WITN-7
WITN-7 is a local broadcast television station in Greenville, North Carolina, serving 15 counties in Eastern North Carolina with news, weather, and sports. Owned by Gray Television (NYSE: GTN), it distributes via over-the-air broadcast, cable, four subchannels, the WITN+ Live streaming platform, and mobile apps.
- Company typePrivate
- Founded2002
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WITN-7 does
WITN-7 is a local broadcast television station headquartered at 275 E. Arlington Blvd. in Greenville, North Carolina, serving a 15-county region across Eastern North Carolina. Founded in 1995 and operating under its current corporate structure since at least 2002, the station is wholly owned by Gray Television, Inc. (NYSE: GTN), one of the largest U.S. television broadcasting companies headquartered in Atlanta, Georgia. WITN functions as the primary NBC affiliate for the Greenville/New Bern/Washington DMA, producing local newscasts, weather coverage under the "First Alert Weather" brand, ACC and ECU sports coverage, investigative journalism (First Alert Investigates), and community programming including the weekday ENC at Three show.
The station's technical footprint combines traditional over-the-air broadcast with a multi-channel digital distribution stack. In addition to its main channel, WITN broadcasts four subchannels — MeTV (7.3), Start TV (7.4), H&I (7.5), and Oxygen (7.7) — alongside the WITN+ Live streaming platform, the witn.com website, iOS and Android mobile applications, and a network of community webcams across the region. WITN also distributes Spanish-language content via Telemundo ENC. The station maintains NextGen TV (ATSC 3.0) capability and shares Gray Television's corporate CDN infrastructure (gray-witn-prod.gtv-cdn.com) for digital content delivery.
WITN's business model is the classic dual-revenue local broadcasting structure: advertising sales (both direct local and national through Gray's sales network) and recurring carriage/retransmission fees from cable and satellite providers that distribute the WITN signal and its subchannels, supplemented by digital advertising on witn.com, the mobile apps, and WITN+ Live. Content is offered free to over-the-air viewers, with no subscriber paywall. Customer-facing engagement is driven by community programming, contests, and the First Alert Weather brand positioning WITN as the primary safety-information source for severe weather across Eastern North Carolina.
WITN-7 firmographics
Firmographics- Name
- WITN-7
- Legal name
- Gray Television, Inc.
- Website
- https://witn.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WITN-7 is a local broadcast television station in Greenville, North Carolina, serving 15 counties in Eastern North Carolina with news, weather, and sports. Owned by Gray Television (NYSE: GTN), it distributes via over-the-air broadcast, cable, four subchannels, the WITN+ Live streaming platform, and mobile apps.
- Ownership category
- akta.pro rank
Where WITN-7 is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WITN-7 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Advertising Revenue: WITN generates primary revenue through local and national advertising sales across its broadcast and digital platforms. The station sells advertising to local businesses and accepts national advertising through Gray Television's advertising network.
- Broadcast/Carriage Fees: Revenue from cable and satellite providers for carriage of WITN's broadcast signal and subchannels (MeTV, Start TV, H&I, Oxygen).
- Digital Content: Revenue generated from digital advertising on witn.com website, mobile applications, and streaming services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
WITN-7 product offering
Product offeringCore offering
WITN-7 is a local broadcast television station serving Eastern North Carolina across 15 counties (Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrrell, and Washington). The station delivers local news, weather forecasting (First Alert Weather), sports coverage, investigative journalism, and community programming through over-the-air broadcast, cable/satellite carriage, WITN+ Live streaming, website, and mobile apps. WITN operates four subchannels (MeTV 7.3, Start TV 7.4, H&I 7.5, Oxygen 7.7) and is owned by Gray Television, Inc.
Product overview
WITN-7 is a local broadcast television station serving Eastern North Carolina, operated by Gray Television. The station's primary products include its flagship WITN News broadcast, the WITN+ live streaming service, and the ENC at Three afternoon program. Supporting products include First Alert Weather (with radar, forecasting, and hurricane tracking capabilities), WITN Sports coverage, a network of community webcams, and the WITN Video Gallery for on-demand content. WITN also broadcasts multiple digital sub-channels including MeTV (7.3), Start TV (7.4), H&I (7.5), and Oxygen (7.7). The station maintains mobile applications for iOS and Android, as well as specialized sections for Health news, investigative journalism (First Alert Investigates), and contest/giveaway programs. WITN is owned by Gray Television, a national broadcast company.
