What Rozetka does

Rozetka is Ukraine's largest online retailer and marketplace, founded in 2005 in Kyiv by Vladyslav Chechotkin and operating under the legal entity RozetkaLTD. The company runs a hybrid e-commerce model functioning as both a direct retailer and a third-party marketplace platform, offering products across 23+ categories including electronics, home appliances, fashion, beauty, sports, automotive, kids' goods, pet supplies, and groceries. Its technology platform at rozetka.com.ua supports both consumer purchases and a seller portal (seller.rozetka.com.ua), complemented by native iOS and Android mobile applications. Distribution extends beyond online to a physical footprint of 500+ offline stores across 170+ Ukrainian cities, with delivery options including courier, parcel lockers, and post office pickup.

The company monetizes through four distinct revenue streams: (1) direct retail product sales, (2) marketplace commissions from third-party sellers, (3) advertising via a dedicated ad platform (advertising.rozetka.com.ua), and (4) financial services through the Rozetka Card co-branded with Unex Bank and Mastercard (offering credit limits up to 200,000 UAH with a 62-day interest-free period). Additional recurring revenue comes from the Smart subscription (50 UAH/month for free delivery), a franchise program for opening physical stores, and B2B corporate purchasing services. Customer segments are primarily mass-market Ukrainian consumers, supplemented by marketplace sellers and corporate B2B clients.

Rozetka is a privately held company that has received institutional backing from Horizon Capital (2015, 2016) and most recently a $29.3 million investment from the European Bank for Reconstruction and Development in May 2026. In 2018, the company acquired EVO.company, another major Ukrainian online marketplace, consolidating market position. The company employs 501-1,000 people, operates exclusively within Ukraine, and holds the registered ROZETKA™ trademark. Its recent strategic emphasis is on diversification into recurring revenue (subscriptions, financial services) and ecosystem expansion (advertising, franchise, B2B) while maintaining its dominant position in Ukrainian online retail.

Name

Rozetka

Legal name

RozetkaLTD

Website

https://rozetka.com.ua

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rozetka is Ukraine's largest online retailer and hybrid marketplace, operating since 2005 with 500+ physical stores across 170+ cities, a third-party seller platform, and 23+ product categories. It serves mass-market Ukrainian consumers with direct retail, marketplace commissions, advertising, and a co-branded credit card.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Online marketplace
• E-commerce retail
• Consumer electronics
• Omnichannel retail
• Fashion marketplace

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of products across electronics, appliances, clothing, beauty, kids, pets, sports, alcohol, and other categories. Rozetka acts as both retailer and marketplace, selling products directly and through third-party sellers.
2. Marketplace Commission: Third-party sellers (merchants) sell products through Rozetka's platform, paying commission fees. The company states 'someone starts their first business here' as a marketplace.
3. Advertising: Promotional space on the platform for brands and sellers. The company operates advertising.rozetka.com.ua for advertising partnerships.
4. Financial Services - Rozetka Card: Partnership with Unex Bank and Mastercard to issue the Rozetka Card credit card, generating revenue through credit interest, transaction fees, and interchange fees on card payments both on and off the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Rozetka operates Ukraine's largest hybrid e-commerce platform, selling consumer goods directly across 23+ categories (electronics, appliances, fashion, beauty, sports, home goods, automotive, etc.) while also hosting third-party marketplace sellers. The company supplements its online marketplace with 500+ physical retail stores across 170+ Ukrainian cities, an installment payment program, a co-branded Rozetka Card credit product, and a Smart subscription service for free delivery.

Product overview

Rozetka is Ukraine's largest online retailer and marketplace, operating since 2005. The core offering is the Rozetka Marketplace platform where customers can purchase products across 23+ categories including electronics, home appliances, fashion, automotive, sports, beauty, and groceries. The company operates a hybrid model as both direct retailer and marketplace for third-party sellers. Supporting products include the Rozetka Card (co-branded credit card with Unex Bank/Mastercard), Smart Subscription (50 UAH/month for free delivery), and over 500 offline stores. B2B services include seller platform, advertising, franchise, and corporate purchasing programs.

Differentiator

Problem solved

Functional benefit

Brands

• Rozetka Card: A co-branded credit and debit card launched in partnership with Unex Bank and Mastercard, offering bonus points, discounts, and credit facilities up to 200,000 UAH.
• Smart

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MastercardcoreTechnology or IntegrationPayment network partnership for the Rozetka Card, enabling worldwide card acceptance at any merchant accepting Mastercard. Provides the payment rails and global acceptance network for the co-branded card.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wildberries: Russia-origin general merchandise marketplace that has expanded into CIS markets including Ukraine. Comparable marketplace model with broader geographic scale; re-entry or expansion would represent a major competitive threat to Rozetka's domestic dominance.
• Amazon: Global e-commerce and marketplace leader. Sets the reference point for horizontal marketplace scale, advertising revenue, and subscription programs (Prime) — relevant as a long-term competitive and strategic benchmark for Rozetka's ambitions.
• OLX Ukraine: Ukraine's leading classifieds platform for new and used goods. Adjacent to Rozetka in serving Ukrainian consumers' online shopping needs, especially for used goods; part of the broader horizontal e-commerce competitive landscape.
• Allegro: Poland's leading general-merchandise marketplace, comparable to Rozetka in marketplace structure and horizontal category coverage. While not directly competing in Ukraine, it serves as a regional benchmark for marketplace business model and monetization.

Direct peers

• Comfy: Major Ukrainian consumer electronics and home appliance retailer with both online storefront and 100+ offline stores. Directly competes with Rozetka across electronics, appliances, and adjacent home categories in the same omnichannel format.
• Allo: One of Ukraine's largest online and offline electronics and home appliance retailers. Directly competes with Rozetka in core electronics categories, also operates a network of physical stores and marketplace functionality for third-party sellers.
• Epicentr K: Ukraine's largest home improvement and DIY retailer, also expanding into general merchandise including electronics, furniture, and household goods. Comparable omnichannel marketplace model with extensive offline store footprint competing for the same mass-market consumer wallet.
• Prom.ua (EVO.company): Ukrainian B2B and B2C marketplace acquired by Rozetka's parent in 2018. Operates as a horizontal marketplace for goods and services, sharing technology infrastructure and ecosystem logic with Rozetka's marketplace.
• Eldorado.ua: Ukrainian electronics and home appliance retailer with online and offline presence. Competes directly with Rozetka in consumer electronics, smartphones, and appliances across the same mass-market segment.

Emerging players

• Kasta: Ukrainian fashion-focused online retailer. Competes with Rozetka in the apparel category but with a narrower vertical focus and pure-play online model; represents the type of vertical-specific challenger that could erode Rozetka's category share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rozetka_news
• LinkedInlinkedin.com/company/rozetka

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rozetka