AVRS

What AVRS does

AVRS is the trade name for CVR, a CDK Global business founded in 1992 and headquartered in Petaluma, California. The company operates a cloud-based automotive DMV processing and F&I (Finance & Insurance) platform that automates the link between state Departments of Motor Vehicles and key members of the vehicle lifecycle — primarily automotive dealerships, and secondarily insurance companies, financial institutions, auctions, and tag agencies. The platform processes nearly 15 million vehicle transactions and over 4 million DMV inquiries annually across 16 states.

The core platform consists of integrated modules including the Control Panel & Heat Sheet (real-time error monitoring and dealership health dashboard), Deal Tracker (loss prevention and penalty avoidance), Virtual DMV Deal Jacket (centralized searchable deal repository), Auto-Populate Forms (form auto-fill for DMV submission), and Document Management (bundle status tracking with correction workflow). The product surface also includes F&I Solutions, DMS Integration (with CDK Global and other dealer management system providers), ATC Integration for Automated Title Clearing, Temp Tags issuance, and live DMV Seminars training.

The business operates on a sales-led, direct-to-dealership motion with transaction-fee or subscription pricing that is not publicly disclosed. Distribution leverages CDK Global's dealer relationships, supported by 5 dealer associations, giving AVRS regional reach across multiple U.S. states with a concentration in California. Pricing is quote-based; demos and customer login portals are the primary commercial touchpoints. The company employs 51-100 people and operates as a wholly-owned CDK Global business unit.

Name

AVRS

Legal name

CVR

Website

https://AVRS.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

AVRS (trade name of CVR, a CDK Global business) provides cloud-based DMV processing and F&I workflow automation for automotive dealerships, processing nearly 15 million vehicle transactions annually across 16 states and integrating with dealer management systems to streamline title and registration.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DMV Processing Services: AVRS provides automated vehicle title and registration processing services for automotive dealerships, likely through transaction-based or subscription pricing models based on the volume of transactions processed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AVRS provides a cloud-based automotive DMV processing and titling platform for dealerships that automates vehicle title and registration, manages deal documentation, and integrates with dealer management systems. The platform bundles a Control Panel with Heat Sheet, Deal Tracker, Auto-Populate Forms, Virtual DMV Deal Jacket, and Document Management, and processes nearly 15 million vehicle transactions and over 4 million DMV inquiries annually across 16 U.S. states. AVRS also offers F&I solutions and temp tag issuance as part of its unified dealership workflow suite.

Product overview

AVRS (Advanced Vehicle Registration Solutions) offers a unified automotive titling and DMV processing platform. The core system centers on DMV Solutions, which includes integrated modules for Control Panel & Heat Sheet, Deal Tracker, Auto-Populate Forms, Virtual DMV Deal Jacket, and Document Management. The platform also encompasses F&I Solutions, Temp Tags services, DMS Integration, and ATC Integration capabilities. All components share a progressive web-based platform designed to streamline the workflow between dealerships and state DMVs, processing vehicle transactions and DMV inquiries across 16 states.

Differentiator

Problem solved

Functional benefit

Brands

• CVR: CVR is identified as a CDK Global business founded in 1992, processing vehicle transactions and DMV inquiries.

Products and services

• DMV Solutions Cloud-based platform for automotive dealerships that handles vehicle title and registration processing, DMV transaction management, document tracking, and real-time error monitoring across 16 U.S. states. Bundles a Control Panel with Heat Sheet, Deal Tracker, Auto-Populate Forms, Virtual DMV Deal Jacket, and Document Management into one unified workflow for dealership business offices and operations teams.
• F&I Solutions Finance and Insurance module integrated into the AVRS platform for handling the F&I aspects of automotive transactions alongside DMV processing. Targeted at dealerships looking to unify F&I and registration workflows in a single system.
• Temp Tags Standalone temporary tag issuance service for vehicle registration and titling, used by dealerships to issue temporary tags during the DMV processing window.

Quantifiable outcome

• Reduces errors and missed deals through real-time monitoring and deal tracking
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• CDK GlobalcoreTechnology or IntegrationAVRS is a business unit of CVR, which is a CDK Global company. CVR products integrate with software from CDK and other dealer management system (DMS) providers. This integration enables seamless data flow between AVRS's DMV processing platform and dealership management systems.
• CDK Global (Parent Company)flagshipOEM/ Whitelabel/ Licensing PartnerCVR, a CDK Global business founded in 1992, provides the infrastructure and resources behind AVRS's DMV processing solutions. CDK Global is a major provider of dealer management systems, lending significant credibility and distribution reach to AVRS.
• Dealer Management System (DMS) ProviderscoreTechnology or IntegrationAVRS/CVR integrates with software from CDK and other dealer management system providers, enabling interoperability with various dealership management platforms across the 16 states they operate in.
• 5 Dealer AssociationscoreChannel Partner/ Reseller/ DistributorAVRS/CVR is supported by 5 dealer associations, providing distribution and endorsement channels for their DMV processing solutions. These associations help promote AVRS services to their dealer members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• RouteOne: Dealer-F&I credit application network connecting dealerships with finance sources. Comparable to AVRS's F&I module as ecosystem infrastructure for dealership lending and finance workflows.

Broad incumbents

• DealerSocket (Cox Automotive): Dealer CRM, digital retailing, and dealership management software under Cox Automotive. Comparable as part of the broader dealer technology stack that competes for the same dealership wallet share as AVRS.
• VinSolutions (Cox Automotive): Cox Automotive's dealer CRM, desking, and customer engagement platform. Comparable to AVRS as part of the broader dealer software stack, though focused on sales/marketing rather than DMV/title processing.
• CDK Global: Parent company and largest US DMS provider, with deep dealer relationships and integration reach. AVRS operates as a business unit inside CDK/CVR, making CDK the most important ecosystem player for AVRS's distribution and competitive context.

Direct peers

• DealerCenter: Cloud-based DMS and dealer software provider offering title, registration, and DMV workflow tools to independent dealerships — overlapping with AVRS on the dealership-side DMV/title processing core offering.
• Dealertrack (Cox Automotive): Part of Cox Automotive, Dealertrack provides dealer management systems, title and registration processing, and F&I solutions — overlapping most directly with AVRS's DMV processing and DMS integration offerings across a national dealer footprint.
• Dominion Dealer Solutions: Provides automotive dealer software including CRM, desking, and DMS-adjacent workflow tools. Comparable to AVRS as a third-party software platform integrating with major DMS providers to serve dealerships.
• Auto/Mate (Dealertrack DMS): DMS provider (now part of Dealertrack/Cox Automotive) targeting franchised and independent dealers with back-office workflow automation — adjacent to AVRS's DMV and F&I workflow products.
• Reynolds and Reynolds: Major DMS provider with integrated title, registration, and compliance solutions for automotive dealers. Directly comparable to AVRS in the DMS-and-DMV workflow layer, with significantly larger scale and dealer footprint.

Regional players

• PBS Systems: Canadian-headquartered DMS provider expanding into the US market with dealership software including title and registration workflows — a comparable platform to AVRS with overlap in dealer back-office automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avrs-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVRS