Bing Surfboards
Bing Surfboards is a privately held, California-based surfboard manufacturer founded in 1959, selling handcrafted longboards, shortboards, midlengths, and custom boards directly to consumers via its Encinitas retail store, DTC e-commerce, and dealer network, alongside branded apparel and third-party surf gear.
- Company typePrivate
- Founded1959
- HeadquartersEncinitas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bing Surfboards does
Bing Surfboards is a privately held, California-based surfboard manufacturer and retailer founded in 1959 and headquartered in Encinitas, CA. The company handcrafts surfboards across longboard, shortboard, midlength, and specialty categories (including the proprietary Derringer, Puffer Fish, Alpha Pin, and Pigformer Series), and operates a direct-to-consumer model through its bingsurf.com e-commerce site, a single physical retail store at 974 N Coast Highway 101 in Encinitas, and an authorized dealer network across North America. Beyond its core surfboards, Bing sells a branded apparel line (Bing Gear for men, women, and kids) and resells third-party surf equipment including wetsuits (Manera, Vissla, Seea, Sisstrevolution), fins (True Ames, Flying Diamonds, Futures, Akila), leashes, ponchos, and suncare.
The business generates revenue across five streams: one-time surfboard sales (featured boards priced $1,325-$1,675 with custom builds available), branded apparel and accessories, third-party surf gear resale, shaping sessions with Matt (an experiential service), and digital or in-store gift cards ($10-$1,000 denominations). Go-to-market is anchored on the brand's 60+ years of heritage, a sponsored rider team of approximately 19 surfers (the "Bing Family"), collaborations with brands such as Leus, MIZU, and Flying Diamonds, and grassroots community engagement (shaping sessions, competition sponsorships including The Boardroom 2023). Operations are domestic-only (North America) with no public funding, no parent company, and no disclosed ownership or headcount information.
Bing Surfboards firmographics
Firmographics- Name
- Bing Surfboards
- Legal name
- Bing Surfboards
- Website
- https://bingsurf.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bing Surfboards is a privately held, California-based surfboard manufacturer founded in 1959, selling handcrafted longboards, shortboards, midlengths, and custom boards directly to consumers via its Encinitas retail store, DTC e-commerce, and dealer network, alongside branded apparel and third-party surf gear.
- Ownership category
- akta.pro rank
Bing Surfboards industry classification
Industry- Product category
- Surfboard Manufacturing
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
- akta.pro secondary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Bing Surfboards is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bing Surfboards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Surfboard Sales: One-time sales of handcrafted surfboards including longboards, midlengths, shortboards, and custom orders. Boards range from approximately $1,325 to $1,675 for featured models.
- Apparel and Accessories: Sales of Bing-branded merchandise including t-shirts, sweatshirts, hoodies, hats, and accessories. Clothing items range from $24-$69.
- Surf Gear Resale: Resale of third-party surf equipment including wetsuits ($14-$759), leashes ($36-$40), fins ($70-$165), board bags, and beach accessories.
- Shaping Sessions: Professional shaping sessions offered with Matt, providing experiential service revenue.
- Gift Cards: Digital and in-store gift cards available in denominations from $10 to $1,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Featured Surfboards |
| Unit Pricing | Pay-as-you-go | T-shirts |
| Unit Pricing | Pay-as-you-go | Sweatshirts and Hoodies |
| Unit Pricing | Pay-as-you-go | Headwear |
| Unit Pricing | Pay-as-you-go | Wetsuits |
| Unit Pricing | Pay-as-you-go | Fins |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bing Surfboards product offering
Product offeringCore offering
Bing Surfboards manufactures and retails handcrafted surfboards (longboards, shortboards, midlengths, and the Pigformer Series) through their e-commerce site and physical store in Encinitas, CA. They also sell Bing Gear branded apparel and accessories, third-party surf equipment such as wetsuits, leashes, and fins, and offer custom surfboard orders and shaping sessions.
Product overview
Bing Surfboards is a California-based surfboard manufacturer and retailer with over 60 years of craftsmanship since 1959. The company offers a diversified product portfolio centered on handcrafted surfboards (Longboards, Shortboards, Midlengths, and the Pigformer Series) alongside an extensive clothing and accessories line under the Bing Gear brand (Mens, Womens, Kids apparel, Sweatshirts, Headwear, and Accessories). The company also retails complementary surf equipment including wetsuits from Manera and Vissla, surfboard fins from brands like True Ames and Flying Diamonds, leashes, and beach gear. Services include custom surfboard orders, shaping sessions, and gift cards. Products are available through the online store and a physical retail location in Encinitas, CA.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Surfboards
Companies that use Bing Surfboards
Customer profileSegments2 records
Ideal customer profiles2 records
Bing Surfboards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bing Surfboards partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Eric DiamondminorEric Diamond designed the Leucadia Shop t-shirt, a collaborative apparel design for the Bing brand.
