Lower Street
Lower Street is a full-service branded podcast production agency serving enterprise brands and B2B clients worldwide. Founded in 2016, the company provides strategy, production, editing, and promotion services with a 30+ person remote team and project budgets ranging from $30K to $150K+.
- Company typePrivate
- Founded2016
- HeadquartersBruton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lower Street does
Lower Street is a full-service branded podcast production agency founded in 2016 by Harry Morton and headquartered in Bruton, United Kingdom. The company operates as a fully remote organization with a team of 30+ producers, creatives, and strategists distributed across the UK, Europe, the United States, Canada, and Asia. Lower Street provides end-to-end podcast production services for enterprise brands, including strategic development, audio and video production, editing, show notes, promotion, and audience growth. Its service portfolio spans podcast launch, production, video podcasting, private/internal podcasting, and consulting, underpinned by a research-driven methodology that combines audience research, platform insights, and performance data.
The company targets primarily enterprise and B2B clients, with a client roster that includes Adobe, Hewlett Packard Enterprise, Morgan Stanley, Boston Consulting Group, PepsiCo, Booking.com, General Motors, Charles Schwab, Adyen, Atlassian, and Lloyds Bank. Pricing is project-based, with budget tiers ranging from under $30,000 to $150,000+, and the company manages 20-30 active podcasts at any given time. Lower Street has accumulated 25+ industry recognitions including W3 Awards, Webby Honorees, and Signal Awards. In 2024, the company acquired Pacific Content from Rogers Sports & Media, expanding its Canadian footprint and consolidating its position in the branded podcast production market. Lower Street also produces original podcasts including People in Podcasting, WFH Daily, That One Case, and Podcast Book Club.
The business model is professional services, with revenue generated through project-based fees for branded podcast production. Lower Street uses a sales-led go-to-market approach with free strategy consultations and direct enterprise field sales, complemented by SEO-driven content marketing, case studies, and industry recognition to drive inbound demand. The company is privately held and bootstrapped, with no external funding rounds disclosed. Operating geographies span the UK, Europe, North America, and Asia, serving a globally distributed enterprise client base.
Lower Street firmographics
Firmographics- Name
- Lower Street
- Legal name
- Lower Street Media Ltd.
- Website
- https://lowerstreet.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lower Street is a full-service branded podcast production agency serving enterprise brands and B2B clients worldwide. Founded in 2016, the company provides strategy, production, editing, and promotion services with a 30+ person remote team and project budgets ranging from $30K to $150K+.
- Ownership category
- akta.pro rank
Where Lower Street is headquartered
LocationHeadquarters
- HQ city
- Bruton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Lower Street business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Branded Podcast Production Services: Full-service agency providing strategy, production, editing, and promotion services for branded podcasts. Services include Podcast Launch Service, Podcast Promotion, Video Podcast Production, and Private Podcasting. Pricing is quote-based and depends on individual client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Budget tiers from under $30,000 to $150,000+ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Lower Street product offering
Product offeringCore offering
Lower Street is a full-service branded podcast production agency that handles every stage of podcast creation for enterprise brands—from strategic concept development, research, and show design, through audio and video production, narrative editing, and sonic branding, to promotion, paid listener acquisition, and multi-channel content repurposing. Services are sold on a project basis with typical budgets ranging from under $30,000 to $150,000+ and include launch, editing, video podcast, private/internal podcasting, promotion, and consulting offerings.
Product overview
Lower Street is a full-service branded podcast production agency offering end-to-end services from strategy and production to growth and promotion. The core offering includes podcast launch services, editing, video podcast production, private/corporate podcasting, and consulting. The company also produces original podcasts including People in Podcasting, WFH Daily, That One Case, and Podcast Book Club. Lower Street serves enterprise brands and works with clients across industries including technology, finance, healthcare, and education.
Differentiator
Problem solved
Functional benefit
Brands
- People in Podcasting: Original podcast exploring people shaping podcasting's future.
- PBC (Podcast Book Club)
- WFH Daily
- That One Case
Products and services
- Podcast Launch Service Strategic development, concept creation, gear setup, and training to help brands launch professionally-produced podcasts. Designed for companies seeking to build a new branded show from concept through first episode.
- Podcast Promotion Service Audience growth strategies combining PR, paid promotion, and SEO/PSO to reach target listeners and drive chart ranking. Designed for brands that have launched a podcast and need help scaling listenership.
- Video Podcast Service Video podcast production with YouTube optimization and social clip repurposing, enabling brands to extend podcast content across video and social channels. Designed for brands that want a multi-format presence beyond audio.
- Private Podcasting Private podcast production for internal communications, employee engagement, and corporate training. Designed for organizations that need secure, internal-only audio content for staff.
- Enterprise Podcast Production Full-service branded podcast production for large organizations, covering concept, strategy, production, editing, and ongoing growth as an integrated engagement. Designed for Fortune 500 and large enterprise brands.
