Suthub
SUTHUB is a São Paulo-based modular insurance distribution infrastructure platform offering ZeroCode (Insurance-as-a-Service), Multico.ai (broker ecosystem), SRO Explorer (regulatory intelligence), and Professional Services to insurers, brokers, banks, OEMs, and retailers across Brazil, Portugal, and Latin America.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Suthub does
SUTHUB (legal entity SUTSERVICES SOLUÇÕES EM TECNOLOGIA LTDA, CNPJ 27.305.621/0001-30) is a São Paulo-headquartered, founder-led private company that builds modular infrastructure for digital insurance distribution. Founded in 2017, the company operates a cloud-based, API-first platform hosted on AWS and certified to PCI DSS, comprising four integrated products: ZeroCode (Insurance-as-a-Service for building digital distribution channels with embedded insurance and post-sale policy operations), Multico.ai (broker and broker network ecosystem for multi-insurer quote comparison and commercial operations), SRO Explorer (continuous SUSEP regulatory data monitoring and intelligence), and Professional Services (specialized squads supporting adoption and integration). SUTHUB's go-to-market blends enterprise field sales for insurers, banks, and OEMs with API-first embedded distribution for retailers, fintechs, and marketplaces.
The company serves a broad, multi-sided customer base of 40+ named partners spanning insurers (Tokio Marine, Prudential, Cardif BNP Paribas, MAPFRE, MAG Seguros, XP Seguros, C6 Seg), automotive OEMs and dealers (Stellantis, Hyundai, Volkswagen Financial Services, Carglass), consumer electronics and retail (LG Electronics, Chilli Beans, Óticas Diniz), financial platforms (PagBank, Itaú Corretora), broker networks (Grupo Aspecir, Sincor SP), and assistance providers (Europ Assistance, Universal Assistance). Pricing is quote-based and undisclosed, structured around multi-year enterprise contracts covering platform access, API usage, transaction processing, and Professional Services.
SUTHUB generates revenue through four recurring streams — ZeroCode subscription and API usage, Multico.ai broker ecosystem subscriptions, SRO Explorer regulatory intelligence subscriptions, and Professional Services fees. Operational scale signals include R$ 482k distributed premium per month (+12% MoM), 1,248+ active policies (+8% MoM), and a 34% conversion rate (+3pp MoM). The company expanded to Portugal in 2019 and announced Latin America and Europe expansion in 2024 alongside the SRO Explorer launch; 2025 priorities include AI initiatives and continued embedded insurance buildout. Leadership is the founding team: Renato José Ferreira (CEO, 25+ years in tech with prior founding of Interadapt, later absorbed into Econocom) and Marcos Kenju Watanabe (CTO), with Ricardo Nishimura as VP of Products and Partnerships.
Suthub firmographics
Firmographics- Name
- Suthub
- Legal name
- SUTSERVICES SOLUÇÕES EM TECNOLOGIA LTDA
- Website
- https://suthub.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SUTHUB is a São Paulo-based modular insurance distribution infrastructure platform offering ZeroCode (Insurance-as-a-Service), Multico.ai (broker ecosystem), SRO Explorer (regulatory intelligence), and Professional Services to insurers, brokers, banks, OEMs, and retailers across Brazil, Portugal, and Latin America.
- Ownership category
- akta.pro rank
Suthub industry classification
Industry- Product category
- Insurance Distribution Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Embedded Insurance Distribution & Premium Financing (FSAGALAF)
Keywords
Where Suthub is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Suthub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Insurance as a Service Platform (ZeroCode): Modular infrastructure revenue from providing digital distribution capabilities to insurers and channels. Revenue derives from API usage, transaction processing, and platform access fees for embedded insurance and multi-channel distribution.
- Broker Network Ecosystem (Multico.ai): Operational ecosystem revenue from connecting brokers, broker networks, and insurers with multi-quote comparison, campaign management, and commercial visibility tools.
- Regulatory Intelligence (SRO Explorer): Data-as-a-Service revenue from SRO regulatory data monitoring, analytics, and insights delivered to insurance market participants requiring continuous regulatory visibility.
