Odom Health & Wellness

What Odom Health & Wellness does

Odom Health & Wellness is a family-owned outpatient health clinic founded by John Odom, MD, MPH and operating from a single location at 6545 Flying Cloud Drive, Eden Prairie, Minnesota. The practice operates a multi-disciplinary platform combining three core pillars: (1) Sports Medicine & Regenerative Medicine, offering ultrasound-guided orthobiologic injections including Platelet Rich Plasma (PRP), Bone Marrow Aspirate Concentrate (BMAC), Microfragmented Adipose Tissue (MFAT), Prolotherapy, and Hyaluronic Acid; (2) Physical Therapy, with specialized sub-services for pelvic floor dysfunction, concussion rehabilitation, pre/post-surgical rehab, auto accident and workers' comp cases, running gait analysis, professional bike fitting, and modalities such as dry needling, blood flow restriction training, and instrument assisted soft tissue mobilization; and (3) Wellness & Fitness, structured around the Renew longevity subscription ($2,400/year), the ONERO Bone Health program (first accredited Minnesota clinic for the protocol), Prime Fit group fitness membership ($120/month), personal and athletic performance training, massage therapy, nutrition counseling with a registered dietitian, and an online supplement dispensary via Fullscript. The company additionally offers a B2B corporate wellness program targeted at small businesses.

The practice runs on a hybrid reimbursement model: insurance is accepted for physical therapy and physician office visits (Dr. Odom and PA-C), while regenerative medicine procedures, massage, fitness services, and the Renew program are predominantly cash-pay. Direct-to-consumer is the primary go-to-market motion, augmented by an active referral network of physicians and chiropractors, content marketing through a website blog, social media presence (Facebook), community events such as GROC (Go Run Odom Collective), and B2B outreach to corporate wellness buyers. Auxiliary channels include online programming (remote coaching) and Fullscript e-commerce for supplements. Notable partner/customer signals include local running and cycling brands — Gear West, TC Running, and Stelo — plus the Wooddale Church community and Minnesota Distance Elite (former team of staff dietitian Emi Jacobson). Operational scale is intentionally constrained: a single clinic, 11-50 employees, no disclosed funding rounds, no parent company, and no multi-state footprint — a family-operated model that emphasizes continuity of care and personal physician relationships over geographic expansion.

Name

Odom Health & Wellness

Legal name

Odom Health & Wellness

Website

https://odomhealthandwellness.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Odom Health & Wellness is a family-owned Minneapolis-area clinic providing sports medicine, regenerative medicine, physical therapy, fitness, massage, and nutrition under one roof. It serves athletes, longevity-focused adults, and injury-recovery patients via insurance, annual subscriptions, and cash-pay services.

Ownership category

akta.pro rank

Product category

Sports Medicine & Wellness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Regenerative medicine
• Physical therapy
• Sports medicine
• Longevity wellness
• Fitness training

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Physical Therapy Services: Fee-for-service physical therapy sessions (45-60 minutes) that can be billed through insurance for covered patients or paid out-of-pocket.
2. Regenerative Medicine Procedures: PRP injections, BMAC, MFAT, and Prolotherapy procedures not covered by most insurance, charged as out-of-pocket procedures.
3. Renew Longevity Program: Annual subscription program at $2,400/year including advanced lab testing, multiple appointments, VO2 max testing, movement assessment, CGM sensors, check-ins, and nutrition coaching.
4. Prime Fit Membership: Monthly membership at $120/month for up to 6 group fitness classes per week including Strength, Mobility, and Endurance training.
5. Group Training Sessions: Per-session group training at $50-65 per person, with pricing varying by group size.
6. Athletic Performance Training: Individual or small group athletic performance sessions at $55-100 for 30 or 60 minutes, with package discounts available.
7. Personal Training: One-on-one personalized training sessions with individualized programming.
8. VO2 Max Testing: One-time testing at $150 per hour-long appointment including consultation to understand results.
9. Bike Fitting: Professional bike fitting service at $250 out-of-pocket for optimization of cycling comfort and performance.
10. Massage Therapy: 60 or 90 minute massage sessions for relaxation, pain relief, or athletic recovery, not covered by insurance.
11. Corporate Wellness Programs: B2B wellness programs for small businesses aimed at helping employees prevent disease and live healthy lives.
12. Add-on Services: Additional paid services including DEXA scans, oral glucose tolerance tests, Galleri cancer detection tests, additional nutrition coaching sessions, supplements, and specialized fitness classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Odom Health & Wellness operates a single multi-disciplinary clinic in Eden Prairie, MN that delivers sports medicine and regenerative orthobiologic procedures (PRP, BMAC, MFAT, Prolotherapy, HA), personalized physical therapy with specialties (pelvic floor, concussion, running gait, bike fit, pre/post-surgical, worker's comp), the Renew annual longevity program, the ONERO bone health protocol, massage therapy, fitness and training services, and registered-dietitian nutrition counseling. The company treats the whole person from injury prevention through rehabilitation to long-term healthspan, integrating multiple clinical disciplines under one family-owned roof.

