection and qualitative/quantitative research services firm with strong CPG and consumer insights focus, serving enterprise clients with custom research similar to RTi's project-based delivery model.
- SKIM: Specialist market research firm with deep expertise in choice-based modeling, conjoint, and pricing research for CPG, tech, and financial services — most directly comparable to RTi on advanced analytics methodology and customer base.
- Toluna: Consumer insights company combining panel-based research, advanced analytics, and an automated insights platform — competing with RTi on the same enterprise client base while offering more scalable technology delivery.
- Savanta (including Quadrangle, Hall & Partners, Wilson Perumal): Data-driven market research and advisory firm offering advanced analytics, brand strategy, and consumer insights to enterprise clients across multiple verticals — closely comparable in positioning, mix, and service scope to RTi.
Emerging players
- quantilope: Automated consumer insights platform specializing in choice-based research, conjoint, and TURF analysis — directly challenging RTi's core advanced-analytics differentiators with a faster, self-service delivery model.
- Zappi: Tech-enabled consumer insights platform focused on ad testing, concept testing, and product innovation research for CPG and consumer brands — overlapping RTi's product innovation and claims-substantiation work.
Broad incumbents
- Ipsos: Global market research and consumer insights incumbent offering custom research, analytics, and syndicated studies across CPG, pharma, and financial services — the same verticals RTi serves, but at vastly greater scale and geographic reach.
- Circana (formerly IRI + The NPD Group): Major consumer and retail insights company serving CPG, F&B, and financial services clients with advanced analytics and category intelligence — overlapping heavily with RTi's vertical mix and analytics orientation.
- Dynata: Large-scale first-party data and research operations company providing sample, data collection, and insights services to enterprises — competing with RTi for the same client budgets with a more technology-platform-driven model.
- Kantar: One of the world's largest consumer insights and marketing research firms, operating across brand strategy, advanced analytics, and product innovation — directly comparable to RTi's end-state thinking and conjoint/TURF toolkit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RTi Research social profiles
Digital presenceRTi Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
RTi Research leadership team
Management profileNumber of profiles
Profiles10 records
RTi Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RTi Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RTi Research
What does RTi Research do?
RTi Research provides custom, project-based market research services to enterprise clients, organized around four pillars: End-State Thinking (objective-led study design), Advanced Analytics (choice-based methods, Bayesian Network analysis, end-user simulators, and segmentation modeling), Flawless Execution (data quality assurance across 200+ validation points with mobile-first survey design), and Idea-Driven Storytelling (research reporting through Meaning Movies, Memos, Minutes, and e-books). Deliverables translate consumer and market data into actionable insights for revenue, share, and customer-base growth.
Is RTi Research a public or private company?
RTi Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RTi Research founded?
RTi Research was founded in 1979. It employs 51 to 100 people.
Where is RTi Research based?
RTi Research is headquartered in Norwalk, United States, in the North America region.
How does RTi Research make money?
One revenue line is on record: custom Market Research Services.
Who are RTi Research's main competitors?
Direct peers on record are Prodege (Schlesinger Group), SKIM, Toluna and Savanta (including Quadrangle, Hall & Partners, Wilson Perumal). Emerging players are quantilope and Zappi. Broad incumbents are Ipsos, Circana (formerly IRI + The NPD Group), Dynata and Kantar.
Does RTi Research have an API?
No public API is recorded for RTi Research.
What industry is RTi Research in?
RTi Research's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAI, Product & Innovation Research (Concept, Pricing, Packaging, Conjoint), with a secondary code of BPAHALAA, Market Research & Consumer Insights. Its NAICS code is 54191 and its SIC code is 8700.