WCTI TV 12 and FOX 8/14

What WCTI TV 12 and FOX 8/14 does

WCTI TV 12 and FOX 8/14 (WYDO) is a dual-affiliate local television operation serving Eastern North Carolina, headquartered in New Bern, NC. WCTI-TV12 is the market's ABC affiliate (branded "News Channel 12"), while WYDO operates as the FOX affiliate on channels 8/14; both are owned by Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), one of the largest U.S. local TV operators, with the station tracing its broadcast history to 1964. The core technology stack is over-the-air broadcast television transmission, supplemented by live streaming with DVR functionality on the station website, native iOS and Android mobile applications, a Sinclair Storyline digital content platform integration, and a real-time weather radar product targeting a hurricane-exposed coastal market.

The station's product portfolio spans continuous local news, weather, sports, and community content, organized into differentiated sub-brand verticals including "Home of the Brave" (military and veterans coverage anchored to Camp Lejeune and Cherry Point), "Criminally Obsessed" (true crime), "Crisis in the Classroom" (education), "News 12 Investigates" (investigative journalism), "To the Rescue" (pet adoption), and "Sinclair Cares" (community outreach campaigns). Distribution occurs through free over-the-air broadcast, local cable carriage, satellite distribution via DirecTV and DISH Network, and digital streaming on web and mobile.

The business model is advertising-supported broadcast: no consumer-facing subscription pricing for broadcast content, with revenue generated through advertising sales to local and national advertisers. The customer base is a broad Eastern North Carolina audience across Craven, Pitt, Beaufort, Carteret, Lenoir, Onslow, Pamlico, and surrounding counties, with secondary emphasis on weather-conscious viewers in the hurricane belt and the region's military community. Headcount is reported at 251–500 employees.

Name

WCTI TV 12 and FOX 8/14

Legal name

Sinclair Broadcast Group, Inc.

Website

https://wcti12.com

Company type

Public

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

WCTI TV 12 (ABC) and WYDO FOX 8/14 are a Sinclair Broadcast Group-owned dual-affiliate local television operation serving Eastern North Carolina, delivering local news, weather, sports, and community content via broadcast, cable, satellite, and digital streaming supported by advertising revenue.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Local broadcast television
• Television news programming
• Weather broadcast coverage
• Investigative journalism
• Over-the-air broadcasting

Headquarters

HQ city

New Bern

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels7 records

Core offering

WCTI TV 12 (ABC affiliate) and WYDO FOX 8/14 are dual broadcast television stations serving Eastern North Carolina, delivering local news, weather, sports, and community programming 24/7 via over-the-air broadcast, cable, satellite, and digital streaming platforms. The stations also operate native iOS/Android mobile applications, a Sinclair Storyline streaming integration, and specialized content verticals including Criminally Obsessed (true crime), Crisis in the Classroom (education), News 12 Investigates (investigative journalism), and Home of the Brave (military/veterans). Revenue is generated primarily through advertising sales to local and national advertisers.

Product overview

WCTI TV 12 and FOX 8/14 operate as a dual-station broadcast television network serving Eastern North Carolina, comprising WCTI-TV12 (ABC affiliate, News Channel 12) and WYDO (FOX 8/14). The stations deliver local news, weather, sports, and investigative journalism across broadcast, streaming, and mobile platforms. The portfolio includes specialized content verticals such as 'Criminally Obsessed' (true crime), 'Crisis in the Classroom' (education), 'News 12 Investigates' (investigative journalism), and 'Home of the Brave' (military/veterans). Digital presence includes a Sinclair Storyline streaming platform and native mobile applications for iOS and Android. Sinclair Cares represents the station's community engagement initiative supporting veterans, hunger relief, and health causes.

Differentiator

Problem solved

Functional benefit

Brands

• Criminally Obsessed: True crime podcast and video series covering criminal investigations and cases
• Sinclair Cares
• Home of the Brave
• To the Rescue

Products and services

• WCTI TV 12 (News Channel 12) ABC affiliate television station licensed to New Bern, North Carolina, broadcasting local news, weather, sports, and breaking news coverage to Eastern North Carolina audiences across broadcast, cable, satellite, mobile app, and streaming channels.
• WYDO (FOX 8/14) FOX affiliate television station serving Eastern North Carolina, operating as a sub-channel/station under WCTI ownership and offering FOX programming including local news and sports content.
• WCTI Mobile App Native mobile application available on iOS and Android platforms enabling users in Eastern North Carolina to access local news, weather, live streaming with DVR functionality, and breaking news alerts on mobile devices.
• Sinclair Storyline Streaming Platform Sinclair Broadcast Group's streaming and digital content platform integrated into the WCTI website, providing on-demand access to news content and live weather streaming for Eastern North Carolina viewers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WVEC-TV: ABC affiliate in Norfolk/Hampton Roads (owned by Tegna), the closest network affiliate competitor operating from a nearby DMA with overlapping coastal audience reach.
• WITN-TV: NBC affiliate serving Eastern North Carolina out of Washington, NC. WCTI's most direct head-to-head competitor for local news, weather, and advertising in the same DMA.
• WNCT-TV: CBS affiliate based in Greenville, NC, competing directly with WCTI for local news audience and ad dollars across the Eastern North Carolina market.
• WAVY-TV: NBC affiliate (Nexstar-owned) serving the Hampton Roads market with significant spillover into Eastern North Carolina, competing for regional news and advertising.
• WRAL-TV: CBS affiliate in Raleigh-Durham, the dominant local TV station in adjacent central North Carolina whose coverage extends into parts of WCTI's Eastern NC footprint.

Broad incumbents

• Nexstar Media Group: Largest US owner of local TV stations, including WNCT-TV and WAVY-TV that compete with WCTI. Comparable as a station group with similar local TV advertising economics, programming, and content workflows.
• Gray Television: Major US local TV broadcast group operating stations in mid-size markets comparable to WCTI's, with similar reliance on local advertising, network affiliation economics, and digital extensions.
• Sinclair Broadcast Group: WCTI's parent company and one of the largest US local TV operators; directly comparable as the corporate sibling group running dozens of similar network-affiliated stations nationally.
• E.W. Scripps Company: Diversified local broadcast media company operating ABC, NBC, CBS, and FOX affiliates in mid-size markets across the US, with similar local-news-driven ad revenue and digital strategies.
• Tegna: Large local TV station operator (owns WVEC in Norfolk), highly comparable in market profile, ABC/CBS/NBC affiliate economics, and digital streaming strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wcti12
• YouTubeyoutube.com/user/wcti12tv
• Facebookfacebook.com/wcti12
• TikToktiktok.com/@wcti12
• LinkedInlinkedin.com/company/wcti-tv-12-and-fox-8-14

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WCTI TV 12 and FOX 8/14