GoodCall
GoodCall is a Central European recruitment services firm offering proactive talent sourcing, embedded RPO, outplacement, and HR marketing to enterprise clients across the Czech Republic and Slovakia, using custom in-house AI agents to accelerate consultant workflows.
- Company typePrivate
- Founded2014
- HeadquartersPrague, Czechia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GoodCall does
GoodCall is a Prague-headquartered recruitment services firm operating across Central Europe, founded in 2014 as part of the GoodGroup a.s. holding alongside Datacruit (recruitment software), Recruitment Academy (training/certification), and Genixa (non-profit job seeker support). The company delivers four core service lines: Hiring Talent (proactive sourcing of passive candidates), RPO/Recruitment Process Outsourcing (dedicated consultants embedded in client HR teams on hourly or monthly retainers), Outplacement (career transition support), and HR Marketing (employer branding and candidate attraction campaigns). Revenue is generated through transaction-based placement fees on direct hire and executive search engagements, managed-services retainers for RPO, and professional-services fees for HR marketing and outplacement; candidate-facing services are provided free of charge as a candidate acquisition funnel.
Operationally, GoodCall runs seven regional offices in the Czech Republic (Prague HQ, Ostrava, Zlín, Brno, Hradec Králové, České Budějovice, Liberec) plus a Slovak operation, with 101-250 total employees organized into vertical-aligned teams covering IT, finance, engineering, sales, manufacturing, and HR. Its technology stack centers on a set of five in-house custom AI agents deployed across the recruitment workflow — intake meeting preparation (30% time reduction), AI-powered sourcing on LinkedIn (8-10 hours saved per recruiter weekly), automated prescreening question generation (25% time reduction), real-time interview note-taking (92.5% summary compilation reduction), and structured candidate evaluation — overseen by a Chief Digital Officer and complemented by integrations with LinkedIn, jobs.cz, and Teamio. The firm holds ISO 27001:2023 certification and GDPR compliance, won the ABSL Diamond Award in 2021, and serves enterprise clients including Siemens, Coca-Cola HBC, Rapid7, Asahi, Škoda Auto, Česká spořitelna, ExxonMobil, T-Mobile, Adient (10-year partnership), Foxconn, and Rohlík Group, with go-to-market executed through dedicated account directors and embedded RPO client services managers rather than self-service or PLG channels.
GoodCall firmographics
Firmographics- Name
- GoodCall
- Legal name
- GoodCall s.r.o.
- Website
- https://goodcall.eu
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoodCall is a Central European recruitment services firm offering proactive talent sourcing, embedded RPO, outplacement, and HR marketing to enterprise clients across the Czech Republic and Slovakia, using custom in-house AI agents to accelerate consultant workflows.
- Ownership category
- akta.pro rank
GoodCall industry classification
Industry- Product category
- Recruitment Services
- NAICS
- Employment Services (5613), Advertising Agencies (541810), Educational Support Services (61171)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
- akta.pro secondary industries
- Resume, LinkedIn & Personal Branding Services (Transition-Focused) (BPACAOAH), Sales, Customer Service & Soft Skills Training (BPACANAD)
Keywords
Where GoodCall is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices7 records
Markets served
GoodCall business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Hire / Contingency Recruitment: Traditional placement-based recruitment where clients pay upon successful candidate placement. Services include Executive Search, headhunting, and sourcing passive candidates for open positions. Pricing appears quote-based depending on role seniority and complexity.
- Recruitment Process Outsourcing (RPO): Dedicated recruiter or sourcer provided to client organizations on hourly or monthly basis. RPO consultants work as extensions of client's HR team, managing partial or full recruitment processes. Offers flexible capacity during peak hiring periods.
- HR Marketing Services: Employer branding campaigns, paid digital campaigns, career website development, and offline visibility campaigns. Includes tram advertising, social media campaigns, and brand awareness initiatives.
- Outplacement Services: Comprehensive outplacement consulting services for departing employees, helping companies express gratitude while supporting workforce transitions.
- Candidate Services (Free): Free services provided to job candidates including job search assistance, Watchdog job alerts, and job matching. Candidates receive these services at no cost, funded by client engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | RPO services with dedicated recruiter provided on hourly or monthly basis |
| Transaction based/ take rate | Multi-year contract | Direct hire and executive search placements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
GoodCall product offering
Product offeringCore offering
GoodCall is a Central European recruitment services firm that proactively sources passive candidates, provides full-cycle recruitment, and embeds dedicated RPO consultants in client HR teams on hourly or monthly bases. It complements placement services with outplacement consulting for departing employees and HR marketing/employer branding campaigns, delivering all four service lines through a proprietary AI-augmented recruitment platform. Customers are enterprise and mid-market employers primarily in the Czech Republic, Slovakia, and broader Central Europe.
