What kinfo does

Kinfo (legally KINFO AB) is a Stockholm-headquartered, founder-led, self-funded software company that operates a verified social-trading platform primarily serving US retail day traders and swing traders. The platform combines a trading journal with verified PnL and performance metrics by integrating directly with more than 20 US brokerages and clearing firms via OAuth, official broker APIs, or credential-based read-only connections (Interactive Brokers, Tradier, TradeStation, Charles Schwab, Robinhood, Fidelity, E-Trade, TradeZero, SageTrader, Lightspeed, Rithmic/AMP Futures, Centerpoint, Ocean, Zimtra, SuccessTrader, Guardian, Cobra, NinjaTrader/Tradovate). Trades are automatically imported; metrics such as realized PnL, win rate, average gain, and average-cost trade consolidation are calculated deterministically from broker transactions and cannot be manually edited, positioning Kinfo as an anti-fraud verification layer against the "fake guru" scam economy that pervades US day-trading education.

The business model is subscription-based with two paid tiers: Kinfo PRO at $24/month or $90/year and Kinfo PRO+ at $44/month or $224/year, atop a FREE tier that provides basic broker-linked tracking. A secondary channel is the Kinfo Partner Program, in which US brokerages and prop firms (TradeZero, SageTrader, and others) bundle Kinfo PRO at wholesale or free rates as a value-added client retention tool. Distribution combines self-serve web and mobile (iOS/Android), content marketing via the Transparent Traders Podcast and monthly profitable-trader statistics blog, and a strategic community partnership with the r/Daytrading subreddit (1.8M members) that attaches a verified flair to linked Reddit users via a bot. Customer segments span (1) active retail day/swing traders seeking objective performance tracking, (2) trading educators and course sellers who use verified profiles to differentiate from fraudulent "furus," and (3) brokerages/prop firms seeking differentiated value-added tooling.

Strategic posture is product-led growth: free signup with sub-60-second broker linking, no credit card required, with paid tier conversion through feature gating (priority sync, advanced reports, CSV/Excel export, custom periods, ticker locking, Trade Hiding via "Edge Protection," PRO+ options spread detection). Notable milestones include the 2022 PRO launch alongside a Points & Rewards referral program that enables users to earn free PRO access through sign-ups, the April 2022 TradingView export integration, the August 2023 Reddit verification partnership, the 2024 PRO+ tier launch with options spread detection, and the build-out of broker partner channels. The firm operates without external venture capital and has 11-50 employees, with the founder "Karl" (identified elsewhere as Karl Döbeln) retaining full ownership and control.

Name

kinfo

Legal name

KINFO AB

Website

https://kinfo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinfo (KINFO AB) is a Stockholm-headquartered, self-funded social trading platform that verifies and displays retail traders' performance through direct read-only integrations with 20+ US brokerages, monetizing via PRO and PRO+ subscriptions and a broker partner wholesale program.

Ownership category

akta.pro rank

Product category

Trading Analytics / Trading Journal Software

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

• Trading journal software
• Broker integration API
• Verified trading performance
• Retail trading analytics
• Social trading platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription (PRO & PRO+ tiers): Kinfo generates revenue primarily from paid tier subscriptions. The FREE tier provides basic tracking; PRO ($24/month or $90/year) adds priority sync, advanced reports, data export, full trading history viewing, custom periods, ticker locking, notes/tags, priority support, trade hiding, and Excel/Google Sheets integration. PRO+ ($44/month or $224/year) adds everything in PRO plus spread detection for options and Excel integration.
2. Broker Partner Whitelabel/Reseller: Brokers in the Kinfo Partner Program offer kinfo PRO to their clients at heavily discounted wholesale rates. Some brokers (e.g., TradeZero Platinum accounts) provide kinfo Pro for free as a client perk, with Kinfo receiving compensation from the broker.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

kinfo operates a broker-integrated trading journal and analytics platform that automatically imports trades from linked US brokerages and calculates verified performance metrics (average gain, winning trades %, cumulative profit) using an Average Cost method. The platform offers a free tier and two paid subscription tiers (PRO at $24/month or $90/year, and PRO+ at $44/month or $224/year) with advanced reports, CSV/Excel export, options spread detection, TradingView Pine Script export, and a public verified-trader leaderboard — available on web, iOS, and Android.

