Wemy

What Wemy does

Wemy Industries Nigeria Limited is an indigenous Nigerian hygiene products manufacturer founded in October 1978 in Lagos by Pastor (Dr) Ademola Oluwafolawemimo Odunaiya and his late wife Dr (Mrs) Aderonke Eniola Adebimpe Odunaiya. The company manufactures disposable baby diapers, baby wipes, adult diapers, sanitary pads, maternity/nursing care pads, and 3-ply medical and surgical face masks under two principal brands: Dr. Brown's (consumer) and Nightingale (healthcare/maternal). It is the first indigenous Nigerian company to manufacture disposable baby diapers (production started 1981) and pioneered local production of ladies' sanitary pads, with over 21 SKUs across baby care, feminine care, adult care, and medical/PPE categories.

The company's product technology emphasizes absorbency and skin safety: Dr. Brown's baby diapers use a colour-coded sizing system (Mini/Red 3–6kg, Midi/Blue 4–10kg, Maxi/Green 8–19kg) with absorbency rated from 105mm to 180mm of urine; Mothersept maternity pads use locally sourced Nigerian cotton for hypoallergenic, breathable postpartum care; Nightingale underlay towels absorb up to 60mm of fluid per sheet; and face masks carry ≥95% (medical) and ≥99% (surgical) bacterial filtration efficiency. Manufacturing is performed in Lagos.

Wemy operates a multi-channel go-to-market: an owned e-commerce store (currently Lagos-only), a national stockist and distributor network, retail placement through Shoprite, healthcare professional engagement (e.g., Lagos State APEX Nurses Annual Meeting), and an export program to other African countries. Revenue is generated primarily through hardware sales of branded hygiene products, with pricing determined at point of purchase. The company employs 251–500 people, is family-led following the founder's succession to sons Paul Odunaiya (MD/CEO) and Oba Odunaiya (Executive Director), and received institutional backing from Aruwa Capital around 2019.

Name

Wemy

Legal name

Wemy Industries Nigeria Limited

Website

https://wemydrbrowns.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Wemy Industries Nigeria Limited is a Lagos-based, family-owned manufacturer of disposable hygiene products — baby and adult diapers, wipes, sanitary pads, nursing pads, and face masks — sold under the Dr. Brown's and Nightingale brands via stockists, distributors, Shoprite, and exports to other African countries.

Ownership category

akta.pro rank

Product category

Personal Hygiene Products Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)

akta.pro secondary industries

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Baby diapers
• Adult diapers
• Sanitary pads
• Baby wipes
• Personal hygiene products

Headquarters

HQ city

Ketu

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hygiene Product Manufacturing and Sales: Wemy Industries generates revenue through the manufacture and direct sale of hygiene products including baby diapers, adult diapers, baby wipes, sanitary pads, nursing care pads, and face masks under the Dr. Brown's and Nightingale brands.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wemy Industries Nigeria Limited manufactures and sells disposable hygiene products under the Dr. Brown's and Nightingale brands, including baby diapers (Mini, Midi, Maxi), adult diapers, baby wipes, maternity/postpartum pads, sanitary pads, nursing care pads, underlay towel pads, hand sanitizing wipes, and 3-ply medical and surgical face masks. The company serves consumers across Nigeria through its own online store (Lagos only), a stockist/distributor network, Shoprite retail, and an export program to other African countries.

Product overview

Wemy Industries Nigeria Limited is an indigenous Nigerian manufacturing company producing hygiene and personal care products under two main brands: Dr. Brown's and Nightingale. The company operates across three product categories: Baby Care (disposable diapers, baby wipes), Adult Care (adult diapers, nursing pads, towel underpads), and Feminine Care (maternity/postpartum pads). The Dr. Brown's brand encompasses baby diapers in color-coded sizes (Mini/Red 3-6kg, Midi/Blue 4-10kg, Maxi/Green 8-19kg), baby wipes with chemical-free formulation, adult diapers for incontinence management, postpartum maternity pads with locally sourced cotton, hand sanitizing wipes, and 3-ply medical/surgical face masks. The Nightingale brand focuses on healthcare facility products including nursing care pads, underlay towel pads designed for childbirth and surgery, with super absorbent materials capable of absorbing up to 60 millimeters of fluid. The company, established in 1978, has over 21 SKUs and is the first indigenous manufacturer of disposable baby diapers in Nigeria.

