DealerCenter
DealerCenter (operated by Nowcom, LLC) is a cloud-based, mobile-first dealer management system serving over 20,000 US independent, BHPH, franchise, and wholesale used-car dealerships with integrated DMS, CRM, inventory, BHPH portfolio, dealer websites, digital marketing, and AI agent modules.
- Company typePrivate
- Founded2002
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DealerCenter does
DealerCenter, operated by Nowcom, LLC, is a cloud-based, mobile-first dealer management system (DMS) built for the US independent used-car and BHPH dealer channel. Founded in 2002 and headquartered in Los Angeles, the platform unifies DMS, CRM, inventory management, Buy Here Pay Here (BHPH) portfolio servicing, dealer websites, digital marketing, and a mobile app on a single shared database accessible via web, iOS, and Android. Core technical components include direct integrations with 1,200+ lenders (via Dealertrack, RouteOne, CUDL, Westlake, Western Funding), the three major US credit bureaus (Experian, Equifax, TransUnion) for credit reporting and fraud detection, vehicle valuation databases (Kelley Blue Book, NADA, Black Book, Manheim), vehicle history providers (Carfax, AutoCheck/NMVTIS), automated inventory posting to 30+ marketing sites (Facebook Marketplace, CarGurus, Autotrader, Craigslist, OfferUp, eBay Motors), accounting integration with QuickBooks, and 2025-launched AI agents spanning sales, inventory merchandising, and website chat.
DealerCenter operates a multi-stream revenue model: monthly subscription fees for SaaS modules (quote-based pricing tiered by dealership size and selected features), per-transaction fees for credit bureau pulls and document processing, marketplace participation fees through its CarZing consumer prequalification platform, and professional services for implementation and QuickBooks integration setup. Go-to-market combines self-serve signup with a 30-day free trial, an inside sales team reachable via phone and live chat, a dealer referral program, and direct distribution through the iOS App Store and Google Play. The customer base is distributed across more than 20,000 independent, franchise, wholesale, and BHPH dealerships in the United States, with primary verticals being independent used-car dealers and BHPH dealers who require portfolio management, collections, and credit bureau reporting functionality.
The company's competitive positioning rests on breadth of integration, lender and credit bureau connectivity, and the lock-in effect of operating the entire dealer workflow from a single database. Recent strategic momentum (2025) centers on AI agent launches, an Agora Data partnership for dealer capital access and BHPH portfolio selling, expansion into integrated accounting and bank connectivity, and increased presence in the NIADA convention channel. Nowcom, LLC remains a privately held entity with no disclosed venture or private equity funding rounds in the available record.
DealerCenter firmographics
Firmographics- Name
- DealerCenter
- Legal name
- Nowcom, LLC
- Website
- https://dealercenter.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DealerCenter (operated by Nowcom, LLC) is a cloud-based, mobile-first dealer management system serving over 20,000 US independent, BHPH, franchise, and wholesale used-car dealerships with integrated DMS, CRM, inventory, BHPH portfolio, dealer websites, digital marketing, and AI agent modules.
- Ownership category
- akta.pro rank
DealerCenter industry classification
Industry- Product category
- Dealer Management Software
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer Floorplan & Inventory Financing (FSAKADAD)
Keywords
Where DealerCenter is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DealerCenter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription fees for access to DMS, CRM, Inventory, BHPH, and other modules. Pricing is quote-based and varies by dealership size and selected features.
- Transaction Fees: Fees for document processing, credit bureau reports, and other per-transaction services
- CarZing Marketplace: Vehicle listing and prequalification program with participation fees for dealers
- Professional Services: Training, setup, and consultative services for implementation and QuickBooks integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
DealerCenter product offering
Product offeringCore offering
DealerCenter provides an all-in-one, web- and mobile-based Dealer Management System (DMS) that integrates CRM, inventory management, Buy Here Pay Here (BHPH) portfolio management, dealer websites, digital marketing, and AI-powered agents into a single platform. The platform is sold to U.S. automotive dealerships on a monthly subscription basis, with 20,000+ dealerships using it for deal structuring, lender access, credit reporting, collections, and digital retailing.