- Podcast Editing Service Audio editing and post-production for podcast episodes, including narrative editing that condenses long-form recordings into concise, high-quality episodes. Designed for podcast teams that need professional post-production support.
- Podcast Consulting Service Strategic advisory service for podcast strategy and development, supporting organizations in defining show concepts, audience, and growth plans. Designed for brands evaluating podcast investment or refining existing shows.
Quantifiable outcome
- 89% lift in brand awareness for brands with podcasts (BBC/Signal Hill Insights)
- +7 more outcomes
Companies that use Lower Street
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles4 records
Lower Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lower Street partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- AngiflagshipLower Street produces 'Own It with Angie Hicks' podcast for Angi (formerly Angie's List). The podcast is hosted by co-founder Angie Hicks and helps homeowners navigate decisions around home maintenance, renovation, and investment. Episodes release bi-weekly on Apple Podcasts, Spotify, and YouTube. This partnership extends Angi's brand beyond its core marketplace into content for younger homeowners.
- Pacific ContentcoreLower Street acquired Pacific Content from Rogers Sports & Media after Rogers announced it would shut down the division. The acquisition includes Pacific Content's brand, trademarks, and some employees. This strategic acquisition strengthens Lower Street's position as a leading branded podcast company and expands their portfolio in branded podcasts.
Scale indicators15 records
Recent moves5 records
Expansion highlights6 records
Lower Street competitors and assessment
Company assessmentDirect peers
- Content Allies: B2B podcast and content agency serving enterprise brands with branded podcast production, editing, and promotional services. Frequently listed alongside Lower Street in top B2B podcast agency rankings and operates in the same competitive set for branded podcast budgets.
- Sweet Fish Media: B2B podcast production agency specializing in content-led podcasts for enterprise and mid-market brands. Offers comparable production, editing, and growth services and competes directly with Lower Street in the same client segment.
- Quill: Branded podcast agency offering strategy, production, and editorial services for enterprise and media companies. Targets a similar client base as Lower Street and competes for branded podcast mandates.
- Pacific Content: Was a leading Canadian branded podcast production firm previously owned by Rogers Sports & Media; acquired by Lower Street in 2024 and now operates as a wholly owned subsidiary. Pre-acquisition, it was Lower Street's most direct North American competitor.
- Lemonpie: B2B podcast agency serving enterprise clients with branded podcast production, strategy, and growth services. Competes in the same market segment as Lower Street, particularly for mid-market and enterprise budgets.
- The Podcast Factory: UK-based podcast production agency offering end-to-end services for brands. Comparable enterprise client focus and service scope to Lower Street, with overlapping geographic coverage in the British and European markets.
- Studio Resonate: Audio branding and podcast production studio producing narrative-driven branded podcasts for major brands. Comparable creative methodology, audio quality focus, and target market to Lower Street.
Broad incumbents
- Rainmaker.FM: Larger content marketing and podcasting platform serving a broader spectrum of B2B marketers. Overlaps with Lower Street's content strategy and audience development work but operates at greater scale across multiple content formats.
Emerging players
- Podcastle: AI-powered podcast creation platform targeting individual creators and small businesses. Represents a longer-term competitive threat to traditional agencies like Lower Street as in-house AI tools mature and reduce demand for entry-level production services.
Others
- Riverside.fm: Remote podcast and video recording infrastructure provider. Not a direct competitor, but its tools enable brands to record high-quality content in-house, representing an adjacent capability that could shift parts of Lower Street's production workflow over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lower Street social profiles
Digital presenceLower Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lower Street leadership team
Management profileNumber of profiles
Profiles3 records
Lower Street subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lower Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lower Street M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lower Street
What does Lower Street do?
Lower Street is a full-service branded podcast production agency that handles every stage of podcast creation for enterprise brands—from strategic concept development, research, and show design, through audio and video production, narrative editing, and sonic branding, to promotion, paid listener acquisition, and multi-channel content repurposing. Services are sold on a project basis with typical budgets ranging from under $30,000 to $150,000+ and include launch, editing, video podcast, private/internal podcasting, promotion, and consulting offerings.
Is Lower Street a public or private company?
Lower Street is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lower Street founded?
Lower Street was founded in 2016. It employs 11 to 50 people.
Where is Lower Street based?
Lower Street is headquartered in Bruton, United Kingdom, in the Europe region.
How does Lower Street make money?
One revenue line is on record: branded Podcast Production Services.
Who are Lower Street's main competitors?
Direct peers on record are Content Allies, Sweet Fish Media, Quill, Pacific Content, Lemonpie, The Podcast Factory and Studio Resonate. Rainmaker.FM is listed as a broad incumbent. Podcastle is listed as an emerging player. Riverside.fm is listed as an others.
Does Lower Street have an API?
No public API is recorded for Lower Street.