Differentiator
Problem solved
Functional benefit
Brands
- WITN+: Live streaming service for WITN content
- First Alert Weather
- ENC At Three
- WITN First At Four
- MeTV WITN 7.3
- Start TV WITN 7.4
- H&I WITN 7.5
- Oxygen WITN 7.7
- Telemundo ENC
Products and services
- WITN News
- WITN+ Live
Companies that use WITN-7
Customer profileSegments1 record
Ideal customer profiles1 record
WITN-7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WITN-7 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gray TelevisioncoreWITN is owned and operated by Gray Television, Inc., a major American television broadcasting company. Gray Television provides corporate resources, advertising sales support, technology infrastructure, and network affiliations. WITN is part of Gray's Local Media division serving the Greenville/New Bern/Washington DMA.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WITN-7 competitors and assessment
Company assessmentDirect peers
- WNCT-TV: CBS affiliate serving the same Greenville/New Bern/Washington DMA in Eastern North Carolina. Directly competes with WITN for local news viewers, sports coverage (ECU), and regional advertising dollars in the identical 15-county footprint.
- WCTI-TV: ABC affiliate based in New Bern, NC serving the same Eastern North Carolina market. Competes head-to-head with WITN for local news, weather, and advertising in the overlapping DMA.
- WYDO: FOX affiliate serving Eastern North Carolina including Greenville. Competes with WITN in the same DMA for local news, sports, and advertising revenue across the regional footprint.
Broad incumbents
- Sinclair Broadcast Group: One of the largest U.S. local TV station operators with stations in similar mid-sized DMAs. Operates competing local stations in overlapping markets and serves as a comparable business model for regional broadcast TV advertising and carriage fee economics.
- Nexstar Media Group: Largest U.S. owner of local TV stations, including affiliates in markets comparable to WITN's DMA. Comparable as a peer broadcaster driving national/local ad sales, carriage fee negotiations, and multi-station content strategies.
- Tegna: Major U.S. local TV broadcaster with stations in mid-sized markets similar to WITN's. Comparable for broadcast/digital advertising mix, local news operations, and subchannel programming strategies.
- Hearst Television: Operates local TV stations across the U.S. in markets comparable to Eastern NC. Comparable for NBC/ABC/CBS affiliation management, local news production, and digital streaming extensions.
- Local News Live (Gray Television): Gray Television's national local news streaming network that aggregates WITN's content. Comparable as a digital extension of WITN's broadcast offering and as a same-parent industry vertical.
Emerging players
- Telemundo ENC: Spanish-language local news property operated as a sub-brand of WITN for Eastern North Carolina. Comparable as an emerging multicultural local media offering expanding WITN's audience within the same DMA.
Regional players
- WRAL-TV: NBC affiliate serving the Raleigh-Durham-Fayetteville DMA, the largest market in North Carolina. Operates as a regional peer with the same network affiliation and similar news/weather-centric programming model, though in a separate DMA from WITN.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WITN-7 social profiles
Digital presenceWITN-7 compliance and trust
Trust signalCompliance3 records
WITN-7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WITN-7 leadership team
Management profileNumber of profiles
Profiles3 records
WITN-7 subsidiaries and ownership
Company hierarchySubsidiaries4 records
WITN-7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WITN-7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WITN-7
What does WITN-7 do?
WITN-7 is a local broadcast television station serving Eastern North Carolina across 15 counties (Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrrell, and Washington). The station delivers local news, weather forecasting (First Alert Weather), sports coverage, investigative journalism, and community programming through over-the-air broadcast, cable/satellite carriage, WITN+ Live streaming, website, and mobile apps. WITN operates four subchannels (MeTV 7.3, Start TV 7.4, H&I 7.5, Oxygen 7.7) and is owned by Gray Television, Inc.
Is WITN-7 a public or private company?
WITN-7 is a private company. It is classified as corporate owned and is currently operating.
When was WITN-7 founded?
WITN-7 was founded in 2002. It employs 101 to 250 people.
Where is WITN-7 based?
WITN-7 is headquartered in Greenville, United States, in the North America region.
How does WITN-7 make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are broadcast/Carriage Fees and digital Content.
Who are WITN-7's main competitors?
Direct peers on record are WNCT-TV, WCTI-TV and WYDO. Broad incumbents are Sinclair Broadcast Group, Nexstar Media Group, Tegna, Hearst Television and Local News Live (Gray Television). Telemundo ENC is listed as an emerging player. WRAL-TV is listed as a regional player.
Does WITN-7 have an API?
No public API is recorded for WITN-7.