What PROSTOR does

PROSTOR is a Ukrainian online cosmetics and beauty products retailer founded in 2005 and headquartered in Dnipro, Ukraine. Operating as a private limited liability company under the legal entity ТОВ «НУМІС» (NUMIS LLC), it runs a direct-to-consumer e-commerce platform at prostor.ua supplemented by native iOS and Android mobile applications. The platform carries 18+ product categories, including decorative cosmetics, skincare, body care, haircare, Korean beauty products, perfumery, household chemicals, health products, baby care, men's grooming, and haberdashery, with pricing spanning budget to premium tiers (for example, facial masks priced from 19.90 UAH to 249 UAH). The customer base is the general Ukrainian consumer, served through a horizontal B2C mass-market segment model with secondary focus on parents, professional beauty buyers, and male grooming segments.

Name

PROSTOR

Legal name

ТОВ «НУМІС»

Website

https://prostor.ua

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PROSTOR is a Ukrainian online retailer of cosmetics, beauty, personal care, and household products, serving consumers across 128 Ukrainian cities through its website, iOS/Android mobile apps, and a network of 436 branded pickup points.

Ownership category

akta.pro rank

Headquarters

HQ city

Dnipro

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce retail sales: Direct retail of cosmetics, personal care, household chemicals, and related products to consumers through online store and mobile applications. Revenue generated from one-time product purchases at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PROSTOR is a Ukrainian online retailer selling cosmetics, beauty, personal care, household chemicals, fragrances, health products, and related categories through its website prostor.ua and iOS/Android mobile apps. Orders are fulfilled either via Nova Poshta delivery or through PROSTOR's own network of 436 branded pickup points across 128 Ukrainian cities, with free delivery offered for orders exceeding 800 UAH.

Product overview

PROSTOR is an online cosmetics and beauty products retail platform operating in Ukraine, functioning as a unified e-commerce marketplace that connects customers with beauty and household products from multiple brands. The core platform is the PROSTOR Online Store (prostor.ua) which provides the shopping experience, alongside mobile applications for iOS and Android that extend accessibility to customers. The platform operates a network of 436 physical pickup points across 128 Ukrainian cities, integrating with Nova Poshta for delivery logistics. Additional services include the Prostor Club loyalty program for customer rewards, gift certificates, and order tracking capabilities. The product portfolio spans 18+ major categories including decorative cosmetics, facial care, body care, haircare, Korean cosmetics, perfumery, household chemicals, health products, home goods, children's products, men's grooming, and haberdashery. The platform features products from various international and Ukrainian brands, with emphasis on professional cosmetics, Korean beauty trends, and mass-market offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• PROSTOR Online Store (prostor.ua) Ukrainian e-commerce storefront offering cosmetics, skincare, haircare, body care, fragrances, household chemicals, health products, accessories, and related categories, with catalog browsing, filtering, customer accounts, wishlists, and order tracking. Targeted at individual Ukrainian consumers for personal and household use.
• PROSTOR Mobile Application (iOS) Native iOS application that lets Ukrainian consumers shop the PROSTOR catalog, manage accounts, receive push notifications about orders and promotions, and place purchases on mobile devices.
• PROSTOR Mobile Application (Android) Native Android application that lets Ukrainian consumers shop the PROSTOR catalog, manage accounts, receive push notifications about orders and promotions, and place purchases on mobile devices.
• PROSTOR Pickup Points Network Network of 436 branded pickup points across 128 Ukrainian cities where customers can collect online orders, with free delivery to pickup offered for orders above 800 UAH.
• Prostor Club Loyalty Program Registered customer loyalty program that lets members accumulate bonuses, unlock discounts, and access rewards through the "Простір нагород" (Rewards Space) feature, supporting repeat purchases across the PROSTOR catalog.
• PROSTOR Gift Certificates Digital and physical gift certificates that can be purchased and redeemed as store credit toward beauty and personal care products on PROSTOR, letting customers give beauty-product gifts.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorNova Poshta is the primary logistics partner for order delivery across Ukraine. The company offers multiple delivery options including delivery to Nova Poshta pickup points, apartments, and branches. Free delivery thresholds apply for Nova Poshta services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lookfantastic: THG Holdings-owned global online beauty retailer selling premium skincare, haircare, makeup, and wellness brands direct to consumers. Same digital-first, multi-brand beauty marketplace model as PROSTOR with international reach and similar customer demographic.
• Notino: Europe's largest online pure-play beauty retailer offering 1,000+ brands across skincare, fragrance, hair care, and makeup with delivery to multiple countries. Comparable as an online beauty specialist competing for the same category basket that PROSTOR sells.
• Flaconi: Leading German online pure-play beauty and perfumery retailer with a 30,000+ SKU catalog across 850+ brands. Equivalent business model to PROSTOR as a digitally native multi-brand beauty specialist serving national and regional customers.
• Feelunique: European online pure-play beauty retailer offering 30,000+ SKUs across skincare, makeup, fragrance, and haircare with international delivery. Closely matches PROSTOR's online-only, multi-brand beauty model and broad-assortment positioning.
• Makeup (Ukraine): Ukraine's largest dedicated online cosmetics retailer selling a similar assortment of decorative cosmetics, skincare, hair care, and perfume to Ukrainian consumers. Directly comparable in product mix, customer base, and e-commerce-only delivery model.
• Rozetka: Ukraine's leading general e-commerce marketplace operating its own fulfillment and pickup-point network; sells an extensive beauty and personal-care assortment alongside general merchandise, competing head-on with PROSTOR in cosmetics and household chemicals.

Broad incumbents

• Douglas: Europe's leading multi-brand perfumery and beauty retailer with 1,800+ stores and a strong e-commerce channel. Overlaps with PROSTOR on perfumery, skincare, and decorative cosmetics assortment, targeting similar mid-to-premium beauty customers.
• Watsons: Asia's largest health and beauty retail chain with stores and e-commerce operations across multiple markets including Ukraine. Sells a comparable assortment of skincare, cosmetics, personal care, and health supplements and competes with PROSTOR for similar Ukrainian B2C shoppers.
• EVA: Largest Ukrainian drugstore and beauty chain with 1,000+ physical stores selling cosmetics, personal care, and household products. Overlaps with PROSTOR's assortment and even operates 'Eva.online' as a digital channel, making it both an offline and online competitor in Ukraine.
• Sephora: Global multi-brand beauty retailer carrying premium and mass cosmetics, skincare, fragrance, and tools via omnichannel retail. Comparable in that Sephora competes for the same premium beauty and Korean beauty demand that PROSTOR addresses across international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prostorua
• Instagraminstagram.com/prostor_ua
• Xx.com/prostorua
• LinkedInlinkedin.com/company/prostorua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROSTOR