Full Focus
- Company typePrivate
- Founded2005
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Full Focus firmographics
Firmographics- Name
- Full Focus
- Legal name
- Michael Hyatt & Company, LLC
- Website
- https://fullfocus.co
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Full Focus industry classification
Industry- Product category
- Business Coaching and Productivity
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Services (8741), Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Stress Management & Burnout Prevention Coaching (HSADAGAD)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
Keywords
Where Full Focus is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Full Focus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Planner and Product Sales: Physical and digital planners (Full Focus Planner, Wellness Planner), journals, and accessories sold through the company's e-commerce store. Products can be purchased individually or as part of annual subscriptions.
- Annual Subscriptions: Prepaid 12-month subscriptions that include four planners shipped per year with automatic renewal. This creates predictable recurring revenue from engaged customers.
- Executive Coaching: Premium one-on-one coaching with Michael Hyatt for business owners generating $10M+ annual revenue. Described as a six-figure financial investment with personalized coaching program.
- Double Win Mastermind: 12-month group mastermind program for 7-figure women business owners. Includes CEO Camp retreat in Cancun, monthly CEO Days, and in-person mastermind sessions in Nashville.
- AI Business Lab Mastermind: Mastermind focused on AI implementation for business owners with $1M+ revenue and 3+ employees. Includes in-person intensives and ongoing group coaching.
- Courses and Digital Education: On-demand courses for professional development, productivity improvement, and leadership growth.
- Books and Publications: Michael Hyatt and Megan Hyatt Miller have authored multiple bestselling books on leadership, productivity, and life planning, including titles that have sold over 1.3 million copies combined.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - 12-month prepaid plan with 4 planners per year |
| Other | Multi-year contract | Executive Coaching with Michael Hyatt - Premium individual coaching |
| Subscription | Annual | Double Win Mastermind - 12-month program for women CEOs |
| Subscription | Annual | AI Business Lab Mastermind - AI-focused business coaching |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Full Focus product offering
Product offeringCore offering
Full Focus sells physical productivity planners (the Full Focus Planner and Wellness Planner), a gamified LifeFocus card-deck life planning system, books, and on-demand courses, supported by a digital LifeScore Assessment. Premium services include one-on-one executive coaching, group mastermind programs (Double Win Mastermind, AI Business Lab Mastermind), certified-coach services, and a Full Focus Certification program, all built around the proprietary "Double Win" methodology of winning at work and succeeding at life.
Product overview
Full Focus is a personal and professional development company offering a unified product ecosystem centered on achieving the 'Double Win' - winning at work and succeeding at life. The core offering is the Full Focus Planner system (available in standard and Wellness variants), complemented by the LifeFocus gamified life planning system with card decks. The company provides educational services including on-demand courses, books, and the Full Focus Certification program. Coaching offerings include Double Win Coaching (certified professionals), Michael Hyatt Executive Coaching (premium one-on-one), the Double Win Mastermind (Megan Hyatt Miller's 12-month program for women CEOs), and the AI Business Lab Mastermind (Michael Hyatt's AI-focused program for business owners). Additional tools include the free LifeScore Assessment and the Double Win Show podcast. All offerings tie together around a cohesive productivity and life planning methodology.
Differentiator
Problem solved
Functional benefit
Brands
- Full Focus Planner: Best-selling daily planner product that helped the company achieve mainstream recognition
- Double Win Coaching
- Double Win Mastermind
- AI Business Lab Mastermind
- LifeFocus
- Full Focus Wellness Planner
Products and services
- Full Focus Planner Flagship physical productivity planning system that combines goal-setting, quarterly previews, monthly planning, weekly planning, and daily routines; named "Best Daily Planner" by Forbes with over 1.2 million copies sold; designed for individuals and professionals seeking the "Double Win" of winning at work and succeeding at life.
- Full Focus Wellness Planner Variant of the flagship Full Focus Planner with added wellness features, combining the standard productivity planning system with additional health and wellness tracking capabilities for users seeking integrated work-life-wellness planning.
- LifeFocus Gamified life planning system using 11 card decks to help users discover their values, mission, and vision across nine life domains (body, mind, spirit, love, family, community, money, work, hobbies), with milestone and habit planning components included.
