What Leus Capital does

Leus Capital is a Turkey-based (Istanbul) private financing and intelligence platform founded in 2024 that serves mobile game and app studios globally. The company operates a unified three-product suite: Capital (non-dilutive user acquisition funding covering up to 80% of ad spend for terms up to 12 months with zero equity loss), LUMINA (ML-powered predictive analytics delivering 52-week ROAS and LTV forecasts with claimed up to 99% accuracy and confidence intervals), and VISUA (AI-powered creative intelligence that analyzes competitor ads, categorizes strategies, and supports semantic search). The platform integrates natively with major mobile measurement partners (Adjust, AppsFlyer), subscription analytics tools (RevenueCat, Adapty), and ad networks (Meta, Google Ads, AppLovin, Apple Search Ads) to ingest cohort, revenue, and creative performance data.

Under the hood, LUMINA processes structured time-series cohort data to forecast revenue and breakeven timelines at cohort, country, app, and company levels, while VISUA applies computer vision and NLP to image, video, and text ad creatives, correlating creative elements with performance metrics via a cross-analysis matrix. The business model blends a freemium, product-led growth motion (the free Explorer tier with a 4-pillar eligibility score) with an enterprise field-sales layer for Scaler tier funding arrangements, plus a credit scoring service that routes assessments to partner banks. Revenue is generated primarily through performance-based revenue share on funded UA campaigns rather than platform subscription fees.

The company was founded by mobile gaming veterans who previously built and exited Mobilike and Rollic, providing domain credibility and network access across the mobile gaming ecosystem. The platform's stated customer segments are mobile gaming studios (Explorer tier: under $100K monthly UA spend; Scaler tier: proven performance and scalability), and named customers to date are small mobile gaming startups (Narcade, Fortune Mine, Yamy Studio). Disclosed funded capital is limited to a single $200,000 seed round in October 2024 from Tera Portfoy, and headcount is reported at 1–10 employees, indicating an early-stage operating profile.

Name

Leus Capital

Legal name

Leus Danışmanlık Anonim Şirketi

Website

https://leus.capital

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Leus Capital is a Turkey-based financing and intelligence platform that provides non-dilutive user acquisition funding, ML-powered predictive analytics (LUMINA), and AI creative intelligence (VISUA) to mobile game and app studios globally.

Ownership category

akta.pro rank

Product category

Mobile Gaming Finance Platform

NAICS

Other Financial Investment Activities (5239), Software Publishers (513210)

SIC

Short-Term Business Credit Institutions (6153), Investors, Nec (6799)

akta.pro primary industry

Venture Growth / Recurring Revenue Credit Funds (FSANAIAG)

Keywords

• Mobile gaming funding
• UA capital solutions
• Predictive ROAS analytics
• Creative intelligence platform
• Non-dilutive financing

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance-based UA Funding: Non-dilutive UA funding where Leus provides capital covering up to 80% of user acquisition spend. Revenue is generated through revenue share arrangements tied to campaign performance. Flexible terms customized to each studio's business metrics.
2. Credit Scoring Service: Credit scoring service provided to partner banks and financial institutions. Leus conducts credit scoring based on user-provided data and shares results with collaborating banks. Final credit decisions remain with the banks.
3. Tech Platform Access (LEUS Club): Free tier (Explorer) provides access to VISUA and LUMINA intelligence tools at no cost to attract studios. Scaler tier includes full tech stack access plus funding. Revenue model centers on funded capital arrangements rather than direct platform fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Leus Capital is a unified growth engine for mobile gaming studios that combines non-dilutive user acquisition (UA) funding with AI-powered analytics. The platform provides performance-based UA funding covering up to 80% of ad spend for terms up to 12 months, alongside ML-driven ROAS and LTV predictive analytics and AI-powered creative intelligence for analyzing competitor ads. The offering is delivered as an integrated platform connecting studio MMP and analytics data to deliver funding decisions, performance forecasts, and creative insights.

Product overview

Leus Capital operates as a unified growth engine for mobile studios, combining three integrated products: Capital (non-dilutive UA funding up to 80% of ad spend with zero dilution), LUMINA (ML-powered predictive analytics delivering 52-week ROAS and LTV forecasts with confidence intervals), and VISUA (AI-powered creative intelligence for competitor ad analysis and semantic search). The platform connects to mobile measurement partners and analytics tools to provide end-to-end growth intelligence and funding for mobile gaming studios.