Differentiator

Problem solved

Functional benefit

Brands

• Dr Brown's: Primary umbrella brand for baby care and feminine hygiene products including diapers, baby wipes, sanitary pads, and pantyliners
• Nightingale

Products and services

• Dr. Brown's Baby Diaper Disposable baby diapers available in colour-coded sizes (Mini/Red 3-6kg, Midi/Blue 4-10kg, Maxi/Green 8-19kg) with high absorbency (Mini 105mm, Midi 150mm, Maxi 180mm of urine) and breathable materials, designed for parents and caregivers of infants.
• Dr. Brown's Baby Wipes Gentle baby wipes made with treated water and grapefruit extract, free from chemicals, alcohol, parabens, and phthalates, with thick quilted texture for effective cleaning of infants and toddlers.
• Dr. Brown's Adult Diaper Incontinence diapers for adults featuring double refastenable adhesive tape, unisex padding, high absorbency design, and ultra leak guard, available in Large, Medium, and XL sizes for adults with incontinence, mobility impairment, dementia, or bedridden patients.
• Dr. Brown's Mothersept Pad (Maternity Pad) Postpartum sanitary pads designed with exceptional absorbency, hypoallergenic breathable layers, and contoured design, made with Nigerian locally sourced cotton for women during postpartum recovery.
• Dr. Brown's Hand Sanitizing Wipes Antibacterial hand wipes formulated with anti-microbial, anti-fungi, and anti-virus ingredients that kill 99.99% of germs instantly, enriched with Vitamin E and aloe vera for moisturizing, for consumers and healthcare workers.
• Dr. Brown's 3 Ply Medical Disposable Face Mask 3-ply medical face mask with ≥95% Bacterial Filtration Efficiency (BFE), soft breathable material, adaptable nose bar, and adjustable earloop, for healthcare professionals and general consumers.
• Dr. Brown's 3 Ply Surgical Disposable Face Mask 3-ply surgical face mask with ≥99% Bacterial Filtration Efficiency (BFE) and splash resistance against blood and bodily fluids, designed to protect healthcare professionals and patients in clinical settings.
• Nightingale Underlay Towel Pad Disposable bed underlay designed to prevent spillage of blood during child delivery and surgery, providing optimum care for bedridden incontinence patients and preventing transfer of infectious bacteria, with super absorbent materials absorbing up to 60mm of fluid per sheet. Used by healthcare facilities and caregivers.
• Nightingale Nursing Care Pad Nursing care pad for maternal health and hygiene during childbirth and postpartum care in healthcare facilities and home settings.

Quantifiable outcome

• Dr. Brown's Mini baby diaper absorbs 105 millimeters of urine; Medium absorbs 150 millimeters; Maxi absorbs 180 millimeters of urine.
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MedpluscoreStrategic or Co-development PartnerMedplus and Dr. Brown's partnered to support over 200 new mothers in Makoko, Lagos, addressing postpartum hemorrhage through education and distribution of mothercare products including Nightingale Towel Underpad, Dr. Brown's MotherSept Pad, and Dr. Brown's Baby Wipes. The 2024 initiative with theme 'Prioritize Comfort' also included training sessions for midwives and traditional birth attendants.
• Optimal Cancer Care Foundation LagosminorStrategic or Co-development PartnerIn February 2016, Wemy Industries partnered with Optimal Cancer Care Foundation Lagos to offer free cervical and breast cancer screening and products for women as part of World Cancer Day celebrations. The partnership demonstrated the company's commitment to women's health and corporate social responsibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PZ Cussons Nigeria: PZ Cussons manufactures and distributes personal care and hygiene products (Imperial Leather, Premier, Cussons Baby) in Nigeria, making it a direct local-market peer in branded personal and family hygiene.

Broad incumbents

• Hayat Kimya: Turkish-based global hygiene manufacturer of baby diapers (Molfix), feminine care, and wipes with significant West African and Nigerian presence; competes directly with Wemy's Dr. Brown's diaper and wipe portfolio.
• Procter & Gamble: P&G markets Pampers diapers and Always feminine care across Nigeria and West Africa — a large incumbent that competes head-on with Wemy in baby and feminine hygiene, with materially larger marketing and R&D budgets.
• Kimberly-Clark: Kimberly-Clark's Huggies diapers and Kotex feminine care products are sold across West Africa, making it a broad incumbent peer in Wemy's core baby and feminine care categories.
• Ontex: European-based manufacturer of private-label and branded baby diapers, adult incontinence, and feminine care products; comparable to Wemy as a vertically focused disposable hygiene producer expanding into emerging markets.
• Essity: Swedish hygiene and health company behind TENA (adult incontinence), Libresse (feminine care), and Tork (away-from-home tissue); directly comparable in adult incontinence and feminine care categories where Wemy operates Nightingale and Mothersept.

Emerging players

• Drylock Technologies: European private-label disposable hygiene manufacturer focused on baby diapers, adult incontinence, and feminine care with proprietary absorbent technology; comparable to Wemy as a focused, technology-driven hygiene challenger in adjacent regions.
• Principle Business Enterprises: US-based manufacturer specializing in adult incontinence and specialty absorbent hygiene products under the Tranquility brand; comparable to Wemy's adult diaper and Nightingale underpad lines in product category and specialty positioning.
• Abena: Danish manufacturer of adult incontinence and medical-grade absorbent hygiene products distributed in selected international markets; comparable to Wemy's Nightingale nursing pads and adult diaper portfolio.

Others

• Medline Industries: Major US medical supply manufacturer and distributor producing surgical masks, exam gloves, and other PPE — relevant peer for Wemy's 3-ply medical face mask line as the company expands into medical consumables B2B channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wemy