Parent Child Interaction Therapy (PCIT)
Parent Child Interaction Therapy (PCIT), Inc. is the sole authorized training organization for the PCIT evidence-based treatment protocol, offering certification training to mental health professionals, agencies, and educators across all 50 U.S. states and internationally via live virtual, self-paced online, and in-person formats priced at $2,000–$3,000 per professional.
- Company typePrivate
- Founded-
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parent Child Interaction Therapy (PCIT) does
Parent Child Interaction Therapy (PCIT), Incorporated is the sole authorized training organization for the Parent-Child Interaction Therapy treatment protocol originally developed by Dr. Sheila Eyberg. Founded by Dr. Christopher Campbell and headquartered in Edmond, Oklahoma, the private company delivers evidence-based clinical training and certification to mental health professionals, behavioral health agencies, educational institutions, and government clients across all 50 U.S. states and at least 8 international markets including Canada, South Korea, Japan, Indonesia, Egypt, Italy, and Germany. The organization operates with approximately 18 employees, including 8 named Certified PCIT Global Trainers, and has conducted more than 100 PCIT trainings since 2011.
The company's core product is a standardized PCIT curriculum covering the Child-Directed Interaction (CDI) and Parent-Directed Interaction (PDI) phases, supported by the proprietary Dyadic Parent-Child Interaction Coding System (DPICS), a 50+ video coding library, and the 2025 PCIT Treatment Manual. It is offered in three formats—Live Virtual via Zoom, Self-Paced Online, and In-Person at Orlando-area Disney World hotels—each priced at $2,000 (sale) to $3,000 (regular) per professional and bundled with 12 months of consultation calls, certification application review, and a Find a Therapist Directory listing. Ancillary products include advanced Teacher-Child Interaction Training (TCIT), digital certification tracking apps, group discount programs (20% off for 4+ registrants), private enterprise training for 6+ professionals, and interest-free payment plans over 3/6/12 months.
Revenue mechanics are professional-services-led, driven primarily by per-seat training fees with auxiliary contributions from manual sales, re-certification, and enterprise private bookings. Distribution is direct-to-professional through the official website, phone sales (1-877-724-8248), and email outreach, supplemented by APA/NASW continuing-education approvals, a public therapist directory, and partnerships such as the 20% ECBI discount with Psychological Assessment Resources (PAR). Select disclosed customers include Alicia's Place (50+ staff non-profit), Kids First, Children's Hospital of Philadelphia, U.S. Marine Corps, multiple Head Start programs in Nebraska, and statewide implementations in Minnesota and Missouri. No external venture or private equity funding has been disclosed.
Parent Child Interaction Therapy (PCIT) firmographics
Firmographics- Name
- Parent Child Interaction Therapy (PCIT)
- Legal name
- Parent Child Interaction Therapy, Incorporated
- Website
- https://parentchildinteractiontherapy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parent Child Interaction Therapy (PCIT), Inc. is the sole authorized training organization for the PCIT evidence-based treatment protocol, offering certification training to mental health professionals, agencies, and educators across all 50 U.S. states and internationally via live virtual, self-paced online, and in-person formats priced at $2,000–$3,000 per professional.
- Ownership category
- akta.pro rank
Parent Child Interaction Therapy (PCIT) industry classification
Industry- Product category
- Mental Health Professional Training and Certification
- NAICS
- Educational Support Services (61171), Educational Support Services (611710), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)
- akta.pro secondary industry
- Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)
Keywords
Where Parent Child Interaction Therapy (PCIT) is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Parent Child Interaction Therapy (PCIT) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Training Programs: PCIT offers three training formats: Live Virtual Training via Zoom, Online Self-Paced Training, and In-Person Training. All formats include 5 days of training (nearly 40 hours), 12 months of consultation calls, training materials, access to resource library, and certification application review. Normally priced at $3,000 per person, currently on sale for $2,000.
- TCIT Advanced Training: Advanced Teacher-Child Interaction Training for PCIT Certified therapists, priced at $2,000 per person, includes 24 hours of live training and 12 months of consultation
- Group Training Discounts: 20% discount for organizations registering 4 or more professionals; private training for 6+ professionals with additional customization benefits
- Payment Plans: 3-month, 6-month, and 12-month payment plan options available for training costs, with no credit application, no additional fees, no hidden fees, and no interest charges
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Live, Virtual PCIT Training via Zoom - $2,000 (sale) / $3,000 (regular) |
| One time/ perpetual license | Pay-as-you-go | Online (Self-Paced) PCIT Training - $2,000 (sale) / $3,000 (regular) |
| One time/ perpetual license | Pay-as-you-go | In-Person PCIT Training - $2,000 (sale) / $3,000 (regular) |
| One time/ perpetual license | Pay-as-you-go | TCIT Advanced Training - $2,000 |
| Other | Pay-as-you-go | Group Discount - 20% off |
| Subscription | Monthly | Payment Plans - 3/6/12 month options |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Parent Child Interaction Therapy (PCIT) product offering
Product offeringCore offering
PCIT, Incorporated is the sole authorized training organization for Parent-Child Interaction Therapy (PCIT), an evidence-based treatment developed by Dr. Sheila Eyberg. The company delivers professional certification training to mental health clinicians in three formats (Live Virtual via Zoom, Self-Paced Online, and In-Person at Orlando hotels), including 12 months of consultation calls, the 2025 PCIT Treatment Manual, access to the DPICS Video Library, and certification application review. Supporting offerings include Teacher-Child Interaction Training (TCIT), group/private training for organizations, and a public Find a Therapist directory.
