Automall

What Automall does

AUTO MALL SRL, doing business as Automall, operates automall.md — an e-commerce platform selling automotive parts, tools, tires, batteries, oils and lubricants, paint and varnish products, auto chemistry, and accessories to consumers and automotive service businesses in Moldova. The legal entity is registered in Chisinau (str. Petricani 17) under Moldovan SLL form. Firmographics give a founding year of 2005 while the User Agreement copyright reads "2016 AUTO MALL SRL," indicating a possible reincorporation or rebranding; both dates are noted. The company operates as part of the broader AMG Group of Companies and sits in the 11–50 employee band.

The core offering is a parts catalog with VIN-based and vehicle make/model-based selection across both passenger and commercial vehicles. Category breadth is a defining feature: it spans OE/OEM original parts, specialized Chinese-vehicle categories (GEELY, HAVAL, JETOUR, BYD, BAIC), tires, batteries, oils (motor, motorcycle, marine, transmission, hydraulic), professional tools (FORCE, King Tony, Topex), paint systems, auto chemistry, and electronics. Beyond e-commerce, Automall operates an on-site Auto Service workshop at the Chisinau address, providing maintenance and repair. The platform supports a registered Auto Fleet Management (Автопарк) feature that tracks vehicle-level purchase history and supports repeat ordering.

The business model is e-commerce hardware/inventory sales with prices quoted in Moldovan Lei. Revenue comes through both retail unit pricing and a wholesale discount-card track for registered repair-shop and B2B clients. Go-to-market is multi-channel: the website is supplemented by short-code phone hotline 14814, plus Viber, WhatsApp, and Telegram chat, with top-of-funnel social presence on Facebook, Instagram, and TikTok. Customers are segmented horizontally into individual car owners (primary) and auto repair shops / service centers (secondary).

Name

Automall

Legal name

AUTO MALL SRL

Website

https://automall.md

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Automall (AUTO MALL SRL) operates automall.md, a Chisinau-based e-commerce platform selling automotive parts, tools, tires, batteries, oils, and accessories to Moldovan consumers and auto repair shops. The company also runs an on-site Auto Service workshop under the AMG Group umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Chisinau

HQ country

Moldova

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce auto parts sales: Automall operates an online store selling automotive parts, tools, tires, batteries, oils, and accessories directly to consumers and auto repair businesses in Moldova. Customers place orders through the website and receive delivery of products. The company also offers wholesale pricing through a separate registration path.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Automall operates an online retail platform (automall.md) selling automotive parts, tires, batteries, oils and lubricants, professional tools, paint and varnish products, auto chemistry, and auto electronics to individual car owners and auto repair businesses across Moldova. The company maintains VIN-based and make/model-based parts catalogs (including specialized categories for Chinese vehicle brands such as GEELY, HAVAL, JETOUR, BYD, and BAIC), offers both retail and wholesale pricing, and supplements e-commerce with an in-house auto service workshop.

Product overview

Automall is an e-commerce platform for automotive parts and related products operating in Moldova (Chisinau). The core offering is the Automotive Parts Catalog, which provides part selection by VIN, vehicle make/model for both passenger and commercial vehicles. The platform operates a modular product portfolio including specialized Chinese auto parts (GEELY, HAVAL, JETOUR, BYD, BAIC), Original Parts (OE), tires, batteries, oils/lubricants, professional tools (including FORCE brand), paint/varnish products, auto chemistry, auto electronics, and an Auto Service workshop. The Auto Fleet Management feature allows registered users to manage multiple vehicles and track purchase history. The business is part of the AMG Group of companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Parts Catalog
• Tires
• Oils and Lubricants
• Batteries
• Tools and Equipment
• Paint and Varnish Products
• Auto Chemistry
• Auto Electronics
• Original Parts (OE)
• Chinese Auto Parts
• Auto Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMG Group of CompaniescoreStrategic or Co-development PartnerAutomall operates as part of the AMG Group of Companies. The company website references AMG group affiliation and includes links to AMG group information pages.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• RockAuto: US-based online catalog retailer of auto parts with very broad multi-brand inventory, low-overhead fulfillment, and parts lookup by vehicle. Directly comparable pure-play online parts retailer model, though geographically distant.
• AutoDoc (CIS / Moldova regional competitors): Local and regional online auto parts competitors operating in Moldova with VIN-based catalog, multi-brand assortment, and delivery. Directly comparable in product offering and target customer, competing head-to-head with Automall in the domestic Moldovan market.

Regional players

• Favorit Auto Parts: Moldovan-based online auto parts retailer offering parts for foreign-brand vehicles with delivery across Moldova. Closest geographic peer with overlapping assortment and consumer target.
• Exist.ru: Major Russian online auto parts retailer with VIN-based parts selection, broad assortment, and B2B services for repair shops. Comparable business model to Automall in the post-Soviet auto parts e-commerce space, though operating in Russia rather than Moldova.
• Emex: Russian online auto parts aggregator and retailer serving both consumers and professional buyers with VIN-based search and broad brand assortment. Similar in operating model to Automall, with regional rather than direct competition.
• Ipartex: Romanian auto parts distributor and online retailer serving neighboring markets including Moldova. Comparable B2B/B2C auto parts model in adjacent geography with overlapping Romanian-language customer base.
• Detali Auto: Local Moldovan auto parts e-tailer focused on import-brand vehicle parts. Competes with Automall for the same Moldova-based individual car owners and small repair shops.

Emerging players

• PartReview: Post-Soviet online auto parts platform combining catalog, price comparison, and parts identification. Comparable digital-first approach to automotive aftermarket in the region.

Broad incumbents

• Autodoc: Large European online auto parts retailer operating across multiple countries with broad multi-brand assortment, VIN-based parts search, and B2B/B2C channels. Highly comparable to Automall in product category and online catalog model, though at vastly larger scale and geographic footprint.
• Euro Car Parts: Large UK online and brick-and-mortar auto parts retailer serving both consumers and trade customers with broad assortment and rapid delivery. Comparable in dual retail/trade motion to Automall's wholesale pricing program, though at far greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/automall.md
• Instagraminstagram.com/automall.md
• TikToktiktok.com/@automall.md
• Xx.com/automall_md
• LinkedInlinkedin.com/company/auto-mall-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automall