Product overview

Odom Health & Wellness is a family-owned Minneapolis wellness clinic offering a multi-disciplinary approach to health that bridges medical expertise and functional medicine. The company operates a platform-plus-modules architecture organized around three pillars: Sports Medicine & Regenerative Medicine (including PRP, BMAC, Prolotherapy, and MFAT procedures), Physical Therapy (covering specialties such as Pelvic Floor PT, Concussion Rehab, Running Gait Analysis, and Bike Fit), and Wellness & Fitness (encompassing the Renew Longevity Program, Prime Fit subscriptions, Group Training, Personal Training, Massage Therapy, Nutrition Services, and Corporate Wellness). The ONERO Bone Health Program is a notable sub-brand focused specifically on osteoporosis prevention. Services are available both in-person at their Eden Prairie, MN clinic and through online programming, with supplements available via Fullscript integration.

Differentiator

Problem solved

Functional benefit

Brands

• Renew: A comprehensive longevity program designed to help prevent chronic disease and maximize health potential through advanced health metrics, personalized action plans, and ongoing wellness support.
• ONERO
• Prime Fit

Products and services

• Sports Medicine & Regenerative Medicine Diagnosis, treatment, and management of musculoskeletal conditions using orthobiologic therapies such as PRP, BMAC, Prolotherapy, MFAT, and Hyaluronic Acid injections, plus ultrasound-guided delivery, to repair tissue, reduce pain and restore function. Targeted at athletes and active individuals seeking to avoid surgery.
• Platelet Rich Plasma (PRP) Injections Orthobiologic injection using a concentration of the patient's own platelet cells to deliver growth factors that support healing of chronic injuries. Out-of-pocket procedure.
• Physical Therapy Personalized 45–60 minute physical therapy sessions improving mobility, relieving pain, and restoring function through evidence-based techniques, billed through insurance or self-pay. Covers injuries, post-surgical recovery, chronic pain, and mobility challenges.
• Pelvic Floor Physical Therapy Specialized pelvic floor physical therapy for women addressing pelvic pain, diastasis recti, bowel/bladder dysfunction, pudendal neuralgia, pelvic organ prolapse, and pregnancy-related conditions. Provided by Doctors of Physical Therapy trained via Herman and Wallace pelvic floor courses.
• Concussion Rehabilitation Comprehensive concussion rehabilitation addressing headaches, dizziness, balance issues, and vision/cognitive challenges through vestibular rehabilitation, oculomotor training, and gradual exertion therapy.
• Pre & Post-Surgical Rehabilitation Physical therapy before and after surgery including prehabilitation to strengthen muscles and post-surgical therapy for pain management, mobility restoration, and strength rebuilding.
• Auto Accident & Worker's Compensation Therapy Rehabilitation for automobile accident and workplace injuries including whiplash, back injuries, joint pain, nerve impingement, repetitive strain injuries, and post-surgical conditions.
• Massage Therapy Restorative 60 or 90 minute massage sessions for relaxation, pain relief, and athletic recovery, including deep tissue, relaxation, prenatal, sports/injury recovery, Swedish, and manual lymph drainage techniques. Not covered by insurance.
• Renew Longevity Program Annual subscription at $2,400/year delivering advanced biomarker lab testing (65+ markers), VO2 max testing, personalized movement assessment, two 14-day CGM sensors, longevity action plan, exercise planning sessions, nutrition coaching, and check-ins. Targeted at health-conscious adults seeking prevention and healthspan extension.
• ONERO Bone Health Program Clinically researched exercise protocol proven to improve bone density, reduce falls, and enhance posture and balance for individuals with low bone density, osteopenia, or osteoporosis. First accredited ONERO clinic in Minnesota.
• Prime Fit Membership Monthly fitness subscription at $120/month offering up to 6 group fitness classes per week with a balanced approach to strength, mobility, and endurance training.
• Personal Training One-on-one personalized training with individualized programming for weight loss, strength, mobility, or injury recovery.
• Group Training Per-session group training at $50–$65 per person with personalized coaching, modifiable for all fitness levels; pricing varies with group size.
• Athletic Performance Training Performance training for individuals, small groups, or entire teams to improve speed, strength, agility, and other athletic qualities, available in 30 or 60 minute sessions at $55–$100 with package discounts.
• Online Programming Remote fitness coaching with pre-written or customized monthly training programs including exercise videos, bi-weekly check-ins, and two-way messaging with coaches.
• Professional Bike Fit Professional bike fitting at $250 out-of-pocket, adjusting cleat placement, saddle height/position, stance width, handlebar height, and stem length to optimize cycling comfort and performance across road, triathlon, gravel, and mountain bikes.
• Running Gait Analysis Detailed running assessment using multi-angle slow-motion capture and footpod technology to analyze biomechanics for injury prevention and performance optimization, interpreted by a Doctor of Physical Therapy.
• Nutrition Services Individualized nutrition counseling with a registered dietitian to develop sustainable habits for increased energy, enhanced focus, recovery, and lifelong wellness.
• Corporate Wellness Programs B2B wellness programs for small businesses aimed at helping employees prevent disease and live healthy lives, scoped around the clinic's integrated sports medicine, PT, fitness, and nutrition capabilities.