Product overview

Kinfo is a social trading platform offering verified trading performance tracking through direct broker integrations. The product ecosystem consists of the core Kinfo Trading Journal (available on web and mobile), three subscription tiers (FREE, PRO at $24/month, and PRO+ at $44/month), and supplementary offerings including Edge Protection add-on, Trader Verification service, Leaderboard competition platform, the Transparent Traders Podcast, and curated Recommended Education and Recommended Brokers directories. The platform integrates with over 20 US brokers including Interactive Brokers, TradeStation, Schwab, TradeZero, Robinhood, and Fidelity to automatically import and verify trading data.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinfo Trading Journal A broker-integrated trading journal available on web and mobile (iOS and Android) that automatically imports trades via read-only broker connections, calculates verified performance metrics (profit, average gain, winning trades %), and ranks verified traders on a public leaderboard. Offered in three tiers: FREE ($0; basic broker auto-sync and verified profile), PRO ($24/month or $90/year; priority sync, advanced per-broker/account/time-of-day reports, CSV and Excel/Google Sheets export, TradingView Pine Script export, ticker locking, notes/tags, trade hiding), and PRO+ ($44/month or $224/year; adds automatic options spread detection). Built for US retail day traders, swing traders, and trading educators.
• Kinfo Partner Program A B2B wholesale program through which US brokerages and prop firms (e.g., SageTrader, TradeZero, Centerpoint, Ocean Securities, Zimtra) offer kinfo PRO to their clients at discounted wholesale rates or as a free client perk (TradeZero Platinum accounts include kinfo Pro for free). Partners gain co-marketing visibility on kinfo.com's Recommended Brokers page and benefit from direct broker-API integrations where available.

