Erin Condren Design
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Erin Condren Design firmographics
Firmographics- Name
- Erin Condren Design
- Legal name
- Erin Condren
- Website
- https://erincondren.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Erin Condren Design industry classification
Industry- Product category
- Custom Planners and Stationery
- NAICS
- Office Supplies and Stationery Retailers (45941)
- SIC
- Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)
- akta.pro primary industry
- Calendars, Planners & Organization Supplies Retail (CRALABAJ)
Keywords
Where Erin Condren Design is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Erin Condren Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Product Sales: Erin Condren generates revenue through direct sales of customizable planners, notebooks, journals, and stationery products. Products range from individual planners ($35-$65+) to bundled offerings ($27-$140+). The company offers various planner formats and accessories with customization options.
- Bundles and Value Sets: Pre-curated bundles offering discounted combinations of planners with accessories, providing higher average order value. Bundles range from $27 (accessories) to $112+ (organizer cases), with typical savings of 15-25% versus individual item prices.
- Wholesale and Bulk Orders: Wholesale program for bulk purchasing of planners and planning supplies for retailers and organizations. Also offers corporate gifting programs.
- Custom Photo Art: Custom-framed photo art products with heritage-grade quality, sold as premium gift items.
- EC Insider Loyalty Program: Points-based loyalty program (EC Insider) that rewards purchases, referrals, and engagement. Points can be redeemed for discounts, driving repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual planners and notebooks with optional personalization |
| Unit Pricing | Pay-as-you-go | Pre-curated planner bundles with accessories |
| Transaction based/ take rate | Pay-as-you-go | Bulk discount and loyalty pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Erin Condren Design product offering
Product offeringCore offering
Erin Condren Design sells customizable paper planners, notebooks, journals, and stationery products manufactured in the USA. Its flagship offering is the LifePlanner collection available in multiple layouts (Weekly, Daily, Dashboard, Horizontal, Vertical, Hourly), complemented by specialty planners for teachers, students, weddings, kids, and homeschooling, plus a full line of snap-in accessories, dashboards, pens, stickers, and travel/storage products.
Product overview
Erin Condren Design is a custom stationery and planning company offering a comprehensive portfolio of physical paper planners, notebooks, journals, and organizational accessories. The core offering centers on the LifePlanner™ collection—the flagship weekly planner available in multiple layouts (vertical, horizontal, hourly, dashboard)—complemented by specialty planners including Teacher Lesson Planner, Academic Planner, Monthly Planner, Wedding Planner, Kids Planner, and Homeschool Planner. The product line extends to notebooks (coiled, softbound, A5, B6), guided journals, and a full range of planner accessories including dashboards, stickers, pens, markers, and travel storage. All products are designed in the USA with customization options including cover personalization, interchangeable covers, and photo art integration. The company operates on a platform-plus-modules architecture where customizable core planners can be enhanced with snap-in accessories, ring agenda inserts, and bundled packages.
Differentiator
Problem solved
Functional benefit
Brands
- LifePlanner™: The signature weekly and daily planner collection featuring customizable layouts, covers, and accessories. Offered in multiple formats including coiled, softbound, and A5 ring agenda.
- Teacher Lesson Planner
- Academic Planner
- PetitePlanner
- EC Insider
- Budget Planning Bundle
Products and services
- LifePlanner Collection Flagship weekly and daily planner collection with customizable layouts (Vertical, Horizontal, Hourly, Dashboard), durable coils, thick 80lb paper, and interchangeable covers for comprehensive life organization.
- Weekly LifePlanner Best-selling weekly planner with vertical layout designed to plan life, achieve goals, and create lasting routines.
- Daily LifePlanner Duo Daily planner with visual hour-by-hour timeline for managing busy schedules and daily to-dos.
- Teacher Lesson Planner Specialty horizontal-layout planner designed by teachers for lesson planning and classroom organization throughout the school year.
- Academic Planner Student planner combining exam tracker, assignment organizer, and notebook functionality for school and academic use.
- Monthly Planner Planner combining monthly spreads with lined note pages for big-picture planning (Calendar Meets Notebook).
- LifePlanner A5 Ring Agenda
Companies that use Erin Condren Design
Customer profileSegments5 records
Ideal customer profiles6 records
Erin Condren Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Erin Condren Design partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, flagship and core.
- Girl TrekminorErin Condren partnered with Girl Trek for Black History Month 2025, matching customer donations made through the 'round up at checkout' program. Girl Trek is a nonprofit organization empowering Black women's health and wellness.
- Stoney Clover LaneflagshipBrand collaboration featuring exclusive planner and accessory designs with Stoney Clover Lane. Includes coordinated bundles and product lines available on erincondren.com.