Quantifiable outcome

• Patient testimonial reports running 30 minutes multiple times weekly after 3 years of inability due to ankle injury, achieved within 3 months of treatment
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ATI Physical Therapy: Large national outpatient PT and sports medicine operator. Comparable as a physical therapy and sports rehab provider with insurance-billed services, but operates at a far larger scale and broader geographic footprint than Odom.
• Athletico Physical Therapy (BAYADA): National PT chain offering orthopedic and sports rehabilitation, occupational therapy, and athletic performance. Direct overlap on core PT and sports medicine, though Athletico is a scaled multi-site operator rather than a single integrated wellness clinic.
• Ivy Rehab Network: Multi-site outpatient PT and specialty rehab operator with strong presence in the Northeast and growing nationally. Comparable services include orthopedic PT, pelvic health, and sports medicine.
• Mayo Clinic Sports Medicine: Major academic medical center with sports medicine and PT services in the Twin Cities. Comparable on the sports medicine side but competes as a broad, well-resourced incumbent with deep insurance contracts.

Direct peers

• FYZICAL Therapy & Balance Centers: Direct competitor in outpatient PT with a franchise model that combines balance, vestibular, orthopedic, and sports therapy under one roof. Closely aligned with Odom's multi-specialty PT and balance-focused offerings.
• Regenexx: National regenerative medicine network offering PRP, BMAC, and other orthobiologic procedures. Direct overlap with Odom's regenerative medicine service line, but operates as a national franchise/network model.

Regional players

• Excel Physical Therapy: Regional outpatient PT and sports medicine provider. Comparable in service mix (PT, sports rehab, manual therapy) and patient segments, but is regional rather than single-site.

Emerging players

• Forward Health: Membership-based preventive and longevity-focused primary care with advanced diagnostics. Comparable to the Renew longevity program through healthspan-focused subscription care, but operates as a tech-enabled national chain.
• Crossover Health: Integrated in-person and virtual health provider combining primary care, PT, fitness, and coaching for employers. Comparable to Odom's multi-disciplinary corporate wellness offering but operates at national scale with employer contracts.
• Life Time Fitness (Life Time Health): National fitness brand with integrated health services including PT, nutrition, and recovery. Comparable to the Prime Fit membership and fitness-plus-rehab cross-sell, but at significantly larger scale and broader consumer reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Odom-Health-Wellness
• Xx.com/odomhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odom Health & Wellness