- Full Focus Journal
Quantifiable outcome
- 1.2 million+ Full Focus Planners sold, demonstrating market validation of the methodology
- +4 more outcomes
Companies that use Full Focus
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Full Focus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Full Focus partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Full Focus competitors and assessment
Company assessmentDirect peers
- Clever Fox (Inspiring Products): International undated planner and journal brand competing in the same productivity-planner vertical with similar subscription/retail mechanics at generally lower price points.
- FranklinCovey: Public productivity and leadership development firm (Stephen Covey lineage) selling planners, courses, and 7 Habits training to enterprises and professionals—directly comparable to Full Focus's planner + coaching + content model.
- Hal Elrod / Miracle Morning: Personal-development brand built around morning routines, books, and the Miracle Morning book/system plus paid coaching communities—analogous founder-led books+tools+coaching stack.
- Brendon Burchard / High Performance Institute: High-performance coaching brand selling books, online courses, certification, and high-ticket masterminds targeting ambitious professionals and entrepreneurs.
- Day Designer: Premium daily planner brand founded by Whitney Johnstone—direct retail and pricing competitor for the Full Focus Planner in the goal-setting/planner category.
- Erin Condren: Direct-to-consumer planner, journal, and organizational-product brand with subscription offerings—a benchmark for the physical-planner-plus-subscription business model.
- Marie Forleo: Founder-led brand offering online business courses (B-School, Everything is Figureoutable book, MarieTV) targeting women entrepreneurs—direct peer for the women-business-owner mastermind segment.
- The Life Coach School (Brooke Castillo): Founded/coached business selling high-ticket digital courses (Life Coach Certification, Scholars) plus a podcast/YouTube content engine—comparable to the Full Focus courses + certification + community stack.
Broad incumbents
- Tony Robbins (Results Coaching / Business Mastery): Largest player in premium personal-development and business coaching with events, books, and 6-7 figure masterminds—broader and larger scale than Full Focus but competing for the same executive-coaching wallet.
- Stephen Covey (7 Habits training programs): The intellectual lineage underpinning the goal-setting and life-planning methodology Full Focus commercializes; the broader enterprise training footprint establishes pricing and curriculum benchmarks for similar leadership content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Full Focus social profiles
Digital presenceFull Focus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full Focus leadership team
Management profileNumber of profiles
Profiles4 records
Full Focus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full Focus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full Focus
What does Full Focus do?
Full Focus sells physical productivity planners (the Full Focus Planner and Wellness Planner), a gamified LifeFocus card-deck life planning system, books, and on-demand courses, supported by a digital LifeScore Assessment. Premium services include one-on-one executive coaching, group mastermind programs (Double Win Mastermind, AI Business Lab Mastermind), certified-coach services, and a Full Focus Certification program, all built around the proprietary "Double Win" methodology of winning at work and succeeding at life.
Is Full Focus a public or private company?
Full Focus is a private company. It is classified as family owned and is currently operating.
When was Full Focus founded?
Full Focus was founded in 2005. It employs 11 to 50 people.
Where is Full Focus based?
Full Focus is headquartered in Franklin, United States, in the North America region.
How does Full Focus make money?
Seven revenue lines are on record. Planner and Product Sales are the primary driver. The others are annual Subscriptions, executive Coaching, double Win Mastermind, AI Business Lab Mastermind, courses and Digital Education and books and Publications.
Who are Full Focus's main competitors?
Direct peers on record are Clever Fox (Inspiring Products), FranklinCovey, Hal Elrod / Miracle Morning, Brendon Burchard / High Performance Institute, Day Designer, Erin Condren, Marie Forleo and The Life Coach School (Brooke Castillo). Broad incumbents are Tony Robbins (Results Coaching / Business Mastery) and Stephen Covey (7 Habits training programs).
Does Full Focus have an API?
No public API is recorded for Full Focus.
What industry is Full Focus in?
Full Focus's product category is Business Coaching and Productivity. Its primary akta.pro industry code is HSADAGAD, Stress Management & Burnout Prevention Coaching, with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 54169 and its SIC code is 8741.