Product overview
DealerCenter (operated by Nowcom, LLC) is an AI-native, all-in-one automotive dealer management platform offering a unified suite of integrated modules: the core Dealer Management System (DMS) combined with CRM, Inventory Management, Buy Here Pay Here (BHPH), Mobile App, Dealer Websites, Digital Marketing, and AI Agents. The platform is built around a single integrated database where all modules share data, eliminating the need for separate systems. Key AI-powered offerings include Vehicle Intelligence Agent (generates AI vehicle descriptions and enhanced photos), AI Sales Agent (automated customer conversations), and Website AI Agent (dealer website chat). BHPH-specific features include portfolio management, Agora portfolio selling integration, Datalinx credit reporting, and My Account customer portal. The platform integrates with 30+ marketing sites, major credit bureaus (Experian, Equifax, TransUnion), multiple lender networks (Dealertrack, RouteOne, CUDL, Westlake, Western Funding), valuation services (Kelley Blue Book, NADA, Black Book, Manheim), vehicle history providers (Carfax, AutoCheck/NMVTIS), and accounting software (QuickBooks). DealerCenter serves over 20,000 independent and franchise dealerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Dealer Management System (DMS) Fully integrated mobile- and web-based dealer management system combining desking, deal management, finance and insurance calculation, lender access to 1,200+ lenders, contracts and forms, credit bureau integration, service bay, payment processing, integrated accounting with QuickBooks, and regulatory compliance tools. Sold to U.S. automotive dealerships on a monthly subscription basis.
- Customer Relationship Management (CRM) CRM suite for customer activity control and internet lead management with built-in automation, alerts, SMS/email/phone/video communication, lead integration, duplicate detection, sales rep assignment, task workflows, click-to-call, Facebook Messenger integration, campaign management, and dashboards. For U.S. automotive dealerships.
- Inventory Management Inventory acquisition and merchandising platform covering auction sourcing via Auction Center, automatic VIN decoding, vehicle booking, vehicle history reports, market pricing through MAX Digital, photo and video management, inventory import and distribution, and ad posting across multiple channels. For U.S. automotive dealerships.
- Buy Here Pay Here (BHPH) BHPH portfolio management module providing collections, account management, automated payment processing, portfolio selling via Agora marketplace, related finance company tracking, credit bureau reporting via Datalinx, and real-time customer and dealer account management through the My Account portal. For U.S. BHPH and in-house finance dealerships.
- Mobile App Fully integrated mobile solution bringing DMS, CRM, and inventory management to mobile devices on iOS and Android. Supports VIN scanning, driver license scanning, vehicle booking, deal management, service bay workflows, BHPH payments, DC Chat, and vehicle history reports. For U.S. automotive dealerships and their staff.
- Dealer Websites Custom responsive dealer websites designed for mobile-first users with auto-syncing inventory, multiple design themes (Responsive, Premium Pro, Premium Plus), free SSL hosting, lead capture, secured credit applications, DC Chat, Website AI Agent, SEO optimization, AudioEye web accessibility, and Deal Driver instant pre-qualification. For U.S. automotive dealerships.
- Digital Marketing Automated classified listing posting across 30+ marketing sites including Facebook Marketplace, OfferUp, CarGurus, Autotrader, Craigslist, and eBay Motors, combined with on-site SEO, SEM/PPC ad management, retargeting, and reputation management services. For U.S. automotive dealerships.
- AI Agents Suite of AI-powered agents including AI Sales Agent for automated customer conversations and lead management within the CRM, Vehicle Intelligence Agent for generating vehicle descriptions and enhanced photos from VIN data, and Website AI Agent for dealer website chat and lead capture. For U.S. automotive dealerships.
Quantifiable outcome
- Trusted by 20,000+ dealerships
- +2 more outcomes
Companies that use DealerCenter
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
DealerCenter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability10 records
Feature9 records
DealerCenter partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Agora DatacoreAgora Data partnered with DealerCenter to integrate finance solutions into DealerCenter's platform, enabling over 20,000 auto dealers to access capital more efficiently nationwide. The integration streamlines application processes, increases financing approval rates, and helps dealers retain more profits. Nationwide rollout expected in Q4 2025.