Product overview
Parent Child Interaction Therapy, Inc. offers a comprehensive suite of evidence-based training and certification products for mental health professionals. The core offerings consist of three PCIT training formats: Live Virtual Training via Zoom, Online Self-Paced Training, and In-Person Training at Disney World hotels. All training formats provide identical foundational content covering both the Child-Directed Interaction (CDI) and Parent-Directed Interaction (PDI) phases. Supporting products include the PCIT Treatment Manual (2025 edition), digital certification tracking apps (Certification App, Re-Certification App, Consultation Call Tracker), and various forms/handout materials. The company also offers TCIT (Teacher Child Interaction Training) as an advanced adaptation for school settings. Services include therapist certification, a Find a Therapist directory, and private/group training options for organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Virtual PCIT Training (Zoom) A 5-day instructor-led certification training conducted live via Zoom for mental health professionals seeking PCIT certification, covering Child-Directed Interaction (CDI) and Parent-Directed Interaction (PDI) phases.
- Online Self-Paced PCIT Training A self-paced online certification course with 24/7 access to 40 PCIT presentations (15+ modules each for CDI and PDI phases) combined with twice-monthly live consultation calls via Zoom over 12 months.
- In-Person PCIT Training A face-to-face 5-day certification training with a 3-day in-person CDI workshop at Disney World area hotels (Hilton Orlando Buena Vista Palace or Drury Plaza Hotel Orlando) followed by a 2-day virtual PDI workshop via Zoom.
- Teacher-Child Interaction Training (TCIT) Advanced Training An advanced 3-day live virtual training ($2,000 per person) for PCIT Certified therapists, providing 24 hours of training over 12 months to certify them to train teachers in preschool, daycare, and Kindergarten programs.
- PCIT Certification Program A certification program for therapists completing PCIT training, including application review, video session review, and listing in the Find a Therapist directory.
- PCIT Private and Group Training for Organizations Customized PCIT training packages with 20% group discount for organizations registering 4 or more professionals, and private training options for organizations with 6 or more professionals.
- NEW 2025 PCIT Treatment Manual The official PCIT treatment manual (2025 edition) used by clinicians during treatment sessions, available for purchase separately and included in all training packages.
- Find a Therapist Directory Public online directory listing certified PCIT therapists in the United States and internationally, connecting families with PCIT-certified providers.
Quantifiable outcome
- Over 100 PCIT trainings conducted by Dr. Campbell alone since 2011
- +2 more outcomes
Companies that use Parent Child Interaction Therapy (PCIT)
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Parent Child Interaction Therapy (PCIT) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Parent Child Interaction Therapy (PCIT) partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Psychological Assessment Resources (PAR)minorPAR is a publisher offering the Eyberg Child Behavior Inventory (ECBI), an assessment tool used in PCIT treatment. PCIT trainees receive a 20% discount when ordering the ECBI from PAR, creating a mutual benefit where PAR gains sales from trained clinicians and PCIT offers added value to trainees.
- Hilton Orlando Buena Vista PalaceminorOfficial Walt Disney World Hotel located at 1900 E Buena Vista Dr, Lake Buena Vista, FL 32830. Hosts the 3-day in-person CDI workshop portion of PCIT training. Training venue partnership for in-person training delivery.
- Drury Plaza Hotel Orlando Disney SpringsminorHotel located at 2000 Hotel Plaza Blvd, Lake Buena Vista, FL 32830. Alternative venue for in-person PCIT training CDI workshops. Venue partnership for training delivery.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Parent Child Interaction Therapy (PCIT) competitors and assessment
Company assessmentDirect peers
- EMDR Institute: EMDR Institute provides standardized, multi-tier training and certification for clinicians in Eye Movement Desensitization and Reprocessing therapy. Closely comparable model: proprietary evidence-based therapy, paid training, certification, and consultation-call structure targeting licensed mental health professionals.
- Beck Institute for Cognitive Behavioral Therapy: Beck Institute provides live, virtual, and online training plus certification in CBT for mental health professionals. Comparable audience and premium-priced training model, though focused on CBT rather than PCIT.
