Saspod

What Saspod does

Saspod (legal entity: SASPOD LTD, incorporated in England and Wales) is a Glasgow, UK-headquartered, fully remote global podcast production agency operating since 2019 (originally under the brand 'Saw And Sine', rebranded to Saspod in 2021). The company delivers end-to-end podcast services — strategy and planning, recording support, post-production editing (audio and video), guest booking, promotion, PR, press release distribution, launch, and consultations — to a horizontal mix of founders, influencers, coaches, governments, agencies, companies/brands, media companies, and speakers/celebrities. Named enterprise and high-visibility customers include UNHCR, BBC, New York County Lawyers Association, Datarails, Pixaera, Skaled, University of Central Lancashire, Holly Randall Unfiltered, Badass Basic Bitch, Functional Tennis, and FP&A Today, with cumulative scale commentary citing 500+ podcasters helped.

The technical core is a proprietary podcast distribution and management platform that handles file upload, episode delivery, client feedback loops, and RSS-based publishing to all major podcast directories (Apple Podcasts, Spotify, iHeart Radio, Deezer, Amazon Music/Audible, Podchaser, Listen Notes, Podcast Index, Pocket Casts, Samsung Podcasts, PlayerFM, YouTube/YouTube Music, and BBC Sounds). Saspod also operates its own content podcast, 'The Pod Files', launched in June 2023, focused on the creator economy.

Commercial mechanics combine (a) recurring self-serve hosting subscriptions priced at $11/month, $60/semi-annual, and $108/year; (b) quote-based professional services across editing, booking, promotion, PR, press releases, launch, and consultations; (c) enterprise podcast production sold via direct sales; and (d) a 15% recurring affiliate program paying lifetime commissions via PayPal, Wise, or bank transfer. Late client content submission within 10 business days of publish triggers a premium markup fee of up to 50%. The company is bootstrapped and founder-owned by Bogdan Bratis, with approximately 10 team members and no disclosed external funding.

Name

Saspod

Legal name

SASPOD LTD

Website

https://saspod.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Saspod is a Glasgow, UK-based podcast production agency offering end-to-end services including strategy, post-production editing, a proprietary hosting platform, PR, and press release distribution for founders, influencers, agencies, enterprises, and content creators worldwide.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Software Publishers (513210), Sound Recording Industries (5122), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Podcast production services
• Podcast hosting platform
• Podcast post-production
• Podcast PR services
• Podcast distribution

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Podcast Production Services: End-to-end podcast production including strategy, planning, recording, editing, and promotion. Services can be used individually or as a complete done-for-you package.
2. Podcast Post-Production: Editing services for audio and video podcasts, including audio restoration, color grading, social media repurposing, and content repurposing.
3. Podcast Hosting Subscription: Monthly, semi-annual, and annual subscription plans for podcast hosting and distribution. Provides RSS feed management and distribution across all major podcast directories.
4. Enterprise Podcast Production: Dedicated enterprise-level podcast production services for ambitious brands, sold via direct sales engagement.
5. Podcast Booking Services: Booking of high-profile guests whose stories grow the show.
6. Podcast PR Services: PR services to feature podcasts on top-tier media outlets like Forbes and The Hollywood Reporter, driving visibility and authority.
7. Press Release Services: Podcast press release distribution to expand reach.
8. Affiliate Program: 15% recurring commission for each referred customer. Affiliates earn commissions for the lifetime of their referrals. Paid monthly via PayPal, Wise, or Bank Transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Saspod is a global podcast production agency that sells end-to-end podcast production services — spanning strategy, planning, guest booking, post-production editing, promotion, launch, and strategic public relations — combined with a proprietary podcast hosting and distribution platform that publishes content across all major directories. Services can be purchased individually or as a complete done-for-you package, with a self-serve subscription model for hosting and direct enterprise sales for full-service production.