- EttaVeecoreBrand collaboration with EttaVee featuring exclusive colorful planner designs and coordinating accessories.
- SmileyWorldcoreBrand collaboration with SmileyWorld featuring smile-themed planner accessories and bundled products.
- Hello KittycoreBrand collaboration featuring Hello Kitty themed planners and accessories in the Collabs section.
- AfterpaycorePayment integration partner offering 'Shop now, Pay in 4' installment payment option for purchases of $30-$1,500 with no interest or late fees.
- PayPal (Pay in 4)corePayment integration partner offering Pay in 4 installment option for purchases of $30-$1,500 with 25% down payment and autopay for remaining payments.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Erin Condren Design competitors and assessment
Company assessmentDirect peers
- Moleskine: Iconic notebook and planner brand with comparable paper-quality positioning, customizable covers, and global DTC distribution — closest international analogue to Erin Condren's premium paper offering.
- Papier: Direct-to-consumer customizable planners, notebooks, and stationery brand operating on a similar personalization model with cover design tools and ongoing seasonal planner launches — directly overlapping Erin Condren's core product and customer.
- Happy Planner (me & my BIG ideas): Vertically-integrated planner and sticker brand sold through mass retail (Michaels, Target) and DTC; competes head-to-head on customizable coil planners, sticker accessories, and teacher/student segments.
- Plum Paper: Customizable planner and stationery DTC brand with similar personalization configurator, teacher planner line, and bundling mechanics — directly comparable on product scope and target buyer.
- Whitney English: Founder-led custom planner and stationery brand with comparable DTC personalization and lifestyle branding; operates at a similar niche scale targeting planners, productivity, and lifestyle segments.
Emerging players
- Clever Fox Planner: DTC-focused undated planner brand with strong Amazon presence; competes with Erin Condren's planner-and-accessories bundle model but at a lower price tier and narrower product line.
- Cricut: Adjacent personalization platform whose cutting machines enable consumer DIY planner and sticker customization; competes indirectly with Erin Condren's snap-in accessory and sticker ecosystem.
Broad incumbents
- Rifle Paper Co. Established lifestyle stationery and home goods brand with comparable floral/art-driven design aesthetic and broad retail and DTC distribution; overlaps Erin Condren on design-forward planners and stationery.
- ACCO Brands (Five Star, Mead): Public school and office supplies incumbent owning planners, notebooks, and binders sold through mass and educational channels; competes with Erin Condren in academic and teacher planner categories via institutional distribution.
- Hallmark: Mass-market greeting cards and stationery incumbent with broad retail distribution and corporate gifting capability — overlaps Erin Condren in paper keepsakes, calendar products, and corporate gifting channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Erin Condren Design social profiles
Digital presenceErin Condren Design compliance and trust
Trust signalCompliance3 records
Erin Condren Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erin Condren Design leadership team
Management profileNumber of profiles
Profiles2 records
Erin Condren Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erin Condren Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erin Condren Design
What does Erin Condren Design do?
Erin Condren Design sells customizable paper planners, notebooks, journals, and stationery products manufactured in the USA. Its flagship offering is the LifePlanner collection available in multiple layouts (Weekly, Daily, Dashboard, Horizontal, Vertical, Hourly), complemented by specialty planners for teachers, students, weddings, kids, and homeschooling, plus a full line of snap-in accessories, dashboards, pens, stickers, and travel/storage products.
Is Erin Condren Design a public or private company?
Erin Condren Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Erin Condren Design founded?
Erin Condren Design was founded in 2004. It employs 101 to 250 people.
Where is Erin Condren Design based?
Erin Condren Design is headquartered in Los Angeles, United States, in the North America region.
How does Erin Condren Design make money?
Five revenue lines are on record. Direct Product Sales are the primary driver. The others are bundles and Value Sets, wholesale and Bulk Orders, custom Photo Art and EC Insider Loyalty Program.
Who are Erin Condren Design's main competitors?
Direct peers on record are Moleskine, Papier, Happy Planner (me & my BIG ideas), Plum Paper and Whitney English. Emerging players are Clever Fox Planner and Cricut. Broad incumbents are Rifle Paper Co., ACCO Brands (Five Star, Mead) and Hallmark.
Does Erin Condren Design have an API?
No public API is recorded for Erin Condren Design.
What industry is Erin Condren Design in?
Erin Condren Design's product category is Custom Planners and Stationery. Its primary akta.pro industry code is CRALABAJ, Calendars, Planners & Organization Supplies Retail. Its NAICS code is 45941 and its SIC code is 2780.