Product overview
GoodCall is a recruitment services company operating as part of the GoodGroup holding alongside Datacruit, Recruitment Academy, and Genixa. Its core portfolio consists of four main services: Hiring Talent (proactive sourcing and headhunting of passive candidates), RPO (dedicated recruiters embedded within client HR teams on an hourly or monthly basis), Outplacement (career transition support for departing employees), and HR Marketing (employer branding and candidate attraction campaigns). These are delivered with AI augmentation across the entire recruitment workflow — from job intake and candidate sourcing through prescreening, interviews, and evaluation. Supporting the core offerings are ITjede.cz (a free IT reskilling platform launched with Microsoft in 2019), Watchdog (a job alert subscription service), Genixa (a non-profit job search assistance program), and the SKILLS FIRST podcast. The company operates multiple branch offices across the Czech Republic (Prague, Brno, Ostrava, Zlín, Hradec Králové, České Budějovice, Liberec) and serves clients across Central Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Hiring Talent Proactive talent sourcing and direct headhunting service targeting passive candidates who are not actively job-seeking. Uses AI-augmented sourcing and outreach to engage top talent on behalf of employers across IT, finance, engineering, sales, and management roles.
- RPO (Recruitment Process Outsourcing) Dedicated RPO consultants and sourcers embedded in or supporting client HR teams on an hourly or monthly basis. Covers full-cycle recruitment from intake and sourcing through evaluation and onboarding, with AI-powered tools accelerating each step.
- Outplacement Comprehensive outplacement consulting service for departing employees, helping employers express gratitude and support workforce transitions professionally. Provides structured career transition support for downsizing or restructuring events.
- HR Marketing Employer branding and recruitment marketing services including campaign creation, paid digital advertising, content production, career website development, and brand strategy. Designed to strengthen employer brand and attract relevant candidate pools for client employers.
Quantifiable outcome
- 90%+ executive search success rate for České Budějovice branch
- +7 more outcomes
Companies that use GoodCall
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles2 records
GoodCall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
GoodCall partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MicrosoftcoreGoodCall partnered with Microsoft to create the ITjede.cz platform for the Czech and Slovak Republics since 2019. The platform provides free IT requalification access and job opportunities at Microsoft partners and their customers. Through this initiative, hundreds of candidates who wanted to change careers and enter the IT field have been provided with requalification.
- LinkedIncoreLinkedIn is used as a primary sourcing platform for candidate outreach and active sourcing. GoodCall recruiters use LinkedIn to identify and approach passive candidates. The company also lists job openings on LinkedIn.
- jobs.czcorePrimary Czech job board used for posting positions and candidate sourcing as part of recruitment service delivery.
- GoodGroupcoreGoodCall is part of GoodGroup holding company along with Datacruit, Recruitment Academy, and Genixa. The group was founded with the mission to awaken the world of stagnant recruitment and show companies how to find quality candidates even in unfavorable economic environments. GoodGroup also owns Recruitment Academy offering certifications and training.
- DatacruitcoreTechnology company within GoodGroup providing recruitment software infrastructure. Listed as data processor for website operations and recruitment service delivery.
- Recruitment AcademycoreEducational entity within GoodGroup offering recruitment certifications including RACS+R certification worth nearly 20,000 CZK. GoodCall employees receive free access to all courses. Also provides training to external participants.
- GenixaminorNon-profit organization offering job search assistance through courses, webinars, consultations and blogs. Part of GoodGroup ecosystem, referred on GoodCall website as resource for candidates needing help with job searching.
- ABSL (Association of Business Service Leaders)minorIndustry association membership in Czech Republic. GoodCall won ABSL Diamond Award 2021 for ExxonMobil employer branding campaign.
- Pride Business ForumminorDiversity and inclusion organization that GoodCall joined in 2024, demonstrating commitment to equity and inclusive workplace practices.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
GoodCall competitors and assessment
Company assessmentDirect peers
- Grafton Recruitment: One of the largest permanent placement and RPO providers operating across Central and Eastern Europe with offices in the Czech Republic, Slovakia, Poland, Hungary and others. Directly comparable to GoodCall on core services, target mid-to-large enterprise clients, and multi-country Central European delivery model.
