The Incredible Years

What The Incredible Years does

The Incredible Years is a Seattle-based behavioral programs company (operating under parent company Empower Community Care) that develops, distributes, and trains others to deliver evidence-based early intervention curricula for parents, teachers, and children ages 0-12. The portfolio spans Parent Programs (Baby, Toddler, Preschool 2.0, Attentive, School Age, Advanced, Autism Spectrum, Well-Baby, Home Visiting Coach Model), Teacher Programs (Incredible Beginnings, Teacher Classroom Management, SEL Promotion), and Child Programs (Classroom Dinosaur Prevention and Small Group Dinosaur Treatment), all anchored on a video-vignette curriculum delivered via a proprietary cloud-based streaming platform (stream.incredibleyears.com) accessible across browser, desktop, tablet, and mobile.

The company's revenue model blends three distinct streams: (1) one-time curriculum kit sales (physical leader manuals, DVDs, puppets, posters, books, and worksheets priced $100-$1,070 depending on program); (2) training and certification services for group leaders, delivered online via Zoom ($3,150-$9,450 per cohort of up to 15) or in-person at client sites ($2,100-$2,500 per trainer-day plus travel); and (3) recurring subscription access to the streaming platform with multi-year and multi-user licensing. Distribution is primarily direct sales to schools, daycares, community centers, behavioral health organizations, and pediatric clinics, supplemented by a global certified provider network of 2,100+ certified group leaders spanning 36 countries. Consultation services with accredited trainers and ongoing fidelity maintenance further extend the revenue base.

Commercially, the business is differentiated by 40+ years of independent validation across 15+ regulatory and academic bodies (CASEL, Blueprints, NICE, EIF, WWC, OJJDP, NIJ, CEBC, Dutch Youth Institute) and by its standardized certification process that maintains program fidelity at scale. The company is founder-led by Carolyn Webster-Stratton, with a small (11-50 employees) operating team structured around executive, clinical, operations, and supply-chain functions under the Empower Community Care umbrella. Government-channel implementations (e.g., the Norwegian Ministry of Health, New Zealand Ministry of Education) and large-scale nonprofit deployments (Invest in Kids in Colorado, EPISCenter at Penn State) demonstrate a meaningful enterprise and institutional sales motion layered on top of the SMB-style curriculum kit sales.

Name

The Incredible Years

Legal name

The Incredible Years

Website

https://incredibleyears.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

The Incredible Years develops, distributes, and trains others to deliver evidence-based early intervention programs for parents, teachers, and children ages 0-12, monetizing through curriculum kit sales, training workshops, certification services, and a cloud-based video streaming subscription platform, with 2,100+ certified group leaders across 36 countries.

Ownership category

akta.pro rank

Product category

Social-Emotional Learning Programs

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Parenting Skills & Child Development Education (EDACALAA)

akta.pro secondary industries

Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• Social-emotional learning programs
• Parenting intervention training
• Teacher training programs
• Early childhood behavior programs
• Evidence-based group leader certification

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Program Curriculum Kits: Sale of physical program curriculum materials including leader manuals, video DVDs, activities, worksheets, posters, puppets, music, and books. Training is purchased separately from materials.
2. Training Workshops: Revenue from training workshops delivered online or on-site. Organizations purchase training for their staff to become certified group leaders. Pricing varies by program type and delivery format.
3. Streaming Access Subscriptions: Cloud-based streaming access to video vignettes and resources with multi-year and multi-user licensing options. Replaces physical DVD/USB distribution with automatic updates.
4. Consultation Services: Ongoing consultation services from accredited IY trainers and mentors for administrators, group leaders, and therapists on implementation, clinical issues, and program fidelity.
5. Certification and Accreditation: Certification process for group leaders including video review, application paperwork, and ongoing fidelity maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Incredible Years develops and sells evidence-based early intervention programs (parent, teacher, and child programs for ages 0-12) as curriculum kits with video vignettes, dinosaur-themed materials, and puppets. Revenue is generated by selling the curriculum kits separately from training and certification workshops delivered online and on-site, supported by a cloud-based streaming platform for video content.