Product overview

Saspod is a global podcast production agency that combines podcasting with strategic public relations to build brand authority and visibility. The company offers a comprehensive suite of podcast services spanning production, hosting, editing, and promotion. The core product portfolio includes podcast post-production editing services and podcast hosting with its own distribution platform. Additional service modules cover podcast booking, promotion, PR, press releases, launch support, consultations, and enterprise production. The company operates under a subscription model with tiered hosting plans (monthly $11, semi-annually $60, annually $108). Saspod previously operated under the brand 'Saw And Sine' from 2019 until rebranding in 2021, and has been in the podcasting industry for more than 6 years. The company also produces its own podcast called 'The Pod Files' focused on content marketing in the creator economy. Saspod owns its podcast distribution platform to ensure a premium end-to-end experience, distributing content across all major podcast directories including Apple Podcasts, Spotify, YouTube, iHeart Radio, Deezer, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Podcast Post-Production Professional podcast editing service providing exceptional audio and video quality, including audio restoration, sound design, color grading, and social media repurposing of podcast content. Targeted at podcasters, content creators, agencies, and enterprise brands seeking professional post-production.
• Podcast Hosting Subscription podcast hosting and distribution service using Saspod's proprietary platform to publish content across all major podcast directories (Apple Podcasts, Spotify, YouTube, iHeart Radio, Deezer, Amazon Music, Audible, Podchaser, Listen Notes, Podcast Index, Pocket Casts, Samsung Podcasts, PlayerFM, BBC Sounds). Includes an integrated management system for file upload, episode delivery, feedback, and distribution. Available at $11/month, $60/semi-annual, and $108/annual.
• Podcast Booking Service for booking high-profile guests whose real stories help grow the podcast show and enhance audience engagement. Targeted at podcasters and brands seeking notable guests without managing outreach themselves.
• Podcast Promotion Podcast marketing service to reach new audiences, including social media repurposing, targeted paid campaigns, and organic reach optimization. Targeted at podcasters, brands, and agencies seeking audience growth.
• Podcast PR Public relations service featuring podcasts on top-tier media outlets like Forbes and The Hollywood Reporter to boost authority and visibility. Targeted at brands, founders, and influencers seeking media coverage.
• Podcast Press Releases Press release service for podcasts aimed at expanding reach and generating media coverage across various platforms. Targeted at podcasters and brands seeking earned media exposure.
• Podcast Launch Podcast launch service designed to get new shows visible from day one, including launch strategy, episode planning, and promotional support. Targeted at new podcasters, founders, and brands launching a show for the first time.
• Podcast Consultations Consultation service providing expert guidance on podcast strategy, equipment, recording setup, and overall podcast direction. Targeted at prospective and new podcasters who want strategic input before or during production.
• Enterprise Podcast Production Full-service, end-to-end podcast production service for large organizations and ambitious brands, delivering measurable results with comprehensive production capabilities. Sold via direct sales engagement (Book a Call CTA). Targeted at enterprise clients including brands, agencies, media companies, governments, and NGOs.

Quantifiable outcome

• 1 million downloads achieved for Badass Basic Bitch podcast
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Apple PodcastscoreTechnology or IntegrationSaspod distributes podcast content through Apple Podcasts as part of its owned podcast hosting and distribution platform. Apple Podcasts is a core distribution channel.
• SpotifycoreTechnology or IntegrationSaspod distributes podcast content through Spotify as part of its owned podcast hosting and distribution platform. Spotify is a primary distribution channel.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Podcastle: AI-powered podcast creation and editing suite with hosting and distribution. Competes with Saspod on AI-assisted post-production and on hosting/distribution workflows.
• Podbean: Podcast hosting and monetization platform with production services and a live audio offering. Overlaps with Saspod on hosting subscriptions and enterprise podcast services.
• Descript: AI-driven audio and video editing platform popular with podcasters and creators. Directly substitutes for Saspod's post-production services and increasingly commoditizes podcast editing.
• Transistor: B2B-focused podcast hosting platform serving agencies and brands with private podcast distribution and analytics. Closely comparable to Saspod's hosting platform and agency/B2B customer positioning.
• Riverside.fm: Remote recording and editing platform for podcasts and video. Competes with Saspod across the production workflow, particularly for video podcast creators like Holly Randall Unfiltered.
• Buzzsprout: One of the largest independent podcast hosting platforms, offering RSS distribution to all major directories and integrated production services. Directly competes with Saspod in podcast hosting and overlaps in production support.
• Castos: Podcast hosting platform with multi-website and private podcast offerings, plus production services via Castos Productions. Competes head-to-head with Saspod on hosting subscriptions and managed production for creators and brands.
• Lower Street Media: B2B podcast production agency serving brands like Zoom, Stripe, and Asana with end-to-end strategy, production, and promotion. Closely matches Saspod's enterprise production and PR-influenced positioning.
• Lemonada Media: Premium podcast production company producing and distributing branded and original shows. A comparable premium production agency competing for enterprise podcast mandates.

Broad incumbents

• Spotify for Podcasters (formerly Anchor): Free podcast hosting, distribution, and monetization platform owned by Spotify. Sets the competitive floor on hosting pricing and dominates distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@saspod
• Facebookfacebook.com/saspodcaster
• LinkedInlinkedin.com/company/93615311/admin/dashboard
• Instagraminstagram.com/saspodcaster
• TikToktiktok.com/@saspodcaster
• Xx.com/saspodcaster

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saspod