- ManpowerGroup Czech Republic: World's largest staffing firm's Czech subsidiary providing permanent placement, RPO, and workforce solutions to enterprise clients. Comparable on scale of enterprise relationships (including overlapping MNC clients like Coca-Cola HBC) and multi-service delivery in the same Czech market.
- Robert Half Czech Republic: Global specialized staffing firm with operations across Central Europe focusing on finance, accounting, IT and administrative placements. Comparable on permanent placement focus, enterprise client base, and specialization in business-critical skill verticals (finance, IT, HR).
- Hays Czech Republic: Global staffing firm's Czech operation offering permanent placement, RPO and talent solutions across the same Central European market and overlapping verticals (IT, finance, engineering). Comparable on enterprise client base, multi-service offering, and AI-augmented sourcing tools (Hays AI).
- LHH (Lee Hecht Harrison): Global career transition, RPO and talent development provider under Adecco Group. Closely comparable to GoodCall's RPO and outplacement lines and serves large multinational clients across Europe, with significant overlap on RPO contract structures and senior-level placement.
- Adecco Czech Republic: Global staffing leader's Czech operation providing permanent placement, RPO, and HR solutions to enterprise clients in the same Czech market. Comparable on enterprise RPO model, multi-service offering, and multi-vertical coverage (IT, finance, manufacturing).
Broad incumbents
- PageGroup (Michael Page): Global professional recruitment group operating Michael Page and Page Personnel brands across Central Europe. Comparable on permanent placement methodology, mid-to-senior executive search focus, and multi-vertical specialisation (tech, finance, engineering), though at much larger scale.
- Randstad Czech Republic: Global HR services leader's Czech operation combining permanent placement, RPO (Randstad Sourceright) and HR marketing. Comparable on RPO and enterprise talent solutions, although Randstad's portfolio also spans temporary staffing and broader HR services where GoodCall does not compete.
Others
- Datacruit: Sister company within the GoodGroup holding providing recruitment technology infrastructure. Listed as data processor for GoodCall website operations. Highly relevant as an ecosystem partner and shared tech infrastructure rather than direct competitor.
- Recruitment Academy: Sister entity within the GoodGroup holding offering recruitment certifications including RACS+R program. Internal training partner that simultaneously serves external market, providing both talent credentialing and a minor HR education/training revenue line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GoodCall social profiles
Digital presenceGoodCall compliance and trust
Trust signalCompliance2 records
GoodCall financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodCall leadership team
Management profileNumber of profiles
Profiles11 records
GoodCall subsidiaries and ownership
Company hierarchySubsidiaries5 records
GoodCall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodCall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodCall
What does GoodCall do?
GoodCall is a Central European recruitment services firm that proactively sources passive candidates, provides full-cycle recruitment, and embeds dedicated RPO consultants in client HR teams on hourly or monthly bases. It complements placement services with outplacement consulting for departing employees and HR marketing/employer branding campaigns, delivering all four service lines through a proprietary AI-augmented recruitment platform. Customers are enterprise and mid-market employers primarily in the Czech Republic, Slovakia, and broader Central Europe.
Is GoodCall a public or private company?
GoodCall is a private company. It is classified as corporate owned and is currently operating.
When was GoodCall founded?
GoodCall was founded in 2014. It employs 101 to 250 people.
Where is GoodCall based?
GoodCall is headquartered in Prague, Czechia, in the Europe region.
How does GoodCall make money?
Five revenue lines are on record. Direct Hire / Contingency Recruitment is the primary driver. The others are recruitment Process Outsourcing (RPO), HR Marketing Services, outplacement Services and candidate Services (Free).
Who are GoodCall's main competitors?
Direct peers on record are Grafton Recruitment, ManpowerGroup Czech Republic, Robert Half Czech Republic, Hays Czech Republic, LHH (Lee Hecht Harrison) and Adecco Czech Republic. Broad incumbents are PageGroup (Michael Page) and Randstad Czech Republic. Others are Datacruit and Recruitment Academy.
Does GoodCall have an API?
No public API is recorded for GoodCall.
What industry is GoodCall in?
GoodCall's product category is Recruitment Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry), with a secondary code of BPACAOAH, Resume, LinkedIn & Personal Branding Services (Transition-Focused). Its NAICS code is 5613 and its SIC code is 7361.