- Professional Services: Curatorial operational support including specialized squads for platform adoption, integration management, continuous operation sustenance, and digital evolution advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise/ Custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Suthub product offering
Product offeringCore offering
Suthub provides a modular, API-first insurance distribution infrastructure platform enabling insurers, brokers, banks, fintechs, retailers, and automotive OEMs to create, distribute, and operate digital insurance channels. Its core capabilities span white-label Insurance-as-a-Service (ZeroCode), broker ecosystem and multi-insurer quote comparison (Multico.ai), SUSEP regulatory intelligence (SRO Explorer), and Professional Services for adoption and integration, supporting embedded insurance at checkout, multi-channel distribution, and high-volume policy operations.
Product overview
SUTHUB is a modular infrastructure platform for digital insurance distribution, consisting of four integrated products: ZeroCode (Insurance as a Service for building digital channels with embedded insurance, APIs, and digital post-sale), Multico.ai (multi-quote ecosystem for brokers with campaign management and insurer relationships), SRO Explorer (regulatory intelligence with continuous SRO data monitoring), and Professional Services (operational curation for platform adoption and evolution). These products share a unified architecture designed for embedded insurance, multi-channel distribution, and scalability, serving insurers, brokers, banks, fintechs, and digital channels.
Differentiator
Problem solved
Functional benefit
Brands
- ZeroCode: Insurance as a Service platform for creating, distributing and operating digital insurance channels with self-service capabilities and brand ownership.
- Multico.ai
- SRO Explorer
- Professional Services
Products and services
- ZeroCode Insurance-as-a-Service platform that enables insurers, channels, and digital partners to create, distribute, and operate digital insurance channels with embedded insurance capabilities, API integrations, and full digital post-sale operations including issuance, endorsements, and claims processing. Supports white-label distribution under the partner's own brand.
- Multico.ai Operational ecosystem for brokers and broker networks providing multi-insurer quote comparison, commercial campaign management, sales performance tracking, and centralized insurer relationship management within a governed, connected environment.
- SRO Explorer Regulatory intelligence and operational data platform providing continuous SUSEP Open Data (SRO) monitoring, structured analytical framework, alerts, and insights for business and compliance decisions across the Brazilian insurance market.
- Professional Services Operational curation service providing specialized squads that support platform adoption, integration management, continuous operation maintenance, and ongoing evolution for insurers, channels, and brokers on the Suthub platform.
Quantifiable outcome
- 34% conversion rate on platform with +3 percentage point improvement month-over-month
- +2 more outcomes
Companies that use Suthub
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Suthub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Suthub partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Tokio Marine SeguradoracoreMajor Brazilian insurer connected to SUTHUB platform for digital distribution capabilities. Tokio Marine represents one of the platform's primary insurance partner integrations enabling channel distribution.
- PrudentialcoreInsurance provider integrated to SUTHUB platform ecosystem for digital distribution and channel connectivity.
- Cardif BNP ParibascoreBancassurance and credit protection insurance specialist connected to SUTHUB ecosystem for digital distribution capabilities.
- Europ AssistancecoreAssistance services provider connected to SUTHUB platform ecosystem for digital distribution of assistance products.
- AssurantcoreSpecialty insurance provider integrated to SUTHUB platform for embedded insurance and digital distribution.
- XP SeguroscoreDigital insurance platform connected to SUTHUB ecosystem for multi-channel distribution capabilities.
- MAPFREcoreGlobal insurer with Brazilian operations integrated to SUTHUB platform for digital distribution.
- StellantiscoreAutomotive manufacturer using SUTHUB for embedded insurance distribution at dealerships for vehicle protection products.
- HyundaicoreAutomotive manufacturer using SUTHUB for embedded insurance distribution at dealerships.
- LG ElectronicscoreConsumer electronics manufacturer using SUTHUB for embedded insurance distribution at point of sale for device protection.
- PagBankcoreDigital bank and payment platform using SUTHUB for insurance distribution integrated with financial services.