Differentiator

Problem solved

Functional benefit

Brands

• Capital: Non-dilutive UA funding solution for mobile studios, providing up to 80% of UA spend with zero dilution and flexible terms up to 12 months.
• Lumina
• Visua
• LEUS Club

Products and services

• Capital Non-dilutive user acquisition funding for mobile game studios providing up to 80% of ad spend with zero equity loss. Features performance-based sizing, long-term funding up to 12 months, and founder-friendly revenue share arrangements tied to campaign performance.
• LUMINA ML-powered predictive analytics platform that forecasts ROAS and LTV with statistical confidence intervals. Provides 52-week revenue predictions at cohort, country, app, and company levels with up to 99% accuracy, real-time model retraining, and a unified dashboard for performance data visualization.
• VISUA AI-powered creative intelligence platform that analyzes competitor ads and identifies winning creative patterns. Features semantic ad search, competitor surveillance across networks including Meta, AppLovin, and Unity, strategy categorization (emotional tones, hooks, visual tempos), and a performance correlation matrix.
• Credit Scoring Service Credit scoring service provided to partner banks and financial institutions based on mobile gaming studio data. Leus conducts credit scoring and shares results with collaborating banks, while final credit decisions remain with the banks.

Quantifiable outcome

• 231% profit increase over 12 months compared to organic growth (sample scenario with $50K monthly ad spend at 1.4x ROAS)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AdjustcoreTechnology or IntegrationMobile measurement platform (MMP) partnership enabling data integration for credit scoring and analytics. Studios connect their Adjust data to receive eligibility scoring and access LEUS funding.
• AppsFlyercoreTechnology or IntegrationMobile measurement platform partnership providing data integration for performance analytics and credit scoring. Key integration for connecting studio data to LEUS platform.
• MWC (Mobile World Congress)minorGTM or Marketing PartnerEvent partnership for mobile industry presence. LEUS participates in mobile gaming and mobile economy events through MWC partnership.
• PotensusminorGTM or Marketing PartnerListed as partner, specific partnership details not disclosed.
• RevenueCatcoreTechnology or IntegrationIn-app subscription analytics integration for LUMINA platform. Enables cohort analysis and revenue forecasting from subscription data.
• AdaptycoreTechnology or IntegrationA/B testing and subscription analytics integration for LUMINA predictive analytics platform. Provides data for LTV predictions.
• ApplecoreTechnology or IntegrationApp Store data integration providing revenue and download metrics for cohort analysis and analytics platform.
• AppLovincoreTechnology or IntegrationAdvertising platform integration for LUMINA analytics. Enables channel-level ROAS predictions and performance correlation.
• Google AdscoreTechnology or IntegrationGoogle Ads integration for campaign performance data. Supports multi-channel ROAS forecasting and attribution.
• Google Play StorecoreTechnology or IntegrationGoogle Play Store integration for app revenue and install data. Part of multi-platform analytics coverage.
• MetacoreTechnology or IntegrationMeta (Facebook/Instagram) advertising platform integration for campaign analytics and attribution data.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wayflyer: Revenue-based financing platform for e-commerce and DTC brands, with growing focus on mobile apps and UA spend. Direct competitor to Leus's Capital product with shared performance-based, non-dilutive lending model and similar customer profile of growth-stage founders.
• Arc (formerly Paperchain): Revenue-based financing and cash management for SaaS and app businesses, including a 'Capital' product for founders. Closely comparable model to Leus's performance-based UA funding with data-driven underwriting.
• Lighter Capital: Venture debt and revenue-based financing firm specializing in tech and SaaS companies. Overlaps with Leus on the recurring-revenue credit thesis, though serving a broader tech base than mobile-specific.
• Clearco: Revenue-based financing provider for online businesses, originally e-commerce and now expanding into mobile apps. Competes on the same non-dilutive, data-driven funding thesis and target founder segment as Leus Capital.

Broad incumbents

• Moloco: AI/ML-powered programmatic UA and monetization platform with deep mobile gaming focus. Overlaps with Leus's predictive analytics and creative intelligence themes and serves the same mobile studio customer segment.
• AppLovin: Major mobile ad network, analytics, and UA optimization platform. Integrates with Leus's LUMINA and is an incumbent in mobile gaming monetization; a strategic partner and potential competitive threat to Leus's intelligence and funding offerings.
• Liftoff: Mobile ad network and UA optimization platform purpose-built for apps, including mobile gaming. Comparable customer base to Leus and a direct competitor in the AI-driven UA optimization layer where LUMINA and VISUA compete.

Others

• Adapty: Subscription analytics and A/B testing platform for mobile apps. Listed as a core technology integration partner of Leus's LUMINA; a data infrastructure provider in the same mobile monetization ecosystem.

Emerging players

• Sensor Tower: Mobile market intelligence and ad creative analytics platform. Direct overlap with VISUA's competitor ad analysis and creative intelligence features.
• data.ai (formerly App Annie): Mobile market intelligence and analytics provider with deep app store data. Adjacent to Leus's LUMINA predictive analytics and could integrate or compete for the same mobile gaming intelligence budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leus Capital