- Westlake Financial ServicescoreBuy Program integration providing automated deal structure screening calculations and financing offers through DealerCenter
- Western FundingcoreBuy Program integration for automated financing assessment and deal structuring
- TransUnioncoreDirect integration for credit bureau services and reporting
- EquifaxcoreDirect integration for credit bureau services
- SGC Certified Public AccountantsminorConsultative services for QuickBooks integration setup
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DealerCenter competitors and assessment
Company assessmentDirect peers
- CDK Global: CDK Global is the dominant DMS provider serving franchised auto dealers with integrated CRM, inventory, and F&I tools. It competes head-on with DealerCenter across DMS, CRM, and digital retailing, particularly for franchise and larger dealer groups.
- Tekion: Tekion is a cloud-native, AI-driven automotive retail platform offering DMS, CRM, and consumer-side digital retailing. It directly competes with DealerCenter in the modern cloud DMS category and is often cited alongside it in industry analyst rankings.
- DealerSocket (Solera): DealerSocket, now part of Solera, provides dealer CRM, DMS, and desking solutions to franchised and independent dealers. It directly overlaps with DealerCenter's CRM and DMS modules and was named alongside it in the FeaturedCustomers Winter 2025 report.
- vAuto: vAuto, a Cox Automotive brand, specializes in inventory management and pricing tools for auto dealers. It directly competes with DealerCenter's Inventory Management module, including market-based pricing and merchandising features.
- VinSolutions: VinSolutions, part of Cox Automotive, is a leading automotive CRM platform. It directly competes with DealerCenter's CRM module on lead management, customer engagement, and CRM-driven marketing automation.
- Reynolds & Reynolds: Reynolds & Reynolds is a long-established DMS and forms/documentation provider for franchised dealers. It directly competes with DealerCenter in DMS, electronic contracting, and forms, and is integrated into DealerCenter's ecosystem via Reynolds Forms.
- Dealertrack: Dealertrack, a Cox Automotive brand, provides financing, desking, and DMS-adjacent tools for dealers. It directly competes with DealerCenter's lender integration, deal structuring, and DMS-adjacent financing workflows.
- Frazer Computing: Frazer Computing is a dealer management software provider focused on independent and BHPH dealerships. It directly overlaps with DealerCenter's core BHPH and independent dealer focus, competing on portfolio management and dealer accounting.
- PBS Systems: PBS Systems is a DMS provider serving franchise and independent dealers across North America with CRM, desking, and accounting tools. It is comparable to DealerCenter across the SMB and mid-market dealer segments.
Emerging players
- Roadster: Roadster provides digital retailing and e-commerce tools for auto dealers, including online checkout and prequalification. It overlaps with DealerCenter's Digital Retailing Solution and CarZing prequalification, though Roadster focuses specifically on the consumer-facing buying experience rather than full DMS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DealerCenter social profiles
Digital presenceDealerCenter compliance and trust
Trust signalCompliance5 records
DealerCenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealerCenter leadership team
Management profileNumber of profiles
DealerCenter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealerCenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealerCenter
What does DealerCenter do?
DealerCenter provides an all-in-one, web- and mobile-based Dealer Management System (DMS) that integrates CRM, inventory management, Buy Here Pay Here (BHPH) portfolio management, dealer websites, digital marketing, and AI-powered agents into a single platform. The platform is sold to U.S. automotive dealerships on a monthly subscription basis, with 20,000+ dealerships using it for deal structuring, lender access, credit reporting, collections, and digital retailing.
Is DealerCenter a public or private company?
DealerCenter is a private company. It is classified as unknown and is currently operating.
When was DealerCenter founded?
DealerCenter was founded in 2002. It employs 11 to 50 people.
Where is DealerCenter based?
DealerCenter is headquartered in Los Angeles, United States, in the North America region.
How does DealerCenter make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction Fees, carZing Marketplace and professional Services.
Who are DealerCenter's main competitors?
Direct peers on record are CDK Global, Tekion, DealerSocket (Solera), vAuto, VinSolutions, Reynolds & Reynolds, Dealertrack, Frazer Computing and PBS Systems. Roadster is listed as an emerging player.
Does DealerCenter have an API?
No public API is recorded for DealerCenter.
What industry is DealerCenter in?
DealerCenter's product category is Dealer Management Software. Its primary akta.pro industry code is FSAKADAD, Dealer Floorplan & Inventory Financing. Its NAICS code is 441 and its SIC code is 5500.