Product overview

The Incredible Years is a comprehensive suite of interlocking, developmentally-based early intervention programs for parents, teachers, and children (ages 0-12). The portfolio consists of Parent Programs (Baby, Toddler, Preschool, School Age, Advanced, Attentive, Autism, and Home Coaching), Child Programs (Classroom Dinosaur Prevention and Small Group Dinosaur Treatment), and Teacher Programs (Incredible Beginnings, Teacher Classroom Management, and SEL Promotion). Programs are delivered through curriculum kits with video vignettes, with training and certification services provided separately. A modern cloud-based streaming platform now delivers video content digitally alongside traditional DVD/USB formats.

Differentiator

Problem solved

Functional benefit

Brands

• Incredible Years Streaming: Cloud-based video streaming platform for accessing Incredible Years program video vignettes and resources, available via browser, desktop, tablet, or mobile app.

Quantifiable outcome

• Studies show $11 return for every dollar invested in social-emotional learning programs (CASEL.org)
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Empower Community Care (Parent Company)coreOthersThe Incredible Years is operated under parent company Empower Community Care. The company is led by Executive Director Kortney Dale and founded by Carolyn Webster-Stratton, PhD.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Committee for Children (Second Step): Second Step is a widely adopted K-8 SEL curriculum distributed through schools and districts; IY competes with it in teacher- and child-facing programs. Larger portfolio and broader K-12 penetration make it a broad incumbent in adjacent curriculum.
• Zero to Three: National nonprofit providing training, resources, and curricula for early childhood professionals and parents of children 0–3. Overlaps with IY's Baby and Toddler programs in training-the-trainer model and family-facing content.

Direct peers

• Parents as Teachers: Home-visiting parent education model serving families with young children, sold to states, schools, and community agencies. Comparable audience (parents 0–5), evidence-backed curriculum, and certified-provider delivery model.
• Parent-Child Interaction Therapy (PCIT): PCIT is an evidence-based parent training program for young children with behavioral issues, delivered by certified therapists through training and consultation. Directly comparable target population (parents of conduct-problem children), evidence positioning, and certified-provider go-to-market.
• Nurse-Family Partnership: Evidence-based home-visiting program for low-income first-time parents, delivered through certified nurses. Comparable in evidence rankings (Blueprints), government funding model, and parent/child developmental focus.
• Strengthening Families Program: Family-skills training program for parents and children, recognized by SAMHSA and Blueprints and deployed internationally. Overlaps with IY's parenting-program portfolio and government-funded distribution model.
• Triple P International: Positive Parenting Program is the closest direct competitor — an evidence-based tiered parenting intervention sold globally to governments, schools, and providers, with similar practitioner certification and curriculum kit model. Highly comparable on customer base, revenue model, and product structure.
• GenerationPMTO (Oregon Model): Parent Management Training — Oregon Model is an evidence-based parenting intervention with structured group-leader certification and broad school/community implementation. Comparable in clinical approach, training model, and public-agency customer base.
• PATHS Program: Promoting Alternative Thinking Strategies is an evidence-based SEL curriculum for preschool and elementary classrooms with teacher training and curriculum kits. Direct peer in the teacher/child SEL curriculum category with similar CASEL-aligned positioning.

Emerging players

• Devereux Center for Resilient Children: Provides SEL and resilience-building assessments and curricula for early childhood settings and families. Adjacent competitor in the SEL/early-childhood curriculum space with shared school and behavioral health buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IncredibleYears
• YouTubeyoutube.com/@TheIncredibleYears
• Facebookfacebook.com/TheIncredibleYears
• LinkedInlinkedin.com/company/the-incredible-years-inc-
• Instagraminstagram.com/theincredibleyears/?hl=en

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Incredible Years