- Stu LinderminorStu Linder created the first graphic design for Bing Surfboards - the 'BA' (Bare Ass) design - which remains a classic brand element.
- LeusminorBing Surfboards X Leus collaborative towel and poncho products, including the Classic Encinitas towel poncho.
- MIZUminorBing X MIZU collaboration on V8 insulated stainless steel water bottles (26oz) for $39.
- Flying Diamonds Fin Co.coreBing X Flying Diamonds collaborative fin collection designed by Matt Calvani with Flying Diamonds technology. Includes 8.5" flex fins.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Bing Surfboards competitors and assessment
Company assessmentDirect peers
- Pyzel Surfboards: Hawaii/California-based custom surfboard shaper with similar premium price points and pro-surfer endorsements, directly competing with Bing in the performance and traditional surfboard segments.
- Lost Surfboards: Iconic California surfboard brand founded by Matt Biolos, offering a similar mix of handcrafted shortboards, mid-lengths, and apparel with strong surf culture branding parallel to Bing's market positioning.
- Channel Islands Surfboards: California-based handcrafted surfboard manufacturer with similar premium positioning and pro-surfer-driven design ethos, directly competing with Bing in the custom and stock surfboard category.
- JS Surfboards: Australian surfboard brand with strong pro-surfer team and similar custom plus stock board lineup, directly comparable to Bing in product range, target market, and surf culture positioning.
- Vissla: Surf lifestyle apparel and wetsuit brand with similar California-inspired aesthetic and direct-to-consumer approach, competing with Bing's apparel line and surf gear category.
- Rusty Surfboards: California-rooted custom surfboard brand with parallel heritage positioning, competing in the same premium handcrafted surfboard category as Bing with similar shaping session and custom order offerings.
Broad incumbents
- Patagonia: Outdoor apparel incumbent with surf heritage, sustainability positioning, and premium pricing overlap with Bing's apparel category, offering broader product lines to similar environmentally-conscious surf lifestyle consumers.
- Quiksilver: Global surf lifestyle apparel and equipment incumbent with broad product portfolio including surfboards, wetsuits, and apparel, serving overlapping customers with Bing but at much larger scale and brand recognition.
- Billabong: Major global surf lifestyle brand offering apparel, wetsuits, and accessories that overlap with Bing Gear and the third-party surf gear Bing resells, competing for the same lifestyle consumer wallet share.
Emerging players
- Firewire Surfboards: Technology-forward surfboard manufacturer using advanced construction techniques (e.g., epoxy, sustainable materials) competing for the same premium surfboard customer with a different value proposition around innovation rather than heritage.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bing Surfboards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bing Surfboards leadership team
Management profileNumber of profiles
Profiles1 record
Bing Surfboards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bing Surfboards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bing Surfboards
What does Bing Surfboards do?
Bing Surfboards manufactures and retails handcrafted surfboards (longboards, shortboards, midlengths, and the Pigformer Series) through their e-commerce site and physical store in Encinitas, CA. They also sell Bing Gear branded apparel and accessories, third-party surf equipment such as wetsuits, leashes, and fins, and offer custom surfboard orders and shaping sessions.
Is Bing Surfboards a public or private company?
Bing Surfboards is a private company. It is classified as unknown and is currently operating.
When was Bing Surfboards founded?
Bing Surfboards was founded in 1959. It employs 11 to 50 people.
Where is Bing Surfboards based?
Bing Surfboards is headquartered in Encinitas, United States, in the North America region.
How does Bing Surfboards make money?
Five revenue lines are on record. Surfboard Sales are the primary driver. The others are apparel and Accessories, surf Gear Resale, shaping Sessions and gift Cards.
Who are Bing Surfboards's main competitors?
Direct peers on record are Pyzel Surfboards, Lost Surfboards, Channel Islands Surfboards, JS Surfboards, Vissla and Rusty Surfboards. Broad incumbents are Patagonia, Quiksilver and Billabong. Firewire Surfboards is listed as an emerging player.
Does Bing Surfboards have an API?
No public API is recorded for Bing Surfboards.
What industry is Bing Surfboards in?
Bing Surfboards's product category is Surfboard Manufacturing. Its primary akta.pro industry code is CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards), with a secondary code of CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories). Its NAICS code is 45911 and its SIC code is 5940.