- Volkswagen Financial ServicescoreAutomotive financing company using SUTHUB for embedded insurance distribution in vehicle financing journeys.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting SUTHUB platform. Data may be stored in AWS Brazil, US, or Europe regions depending on contracted project.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Suthub competitors and assessment
Company assessmentBroad incumbents
- Next Insurance: US small business insurance carrier and embedded insurance platform. Comparable as a digital-first, API-driven insurance distribution platform; addresses similar embedded-insurance use cases to Suthub's OEM and retail partners.
- Guidewire: Global insurance core platform provider for underwriting, policy administration, and claims. Comparable as an enterprise-grade insurance SaaS infrastructure provider to large insurers, overlapping with Suthub's positioning toward policy/issuance automation.
- TOTVS: Brazil's largest enterprise software company with a dedicated insurance vertical. Comparable as the dominant Brazilian incumbent offering insurance management technology to insurers and brokerages — overlapping with Suthub's enterprise target segments.
- Lemonade: Public digital insurance carrier with embedded-insurance ambitions. Comparable as a global benchmark for digital insurance distribution and embedded coverage, though operating under a carrier model rather than Suthub's pure distribution/enablement model.
Emerging players
- Justos: Brazilian auto insurance insurtech operating with a digital-native model. Comparable as a Brazil-based insurtech with comparable technology-driven approach, but focused on auto line rather than distribution infrastructure across all lines.
- CoverWallet: Commercial insurance platform offering digital distribution and comparison for business insurance. Comparable to Suthub Multico.ai as multi-quote/multi-carrier distribution infrastructure, though serving US commercial SMBs rather than LATAM brokers.
Direct peers
- Pier: Brazilian insurance platform offering API-first distribution and embedded insurance capabilities. Closest direct comparison to Suthub as a country-mate offering similar digital distribution and embedded insurance infrastructure across insurers and channels.
- Bidu: Brazilian digital insurance platform enabling online insurance distribution. Comparable to Suthub as a domestic competitor in the digital/online insurance distribution category with similar target buyers.
- Pitzi: Brazilian embedded insurance provider focused on mobile phone and consumer electronics protection at point of sale. Comparable to Suthub's embedded insurance use cases with LG Electronics, Chilli Beans, and Óticas Diniz on the device/retail side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Suthub social profiles
Digital presenceSuthub compliance and trust
Trust signalCompliance1 record
Suthub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suthub leadership team
Management profileNumber of profiles
Profiles3 records
Suthub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suthub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suthub
What does Suthub do?
Suthub provides a modular, API-first insurance distribution infrastructure platform enabling insurers, brokers, banks, fintechs, retailers, and automotive OEMs to create, distribute, and operate digital insurance channels. Its core capabilities span white-label Insurance-as-a-Service (ZeroCode), broker ecosystem and multi-insurer quote comparison (Multico.ai), SUSEP regulatory intelligence (SRO Explorer), and Professional Services for adoption and integration, supporting embedded insurance at checkout, multi-channel distribution, and high-volume policy operations.
Is Suthub a public or private company?
Suthub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suthub founded?
Suthub was founded in 2017. It employs 51 to 100 people.
Where is Suthub based?
Suthub is headquartered in São Paulo, Brazil, in the Latin America region.
How does Suthub make money?
Four revenue lines are on record. Insurance as a Service Platform (ZeroCode) is the primary driver. The others are broker Network Ecosystem (Multico.ai), regulatory Intelligence (SRO Explorer) and professional Services.
Who are Suthub's main competitors?
Broad incumbents on record are Next Insurance, Guidewire, TOTVS and Lemonade. Emerging players are Justos and CoverWallet. Direct peers are Pier, Bidu and Pitzi.
Does Suthub have an API?
Yes. SUTHUB provides APIs for digital insurance distribution enabling product configuration, coverage rules, multi-channel publishing, embedded insurance checkout integration, quote comparison across insurers, broker network operations, and SRO regulatory data monitoring. The API layer serves as a unified integration point connecting insurers, channels, and systems with governance.
What industry is Suthub in?
Suthub's product category is Insurance Distribution Software. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGAGAK, Document, Workflow & Policy Servicing Automation (RPA/No-Code). Its NAICS code is 5242 and its SIC code is 6411.