- Incredible Years: Incredible Years offers evidence-based parent, child, and teacher training programs delivered through certified clinicians and group leaders. Comparable business model to PCIT: training-the-trainers for behavioral parent training with a strong research base.
- Parent-Child Interaction Therapy (PCIT) International: PCIT International is a parallel organization supporting PCIT dissemination and training, historically associated with the broader PCIT community. Direct cousin in the same evidence-based therapy training space, with overlapping audiences and certification pathways.
- Triple P America (Positive Parenting Program): Triple P is a widely scaled, evidence-based parenting training program that licenses practitioners and trains clinicians globally. Closely comparable to PCIT in that both monetize evidence-based parenting curricula through certified clinician training and large-scale dissemination.
- TF-CBT (Trauma-Focused CBT) National Training Initiative: TF-CBT training is delivered through a national dissemination network using a structured training and consultation model similar to PCIT. Comparable in audience (child mental health clinicians), delivery (live/virtual training + consultation), and certification structure.
- 1-2-3 Magic (Thomas Phelan): 1-2-3 Magic is a widely used, evidence-based parent training program with professional training courses for clinicians, educators, and parent educators. Comparable audience (professionals working with parents of young children) and paid training-and-certification model.
Emerging players
- Trust-Based Relational Intervention (TBRI) — Karyn Purvis Institute: TBRI is an evidence-based attachment-focused intervention for children from hard places, training professionals and caregivers through Texas Christian University. Comparable training-of-trainers model targeting therapists and educators working with at-risk children and families.
- Child-Parent Psychotherapy (CPP) Training Program: CPP is an evidence-based therapy for young children exposed to trauma, with a structured training and certification model through UC San Diego. Comparable audience (child mental health clinicians) and parent-child relational focus, but smaller scale than PCIT.
Broad incumbents
- PESI, Inc. PESI is a large, established continuing education provider offering seminars, online courses, and certifications for mental health, healthcare, and education professionals. Comparable channel (clinician training, CE credits) and audience, but operates across many therapy modalities rather than specializing in PCIT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Parent Child Interaction Therapy (PCIT) social profiles
Digital presenceParent Child Interaction Therapy (PCIT) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parent Child Interaction Therapy (PCIT) leadership team
Management profileNumber of profiles
Profiles9 records
Parent Child Interaction Therapy (PCIT) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parent Child Interaction Therapy (PCIT) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parent Child Interaction Therapy (PCIT)
What does Parent Child Interaction Therapy (PCIT) do?
PCIT, Incorporated is the sole authorized training organization for Parent-Child Interaction Therapy (PCIT), an evidence-based treatment developed by Dr. Sheila Eyberg. The company delivers professional certification training to mental health clinicians in three formats (Live Virtual via Zoom, Self-Paced Online, and In-Person at Orlando hotels), including 12 months of consultation calls, the 2025 PCIT Treatment Manual, access to the DPICS Video Library, and certification application review. Supporting offerings include Teacher-Child Interaction Training (TCIT), group/private training for organizations, and a public Find a Therapist directory.
Is Parent Child Interaction Therapy (PCIT) a public or private company?
Parent Child Interaction Therapy (PCIT) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parent Child Interaction Therapy (PCIT) founded?
Parent Child Interaction Therapy (PCIT) was founded in -1. It employs 11 to 50 people.
Where is Parent Child Interaction Therapy (PCIT) based?
Parent Child Interaction Therapy (PCIT) is headquartered in Oklahoma City, United States, in the North America region.
How does Parent Child Interaction Therapy (PCIT) make money?
Four revenue lines are on record. Professional Training Programs are the primary driver. The others are TCIT Advanced Training, group Training Discounts and payment Plans.
Who are Parent Child Interaction Therapy (PCIT)'s main competitors?
Direct peers on record are EMDR Institute, Beck Institute for Cognitive Behavioral Therapy, Incredible Years, Parent-Child Interaction Therapy (PCIT) International, Triple P America (Positive Parenting Program), TF-CBT (Trauma-Focused CBT) National Training Initiative and 1-2-3 Magic (Thomas Phelan). Emerging players are Trust-Based Relational Intervention (TBRI) — Karyn Purvis Institute and Child-Parent Psychotherapy (CPP) Training Program. PESI, Inc. is listed as a broad incumbent.
Does Parent Child Interaction Therapy (PCIT) have an API?
No public API is recorded for Parent Child Interaction Therapy (PCIT).
What industry is Parent Child Interaction Therapy (PCIT) in?
Parent Child Interaction Therapy (PCIT)'s product category is Mental Health Professional Training and Certification. Its primary akta.pro industry code is EDAOAJAB, Nursing Assistant (CNA) & Patient Care Technician (PCT), with a secondary code of EDAJALAG, Mental Health Counseling & Therapy Services (K–12). Its NAICS code is 61171 and its SIC code is 8200.