Quantifiable outcome

• 49% of traders on the platform were profitable in October (2024 data)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SageTradercoreChannel Partner/ Reseller/ DistributorSageTrader is a premier brokerage firm with cutting-edge trading technology and direct market access. SageTrader joined Kinfo's Partner Program to offer its clients a comprehensive trading journal solution via Kinfo's platform. The case study on the Kinfo website details how the partnership enhances client satisfaction, differentiates SageTrader from competitors, and drives client engagement. Kinfo integrates directly with SageTrader using their official API. SageTrader is also listed as a 'Recommended Broker' on Kinfo's recommended brokers page.
• TradeZerocoreChannel Partner/ Reseller/ DistributorTradeZero offers Kinfo Pro for free to its Platinum Account holders as a client perk. Kinfo has a direct integration with TradeZero (unlike most brokers that use Plaid or Tradit). TradeZero is listed as a 'Recommended Broker' on Kinfo's platform. TradeZero covers US, International, and Canada markets and all three TradeZero platforms integrate with Kinfo.
• r/Daytrading (Reddit)coreStrategic or Co-development PartnerKinfo partnered with the r/Daytrading subreddit (1.8M members, top 1% by size on Reddit) to implement a verification flair system. Users link their Reddit username to their Kinfo account via Reddit's official API. A Kinfo-managed bot monitors linked accounts and attaches a 'verified' flair to Reddit usernames on the subreddit. The bot also creates a sticky comment on verified users' posts showing their Kinfo track record. This is Kinfo's most significant community partnership for organic user acquisition and credibility.
• Interactive BrokerscoreTechnology or IntegrationInteractive Brokers is one of the most popular brokers among Kinfo users. Kinfo integrates via IB's reporting services using Flex Web Services. Users must email IB (or use Kinfo's preformatted email) to enable the integration with reference CUSTREPORT-5989. IB provides up to 4 years of historical data and timestamp-level trade data for detailed intra-day analysis.
• TradiercoreTechnology or IntegrationTradier is a popular choice for active traders with outstanding coverage and a constantly evolving trading platform. Kinfo integrates directly with Tradier using their official API under a direct agreement with Tradier. The integration uses OAuth for secure credential-free authentication.
• Charles SchwabcoreTechnology or IntegrationSchwab is one of the largest brokerages supported by Kinfo. Kinfo integrates directly with Schwab using their official API under a direct agreement with Schwab. Supports auto-sync for 7 days before requiring re-authentication.
• TradeStationcoreTechnology or IntegrationTradeStation is one of the most popular choices among active traders on Kinfo. Kinfo integrates directly with TradeStation using the official API under a direct agreement with TradeStation.
• SnapTradecoreTechnology or IntegrationKinfo uses SnapTrade as an aggregation provider to link Robinhood, Fidelity, and E-Trade accounts. SnapTrade handles the authentication flow using the same credentials as the respective brokerage apps.
• Wedbush (ClientLink)coreTechnology or IntegrationKinfo links Lightspeed and Cobra Trading accounts via Wedbush ClientLink credentials. Users authenticate using their Wedbush login (different from their trading platform credentials). Wedbush supports daily auto-sync.
• PropreportscoreTechnology or IntegrationKinfo links Centerpoint, Ocean Securities, and Zimtra accounts via Propreports credentials. This is a read-only reporting platform used by prop firms; no trading credentials are shared with Kinfo.
• RithmiccoreTechnology or IntegrationKinfo links AMP Futures accounts via Rithmic credentials provided by AMP Futures. Kinfo notes it does not support AMP Futures with CQG. Rithmic is the execution infrastructure provider.
• Steven Dux (Dux Trading)minorOthersSteven Dux is a prominent day trading educator who has been transparent about his performance, previously using external account audits and posting broker-verified statements on Twitter. He is recommended as an educational resource on Kinfo's education page at $99/month for watch lists and private Discord access. He was one of the first well-known traders to join Kinfo.
• Clover Trading (Kyle Williams, Dom Maestromatteo, Michael Hudson)minorOthersRecommended education resource on Kinfo's education page. Mentors 3 traders covering equities (long & short, penny to large cap). Program starts at $125/month for watch lists and private Discord access. Recommended for beginners and traders wanting to learn new strategies.
• STC Trading (Eduardo Briceno)minorOthersRecommended education resource on Kinfo's education page. Eduardo teaches trading in Spanish, focused on day trading penny stocks using smart setups and scalping. Program starts at $88/month including watch lists, private Discord, and online day trading course. Targets Spanish-speaking traders.
• Madaz Trading (Max)minorOthersRecommended education resource on Kinfo's education page. Max 'Madaz' specializes in high-percentage scalp setups, particularly at the opening bell. Known for washout long, panic pop short, and halt-and-resume washout long strategies. Program starts at $99/month including watch lists, private chatroom, and live trading sessions.
• MIC Trading (Alex Temiz)minorOthersRecommended education resource on Kinfo's education page. Alex Temiz provides real, live trading education with members watching him trade live on Zoom with no delay every day. Program starts at $997 for the jumpstart accelerator program.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• eToro: eToro is a multi-asset broker and social trading platform where users can view and copy other traders' portfolios — a broad incumbent offering social trading credibility alongside execution, in contrast to Kinfo's analytics-only model.
• Stocktwits: Stocktwits is the largest social network for retail traders sharing ideas and performance; unlike Kinfo it is not verification-anchored to broker data, but it competes for the social-discovery engagement that powers Kinfo's leaderboard.
• TradingView: TradingView is the dominant charting and social platform used by retail traders; it integrates with many of the same brokers for trade sync and offers limited performance/journaling, making it a broad incumbent competing for the same workflow time.

Direct peers

• TradesViz: TradesViz is a broker-integrated trading journal offering trade analytics, visualization, and AI-assisted insights for active retail traders — comparable product surface to Kinfo PRO/PRO+.
• TradeZella: TradeZella is a subscription-based trading journal and analytics platform for active retail traders, with import integrations to several US brokers — the closest direct competitor to Kinfo on product and target customer.
• Edgewonk: Edgewonk is a paid trading journal and performance analytics platform focused on active day/swing traders, with broker import and detailed metrics — a like-for-like competitor in product scope and pricing model.
• Tradervue: Tradervue is one of the original broker-integrated trading journals for active retail and professional traders, offering trade import, performance analytics, and shared/verified profiles — overlapping Kinfo's core journal and social features.
• Journalytix: Journalytix is a broker-integrated trading journal and analytics platform serving active retail day traders with imports and reporting features similar to Kinfo's free and PRO tiers.

Emerging players

• Trade Ideas: Trade Ideas offers AI-powered stock scanning, alerting, and backtesting with some performance tracking for active US traders — partial overlap with Kinfo on the analytics side rather than verification.
• Tradytics: Tradytics provides AI-driven analytics, scanning, and trade-journal features for retail options and equity traders — overlapping Kinfo on analytics but adding AI trading signals, not pure verification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kinfo
• YouTubeyoutube.com/@kinfoofficial
• Facebookfacebook.com/kinfoinvest
• LinkedInlinkedin.com/company/kinfo-verified-trading-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kinfo